...| Janmar Coatings, Inc. | | | | 6/12/2014 | | 1. Problem Identification describes the current problem or opportunity facing the organization. The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there is no resolution. 2. Industry, Market, and Buyer Analysis provides an external analysis of the organization. Consider industry structure and performance; competitors’ strengths and weaknesses, and buyer behavior. Also consider whether the market can be segmented, and if so, whether the segments can be quantified. (15 points) The US paint industry is an established industry. In 2004 it was just over a sixteen billion dollar industry. It is expected to grow steadily in line with the rate of inflation. The US paint coatings industry is divided into three parts or segments: architectural paint coatings, original equipment manufacturing coatings, and special purpose coatings. Forty-three percent of the market is held by architectural paint coatings. Architectural paint coatings are defined as general purpose paints, varnishes, and lacquers. It is used in the residential market, the commercial market and institutional structures. It is sold by wholesalers and retailers. Contractors, professional painters, and do-it yourself painters are...
Words: 713 - Pages: 3
...Background The U.S. paint coatings industry is seen as mature, with growth projected to approximate inflation. It is a $16 billion dollar industry with one to two percent annual growth that is divided into three segments: (1) architectural coatings, (2) original equipment manufacturing (OEM) coatings, and (3) special-purpose coatings. Architectural coatings account for 43 percent of the total industry dollar sales, and estimated to be $12 billion dollar-plus in U.S. sales. About 50 percent of architectural coatings dollar sales are brought in by do-it-yourselfer painters purchases. Professional painters purchases are accounted for about 25 percent of the dollar sales. The rest is from government, export, and contractor sales. The three main types of distributors are mass merchandisers and home improvement centers (50%), special paint stores (36%), and hardware stores and lumberyards (14%). Company Background/Market Segments Janmar Coatings, Inc. is a company that sells architectural paint coatings and sundries (brushes, rollers, paint removers). They market to over 50 counties Dallas, Texas. The major service area is in the 11 county Dallas-Fort Worth (DFW) metropolitan area. The sales volume grew to $80 million in 2004 and DFW made up about 60 percent ($48 million) of those sales, which the non-DFW areas made up the remainder ($32 million). Janmar Coatings has two market segments, Dallas Fort Worth and Non-Dallas Fort Worth. DFW has 80 of the stores and Non-DFW 120 of the stores...
Words: 311 - Pages: 2
...Janmar Coatings, Inc. February 14th, 2013 Advanced Marketing Management Industry Background The U.S. paint coatings industry is seen as mature, with growth projected to approximate inflation. It is a $16 billion dollar industry with one to two percent annual growth that is divided into three segments: (1) architectural coatings, (2) original equipment manufacturing (OEM) coatings, and (3) special-purpose coatings. Architectural coatings account for 43 percent of the total industry dollar sales, and estimated to be $12 billion dollar-plus in U.S. sales. About 50 percent of architectural coatings dollar sales are brought in by do-it-yourselfer painters purchases. Professional painters purchases are accounted for about 25 percent of the dollar sales. The rest is from government, export, and contractor sales. The three main types of distributors are mass merchandisers and home improvement centers (50%), special paint stores (36%), and hardware stores and lumberyards (14%). Company Background/Market Segments Janmar Coatings, Inc. is a company that sells architectural paint coatings and sundries (brushes, rollers, paint removers). They market to over 50 counties Dallas, Texas. The major service area is in the 11 county Dallas-Fort Worth (DFW) metropolitan area. The sales volume grew to $80 million in 2004 and DFW made up about 60 percent ($48 million) of those sales, which the non-DFW areas made up the remainder ($32 million). Janmar Coatings has two market segments,...
Words: 898 - Pages: 4
...Marketing Management: Case Analysis: Janmar Coatings, Inc. Presented by, Uma M. Venkatesan Tuesday 17th 2015 Case Summary This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. Janmar Coating, Inc. is a privately held organization that produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinner, etc.) under the Janmar name, even though these item are not manufactured by the company. Problem/ Issues The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there...
