...* Title: Describe the role and use of internet marketing within a modern marketing context A - Describe the role of internet marketing within a modern marketing context The internet is the fastest way to provide information to people anytime, anywhere. Nowadays, the internet is very useful to the consumers rather than people prefer to telephone, postal services, radio and television to communicate them. Moreover, internet is very useful for businesses to sell products online over the world. The internet is growing strongly and if companies do not adapt they will lose customers. Role of Internet marketing: - Internet marketing means different things to different people.The main aim of the producers are to get maximum profit by selling products online. The internet marketing introduces the products and services online. The internet Marketing has increased the growth and importance of the internet, used by the users in different countries because it benefits the producer to increase the organisation profit by selling their product online around the world to different people. Moreover they can also provide information to the people through websites. * B - Describe how 3 chosen organisations use internet marketing. In this part I’m going to explain about Tesco which is one of the commercial businesses that use internet to sell their products to consumers. There are many different types of products in Tesco like grocery,house hold,accessory,pesonel care, travel,gift...
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...CXC CSEC Caribbean Secondary Examination Council Office Administration “ AN INVESTIGATION OF THE ATTRIBUTES OF EMPLOYEES IN THE MARKETING DEPARTMENT AT THE LASCO COMPANY CANDIDATE NAME: ROMARIO TULLOCH SCHOOL/CENTRE: EXCELSIOR HIGH SCHOOL CENTRE NUMBER:100033 TEACHER:MR .HOLNESS TERRITORY: JAMAICA YEAR: 2015 AIMS * To access the level of work ethics at the Lasco Company * To find out the impact the attributes of the workers have on the department * To determine the effect that the attributes have on teamwork in the department FUNCTION OF THE MARKETING DEPARTMENT 1. One of the key activities for a Marketing Department is to integrate an organization’s goals, strengths, channels of distribution, competitive environment, target markets, pricing, core messages, and products into one cohesive document known as the Marketing Strategy. 2. Establishing and communicating messages to the marketplace costs money. Therefore, Marketing Departments should be responsible for estimating the anticipated expenditures associated with marketing activities. Once set, Marketers should be held responsible for meeting all budget projectionrt55ts. ...
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...Celebrity endorsement: the various uses made of celebrity involvement in marketing strategies. My focus: Star Power: Why so many of us buy cosmetics to 'get the London look' ‘I touched you at the sound check: you’re just the same as I am, but what makes these people feel happy, leads us headlong into harm’ this is a famous quote from the infamous singer song-writer Morrissey, described by NME is ‘one of the most influential artists ever’. This one man has inspired thousands of musicians and has set the standard for indie music, worldwide. In this case, Morrissey’s celebrity status has made a positive impact on his fan-base, even though his private life might not be so admirable, he has been awarded elitism from the masses because of his musical skills. This is refreshing, especially in todays world where a celebrity, according to Wikipedia is ‘someone who is easily recognised in a society or culture’, they may be famous for 15 minutes or a lifetime, for an achievement or through pure infamy and be positive or negative, to name just a few. The stark contrasts between each of these groups connotes that a celebrity is hard to explain. And do they even need explaining? Not in the post-modern era were living in today; they’re quite simply just another part of society, at least in my opinion. Richard Dyer documented that ‘stars articulate what it is to be human in contemporary society’ and this seems so in the case of fan-culture and star worship my peer group are subconsciously...
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...Executive summary The principal activities of the Coca-Cola Company are the manufacture, distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages. Coca-cola also distributes a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola manufactures, or authorizes bottling partners to manufacture, fountain syrups, which it sells to fountain retailers, such as restaurants and convenience stores. Fountain retailers use the fountain syrups to produce finished beverages for immediate consumption. Coca-Cola focuses on needs of their consumers, customers and franchise partners. By getting out into the market and observing customer behavior, the Coca-Cola team endeavors to possess a world view and become “the” brand while inspiring optimism and fun. In an effort to become more environmental friendly, Cola-Cola has taken great strides in new marketing endeavors. Environmental Analysis: When establishing a new marketing plan, every aspect of the plan must be critically examined and thoroughly researched. This consists of examining market research, auditing the business and researching current environmental analysis. By carefully scrutinizing the soft drink industry, Coca Cola increases its possibilities for success in the market. Once Coca Cola...
