Introduction
Service describes as any act or function performed for a customer or client. As more firms join the competitive market with similar product, service becomes important differentiator that also very important for customer. All services are experiences from the customer deliver from people who involved; the invisible process and the physical evidence. Services here in some way delivers differently with my culture back home in Indonesia. However, the goal is the same to achieve customer satisfaction and increase firm’s revenue from the satisfied customer.
Most of the services that I encountered here in USA are from restaurants or transportation firms. First, I acknowledge the different level of politeness, some of the attitude perceived as not polite in east culture however actually its consider to be polite here. The easiest part for me probably identifies the physical evidences such as cleanness, neat and good lay out. I was also evaluated the process from the products or services that I acquired, things such as the process time, difficulty level that encounter during the process. One addition thing that I evaluated was how it responds to complain and the after sales service. In overall, most of the services that I experienced were good service in terms of to match with customer need and different in terms of different industry due to different customer segment.

Amazing service at Capital One Bank Almost every bank now has similar products that they offer to their customer and one of the components that differentiated it from competitors and also become the important consideration for customer to choose over the other is the service. In this case I need to have a local bank account for my daily activity here in UMD and among other banks available here I choose Capital One Bank. One of the reasons I came to this bank first was because one of my