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Kilbourne's Argument Essay

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Women are not objects, yet for some reason today this idea is slowly fading away. Jean Kilbourne,opponent for images of women in ads, describes how advertising has escalated to a point where bodies are no longer respected, but rather portrayed as objects especially individuals of the female gender.The ad portrays a naked female covered in cream in a bedroom setting ,and a naked male covered in shower gel taking a shower both in same position.The ad for “axe shower gel” overtly makes it clear that women are being portrayed as a sexual objects, thus correlating to Kilbourne’s idea that ads are normalizing the ideals of sexual aggression.Axe leads the viewer to think that they will go to bed with a superficial girl by the use of parallelism between the woman and man, typography and contrast of clean vs dirty, and the different backgrounds being in the shower versus the bedroom.

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