...변화하는 시장을 선도하며 고객의 기대를 뛰어넘는 새로운 가치를 지속적으로 창출하며 활력과 즐거움을 제공하는 기업으로 거듭나기 위해 최선을 다할 것입니다. 2011 영업보고서 Chairman’s Message 세계적인 자동차 메이커이자 모범적인 기업시민으로서 지속가능한 성장을 이루어 나가겠습니다. 06 Kia motors Chairman’s message 지난 2011년은 현대자동차 그룹의 위상을 더욱 공고히 하는 매우 의미있는 한 해였습니다. 현대 기아차는 세계 시 장에서 5대 자동차 메이커로서의 위상을 더욱 확고히 하였습니다. 그러나 2012년은 유럽 재정위기와 세계 경기 침체로 인해 자동차 산업의 성장세는 둔화되고, 업체간 경쟁은 더욱 치열해 질 것으로 예상됩니다. 따라서, 올해는 보다 내실 있는 경영활동을 통해 글로벌 일류 기업으로 도약하기 위한 기반을 다지고자 합니다. 이 를 위해서 그 동안 꾸준히 추진해 온 품질경영을 더욱 강화해야 하며, 이를 통해 고객에게 만족과 감동을 주는 품질 의 고급화에 더욱 주력해 나갈 것입니다. 아울러, 현대자동차 그룹은 소외된 계층을 보살피는 사회공헌과 협력업체와 공생발전을 위한 활동을 더욱 강화하 여, 국가 경제와 사회발전에 공헌하는 모범적인 기업이 되도록 최선의 노력을 다할 것 입니다. 또한, 우리 기아자동차는 금년 한해 사업목표 달성과 함께, 미래를 대비하는 마음으로 중장기전략인 “기아비전 2016”을 수립하였으며, 차질없이 진행해 나갈 것입니다. 기아자동차는 위기를 기회로 만드는 불굴의 도전정신과 무한한 잠재력이 있습니다. 미래를 향한 꿈과 열정으로 모 든 임직원이 한마음 한 뜻으로 다시 한번 도약하는 뜻깊은 한 해를 만들어 나가겠습니다. 감사합니다. 회장 정몽구 07 2011 영업보고서 Vice Chairman’s Message 존경하는 주주 여러분 제68기 정기 주주총회를 맞아 지난 한 해 동안 기아자동차에 성원을 아끼지 않으신 주주 여 러분께 진심으로 감사의 말씀을 드립니다. 주주 여러분! 2011년은 일본 대지진, 아중동 민주화 시위, 유럽발 경제 위기 등 유난히 큰 사건 사고가 많았던 한 해 였으며, 이로 인해 글로벌 경제는 한치 앞을 내다보기 어려운 상황들이 계속되었습니다. 하지만 기아자동차는 어려운 상황을 슬기롭게 극복하고 다시 한번 사상 최고의 성과를 달성 하였습니다. 2년 연속 무파업을 달성한 가운데, 국내 및 해외시장에서 248만대를 판매하여 전년대비 19% 의 고성장을 이루며 2010년에 이어 다시 한번 세계 10대 자동차 메이커 반열에 우뚝 섰습니 08 Kia motors ViCe Chairman’s message ‘기아비전 2016’을 중심으로 고객중심 경영 강화, 글로벌 사업구조 고도화, 지속성장 기반 확충 등을 통해 보다 큰 성장을 이루겠습니다. 다. 이익 면에 있어서도 3조원을 돌파하며 사상 최고의 영업이익 을 달성하였으며, 주가는 전년대비...
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...Executive Summary This report would provide a thorough application of Accounting Information System concepts, accompanied with thorough findings on Kia Motors, South Korea’s second largest automobile manufacturer. The findings were based on mainly secondary data through research obtained from web-based sources such as online articles, analyst reports, financial reports, academic journals and academic databases. The report aims to present the detailed findings of Kia Motors and the fraud that occurred in 2002 through a Balanced Scorecard (“BSC”), Document Flowchart Diagram (“DFD”), as well as the facts and role of the accountant, Cecile Campbell in the fraud committed on Kia Motors in 2002. The report consists of mainly three components. Firstly, a BSC that was developed using Kia Motors’ mission, vision and strategies that were identified and inferred from online research and Kia Motors’ financial statements and sustainability reports. Key information that was included in the BSC were Kia Motors’ performance and risk-based goals, initiatives, measures and their performance target. Secondly, a DFD was created to reflect one of Kia Motors’ key operations. The diagram that was drawn up was based on Kia Motors’ expenditure cycle. It showcased a detailed description of the relevant source documents involved, as well as their flow throughout the business process. The report further highlighted the key internal control strengths, the risk of material misstatements they serve...
