...CHAPTER I INTRODUCTION A. Background of the Study Philippines is an agricultural country. The geographical location of this country in the Tropic plays the major role to this fact. Aside from rice, Filipinos produce most of the crops that they use to make food that they serve in their dining tables. In the countryside, houses have different kinds of vegetables, fruits and root crops planted on their backyards. Unfortunately, people living in urban places don’t have backyards. There are a few plants that will grow with only one light in a windowless office or a one-room apartment whose single window faces into an air shaft. (House Plants, 1975) Artificial lighting is the answer for almost any kind of plant that can be grown if enough artificial light is provided, even in situations where no other light is available. Artificial lights allow regular people to plant whole gardens in places where no plant would ordinarily grow. A lesson in cell metabolism-energy and photosynthesis mentions that “chlorophyll absorbs most red, orange, blue, and violet light. It reflects green and yellow light, giving its body a green coloring”. This statement got the researchers curious and wondered if plants act differently to the green and yellow colors of light, then they should have different reactions and effects to every color of light. (Capco C., Yang G., 2010). This study aimed to find if there exist a significiant difference in the growth of plants when exposed to different...
Words: 6779 - Pages: 28
...CHAPTER I INTRODUCTION A. Background of the Study Philippines is an agricultural country. The geographical location of this country in the Tropic plays the major role to this fact. Aside from rice, Filipinos produce most of the crops that they use to make food that they serve in their dining tables. In the countryside, houses have different kinds of vegetables, fruits and root crops planted on their backyards. Unfortunately, people living in urban places don’t have backyards. There are a few plants that will grow with only one light in a windowless office or a one-room apartment whose single window faces into an air shaft. (House Plants, 1975) Artificial lighting is the answer for almost any kind of plant that can be grown if enough artificial light is provided, even in situations where no other light is available. Artificial lights allow regular people to plant whole gardens in places where no plant would ordinarily grow. A lesson in cell metabolism-energy and photosynthesis mentions that “chlorophyll absorbs most red, orange, blue, and violet light. It reflects green and yellow light, giving its body a green coloring”. This statement got the researchers curious and wondered if plants act differently to the green and yellow colors of light, then they should have different reactions and effects to every color of light. (Capco C., Yang G., 2010). This study aimed to find if there exist a significiant difference in the growth of plants when exposed to different...
Words: 6779 - Pages: 28
...Case Study : SIRIM BERHAD Marketing Mix, Marketing Strategies and the Tools Prepared by : Mazlina Manshor ID No : 2011566665 ACKNOWLEDGEMENT First of all, I would like to give the greatest thanks to Allah S.W.T. For His granted, I am able to complete the individual task which is case study within the specified time. And my million thanks goes to our respected Marketing Management lecturer, Dr. Wan Kalthom binti Yahya for all the knowledge, attention, and times that she had given and spent with me. I also would like to thank my classmates which help me in giving their opinion in order to ensure that this individual project is success. Lastly, I also would like to thank the person who is directly or indirectly involves in the preparation of this individual project. Thank you so much for the support. EXECUTIVE SUMMARY In this case study, discussion will be all about SIRIM Berhad which consists of product and services on certification, testing and inspection within the context of marketing. It involves the background of the company including company vision and mission, the marketing mix of the company and the marketing strategies concept. In other words, how the marketing mix roles design and implement the effective marketing strategies in SIRIM Berhad. The marketing tools that currently used by SIRIM Berhad also will be discussed. Finally, the recommendations and conclusions about whether the roles of marketing mix plays in designing and implementing...
Words: 6685 - Pages: 27
