...Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that finds itself as a dwarf on the global market may seek ways to increase their net worth by seeking partners, suited for a buy-out on longterm. If a firm already has international competences, it can overcome some of it’s competitive disadvantages by going into alliances with companies representing complementary competences. If you are ready for global marketing or not is bases on two things: 1. The industry of your business (how global is / can it be) 2. The preparedness for internationalisation 1 can be divided into mature; adolescent; immature 2 can be divided in local; potentially global; global Given the character of a company in both segments, one of the nine possible strategies can be chosen. You can find these in figure 1.1 on page 4 of Global Marketing. Difference between management styles of LSE and SME: Many LSE have begun downsizing their companies operations, so in reality, many LSE act like a lot of small differ operations. It can be...
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...MARKETTING OF FINANCIAL SERVICES IN A DEREGULATED ECONOMY KEHINDE OLORUNDARE. CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The domain of marketing has been proven by Levitt (1988) and Kotler (1980), among others to transcend the tangible products areas. Increasingly, intangibles (including financial services) have benefited from the pervasive advantage that marketing can offer. Today, persons, ideas and in fact, doctrines are daily sold to us. Financial services (and intangible product) is one of the important services provided by banks in the economic sub-sector in Nigeria and whose employment of marketing service is becoming more noticeable and acknowledge. The financial services is becoming more noticeable and acknowledge. The financial services sector has in recent years been among the fastest growing areas in the Nigerian economy. Progressive deregulation, starting with free banking ad decentralized foreign exchange market to the lifiting of interest rates ceiling and structural adjustment programme had dramatically altered the operating environment facing suppliers of financial services. These changes in conjunctions with decreases in personal income and wealth, contraction in other sectors of the economy, trends towards globalization and developments in information technology have created an increasingly competitive and demand driven financial sector. As a consequence of these changes, the sector has witnessed considerable...
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...Handbook of Procedures (Vol. I) 27th August 2009 – 31st March 2014 w.e.f. 05.06.2012 Government of India Ministry of Commerce and Industry Department of Commerce Website: http://dgft.gov.in i ii TO BE PUBLISHED IN THE GAZETTE OF INDIA EXTRAORDINARY (PART-I, SECTION-1) GOVERNMENT OF INDIA MINISTRY OF COMMERCE AND INDUSTRY DEPARTMENT OF COMMERCE PUBLIC NOTICE No. 1 (RE-2012)/ 2009-2014 NEW DELHI, DATED THE 5th June, 2012 In exercise of powers conferred under Paragraph 2.4 of the Foreign Trade Policy, 2009-2014, the Director General of Foreign Trade hereby notifies the Handbook of Procedures (Volume I) and the Appendices to the Handbook of Procedures (Volume I). This shall come into force from 5th June, 2012. (Anup K. Pujari) Director General of Foreign Trade e-mail: dgft@nic.in (Issued from F. No. 01/ 61/180/0050/AM13/PC-3) iii iv CONTENTS CHAPTER SUBJECT PAGE GLOSSARY 1 1 INTRODUCTION 5 2 GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS 7 3 PROMOTIONAL MEASURES 53 4 DUTY EXEMPTION / REMISSION SCHEME 67 5 EXPORT PROMOTION CAPITAL GOODS SCHEME 125 6 EXPORT ORIENTED UNITS (EOUs), ELECTRONICS HARDWARE TECHNOLOGY PARKS (EHTPs), SOFTWARE TECHNOLOGY PARKS (STPs) SCHEME AND BIO- TECHNOLOGY PARKS (BTPs) 139 7 SPECIAL ECONOMIC ZONES 165 8 DEEMED EXPORTS 167 9 MISCELLANEOUS MATTERS 171 v vi GLOSSARY (ACRONYMS) Acronym ACC ACU AEZ ANF ARO ASIDE BG BIFR BOA BOT BRC BTP CBEC CCP CEA CEC CIF CIS CoD CoO CVD DA DoBT DC DEPB DFIA DFRC DGCI&S DGFT...
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