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...STALL # 17 MARKET DAY IMPLEMENTATION: MARKETING PLAN SUMMARY AMB240 Marketing Planning and Management Tutorial 5: Dominic Kauter Wednesday 2pm Composed by Shelley Lee | n8606081 | Keegan Sutherland | n8827419 | Taylor Willmott | n8620199 | Gina Theron | n8002266 | Ellyse Sainty | n8879800 | PRODUCT Berried offers Byron Bay Chocolate Factory’s gourmet chocolate coated fruit and nut and fresh, high quality strawberries packaged in a small take-away Chinese container. The product has altered slightly in that Berried does not offer the strawberries pre-dipped. This is a conscious decision made by the marketing team to make the product a tangible item and an attractive gift option for Mother’s Day on the following day (May 11th). The product maintains its luxury branding throughout its product, price, promotion and distribution strategies. MISSION STATEMENT “At Berried, we are committed to supplying our customers with both gourmet chocolate and fresh, high quality strawberries in a unique manner” MARKETING TEAM Shelley Lee (Marketing Manager) Keegan Sutherland (Product Manager) Taylor Willmott (Pricing Manager) Gina Theron (Distribution Manager) Ellyse Sainty (Promotion Manager) KEY COMPETITORS 1. Silver Spoon (Stall no. 49) Located on the other side of the market space, potentially attracting customers that do not see Berried’s stall first. Fudge brownies often contain chocolate, being one of Berried’s major ingredient, therefore...
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...business transaction types. Electronic business which is all electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes. DTI (2000) described the initial applications of e-business as follow: When a business has fully integrated information and communications technologies (ICTs) into its operations, potentially redesigning its business processes around ICT or completely reinventing its business model…e-business, is understood to be the integration of all these activities with the internal processes of a business through ICT. The key e-business processes are the organizational processes or units in the centre. They include research and development, marketing, manufacturing and inbound and outbound logistics. The buy-side e-commerce transactions with suppliers and the sell-side e-commerce transactions with customers can also be considered to be key business processes. All organizations operate within an environment that influences the way in which they conduct business. Strategy development should be strongly influenced by considering the environment the business operates in. It is now commonplace to describe e-commerce transactions between an organization and its stakeholders according to whether they are primarily with consumers or other business. There are four types. Business-to-consumer (B2C) Commercial transactions between an organization and consumers. Business-to-business (B2B) ...
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...method to beat the prices of the competition whilst maintaining a great quality of product, Lumicore hopes to achieve the following; In the first year of Business gain 2% market share of the domestic paint market. Taking market share from traditional paint suppliers in the UK Launch of unique exquisite range in 2014. Create distribution network with key customers such as B & and home base. Sponsoring s sports team to increase brand awareness of the company. 1. Front cover 2. Executive Summer 3. Contents 4. - 5. Background 6. Pestel Analysis 7. Pestel Analysis 8. Market Segmentation 9. Market Segmentation 10. Main Customers and Competitors 11. Primary Data and Product Offering 12. Marketing communication and Logistical operations 13. MKIS, Market research and SWOT Analysis 14. Summary of recommendations 15. Financial projections and conclusion 16. Bibliography 17. Appendix Background In this report I will be discussing Brazilian Paint manufacturer Lumicore which is owned by parent company lumichech which is based in brazil. Lumicore paints manufactures a range of products these being, paints, pigments and coatings. The company is looking to open up operations in the...
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...Executive Summary The retail enterprise Aarong is the handicraft marketing arm of BRAC (Bangladesh Rural Advancement Committee). Established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewelers, jute workers, basket weavers, wood carvers, leather workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgement The Ayesha Abed Foundation (AAF) is an organization that aims to provide avenues for employment and income generation for underprivileged rural women. It is an enclave for women, formed to uplift them economically, through their work as producers, and also socially, through their development into entrepreneurs. The Foundation provides an appropriate working environment, financial and technical assistance, and training to develop the women’s skills in various crafts. Mission Statement: “To make Aarong the best in the world in providing a unique Bangladeshi lifestyle experience to empower people and promote Bangladesh while protecting our environment.” Vision: Aarong...
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...a 10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather...
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...10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1- lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However...