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...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
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...To find the best cars for families, the editors of Kelley Blue Book, together with families and tested a variety of vehicles. Their examination included minivans to limousines within the United States.After the exam were named two Chevrolet vehicles among the top 12 Best Family Cars 2017 recommended to the Kelley Blue Book list - Chevrolet midsize SUV the Traverse. 2017 Chevrolet Traverse Front View 2017 Chevrolet Traverse - exterior and interior design According to Chevrolet's director of marketing, Russ Clark, she purposefully designed the 2017 Chevrolet Traverse to provide useful family-friendly features. He said that it is nice that the interviewed customers and Kelley Blue Book agree. The nominees in the examination were selected for the customers comfort, safety, space for child seats, driving behavior as well as a variety of other family-friendly amenities. The expert editors from Kelley Blue Book began with 21 of the top-ranked vehicles in their expert reviews in a variety of categories for family-friendly features suitable. Next, they received help from several families to test the vehicles as well as possible. After that, the editorial made note of the feedback and results to ultimately select the winners. The 2017 Chevrolet Traverse is filled with a variety of family-friendly features. It offers families plenty of space while still obtain able a car atmosphere. It also provides specific entertainment features for families, seat configurations, which are flexible...
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...Experience Que: Match the following sphere 1. Public Sphere 2. Social Sphere 3. Trival Sphere 4. Psychological Sphere With the examples. a. Charmin pop-up dacilities b. Nike’s “Just do it” c. Louis Vuitton Bags d. Walmart Shopycat a. 1+a, 2+d, 3+c, 4+b b. 1+a, 2+b, 3+c, 4+d c. 1+d, 2+c, 3+b, 4+a d. 1+c, 2+b, 3+a, 4+d Article 46: Creative That Cracks the code Match the following codes----- 1. A new social movement 2. Ads that “go native” 3. Just Enough Humor 4. The Ad as a game 5. Collaborating with the Crowd 6. Variations on the Meme ---- with the organization that correctly references it. a) Wonderful Pistachios b) OREO Cookies c) COCA-COLA China d) KIA Motors America e) Target and Neiman Marcus f) Marks and Spencer a. 1+a, 2+b, 3+c, 4+d, 5+e, 6+f b. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a c. 1+b, 2+d, 3+c, 4+e, 5+a, 6+f d. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a e. None is correctly matched Article 47: The Rise of Experiential Marketing Which quote is MISMATCHED with the person who expressed it? a. Brian Martin -“An experience’ has much more important than an ‘exposure’” b. Lenderman- “Experiential marketing lessens the distance between the consumer and the brand” c. Rick Condos – “We always used to have to push messages out and we used to tell stories. We still tell stories, but now we ask our consumers to be a part of those stories.” d. Jon Hayes – “There are...
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...Using sports marketing to engage with consumers: A Kia Motors case study Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed in one country have become increasingly attractive in other parts of the world. However, entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brand profile. This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia , a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become more well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition...
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...This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition and plans for growth in the European market. Developing brand identity To support this growth plan, Kia has to develop its brand identity. In the past Kia has competed mainly on price, using a competitive pricing strategy. The challenge for Kia has been to increase awareness of its brand within European markets. Alongside this it has created positive perceptions of its products through high profile sponsorship deals. It wants consumers to view the brand as a...
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...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align...
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...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
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...management are Kia and Chrysler. Both car companies have been around for well over 60 years, both are major car dealers and have established a huge name for themselves in the United States. These two companies have one major difference though; Kia competes within the global market, and Chrysler competes in the domestic market. Even though Kia and Chrysler compete in different markets, they both have the same similarities concerning their systems of prevention of problems, and quality products. Kia was established first in Korea in 1944, and launched into America in 1996. The name Kia translates into Rising out from Asia (NA, 2010). Kia has had difficulties through the years; however, they always have had the same problem prevention and quality of products. Kia starts with reviewing the parts that come from overseas. After reviewing the parts several times over, Kia then has the personnel tests the parts before making the car. These steps are taken to test each part that goes into making the cars. For Kia’s car safety, there is training for local and overseas personnel on new testing and procedures. This training consists of three parts. The first stage will be done by the manufacturer of the parts. The second stage will be for the research and development team and the purchasing department. When parts have successfully passed the first and second stages of testing, those parts will then be sent to the personnel that assemble the modules of the Kia...
