...Joey Van Hoose Excelsior ID# 30796152 M5A1- Nestlé Nestlé Case Study Nestlé has been considered the world’s largest food and beverage company for many years and they achieved this by operating under a localization strategy. Under a localization strategy, a company focuses on local responsiveness, and requires little coordination between the subunits. Working under a localization strategy, firms do not have a high need to integrate mechanisms to knit together different national operations. With that each operation has the ability to control operations by relying primarily on output and bureaucratic controls and a policy of management by exception. Considering the need for integration and coordination is low, under a localization strategy, the need for common processes and organization culture is also low (Hill, 2011). With that, each operating unit basically acts as its own entity, creating their own independent set of core values and policies. Nestlé traces its origins back to the first European condensed milk factory, based in Cham, Switzerland, that opened in 1865 by the Anglo-Swiss Condensed Milk Company. One year after this, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant formula companies in Vevey, Switzerland. The two companies, that at the time were fierce competitors, decided to merge in 1905 to become the Nestlé we know today, and their headquarters are still in Vevey, Switzerland (Nestlé, 2012). Nestlé begin with the...
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...Nestlé Boycott Final Exam Case Study Business Ethics The arguments for continuing the Nestle boycott from the viewpoint of consumers is that in the last 30 years, there has been significant amounts of change that have resulted from the boycott. Nestle not only agreed to abide by the WHO code but Nestle also stepped up their efforts to develop new ways of managing this baby milk issue. As stated in the article, the company introduced an ‘ombudsman system’ to encourage employees to confidentially report violations without fear of retribution — this shows their efforts to change. Another example is that they are being open and transparent with their marketing by allowing Bureau Veritas, the global auditing firm to complete an internal and independent assessment. We can see that the efforts of the boycott are not being ignored in that Nestle went to great lengths to release dedicated reports on its economic and social impacts in Africa and Latin America for the first time. On the other hand, there are also arguments against continuing the boycott. Infant formula products account for less than 1% of Nestlé’s profits, yet this 30-year boycott and issue is still present today and if anything the media coverage of this issue for the last 30 years has caused anything but harm to Nestle. If anything, they are receiving more publicity than ever. Seeing as Nestle has wilfully accepted each demand by the boycott and has abided by every code of conduct presented by the WHO and other...
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...http://www.brighthub.com/office/entrepreneurs/articles/115557.aspx The World Health Organization found children in developing countries who fed on Nestle’s infant-formula had mortality rates five to ten times greater than that of breast-fed children. The problem was Nestle’s sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free, long enough for lactating mother’s milk to dry up. The mother and child now became entirely dependent on Nestle’s infant formula, and since most of them could not afford the formula, they gave their children an insufficient quantity of the formula. The formula also required clean water, which most mothers could not access. Nestle again made the news when they sued the country of Ethiopia, one of the world’s poorest countries, for six million dollars during the time when it was in the midst of the worst drought in 20 years. Nestle wanted compensation for its stake in the Ethiopian Livestock Development Company (Eldico), which it obtained through an investment in Schweisfurth, a German company. Ethiopia had nationalized Eldico and sold it for a profit. Nestle finally reached a settlement of $1.5 million with Ethiopia, the maximum the government could afford. Recently, Nestle has made headlines again for getting caught spying on Attac, a non-government organization. Nestle has been ordered to pay compensation to the organization. (http://www.frontlinedefenders.org/node/21523). Numerous other shady dealings...
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...Nestle is a Swiss, world leading multinational company producing a wide range of tasty beverages and nutritious food at international standards. Nestle holds on to a good brand name, innovative products, low cost, rising share market and a financial position which can be classified as Cash Cow using the Boston Consulting Group Matrix. Nestle has an employee strength of over 328,000 people around the world. Nestle produces a wide range of baby food, dairy products, beverages, pet food, confectioneries and also pharmaceutical products. My selected country Australia, had become the second largest export market for Nestle by 1906. This potential translated to setting up the business in Australia in 1908. Nestle Australia Ltd is ranked at number 83 against 2000 Australian companies This public company is foreign owned and it’s profits are focused from Beverage, food and Tobacco manufacturing. Strengths The strengths of this company is it produces quality products. It’s more than 140 years in the industry has earned Nestle the world’s biggest brand. Committed research and development through product innovation resulted in the invention of Milo in 1934 which is seen as a breakthrough in Nestle technology in Australia. Nestle is seen as the world’s biggest brand and was featured as a top brand in the Fortune 500 list Nestle also hold a strong marketing and advertising power due to the global brand. Nestle’s constant upgrade in technology has resulted in the quality and...
