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Judee Burgoon's Violating Social Expectations

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According to Judee Burgoon’s (EVT), “…violating social norms and personal expectations is “a superior strategy to conformity” (83) and the Bible explains, “ To everything there is a season, and a time to every purpose…” ( KJV Ecc.3:1). In other words, circumstances within a social context present opportunities to communicate and reciprocate pleasant communication resulting from deviant behavior; knowing the appropriate time for risks relies on understanding EVT terms and core concepts. First, EVT applies to, “… what’s said in emotional, marital, and intercultural communication…” (85). Notably, expectancy emphasizes predictions instead of desire; Burgoon uses the term expectancy, “…for what is predicted to occur rather than what is desired”

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