...Case Analysis 2: Google in China Strategic Issues and Problems: Four years of struggle with Chinese government about censorship led Google to redirect its operations to Hong Kong in 2010. The reason behind this move was to get over the harsh regulations of Chinese government. Google has considered itself as a better company that builds a better future. This idea has been diverted during the course of time and the company became the “Overlord of Silicon Valley”. While standing in between making the world a better place and keeping the profits of a huge Chinese market, Sergey Brin stated, “Google’s stand was opposing totalitarianism”. Contrary to this idea, Chinese government used censorship to protect its political stability and power. Evaluation and Analysis: Google thinks itself more than a company trying to make more money. Asserting “Don’t be evil” motto, it thinks that the company can make differences for humanity. According to Google, the main reason for them to leave China was originated from following its company ethics. The Chinese government on the other hand, was coming on Google, to protect its own power and information. The reason behind all of these was for the protection of Chinese intelligence. In order to provide better service, Google collects all sorts of public and private information. Chinese government predicted this as a threat and forced Google to obey their laws. After becoming a multibillion-dollar company, Google inwardly changed from the...
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...Is Google making us stupid? Nicholas Carr doesn’t believe so, In his essay Is Google Making Us Stupid? From his article in the Atlantic magazine in 2008, he explains that Google does not make people stupid. Although he does go through and explain how Google has effects on an individual via personal anecdotes, historical references, and current studies. Biggest idea is that Carr wanted to present is that Google hasn’t made humans smarter or dumber, they have just become more dependent on the internet which has consequences. Personal anecdotes helped make Carr’s point relatable to the effects of Google. He went on and told many stories. One in particular to focus on is how his attention span has gotten shorter, “I get fidgety, lose the thread, begin...
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...company and it can’t be faked” (Schawbel, 2013, Cultural research section, para. 1). For the purpose of this paper, I will be investigating the corporate culture of Google Incorporated. Google was founded in 1998 by Larry Page and Sergey Brin who met at Stanford University in 1995 (Google Company website). What is Google’s organizational culture? Google’s organizational culture is represented in several ways which include their management structure, and their public transparency, their treatment of employees, etc. Below is an excerpt from an article in Business Insider: Employees are offered free cafeteria food and there’s a flat management structure. They have also made their company’s core values public. The company founders still do busy work, including keeping the cereal fresh in the cafeteria. Google is constantly getting feedback from employees and even has their own tool called Google-O-Meter to gauge the popularity of employee suggestions. In addition, they have “culture clubs”, which are groups of employees who come together to talk about culture issues within their country or office and how to improve things. Google is a special place to work because the way they design their office spaces and groups is that you feel like you’re still working at a startup but within a major company. (Schawbel, 2013, Google section, para. 1) According to DuBrin (2011), “A flat organizational structure acts less bureaucratically for two reasons. First, fewer available mangers review...
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... August 17, 2015 Reflection Perks play an important part in attracting talented employees and keeping them motivated. With free gourmet cafeterias, massage rooms, nap pods, haircuts and onsite doctors available for employee checkups (free of charge), Google is trying its best to keep employees happy. Here are some of the perks that contribute to the happiness of Googlers; * At Google’s cafeterias, gourmet chefs create a wide variety of healthy and delicious meals every day. Google also offers snacks to help satisfy its employees in between meals. * Employees can relax after a long day by playing billiards, braving the rock climbing wall, or taking a dip in the company pool. Other activities? There’s an onsite beach volleyball pit, video games, foosball, ping pong and roller hockey. * Employees can do their laundry for free in company washers and dryers; Google even provides free detergent. Dry cleaning is also available. * If employees need to take a break from their desks, they can work out in the gym or take exercise classes. In the mood for a mental workout? Googlers can also study Mandarin, Japanese, Spanish and French, or visit the mobile library. After watching the video about the life of the employees at the Google Company, I was astounded that this kind of company actually exists; I honestly couldn’t believe what I saw. Google Company seems like a very huge company wherein the company offer its best services to the employees. In all honesty...