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...Introduction | 3 | 1.1 | Explain the various elements of the marketing process | 3-6 | 1.2 | Evaluate the benefits and costs of a marketing orientation for a selected organisation | 6 | 2.1 | Show macro and micro environmental factors which influence marketing decision | 7 | 2.2 | Propose segmentation on criteria to be used for products in different markets | 7-8 | 2.3 | Choose a targeting strategy for a selected product/service | 8-10 | 2.4 | Demonstrate how buyer behaviour affects marketing activities in different buying situations | 10-11 | 2.5 | Propose new positioning for a selected product/service | 12 | | Conclusion | 12 | | References | 13 | Introduction | The purpose of this assignment is to investigate the scope of marketing. Marketing is a process of fulfillment consumer’s wants and needs. It is delivering the right product at the right place, price and time to the clients. The process of marketing is very important for the performance of the companies, because it contains analyzing every opportunity; choose markets, improving the marketing mix, control and implementation. In my study I will use as an example JD Sports Fashion, which is one of the leading retailers in sport wear and how it progress using market research. The concept of JD is influenced by giving the products and wanted brands at the correct price and in the proper places to meet with the requirement of the customers. JD Sport has been created by John Wardle and David Makin in...
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...2012 This tutor-marked assignment consists of two parts each of which consists of a set of questions that are based on a case study. This assignment will be graded out of a 100 and is worth 20% of the total grade assigned to the course. Out of the 100 marks, 84% will be divided equally between the two questions, that is, 42 marks for each case study. The remaining 16% will be distributed equally as follows: presentation of ideas and organization of the answer, adherence to specified word count, proper referencing and use of the E-library. In this TMA, you are expected to demonstrate your knowledge and understanding of some of the major issues in human resource management and marketing. The first case study focuses on motivation whereas the second one is concerned with the marketing mix of marketing. Prior to answering the questions, read each case study thoroughly and carefully. In your answer, you are expected to show your analytical skills of the subject matter. Your answer should be within the specified range of words, and you must follow the Harvard Style of Referencing. You are expected to present a well structured and organized piece of work that is of your own. Plagiarism will be penalized by deduction of marks. The right use of outside sources and personal examples is highly appreciated and will be rewarded. PART A Building a better workplace through motivation Introduction People spend a considerable part of their lives at work, so it is not surprising that...
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...confidence. Examples of quantitative market research at JD include: Exit surveys – carried out face-to-face with consumers as they leave the store. This is a simple survey covering a cross-section of stores to gather the views of consumers in different locations and regions. At JD the purpose of the survey is primarily to understand the reasons for visit, frequency of visit/purchase and reasons for and against purchase. The ‘shopping bag’ survey – the JD research team monitors what carrier bags customers entering JD stores are carrying. This helps identify what other stores JD customers use and are spending money in. It provides competitor insight and an idea of which retailers attract a similar customer profile to JD, a variable that can influence the location of new JD store openings. On-site fieldwork – JD’s dedicated Site Research team invests significant time researching new locations. This involves defining the extent of a location’s catchment area, reviewing the presence and quality of the competition and assessing the pitch and visibility (i.e. how busy the area is) of a unit. This helps build a detailed SWOT analysis of each new site. Qualitative research Qualitative information is a primary form of market research which focuses on consumer feelings and opinions on a product or service. This type of research illuminates the facts and figures collected through quantitative research. Examples of qualitative research at JD include: Focus groups – by speaking at length...
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...2012 This tutor-marked assignment consists of two parts each of which consists of a set of questions that are based on a case study. This assignment will be graded out of a 100 and is worth 20% of the total grade assigned to the course. Out of the 100 marks, 84% will be divided equally between the two questions, that is, 42 marks for each case study. The remaining 16% will be distributed equally as follows: presentation of ideas and organization of the answer, adherence to specified word count, proper referencing and use of the E-library. In this TMA, you are expected to demonstrate your knowledge and understanding of some of the major issues in human resource management and marketing. The first case study focuses on motivation whereas the second one is concerned with the marketing mix of marketing. Prior to answering the questions, read each case study thoroughly and carefully. In your answer, you are expected to show your analytical skills of the subject matter. Your answer should be within the specified range of words, and you must follow the Harvard Style of Referencing. You are expected to present a well structured and organized piece of work that is of your own. Plagiarism will be penalized by deduction of marks. The right use of outside sources and personal examples is highly appreciated and will be rewarded. PART A Building a better workplace through motivation Introduction People spend a considerable part of their lives at work, so it is not surprising that...
