Premium Essay

Jysk a/S

In:

Submitted By iveta
Words 5149
Pages 21
Advising Business Customers
JYSK A/S Business Plan

Business plan - JYSK
Table of Contents
Introduction ............................................................................................................................................... 3 Problem statement ..................................................................................................................................... 3 Methodology .............................................................................................................................................. 4 Business overview ...................................................................................................................................... 5 Current position ..................................................................................................................................... 5 Competitive advantage .......................................................................................................................... 5 Growth plan ........................................................................................................................................... 5 Business strategy ........................................................................................................................................ 6 Tactics .................................................................................................................................................... 6 Strategic issues ....................................................................................................................................... 6 Marketing analysis..................................................................................................................................... 7 SWOT

Similar Documents

Premium Essay

Topic

...JYSK Nordic ANNUAL REPORT 2010 - 2011 Contents Foreword 3 Introduction 4 Formal company management 5 Management report 6 Summary of key figures 8 JYSK Nordic 9 Denmark 10 Sweden 11 Norway 12 Finland 13 Poland 14 Czech Republic/Slovakia 15 Hungary 16 Netherlands 17 Slovenia, Croatia, Bosnia-Herzegovina, Serbia 18 UK 19 China 20 Expectations 21 Comments 23 Social responsibility 25 Profit and loss account 28 Balance sheet 29 Cover photo: Jennie, Store Manager at JYSK Finland 2 Foreword This is the 2010/11 annual report for the part of the JYSK Group known as JYSK Nordic. This th 2010/11 th JYSK report covers those companies with stores in the Nordic countries, central Europe, the Netherlands, the UK and China. The report thus covers 15 of the countries in which JYSK now has stores. The report does not cover the stores in Germany, Austria, Switzerland, France, Spain or Italy, which are run by JYSK Nordic's sister company Dänisches Bettenlager, which has its headquarters in Flensburg, Germany. JYSK Franchise and other companies in JYSK Holding A/S have not been included either. Our financial year finished at the end of August. The financial crisis continues to set the agenda for the world economy, so JYSK has focused on cost management and continued expansion during the financial year, as we believe that growth during the crisis will strengthen JYSK. JYSK has opened stores in a new country this year – Serbia, where the customers have...

Words: 5352 - Pages: 22

Premium Essay

Jysk Annual Report

...JYSK Nordic 2007-2008 ANNUAL REPORT 1 Forward – together Foreword This is the Annual Report 07/08 for JYSK Nordic, the designation given to the companies in the JYSK Group with stores in Scandinavia, Central Europe, the Netherlands and the UK. This report covers 11 of the 32 countries in which JYSK is currently represented. This annual report does not cover JYSK companies such as Dänisches Bettenlager in Germany and Austria or JYSK in Switzerland and France. JYSK Franchise and other companies in JYSK Holding A/S have also not been included. We have given this Annual Report the title ”Forward – together”. This is partly because our expansion is continuing and partly because one of our great strengths is our esprit de corps and sense of community among JYSK's 14,000 employees. A strong sense of community and professional advice for our customers was our basic philosophy when the first JYSK store opened on Silkeborgvej in Aarhus almost 30 years ago. This is still our philosophy today – and it will be in the future. Happy reading! Lars Larsen Chairman of the Board Jan Bøgh Managing Director Lars Larsen opened his first store in 1979. JYSK is now an international group with approximately 1,450 stores in 32 countries and more than 14,000 employees. JYSK wants to offer everyone a great bargain and has ambitions to open shops across the world. The group is owned by Lars Larsen, and the annual turnover is approximately 15 billion Danish kroner. 2 Introduction...

Words: 5336 - Pages: 22

Premium Essay

Jysk on the Chinese Marked

...  XC   04/01/14   1.1  Introduction     1.1  Motivation   In  2009  JYSK  entered  the  Chinese  market  with  an  objective  to  open  500  stores  within  5  years.  However   4  years  later  the  barriers  have  proven  to  be  too  strong  and  the  company  is  considering  giving  up  the   entire  expansion  plan  (Business.dk,  2013)  describing  the  Chinese  market  as  “the  most  difficult  market   in  the  world”  (finans.tv2.dk,  2012).   Based  on  this  information  it  is  interesting  to  examine  the  challenges  JYSK  faces  and  evaluate  if  they   should  consider  giving  up  the  expansion  to  China  altogether.   1.2  Problem  Statement   How  relevant  would  it  be  for  JYSK  to  continue  their  entrance  on  the  Chinese  market?   2.1  Which  macro  and  micro  factors  have  the  highest  importance  for  JYSK  on  the  Chinese  market?     3.1  Which  elements  of  the  Chinese  consumer  behaviour  are  important  for  JYSK  to  consider?   4.1  What  are  JYSK’s  internal  strengths  and  weaknesses...