Words: 918 - Pages: 4
...Janmar Coatings, Inc. | Subject: | Janmar Coatings, Inc. Suggestions | Comments: | The problem facing Janmar Coatings, Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns, the president of Janmar Coatings, is having is trying to come up with a solution to market his company in the most cost effective way during 2005. After 2 long meetings with his executive team he still has no clear direction. He has gathered an approach from each of his team members, including: VP of Advertising, VP of Sales, VP of Operations, and VP of Finance, and now has four solutions to consider. The VP of Advertising has proposed to increase corporate advertising with an large emphasis on television. The VP of Sales proposed hiring a new field representative to help generate new accounts. The VP of Operations has proposed a 20% price cut on all Janmar product sales. The VP of Finance proposed that nothing be done; that the company continue with their current efforts and keep a 35% contribution margin. After looking at the company’s overall goals and finances, I would agree with the VP of Sales. Based on his suggestion, I believe it would be a smart time to hire a new sales representative for Janmar. The cost attributed to company for hiring a new sales representative would be $60...
Words: 1338 - Pages: 6
...Contemporary Sustainability Strategies: How corporate responsibility can lead to financial profit and competitive advantages Executive Summary Sustainable, socially responsible corporate programs and tactics are becoming more widespread in professional practice due to increased regulations, scrutiny from Non Government Organizations (NGOs), and a more vigilant and informed customer base. As a result, many firms often have hesitantly embraced sustainable initiatives, largely due in part to an effort to receive positive public recognition and to avoid still penalties. Background of issues Organizational development strategies are changing during current business climates. Business has become more complex, more demanding, and operating speeds have increased, therefore business decisions must be more accurate, timely, and provide competitive advantages. Also businesses have been charged with the challenge of making decisions that are socially and environmentally friendly, which further complicates resources constraints. Key theories The key theory approached on the article is sustainability, the entire set of principles, concepts, and strategies that ultimately aim to produce a competitive advantage for the firm, while producing environmentally and socially responsible results for the greater community, and all of the firm’s stakeholders. Details Some researchers have indicated that business professionals should abandon the pursuit of financial profits as the sole...
Words: 476 - Pages: 2
...Jamar Coatings Case: Week 2. Assignment 1 Problem: “Another meeting and still no resolution”. After two lenghthy meetings, the executive group still had not decided where and how to deploy corporate marketing efforts among the various architectual paint coatings markets served by the company in the southwestern United States. US Paint Coatings Industry Divided into 3 broad segments: 1. Architectural Coatings • General purpose paints, varnishes, lacquers used on residential, commercial & institutional structures • Sold through wholesalers & retailers • Purchased by do-it-yourself consumers, painting contractors & professional painters • Commonly called ‘shelf goods’ • Account for 43% of total industry dollar sales 2. Original Equipment Manufacturing (EOM) Coatings • Formulated to industrial buyer specifications & are applied to original equipment during manufacturing • Used for durable goods such as automobiles, trucks, transportation equipment, appliances, F&F’s, metal containers etc • OEM Coatings represent total of 35% of industry dollar sales 3. Special Purpose Coatings • Formulated for special applications or environmental conditions e.g extreme temperatures, expose to chemicals or corrosive conditions • Used for automative and machinery refinishing, industrial construction and maintenance, bridges, highway and traffic markings etc • Account for total of 22% of industry dollar sales US Paint coatings industry is generally considered as a growing...
Words: 255 - Pages: 2
...15% CAGR for the past few years. Though for the industry FY13 has been a challenging year as a whole due to subdued demand across key sectors and rising inflation, but the industry is expected to grow by at 12-13% annually over the next five years from Rs 280 bn in FY13 to around Rs 500 bn by FY18. The organized players of the industry cater to about 65% of the overall demand, whereas the unorganized players take care of the remaining 35%, in value terms. The unorganised players mainly dominate the distemper segment. The industry can be classified in two main segments, which are as follows: * Decorative segment * Caters to the housing sector * Industrial segment: consists of * Powder coatings * Floor coatings * Other protective coatings to cater to the * Automobile * Marine * Other industries. In the Indian market, Decorative segment accounts for 70% of the total demand for paints whereas the industrial segment accounts for the remaining 30%. Globally, the demand for paints is almost equally distributed, where both the segments account for close to 50% of demand. Source: http://www.ipaindia.org/ Industry Dynamics: Industry dynamics is basically driven by three factors, which are: * Major Inputs: the major inputs for the cement industry includes the following * Raw Material: On an average, raw materials constitute ~56% of the total expenditure in paint companies. Titanium dioxide is one of the major...