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...organization has a structure. A conventional organization consists of tiers, like in a pyramid, this also showing its structure and hierarchy. The top is a president or CEO, moving downstream by finance, research and development, marketing, and personnel, then working its way down the corporate ladder to the different types of division or labor, which breaks the workers into different specializations (Bateman & Snell, 2011, p. 277). Google Internet company has a vertical structure for its organization consisting of executive officers, then senior leadership, followed by the board of directors. Google Internet Company has three main authorities, which according to Bateman & Snell, "have the legitimate right to make decisions and to tell other peo0ple what to do" (2011. P. 278). Google's executive officers consist of Larry Paige and Sergey Brin, who are the co-founders and Eric Schmidt, who is the executive chairman. These three gentlemen and David Drummond Chief Legal Officer, and Patrick Pichette SVP Chief Financial Officer are the principal authorities for Google. Following the main tier of the hierarchy is senior leadership which consists of fifteen people covering areas from knowledge, fellow, general counsel, access & energy, to...
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...Compensation Management(BUS 409)Dr. Antony J. JacobStrayer University2/3/2013 Google Inc. is an American multinational corporation that provides Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. It is the world’s 36th -largest company measured by market capitalization. The company was founded in 1998 by Larry Page and Sergey Brin. Larry and Sergey met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Larry and Sergey named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. Google provides a variety of services for people and businesses. They provide a variety of tools to help businesses of all kinds succeed on and off the web. Their advertising programs, which range from simple text ads to rich media ads, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools for businesses to save money and help organizations be more productive. Google also builds products that make the web better. With products like Chrome and Android, Google makes it simpler and faster for people to do what they want to online. Google’s mission is to organize the world’s information and make it universally accessible and useful. When it comes to Google’s compensation...
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...Compensation Pratice: Google Compensation Practice Tiyauna Walden Lezlie Banks Compensation Management February 5, 2013 Abstract Google operates on having competitive pay amongst its competitors. As well as being paying at the highest levels within its markets. With Google making the decision to invest all of this money into its employees a lot of time and research had to be put into the investment. Although, the time and research was thought out there are always pros and cons to the decision. The company can be positively impacted and or negatively impacted. As well, as the employees themselves. Introduction All organizations have a compensation plan, written or unwritten, formal or informal. For some organizations, the purpose of that plan may be merely to meet compliance requirements. For other organizations, the goal of the compensation plan may be to attract qualified employees, to retain those employees, and to motivate employees to direct their efforts towards achieving the goals of the organization. Regardless of the goal, size and complexity of a compensation plan, there are generally many easily-identified elements to any compensation plan. Before an organization actually develops a compensation plan, there are several questions that need to be answered. Taking the time to consider and answer these questions will make the both the process of developing and administering a compensation plan much easier and will result in the development of a compensation...
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...Google’s Cash Management Google Inc., the world’s largest searching engine operator, has huge cash amount during operation. According to the news on Bloomberg, the company wants to keep money on hand in order to be able to invest quickly when needed, (2013). On Feb 28th, Patrick Pichette, Chief Financial Officer of Google, disclosed the company’s strategy to retain its “strategic ability to pounce” at a Morgan Stanley conference. In general, Google wants to maintain the ability of quick acquisition in cash to make the investment more sufficient, just like the $12.5 billion acquisition of Motorola in 2011(Pichette, 2013). At the end of 2012, Google had $48.1 billion in cash and short-term investment, and the number increased to $44.4 billion on Jun 30th, 2013(Yahoo, 2013). Patrick Pichette also mentioned that the accumulating money on hand might increase the pressure to return more to shareholder, but Google thought preparing for future investment was the best use of money for shareholders(2012). In addition, while the cash is increasing, Google keeps most of its cash overseas to reduce its tax bill, and in order to avoid large transfer fee, Google mostly uses the foreign cash outside the United States (Washington Times, 2013). Basically, Google’s cash management strategy shows the company’s stress on speculative purposes of cash, which enable the company to quickly take advantage of bargains, discounts, new investments, shifts in interest rates and...