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...The Acquisition and Restructuring of Kia Motors by Hyundai Motors 1. Since the mid-1990s, the global automobile industry was characterized by oversupply and a production capacity well in excess of demand. There were, and still are, many competitors in the industry. Advances in technology have allowed for rapid growth within the industry. Research and development costs increased due to consumer environmental and safety concerns. With this social consciousness, automobile producers were forced to develop new types of automobiles to meet demand. This allowed bargaining power in the buyer’s hands. This caused automobile companies to increase their production efficiency, restructure, and enter strategic alliances (mergers and acquisitions) to realize the economies of scale and scope. The Korean automobile industry was characterized by weak domestic demand, which resulted in continuous oversupply. The market was also completely dependent on Japanese technology to produce automobiles. Korean automobiles were cheap but subpar in quality. Many manufacturers did not run their facilities to full capacity, increasing unit costs. Through the acquisition of Kia, Hyundai hoped to influence the economies of scale, influence the economies of scope, and develop a superior global network. The merger with Kia could potentially improve competitiveness by allowing the use of common parts, integrated quality control and shared functional improvements, as well as reduce costs through the purchase...
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...the damage and my personal outrage.” He also personally apologized to former and present NBA players, the Clippers organization, and the fans. Silver addressed in the press conference that he urges all NBA owners to stand by him in forcing Donald Sterling to sale the Clippers franchise. In order for Silver’s wishes to happen he would have to cast a vote amongst NBA owners and 75 percent of the owners have to agree with forcing the sale. Silver stated he was optimistic that he’ll get the support he needs to move forward. Unfortunately as a result of Sterling’s racist rant sponsors have quickly dis associated themselves from Clippers organization. In rapid succession, the mass exodus included used car seller CarMax, State Farm Insurance, Kia Motors America, airline Virgin America, P. Diddy's water brand, AQUA Hydrate, Red Bull, Yokohama tires and Mercedes-Benz. It doesn’t stop there some NBA corporate sponsors Amtrak and Corona beer have also threatened to pull...
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...Chris Maxwell MKT 682 Case Study October 29, 2014 Circle Corporation Circle Corporation is a small company that was started in 2001. The founder of the company is Yong Soo Kang, and he started this company with his own savings of $350,000. Before doing this he worked in Hyundai Motor Group where he started as a machinist but eventually managed the sheet metal forming processes. Circle Corporation is located in the southeastern part of Korea, in a city by the name of Busan. The company manufacturers various machine parts but specializes in mufflers and ferrules for automobile air conditioning, which helps to reduce the noise and increase the system reliability. Busan is the fifth largest seaport in the world, which helps this company out by being able to sell and trade these materials easily through ship transportation. The company is fairly small but does a lot of business with automotive companies. Its largest customer is Hyundai. Circle sold roughly 3.5 million ferrules and about 120,000 A/C’s every month by the end of 2010. In 2010 the company had revenue of about $6.2 million and buy the end of 2011 it was at $6.6 million. Their biggest jump was from 2007 to 2010. The company is now stuck and needs to bring in more revenue and is looking outside of Korea. With Circle wanting to branch out into further regions so that it can bring it more revenue it will have to deal with some competition. Right now there are a number of companies that they would have to go...
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...research and development centers of the industry. In 1997, South Korea suffered of a serious financial crisis which also affected the automotive industry involving the Daewoo’s bankrupt (now part of General Motors). Hyundai overcame the crisis, but it was forced to divide its many operations (construction, banking, petrochemicals, logistics, shipbuilding, etc...) into 5 separate companies. One of these, the most internationally known, is the Hyundai Motor Group which now includes the brand Kia. The company has been one of the most influential industrial conglomerates in South Korea's economy. And currently, it’s the second-largest chaebol behind Samsung. The 6 major group companies are: • Group Hyundai: Hyundai's original company, founded in 1947 as a company infrastructure construction. It is dedicated to infrastructure, lifts and tourism. •Hyundai Kia Automobile Group: the company best known at Hyundai worldwide, is responsible for the manufacture of cars, with Hyundai Motor Company and Kia Motors as its two most popular brands. It is the fourth largest manufacturer of vehicles...
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...Introduction History shows that successful business has always found a way to properly embrace, implement, and manage organizational change. Organizational change as defined in our text “Managing Organizational Change” is when an organization seeks to make a transition from its current state to some desired future state. Managing this change is a process that requires proper planning, and execution, as to mitigate employee resistance, and to minimize financial loss to the organization. Today's organizational climate often mandates that companies undergo changes if they are to remain a competitive business force. Globalization and technology that is forever growing, force these organizations to respond in order to survive. Such changes may be from within the organization, at the executive level, or from the consumer perspective, as in the case of McDonald’s incorporation, and Hyundai Motors. In this paper I would like to focus on these two companies, both dealing with change within and outside the organization. Both companies embracing inevitable change, and both companies implementing “Images of Change” which will be discussed later. I will also compare and contrast the methods of change that each organization implemented, and how these changes has either helped or hurt their respective business. Evidence of Change Not even McDonald's Corp. has an iron stomach when it comes to the global economic downturn. The world's largest hamburger chain has thrived in boom...
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