Words: 486 - Pages: 2
...operations in hospitality, healthcare and insurance. The company currently produces BOPP films, Metallized films. In this expansion project the company proposes to install the project of manufacturing of additional capacity of BOPP film, a Speciality Coated Film and Thermal Coated film. 2. Expansion Quantity : The proposed Expansion is as under Sr. No | Product | Existing | Proposed | Total | 1 | BOPP | 210 TPD | 110 TPD | 320TPD | 2 | MET BOPP | 50 TPD | Nil | 50TPD | 3 | Coated Films | Nil | 8 TPD | 08 TDP | 4 | Thermal Coating | Nil | 48 TPD | 48 TPD | 3. Investment : Sr. No | Plant | Investment | 1 | BOPP | 226 Crores | 2 | MET BOPP | 0 Crores | 3 | Coated Films | 18 Crores | 4 | Thermal Coating | 49 Crores | | Total | 293 Crores | 4. Likely date of Commissioning Sr. No | Plant | Likely date of Commissioning | 1 | BOPP | Mar-17 | 5 | Coated Films | Oct-15 | 6 | Thermal Coating | Jun-16 | 5. Process Description and Raw materials to be consumed: 6.1 BOPP Production The process for the manufacture of Biaxially Oriented Poly Propylene (BOPP) film is described below: Polypropylene resins are melted and extruded through a set of electrically heated extruders and after filtration passed through a T-die with adjustable lips. The molten sheet of Polypropylene is taken on to a chilled & water bath, where chill water is circulated in closed loop for casting it into continuous polypropylene film...
Words: 1317 - Pages: 6
...Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints has acquired 30% stake in Dutch Boy Philippines from Berger International Limited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stock purchase agreement relating to the sale of 427,000 shares of Dutch Boy Philippines, which ceases to be an associated company of BIL. Asian Paints, Ltd. (APL) has entered into a 50:50 new joint venture agreement with PPG Industries, Inc. (PPG), a US-based provider of paints, coatings and speciality products, to accelerate the growth of non-decorative coatings business in India. This is the second joint venture between APL and PPG. They currently have a 50–50 joint venture named Asian PPG Industries Ltd (APPG). APL and PPG have agreed that APL will take lead in the second venture, while PPG will take lead in APPG in order to utilise their respective strengths to best capture the growth in infrastructure development and globally driven markets in India. APPG currently services the Indian transportation coatings market and this change will expand its scope to additionally service the industrial liquid, marine and consumer markets. The second joint venture will service the protective, industrial power, industrial containers and light industrial coating markets. The transaction is subject to regulatory approvals and is expected to be completed during 2011. ...
Words: 297 - Pages: 2
...detriments. The fact is, about 33% of these costs could be diminished by using corrosion-resistant materials. Being defined as the sideways displacement of material from its original position on a solid surface performed by the action of another surface, wear is another mechanical property of materials that materials scientists consider when selecting materials in a design task. In order to be wear-resistant, a material must be hard and strong. The demand for corrosion- and wear- resistant coatings is nowadays rapidly increasing, especially in oil and gas industries. The most common solutions are Hard Cr and Quench-Polish-Quench (QPQ) processes. However, these two processes affect the environment adversely. As alternatives, coating layers can be introduced to metal samples. Coatings can be done with or without electricity. If electricity is involved, the process is called electroplating. It is done by immersing the sample that is going to be coated together with an anode of the coating metal in an electrolyte...