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...* Google (NASDAQ: GOOG) is one of the best-known and most admired companies refer to searching information on the Web around the world * Start with student project by two Stanford University graduates—Larry Page and Sergey Brin—in 1996, * Google became the most frequently used Web search engine on the Internet with 1 billion searches per day in 2009 * other innovative applications such as Gmail, Google Earth, Google Maps, and Picasa. * Google grew from 10 employees working in a garage in Palo Alto to 10,000 employees operating around the world by 2009. (Bauer T., 2009) * Over the past few years , Google has grown dramatically and is still developing in the global market. * Competitors and system innovations: * --Portals (Google vs Yahoo, MSN) * -- Planned Payment service ( Google vs EBay) * -- Supported software ( Google vs Microsoft ) In order to survive in this competitive global market, Google have to make Decisions: 1. Google resisted pop-up advertising, because the company felt that it was annoying to end-users. 2. Keeping their employees happy is also a value they take to heart. 3. Google encourages employee risk taking and innovation. 4. Decisions at Google are made in teams based on data. Google stripped the search page of all distractions and presented users with a blank page consisting only of a company logo and a search box. They insisted that all their advertisements would be clearly marked as “sponsored...
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...Google is the leading search engine used by millions of internet users all over the world. The organization started with a search engine in 1996. The organization’s mission is to “Organize the world’s information and make it universally accessible and useful”. Since the company started, the world has evolved tremendously. Over the past twenty years, society has become reliant on the accessibility of information on the internet. The demographic of internet users has advanced since the beginning of the new millennium. When most people think of finding information online, Google.com is usually the preferred search engine. Although the organization has an excellent success story, there have been legal matters that affect the way business is conducted at Google. When the founders initially started Google, the owners were attempting to identify the importance of individual web pages. After fifteen years, the organization has grown and is available all over the world. In the year 2000, Google introduced the first 10 language versions of the search engine. The company identified the need to expand the capabilities of the search engine. Google was able to bring the fast paced search service to customers globally. After the initial ten languages, the organization quickly added new languages to the site. This introduction of the languages also carried over into the different companies under the Google umbrella. According to the 2010 U.S. Census Bureau statistics, over 70...
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...lives, but at what cost has this come to the user. What is really going on in the background of websites, are we being followed and tracked to just be sold off as a product to a marketing company. Many companies such a Google, Facebook, Microsoft, Yahoo, Twitter, and Apple all participate in the data collection. This data can be found as a cookie, a post, tweet, search, or an account that you may have with any of these particular companies. Each of these companies states their reasoning for tracking and it always comes down to providing a better experience. I believe that it is ok for companies such as Google, Facebook, Microsoft, Yahoo, Twitter, and Apple to track our searches and compile data about us as long as they keep the advertising online. Once they invade our home life such as phone calls and direct mailing, then I believe that they have gone too far. Nothing is ever truly free these companies are in it to make money and they make considerable amount of revenue from using our information to advertise to use. For now I will enjoy the free services that Google, Facebook and many other sites have to offer. Google the world’s largest search giant has over 1 billion searches per day. (Google, 2010) Google is almost as well-known as Coca-Cola and the users of Google use it daily but what is the cost that these users are being charged. According to Google’s Policies “We collect information to provide better services to all of our users – from figuring out basic stuff like which...