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...Sample to write Jd/Js Disclaimer : All names used like Organisation, post requirement are imaginary, this is just to learn how to write JD and JS Advertisment To work as Head - Oncology Sales with this Leading Chain of Diagnostic Clinics with a Pan India and International presence. This position is a National Level assignment reporting to the CMO. As Head - Oncology Sales, you will be responsible developing and implementing a national strategy for achieving the annual oncology sales objectives of the company. You will monitor and control the sales budget to ensure optimum utilisation of resources in the region. You would network regularly with Oncologists and provide timely and updated information about services offered. You will, with your Team, forge appropriate partnerships with key players in the Healthcare Industry to promote the achievement of Company's objectives. Part of your role will also include monitoring activities of your Competitive Set and collating data on new products, services, financials and performance in the region. You will provide adequate training to your Team and ensure that they are up to date on developments JOB ANALYSIS To work as Head - Oncology Sales with this Leading Chain of Diagnostic Clinics with a Pan India and International presence Job Description Title Head- Oncology Sales (National Level Assignment) Education MBA (Marketting) or equivalent PG Degree. Reporting...
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...Characteristics of the fictional company JD Hair Solution is a company founded by two childhood friends which specializes in hair products for men, women, and kids. The company sells products for: Hair colors, hair restoration, hair wash, hair moisturizing, hair shine, hair protection, and hair growth. The company is currently reaching sales of more than 200,000 million per year. Our products are sold in The US (New York - Headquarters), Dominican Republic, Colombia, Mexico, and Morocco. JD Hair Solution products can be found in any local pharmacy, discount stores, salons, supermarkets, and online. Our products are created with pre-determined formulas and measures that have already been tested and experimented on people from various cultures. We target all markets ranging from upper class to lower class income customers. JD Hair Solution is recognized worldwide and has demands from other countries for potential business. People even come from other countries to purchase our products in high amounts to bring back home. Our products have been featured in movies, commercials, magazines, amongst other sources of recognition channels. Recent studies show that nine in every ten house hold in America has one of our products. We have 80 million followers on Instagram, twitter, and Facebook combine (that about 50 million more than Kim Kardashian). Our brand is recognized for our famous JD Hair Solutions Grower (men hair growth product) and JD Hair Solution Colorful (women hair dye...
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................................5-7 Works Cited8 The article “Fiber is Basis of Info Highway”; written by: Mathew Ingram for the Globe and Mail; is about the race to cover the globe with fiber optic cable. The author talks about corporate buyouts and huge company mergers to compete in the fiber optic Industry. I found the article intriguing to read and understand why companies are competing in the field and the rate at which there competing. I’ll be going over some of the mergers and buyout in a bit as well as mentioning some of the big players in this fiber optic game. Every few days there seems to be a new fiber related deal going on. Just to note a few of the bigger ones; JDS Uniphase merged with E-Tek Dynamics in a $15 billion (US) deal. JDS is a product from a merger a year previous with JDS Fitel and Uniphase; is already one of the largest fiber-equipment companies, and well on its way to becoming what analysts call the Intel of fiber (referring to Intel’s dominance of the computer chip market). Nortel Networking is another company throwing large sums of money around in the fiber world, paying $3.2 billion (US) for Qtera Systems who’s technology boosts the carrying power of the fiber. Nortel’s competitors are also on the move as well. Cisco Systems, paid $7 billion (US) for an optical startup company called Cerent. Lucent Technologies paid $1 billion (US) for Nexabit, a company with no sales to date. Companies like Nortel and is larger cousins need to move fast because...
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...annual gross merchandise volume ("GMV") - or nearly 1.5 times the combined GMV of Amazon and eBay. In fact, more than three out of every four dollars spent online shopping in China goes through its platform, which should come as no surprise given that Alibaba's user base is nearly equal to the entire population of the U.S. Alibaba's "ecosystem" is made up of three leading Chinese online retailing platforms: (1) Taobao.com, China's largest online C2C shopping site; (2) Tmall.com, China's largest third-party B2C platform for branded goods; and (3) Juhuasuan.com, China's most popular group buying marketplace. These three marketplaces account for over 80% of revenue, with the remainder coming from Alibaba's China wholesale sites, international commerce, cloud computing, and other services. By operating some of the world's largest online marketplaces, Alibaba benefits from a strong...
