Premium Essay

Kimura

In:

Submitted By rodsalema
Words 1752
Pages 8
KIMURA CASE STUDY RODRIGO SALEMA MST15001180
1. What is value for a customer like Kimura KK?
After reading the case we can clearly see that a customer like Kimura praises the customer interaction, he likes to be well treated as some of the competitors had done in the past "Some of your competitors have been very persuasive...Singulus gave the red carpet treatment to Komoda and his team during their last visit to Germany...they helped us start our business in the USA five years ago..." It´s all about the customer relationship. There has to be a clear consolidated customer management. Mr.Kimura wants to be treated like a special client, he needs to trust the partnership with Pramtex and its suppliers regarding the completion and manufacture of its final product, the "Spartacus" He expects not just the sale, there has to be a before and an after. (Good customer service, it's a constant interaction process and not a static one.)
Obviously when buying a product it´s important for it to be above the competition, "Spartacus was the turnkey of the Rolls Royce.." Obviously Mr.Kimura praised and saw the Spartacus as a competitive advantage, "Pramtex’s equipment would minimize the learning and start-up curve.." Despite the fact that they sold state of the art solutions that were above what was needed, Mr Kimura was looking for a partner who he could fully trust and not just a simple supplier. This was not accomplished as we could read through reading the case. (lack of professionalism and maintenance, right after the first breakdown) After the sale of their first machines they decreased their attention to Mr.Kimura, attention that was high valued by the client.
2. Who are the key players at Kimura in this purchase? What are their respective roles and interests? There are many key players in all of this process. Firstly, we have Mr. Kimura, which is the President of the

Similar Documents

Premium Essay

Kimura Case

...Japanese market and to leverage its relationship with Kimura K.K. to achieve this. The following comprises the key strategy flaws of Pramtex management: • Paid little or no attention to its clients needs: One of the most important factors in any business is customer/client service, hence the phrase ‘customer is king’, and the success of any business hinges on its ability to retain its clients and eventually attract more customers. Pramtex is too preoccupied with the production of ‘state of the art’ manufacturing solutions while not paying sufficient attention to or actually intentionally ignoring its customers’ specific needs (e.g., Kimura explained its corporate strategy to Pramtex, and made adjustments to the displays of its Pramtex machines). Pramtex also delivered the products late after Kimura’s emphasis on the importance of timely delivery and did not respond promptly and effectively to Hashimoto’s second request for a quotation. • Very Poor Customer Service: Though Pramtex enjoys a reputation for the production of high quality (and consequently highly priced) machinery, they lack a customer service culture. The company neglects clients’ expectations in the sense that superior prices charged should also result in superior post purchase service. Moreover, Pramtex does not consolidate customer interaction through one client relationship manager; this lack of centralized management leads to fragmented interactions with Kimura, which ultimately reflects...

Words: 1101 - Pages: 5

Premium Essay

Kimura K.K. Case

...Value for a customer like Kimura KK In B2B decisions there are normally many players involved, whereby each player has its own goals and therefore his own individual understanding of value. Kimura expected to be treated as a special customer and that Pramtex would understand the significance of their machines as an important part to satisfy their need. Trust, initially put into the service of Pramtex, started to diminish when Pramtex missed out on assisting them properly after the emergency breakdown. It seemed unexpected that Pramtex, a company striving to be the technology leader in their sector, acted in such an unprofessional way. Key players at Kimura and their respective roles Kimura has a decision making unit (DMU) that has the typical characteristics of a buying center: All those players have different motives and jobs to fulfill and therefore have different ideas of value. Mr. Kimura is the President and final decision maker of the company (the decider). His goal was to minimize the start-up curve, so his production employees could adapt faster to the new machines. Mr Nomura, who is the top scientist of Kimura KK and Senior R&D Advisor was highly convinced by the performance and features of the Spartacus machines. He might have been influenced by emotional value and therefore thrilled Kimura on the buying decision (influencer). He therefore carries a large responsibility in the final buying decision. Dr. Komoda , the chief of production and therefore the user...

Words: 1631 - Pages: 7

Premium Essay

Cross Cultural Management of Japan & United States

...differences in culture in terms of beliefs, priorities and lifestyles, management of cross culture operations will be difficult for both companies. It is because cultural differences affect the human thinking, feeling, acting and behavior that can result in cross culture conflicts within the organization (Adekola and Sergi, 2012). For example, in terms of language, religion, value, and attitudes, there are several cultural differences in both countries: U.S. and Japan, which can affect decisions and choices of employees or people from these countries and can cause to cross culture conflicts (Yoder, 2011). The women who are employed at Tokyo Electron worry that their jobs might be eliminated if the U.S. style personnel system is introduced (Kimura and Sagami, 2014). Apart from this, companies in U.S. are based on western cultural values, while Japanese companies are based on non-western cultural values, therefore, if a merger occurs between two companies from these countries, it can create difficulties in the management of human resource. For example, U.S. people speak...