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...the Gamat into Gamat based products under the brand name HEALIN and founded the company Hexagon Pharmaceuticals Sdn Bhd which would later be known as Healwell Pharmaceuticals Sdn Bhd (HEALIN 2007). It should be clarified that though the company offers numerous product derived from the aforementioned sea cucumbers, it is the food supplements namely the Gamogen that are chosen as a product to be marketed in the American market. Concerning the United States of America, the reasoning behind it would be discussed in more detail in the later parts but in summary it is due to the degree of opportunity that can be seen in marketing such a product in America such as change in lifestyle trends and even eases of legislations concerning the product. PEST Analysis A PEST analysis is required in order to better understand the target market in order to derive a viable marketing plan for the product. Political...
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...Putting Predictive Analytics to Work in Operations James Taylor CEO, Decision Management Solutions More information at: www.decisionmanagementsolutions.com Using Decision Management to maximize the value of predictive analytics Predictive analytics applied to operational decision making is the next major source of competitive advantage. The most successful companies are using Decision Management to put predictive analytics to work powering the day-to-day decisions that impact performance most. ©2011 Decision Management Solutions Maximizing analytic value in operational decisions Insights from predictive analytics Contents: Insights to actions—improving operational decisions Customers—they think your decisions are deliberate Challenge—getting analytics into operations Solution—Decision Management increases analytic value 1 3 5 7 Insights to actions improving operational decisions “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.” Peter Drucker Companies that systematically apply predictive analytics to operational decisions, especially those pertaining to customers, outperform their competitors. Many organizations think of predictive analytics as being valuable primarily for strategic purposes. They look to it as a source of market insights to help guide executives and managers making decisions about where to focus and allocate...
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...THEIR PRODUCTS” under the guidance of Mrs. Aparna Porwal. After completion it successfully in the fulfillment of requirement for the award of degree of bachelor of business administration of “Aryan institute of management of computer studies”. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF COMPARATIVE STUDIES BETWEEN LAKME AND REVLON. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. CONTENTS ➢ Introduction ❖ Brief overview of marketing strategies. ❖ Company Profile of Lakme ❖ Company Profile of Revlon ➢ Various Marketing strategies adopted by the two Company along with product profile ➢ Objectives of the Study ➢ Research Methodology ➢ Data Analysis & Interpretation ➢ Suggestions and Recommendations ➢ Summary & Conclusion ➢ Appendix ❖ Questionnaire ❖ Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater...
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...Bachelor of Business (Honours) In Accounting Semester 3 Module: Social Media Communications and Research CA 3 Rebranding and Corporate Identity Fails – learning from other`s mistakes Lecturer: Aisling Duhy Submission Date: 03/12/2012 Students: Shane O`Connor X00094606 Paige Crabtree X00088459 Table of Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions references The survey Executive Summary The objective of this report is to pick a company and examine whether or not rebranding would be appropriate for a rebranding. My chosen company is Kodak Eastman. In This report I will cover the following things: Terms of Reference This report was commissioned by my Social Media Communications and Research lecturer Aishling as part of an assessment for that module within the Bachelor of Business (Honours) in Accounting at the Institute of Technology Tallaght. It accounts for 40% of the final marks and provides an insight into whether or not rebranding would be appropriate for my chosen company. My chosen...
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...UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS Environmental Marketing Strategy and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic Dissertation Opponent: Professor Juha S. Niemelä Seinäjoki Institute for Rural Research and Training University of Helsinki juha.s.niemela@helsinki.fi Supervisor: Professor Heikki Juslin Department of Forest Economics University of Helsinki heikki.juslin@helsinki.fi Pre-examiners: Professor Hanna Pesonen School of Business and Economics University of Jyväskylä hpesonen@tase.jyu.fi Professor Harri Westermarck Department of Economics University of Helsinki harri.westermarck@helsinki.fi Author's address: Jari Kärnä Finnish Forest Research Institute, Vantaa Research Centre PO Box 18, FIN-01301 Vantaa jari.karna@metla.fi ISBN 952-10-0963-2 (paperback) ISBN 952-10-0964-0 (pdf) ISSN 1236-6226 http://ethesis.helsinki.fi Hakapaino, Helsinki 2003 2 Abstrakti Väitöskirja käsittelee ympäristöasioiden integrointia metsäteollisuusyritysten ja heidän teollisten asiakkaidensa markkinoinnin suunnitteluun. Tutkimus koostuu neljästä julkaistusta ja kahdesta julkaistavaksi...
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