Jazmin Harb
Management Seminar
10/22/12
Stratsim Letter to Sharehold Firm B
Dear Shareholders,

2012 was a tough year; we lost a lot of our market share and our stock price decreased by almost half the price. Our teams have been thinking in a several ways to bump up our products and provide the best quality, safeness, styling and interior for our vehicles.
Our Marketing Research team have found out about the new customer needs, the enterprisers. Firm B is pleased to share our new strategies to get our market share back and even get more of it. We are going to create new concept to approach the demand for this new customers, they see their vehicle as an extension of their business and personal aspiration. Their vehicles may be company or private owned. A vehicle class that may be of particular interest to them includes Luxury/Sports (Firm’s B product), utility and other high-end vehicles. Firm be is going to target them by advertising our great quality, styling and interior.
The Marketing Research team made a test to see how this would help the company and if it is a good product to launch, and the result are overwhelming 80% are more likely to buy the product if the price range between $34,000 to $ 35,000. As you know, the Marketing world have a theory, which says that you should only conceder to launch a product who has at least 70% of acceptance, otherwise it more possibilities to be a failure. The base cost of this product will be $ 31,334. This concept will be an AEV car with a size of 50 with a horsepower engine of 180. Its attributes are for: Interior 8/9, Style 10/10,Safety 7/8, Quality 8/9.
We are also going to spend more money to advertise our current vehicles and upgrade each of them. I am proud to say that the three of our vehicles are at the same level in terms of quality, styling, safeness and quality with our competitors. Buzzy is