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...reveals the story of Marissa Mayer’s life and work experiences at Google and how she dealt with different challenges confronting Google, specifically the gender issue which is the crucial point of the case. She was able to identify the problems and offered creative solutions. She was striving to bring more females into the field of technology and to Google in order to balance the working atmosphere and to create an environment where women and men can equally share their ideas. We will point out and analyze the major issues presented in the Marissa Mayer’s case, and evaluate how effective her ideas were and how the need for integrating women into the workforce will become beneficial to Google. She said, “…I think you build a better product for a mixed gender audience if you have a mixed gender team.” Marissa Mayer was also very successful at advocating the empowerment of women inside and outside of Google. She was calling all the young girls to embrace their inner geek, and promising them that they can stay “feminine” working in the technology field. Identification Google is one of the fastest-growing companies in the world which had turned a $1.5 million investment into $209 billion and had never encountered any problems recruiting the best of the best, but what appeared to be a major problem at Google is the small fraction of women engineers. Marissa Mayer, who holds a very important position at Google, believed it was a missed opportunity and that it was a recruitment...
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...networking site, Orkut, reached vast popularity in Latin America, especially Brazil. Though Google’s popularity created new and unexpected opportunities for the company internationally, there was a darker side to their rise to fame. There were claims that Orkut was being used for Internet trafficking, pedophilia, and child pornography. Advertisers began to retract their advertisements when they heard that they were appearing next to illegal content on Google’s site. Google’s general director in Brazil was facing charges for refusing to hand over Orkut’s user data to the police. Google was losing the balancing act of satisfying the combined interests of their users, advertisers, and authorities, while ensuring they maintained consistent revenues. There were numerous issues that influenced the illegal activities performed on Orkut, as well as its failure. The most basic underlying issue that Google ignored was Brazil’s societal problems. Brazil has the highest levels of socio-economic inequality, which contributes to the statistic that more than 80% of Brazilians are concentrated in urban areas. In these urban areas, called favelas, there is a surplus of crime, which results in numerous armed conflicts between police and drug gangs. Additionally, Brazil is plagued with police and prison violence, torture, and extra-judicial killings. Ethnic tensions and a wide gap socioeconomic gap largely contribute to the escalation of crime. This violence is an underground challenge to...
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...Q . Define and compare the business strategy and business model of Google and Microsoft ? Google business mode l is based on internet and on web. Google business strategy began as one of many smart search engines company. As it rapidly developed from the pack with its copyrighted PageRank search system which returns greater search results for Web users. It also has developed widespread online advertising services for businesses of all sizes, also has developed a totally new business model, the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, online video viewing and is enjoying a huge success. It’s ability to attract the best and a brightest mind in the industry helps make it one of the most successful Web-based businesses in the world. Google provides value to the user by using reasonable, flexible infrastructure to speed up Web searches and provide its users with a huge array of Web-based services and products. . As the use of the internet has developed, so their capabilities on the internet, and they have developed their business beyond their search engine capabilities. Google's business strategy and model has grown over the last decade, and they are boarding on a new age as firm. However the foundation of their business was built from the evolution of the desktop applications. However on the other hand Microsoft's business model and strategy originally focused...
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...Google: Employee Satisfaction MGMT311 Google In 1998 two gentlemen by the names of Sergey Brin and Larry Page founded a company called Google Inc. Eric Schmidt, who is the former CEO at Novell Inc., went to Google in 2001 and is now the CEO there (Piper, 2004, p. 26). The three men still run the daily operations at Google and they have been able to attract and motivate some of the most talented employees in the world because of their ability to leverage the power of organizational behavior (Piper, 2004, p. 26). Even though Google is an Internet powerhouse, I think their real power is from being able to apply theories and practices of organizational behavior. Some of the ways in which Google has become a motivating workplace is through their employee incentive programs and benefits. Some of the programs/benefits they have are things such as five free days of childcare per year, access to a sauna, dry cleaner, and gyms. They also pay out $8,000 in tuition payments and offer a gourmet cafeteria where their employees eat for free. Not to mention the nap room, video game area, and an on-campus oil change service center (Cohn, 2005, p. 66). One of the best things I think Google does is has their employees work in open-floor designs so as not to separate employees from coworkers. This allows for better communication and interaction. Google also places new employees with more seasoned, experienced developers to ensure each employee understand the inner workings of the company...
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