...“Normalcy” in advertisements I have searched a lot of magazines for the essay and I found a suitable magazine named “ Vanity fair”. It is a popular magazine in America and more important, it’s exactly what I’m looking for. It has many advertisements that show women, men, both men and women. I think Vanity Fair’s audience seems to be women in general, ages 18-40 or older although according to an article, a rate of male readers has increased dramatically, which is 1.68 million male readers in the fall of 2011. After finish reading this magazine, I know it would be for women. It covers pop cultures, fashion and current affairs that are women’s interests such as fashion advertisements or story about Elizabeth Taylor. 60 percent of the advertisements portraying only men were consistent with Kilbourne’s argument. As you know, Kilbourne said in “ Killing us softly 4” that Men in advertisements nowadays are stronger, bigger, more powerful and better don’t have feminine sides. In the magazine, I saw a jean advertisement that portrays a sexy man without shirt. He lies on the rock in the beach. Behind him, waves are trying to make him sexier and stronger. Why did I say that? Because the man is trying to show his virile body with drip water on the body as if these water are sweat that will make him sexier. His skin was applied something that makes it tan. He tries to display his muscles, six pack abs that I’m pretty sure he has to work out a lot to get these strong things. The thing...
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...In Two Cheers for Materialism James Twitchell tells all about materialism and how it is relevant in our lives. Twitchell seems to cheer for materialism all throughout the essay, stating "Who but fools, toadies, hacks, and occasional loopy libertarians have ever risen to its defense?" Twitchell cheers for materialism because "sooner or later we are going to have to acknowledge...human beings love things." Materialism is a part of our daily lives and will continue to be a large part of our lives. Both Twitchell and Kilbourne both make similar arguments that consumers allow themselves to be influenced. Twitchell sees consumers as normal people going about their lives, buying and taking part in things merely for entertainment. I see consumers...
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...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
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