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...1. Go onto http://tutor2u.net/business/presentations/marketing and write up what is meant by ‘objectives’ Goals and targets that firms set themselves to achieve and which provide a focus for decision making and for devising strategy. 2. Research what the Private Sector’s broad aims and objectives are. The aim is to maximize the profits for shareholders and owners. The nature of the private sector in a market economy means that consumers are best served if companies are competing to provide the best products and services at the lowest possible prices. 3. Write down the name of 4 private sector organisations. 1. Sole traders 2. Partnerships 3. Companies 4. Franchises Tesco Facebook JD sports Blackberry 4. Find out what the broad aims are of the Public Sector. The public sector’s aims and objectives are to provide services for the community at either local or national level. The primary objective of the public sector is to provide services such as refuse collection, schools, leisure facilities and health care, to their customers, which are ultimately the tax-payer. 5. Write down the name of 4 public sector organisations. * Police * School * Army * Ambulance 6. Find out what the broad aims of the Voluntary Sector. Maximise self-satisfaction. 7. Write down the name of 4 voluntary sector organisations. * Oxfam * Red cross * Love underdogs * Kids in Asia 8. Go onto the web and find...
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...LL.M INTERNATIONAL BUSINESS TRANSACTIONS LAW 5901 Kazakhstan Institute of Management, Economics, and Strategic Research School of Law REQUIRED TEXT: International Business and Trade [4th ed.] Ricky W. Griffen, Michael W. Pustay COURSE MATERIALS: http://www.eilfe.com/online-courses/kimep.html International Business Transactions REQUIRED TEXT: International Business and Trade [4th ed.] Ricky W. Griffen, Michael W. Pustay COURSE MATERIALS: http://www.eilfe.com/online-courses/kimep.html International Business Transactions KIMEP SUMMER I 2010 COURSE NUMBER: LAW5901 COURSE NAME: INTERNATIONAL BUSINESS TRANSACTIONS CLASS TIME: MTWTHF 20:15 – 21:45, HALL, NEW BUILDING FINAL EXAM: WEEK SIX; Time and date TBA KIMEP SUMMER I 2010 COURSE NUMBER: LAW5901 COURSE NAME: INTERNATIONAL BUSINESS TRANSACTIONS CLASS TIME: MTWTHF 20:15 – 21:45, HALL, NEW BUILDING FINAL EXAM: WEEK SIX; Time and date TBA Instructor: Prof. Dr. John JA Burke BA, JD, Ph.D. E-Mail: jburke@kimep.kz Office: 119, New Building Hours: Appointment Only Instructor: Prof. Dr. John JA Burke BA, JD, Ph.D. E-Mail: jburke@kimep.kz Office: 119, New Building Hours: Appointment Only INTRODUCTION AND OVERVIEW Joseph E. Stiglizt, the winner of the 2001 Nobel Prize in Economics, states, “We have a process of “globalisation” analogous to the earlier processes in which national...
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...Alibaba in the Emerging Chinese E-commerce Industry Yuexi Li1 Claremont McKenna College November 15, 2015 Abstract: Alibaba.com is one of the leading e-Commerce companies in China. It has grown admirably from its initial beginning as an e-Market connecting small suppliers and buyers to a giant emarketplace that has several operational platforms. Currently the heavy reliance on Chinese Economy, the counterfeit goods issues, and the competition from other emarketplace remain Alibaba’s greatest challenges. In this paper I evaluate Alibaba’s business model including its mission, vision, and values, revenue model, and its R&D structure. Alibaba’s strategy led to its competitive advantages in realizing network effect of scale and understanding the Chinese market. 1 yli17@cmc.edu 1. Introduction On November 11th, 2015, Alibaba Group Holding Ltd. (hereinafter, Alibaba) reported a record-breaking $14.3 billion in sales over just 24 hours during the “Singles Day”2, a shopping holiday. In recent years, Singles Day sales in China have out paced Cyber Monday sales in the US: According to the Reuters.com, on November 11th, 2014, Alibaba reported a $9.3 billion sales from 24 hours, which is $7.26 billion more than sum of US retail ecommerce on Cyber Monday 2014. The statistic shows the Chinese online shopping market’s power, as well as Alibaba’s leading position as the Chinese e-commerce giant. Reaching...
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