Words: 4804 - Pages: 20

Premium Essay

Russian Consumer Culture

...Instead, in the study of consumer culture, the meanings only need to be widespread enough to be treated as shared or common (ibid). Thus, as we use the term consumer culture on the Russian middle class consumer, we are not claiming that every single middle class Russian do share the same values and practices that drive their consumer choices. Nevertheless, the consumer culture of JYSK’s target segment is studied in order to identify general tendencies and patterns that may be useful knowledge for JYSK to take into consideration in their expansion strategy to...

Words: 2894 - Pages: 12

Free Essay

Push Motivation

...British Food Journal Packaging design: creating competitive advantage with product packaging Bo Rundh Article information: Downloaded by IQRA UNIVERSITY At 08:47 19 April 2016 (PT) To cite this document: Bo Rundh, (2009),"Packaging design: creating competitive advantage with product packaging", British Food Journal, Vol. 111 Iss 9 pp. 988 - 1002 Permanent link to this document: http://dx.doi.org/10.1108/00070700910992880 Downloaded on: 19 April 2016, At: 08:47 (PT) References: this document contains references to 28 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 15152 times since 2009* Users who downloaded this article also downloaded: (2013),"The influence of visual packaging design on perceived food product quality, value, and brand preference", International Journal of Retail & Distribution Management, Vol. 41 Iss 10 pp. 805-816 http://dx.doi.org/10.1108/IJRDM-12-2012-0113 (1990),"Packaging as a Retail Marketing Tool", International Journal of Physical Distribution & Logistics Management, Vol. 20 Iss 8 pp. 29-30 http://dx.doi.org/10.1108/EUM0000000000372 (1996),"Packaging, marketing, logistics and the environment: are there trade-offs?", International Journal of Physical Distribution & Logistics Management, Vol. 26 Iss 6 pp. 60-72 http:// dx.doi.org/10.1108/09600039610125206 Access to this document was granted through an Emerald subscription provided by emerald-srm:546149...

Words: 9344 - Pages: 38

Free Essay

Romance

...S Ø N D E R J Y S K O R D B O G Udgivet af Egon Mårup, Snerlevej 6, 7500 Holstebro Kommentarer og forslag til tilføjelser er velkomne. Udg. 25 APR 2001. Revideret 16 APR 2002 . Det synnejysk språch - Det sønderjyske sprog er i mange tilfælde præget af sine egne gloser. I andre tilfælde er det bestemte måder at udtale danske ord på. I udlyd bliver g-lyden til en ch-lyd, som kendes fra tysk. Sprog bliver til språch, bog til bo'ch, bøg til bø'ch, eg til e'ch, fejg til fei'ch, figner/figen til fichne' /fichen, gøg til gø'ch, eger til e'ch - eller ligefrem jeche. Kager bliver til kache, lige til bliver li'ch te', kigge til kiche,ligge til lich eller snarere lech. Møg skifter vokal og bliver til moch, nøgen skifter vokal og bliver til nachen, piger til piche', røg til rø'ch, søge til sø'ch, tiger til tiche', væge skifter vokal og bliver til vø'ch og tog til toch. I udlyd bliver b til f - eller snarere bliver den danske v-lyd til f : Bibel bliver til Biffel, tabe til ta'f, stræbe til stre'f, gabe til ga'f, æble til efel eller evel, pibe til piif, skib til skif, skibe til ski'f, stribe til stri'f, et gab til gaff, håbe til hå'f, råbe til rå'f, købe til kø'f og løbe til lø'f. Men prøv selv, ja præu ! Men pas på en løve kan forblive løve. Hvornår går toget til Tønder ? "Vinne geer æ tåch te Tynne?" "Wen det piffe å æ juel løffe ront"! Egon Mårup : Synnejysk Udgivet april 2001-04-25 A A= jeg Affenrå /Åffenrå = Åbenrå a'haust = afhusket, slettet...

