...C H A P T E R T W O Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company to send messages that are “clear and understandable, true and, communicated with passion, strategically repetitive and repeated, [and] consistent (across constituencies).” We begin this chapter with a summary of the basic theory behind all communication, whether individual or organizational in nature. We will also briefly discuss influential models in modern communication theory. Although many communication experts have adapted these theories to help leaders communicate in writing and speaking, few have looked at how these same basic theories apply in the corporate communication context—that is, the way organizations communicate with various groups of people. Communication, more than any other subject in business, has implications for everyone within an organization—from the newest administrative assistant to the CEO. Thanks in part to important strategy work by academics such as Michael Porter, Gary Hamel, and C. K. Prahalad, most managers have...
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...Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company to send messages that are “clear and understandable, true and, communicated with passion, strategically repetitive and repeated, [and] consistent (across constituencies).” We begin this chapter with a summary of the basic theory behind all communication, whether individual or organizational in nature. We will also briefly discuss influential models in modern communication theory. Although many communication experts have adapted these theories to help leaders communicate in writing and speaking, few have looked at how these same basic theories apply in the corporate communication context—that is, the way organizations communicate with various groups of people. Communication, more than any other subject in business, has implications for everyone within an organization—from the newest administrative assistant to the CEO. Thanks in part to important strategy work by academics such as Michael Porter, Gary Hamel, and C. K. Prahalad, most managers have learned to think strategically...
Words: 8677 - Pages: 35
...FREE! An autumn festival of art, knowledge and imagination bloomsburyfestival.org.uk | Follow us: @bloomsburyfest #bloomsburyfest Introduction Welcome to the Bloomsbury Festival This October the Bloomsbury Festival spills out into the area’s streets, shops, museums, libraries and laboratories with a truly eclectic line-up of unexpected, enlightening and extraordinary things to see and do. Take a musicals masterclass from Sir Tim Rice, hear Turner Prize winner Mark Wallinger in conversation, listen to Iain Sinclair on Bloomsbury and radicalism, and discover Sir Andrew Motion’s personal literary refuges. We’ve extended the festival to six days, giving you more time to explore over 200 free events across Bloomsbury. The all-new Bloomsbury Lunch Breaks and After Work Sessions will make midweek in midtown a breeze, leading up to an inventive weekend of street parties and open squares. This is a festival you can escape and relax into, whether it’s jazz and gin in a private square, or piano recitals in the stunning new Dairy Art Centre. Our year-round outreach programme shows what neighbours, no longer strangers, can achieve together. This is a festival that couldn’t happen anywhere else. This is Bloomsbury - we hope you’ll enjoy it with us! Find more information about the festival and every event online at bloomsburyfestival.org.uk Introduction As the new Festival Director, I am proud to present the 2013 Bloomsbury Festival programme, created and led by the people that...
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...are looking for a textbook on prayer, this is the best! Dutch Sheets's fresh insights will inspire your faith, deepen your understanding, and equip you to fulfill your destiny as one of God's praying people. Dick Eastman, International President Every Home for Christ Intercessory Prayer is the book of 1,000 sermons. Dutch's material is power-packed, inspirational and instructional. It answers questions that are too often answered incorrectly. It sets the record straight. Ted Haggard, Pastor New Life Church, Colorado Springs Dutch Sheets is one of the most exciting teachers I have ever heard. He explains God's heart for prayer in a clear, concise, powerful way. Dutch makes praying with impact something that is within everyone's reach. I heartily recommend it. Jane Hansen International President, Aglow International Praise for I N T E R C E S S O R Y P R AY E R Every praying Christian and intercessor should read this book! Intercessory Prayer will revolutionize your prayer life. It contains a depth of revelation found in no other book about intercession. Cindy Jacobs, Cofounder Generals of Intercession This book is for those who need answers from God, which as yet haven't come. Why? Sheets clearly...
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