Words: 590 - Pages: 3
...a two-pack polyvinyl butyral based, acid-catalysed etching primer. It has excellent adhesion to blast cleaned steel, galvanised steel and light alloys and thus provides a suitable base for most coatings to adhere satisfactorily. Physical Characteristics Of Paint Colour : Grey Texture : Matt Specific Gravity : 0.85 - 1.00 (for mixture of Base and Hardener) Solid Content : 20 ± 2% by volume Surface Preparation : For galvanised surfaces and light alloys, thorough solvent degreasing to SSPC-SP1 is necessary. For steel, abrasive blast to Sa 2½ ISO 8501-1:1988 is required. All surfaces must be clean and dry before the paint is applied on. Recommended No. Of Coat : 1 coat Recommended Film Thickness Per Coat : 12 microns for dry film 60 microns for wet film Theoretical Coverage At Recommended Film Thickness : 16.6 m /litre (for dry film thickness of 12 microns) Practical Coverage (20% Loss Factor) : Recommended For Use: 2 Theoretical Coverage = Volume Solids (%) X 10 (m/litre) Dry Film Thickness () 2 13.3 m /litre (for dry film thickness of 12 microns) Note: This theoretical coverage rate has been calculated from the volume solids of the material and is related to the amount of coating applied onto a perfectly smooth surface without wastage. For a practical coverage rate, due allowance should be made for atmospheric conditions, surface roughness, geometry of the article being...
Words: 938 - Pages: 4
... A few years back, my father and I chose to enter into (purchase a piece of) a franchise company “Pittsburgh Paints”; a part of a larger organization, PPG Industries: “Bringing innovation to the surface”. PPG has several different business opportunities, including: paints and coating, optical, speciality materials, chemicals, and glass and fiberglass. My father, being a contractor/builder, in our small town, leased a store front for his previous construction company. In lieu of utilizing this space for his business, we decided to open a House Paint and Deck Stain store. The town my father lives in is small, therefore, everyone living and working in the county must “work together” in order for all to provide for their individual families. With that being said, there was already a house paint store in place, just located on the opposite side of town. To not impose, we chose a company more geared towards “subcontractors” vice the “homeowner” (though we still provided a homeowner line of product for those coming into our store “off the streets”. Our store, selling PPG’s Pittsburgh Paints, was called “ProFormance Paints”. PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded...
Words: 649 - Pages: 3
...Polyjacking vs. Mudjacking in Huntsville, AL Do you have deteoritating, flaking or chipping concrete? Is your sidewalk or driveway unlevel? If your driveway, patio, or porch steps are sinking, you need our concrete repair services. We can lift and re-level your problem spot without the inconvenience and expense of a complete tear-out and concrete re-pour. As patios, walkways and driveways crack, uneven cracks develop. In addition to being an eye sore, cracked and unlevel concrete can be tripping hazards to you and your family. Fortunately, mudjacking and polyjacking can solve many sinking concrete problems instead of facing a concrete tear-out and new concrete pour. Both methods offer the same results - to lift and level sunken concrete by injecting material into drilled holes. However, choosing the best concrete repair method can be a difficult decision. To pick the best solution for your needs, it's important to know the difference between polyjacking vs. mudjacking. h2: Mudjacking in Huntsville, AL Affordable Foundation and Home Repair has over 20 years of mudjacking experience and proudly serves the Huntsville area. Anytime the concrete on your property sinks, it leaves damaging voids under the house and structure. To lift concrete to its original position, voids are filled under the affected slab with a thick mixture of clean soil and cement. This slurry mixture is injected with force, then lifts and raises the sunken concrete back into position. Grout is then added...
Words: 658 - Pages: 3
...The entire system or process of doing work should be studied before undertaking a thorough investigation of a specific operation in the process. Such an over-all study will ordinarily include an analysis of each step in the manufacturing process or system. Process Analysis Tools ♦Operation process chart ♦Flow process chart ♦Flow diagram OPERATION PROCESS CHART The operation process chart shows the chronological sequence of all operations, inspections, time allowances, and materials used in a manufacturing or business process, from the arrival of raw material to the packaging of the finished product. The chart depicts the entrance of all components and subassemblies to the main assembly. Two symbols are used in constructing the operation process Chart : an operation and an inspection. FLOW PROCESS CHART The flow process chart is a device for recording a process in a compact manner, as a means of better understanding it and improving it. The chart represents graphically the separate steps or events that occur during the performance of a task or doing a series of actions. The chart usually begins with the raw material entering the factory and follows it through every step. The process chart symbols : The American Society of Mechanical Engineers (ASME) has established the five standard symbols are described As follows: Operation An operation occurs when an object is intentionally changed in one or more of its characteristics. An operation represents a major step...
Words: 1094 - Pages: 5