Words: 2376 - Pages: 10

Free Essay

Landbrugshistorie

...Indledning I denne opgave vil vi gøre rede for, hvad der førte til landboreformerne, hvori de bestod og hvilke forandringer de skabte. En senere stor forandring udgjorde andelsbevægelsen, derfor behandler vi også den i opgaven. Udviklingen blev fortsat i 1900-tallet, hvor vi kigger på hvordan landbruget klarede sig i krigs- og krisetid. Vi vil generelt også komme ind på forandringer i ejendomsforhold og dyrkningsmetoder. Én af årsagerne til de omfattende landboreformer i 1700-tallet kan læses i en forordning fra d. 23.4.1781 om udskiftning og udflytning: ”Vi, Christian den syvende, gøre alle vitterligt: At som agerdyrkningen, næst den allerhøjestes velsignelse, er grundstøtten for vort riges Danmarks velstand; så … Vi have derfor først opmuntret til og siden befalet fællesskabets ophævelse, som det første og væsentligste skridt til landvæsenets og agerdyrkningens dermed forbundne forbedring." [1] 1. Landboreformerne 1.1. Kort rids over tiden op til landboreformerne 1.1.1. Landsbyer Situationen på landet i Danmark så således ud at, gårdejerne var samlet i et landsbyejerlav, hvor de enkelte gårdejere havde retten til en andel af landsbyens jorder. Hvis der fx var 15 gårde, fik hver gårdejer 1/15 af landsbyens jord. Ved agerjord blev hver gårdmands jord opdelt med et reb. Ofte fik hver gårdejer 50-100 små aflange jordlodder, der var ½ td. stor (se bilag 1). Disse jordlodder lå spredt over hele bymarken således at alle gårdmænd på denne måde fik et lige antal gode...

Words: 4127 - Pages: 17

Free Essay

Kidekwi

...ikke plads 111 væddeløb. Da festpladsen — Halmtorvet — var beliggende midt i København, der hvor Rådhuspladsen ligger i dag, kunne sejlads og roning ikke indgå i forevisningen, men i stedet udstillede man ro- og sejlbåde. Mere end 300 idrætsudøvere fra 20 foreninger eller klubber deltog i denne første store idrætsbegivenhed i Danmark. Komiteen bag sportsfesten fik fra mange sider at vide, at man med forevisningerne havde „udrettet noget Godt for Idrættens Fremgang og derigjennem for Samfundet". Den nationale Sportsfest indgik i et arrangement, som skulle vise omverdenen, at Danmark var blevet moderne. Året 1888 var 100-året for stavnsbåndets ophævelse, 50-året for Indu- striforeningens stiftelse og 25-året for kong Christian 9.s tiltrædelse som konge. Jubilæerne skulle fejres med en udstilling på linie med dem, man havde haft i London og Paris. Man forberedte sig grundigt og inviterede til „Den store nordiske Industri-, landbrugs- og Kunstudstilling". Ud over de nordiske lande deltog England, Frankrig, Italien, Japan, Rusland, Tyskland og ØstrigUngarn, og udstillingen var det nærmeste Danmark nogen sinde er kommet en verdensudstilling....

Words: 12049 - Pages: 49

Premium Essay

What

...Niels Laasholdt Steen Sloth Gitte Størup Marianne Poulsen BUSINESS ECONOMICS – AN INTRODUCTORY CASEBOOK FOR THE COMMERCIAL UPPER-SECONDARY COURSE (HHX) 1 BUSINESS ECONOMICS – an introductory casebook for the commercial upper-secondary course (HHX) © 2005 the authors and Systime A/S Copying from this book is only permitted subject to agreement between Copy-Dan and the Danish Ministry of Education. External editing: Knud Erik Bang Cover: Valentin Design Typeface: Adobe Garamond Pro 11/14 Graphical layout and production: Valentin Design 1st edition, 1st impression ISBN 87-616-1304-5 Skt. Pauls Gade 25 DK-8000 Århus C Tlf. (+45) 70 12 11 00 www.systime.dk Table of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1. Companies and their context . . . . . . . . . . . . . . . 1.1 Introduction . . . . . . . . . . . . . . . . . . . . . 1.1.1 The national economy . . . . . . . . . . . . . 1.1.2 Business economics. . . . . . . . . . . . . . . 1.1.3 Private finances . . . . . . . . . . . . . . . . . 1.1.4 The content of this textbook . . . . . . . . . . 1.2 What is a company? . . . . . . . . . . . . . . . . . 1.3 Types of company. . . . . . . . . . . . . . . . . . . 1.3.1 Production companies . . . . . . . . . . . . . 1.3.2 Trading companies . . . . . . . . . . . . . . . 1.3.3 Service companies . . . . . . . . . . . . . . . 1.4 Company functions. . . . . . . . . . . . . . . . . . 1.4.1 Functions in a trading company . ....

Words: 48419 - Pages: 194