Words: 1020 - Pages: 5

Premium Essay

Social Constructionism: The Role Of Hunger In The World

...theory that knowledge and many aspects of the world around us are not real in and of themselves. They only exist because we give them reality through social agreement" (2013). In other words, social constructionism focuses on how we see it, not necessarily how it actually exists. A social constructionist would ask questions such as how is hunger defined or is hunger an actual issue throughout the world. The concept of world hunger has been socially constructed in a way that portrays hunger has increased significantly and therefore prioritizes fixes for hunger. A social constructionist looks at hunger as a discourse. Factors such as racism, colonialism, and sexism, influence how the discourse of world hunger is constructed and intervened (Kimura, 2015). World hunger does not just exist in the minds of society; it is a real thing. However, society and culture have created world hunger as a...

Words: 1418 - Pages: 6

Premium Essay

Wrestling Observer Hall Of Fame Analysis

...Korean) who could serve as decent working competition, given the still developing style of the time, against Rikidozan and Masahiko Kimura, amongst others. Japan was highly nationalistic during the post-war period, and clung to the story of one of their own battling the American invaders. This was a story reflected in many forms of Japanese media at the time. But, if questions of this sort are to be asked, then what of almost any major wrestling draw in history? I cannot think of a major star in the history of the business not succeeding, at least to some extent, due to the social climate of the time. Bruno Sammartino, even with his physical features and natural charisma benefited from the support of minority groups in New York. Rikidozan was born from the aforementioned want from the culture for a Japanese hero, the same culture that spawned the likes of comic book icon, Astroboy. Inoki and Baba followed from what was built from Rikidozan, and Rock and Austin were born from a collection of circumstance and the entertainment edge of the...

Words: 1686 - Pages: 7

Premium Essay

Risk Analysis

...Introduction “The key is not to eliminate risk; it is to measure it and manage it wisely” (Steiger, Strong, & Wilson, 2009). In the world of finance, the most difficult objective to achieve for individuals, corporations, and small businesses is the balance between financial risk and reward. This paper will look at both historical tools and avenues modern technology has adopted to create a balance for financial investors in the market today and how these tools are implemented in today’s businesses. Identifying opportunities and recognizing the risk associated with them is crucial to financial growth and success. Entities are continuing to find ways of leveraging risk by using different modeling tools to understand the source of risk, measure risk and transfer risk (Schwartz, 1996). Due to the expansion and growth of companies into new markets, risk has become an increasing concern for many businesses. It is clear through the recent market crash that more robust risk management tools must evolve with the changing investment practices that are taking place in today’s society. “The world’s financial markets have exploded with new products and new techniques such as derivatives and securitizations giving rise to huge new markets” (Epetimehin, 2012). If implemented strategically and used correctly, risk management tools can aid businesses in their journey of financial success and help them develop finely tuned investment planning and business strategies (Anonymous, 1983)...

Words: 2301 - Pages: 10

Free Essay

Neonicotinoid Insecticides on Human Health

...the two (Calderon-Segura et al., 2012). First introduced within the 1990’s, neonicotinoids were principally used for their systematic nature. While most insecticides are placed on the surfaces of yielding crops, neonicotinoids are taken up by the roots and translocated to separate areas. This, therefore, makes the plant toxic to certain insect species (Pisa et al., 2014). It is this mechanism of action that has now simultaneously been linked to the adverse impacts on several other invertebrate and vertebrate species (Sluijs et al., 2014). There are currently, five authorised neonicotinoid insecticides available for use in the UK, including (1) acetamiprid, (2) clothianidin, (3) imidacloprid, (4) thiacloprid, and (5) thiamethoxam (Kimura-Kuroda et al, 2012); these are continually divided into separate categories, known as N-nitroguanidines and N-cyano-aminides (Kanne et al., 2005). Two of these insecticides, in particular, acetamiprid (ACE) and imidacloprid (IMI), are known for their cytotoxic and genotoxic effects on the human genome (Stocker et al., 2004) and are...

Words: 2957 - Pages: 12

Premium Essay

Essay On Korean Comfort Women

...comfort women confront even more obstacles in their daily lives due to their identity. Colonialism serves to represent global inequality and is sustained by unequal power relations between two states (Lee & Crowe, 2015). This raises the issue of racial and ethnic oppression, which is entangled with gender-based violence through acts of sexual violence towards comfort women. This is so as systematic rape of women or sexual slavery is a powerful means to destroy the national identity of the Koreans, humiliate the colonized, as well as to destroy the procreative capability and integrity of the Korean community. Sexual slavery through the form of Korean comfort women is thus an intersection of gender, ethnic, nationality and class violence (Kimura, 2009). The most common method used to recruit comfort women in Korea was deceit and trickery where false promises of employment and work opportunities in Japan or in other Japanese occupied territories were offered to the young women. Usually, a daughter of a poor farmer would be solicited by a labor dealer and are promised employment in factories. The true nature of work will only be discovered when she is taken into a comfort station and raped by Japanese soldiers. This system had targeted young daughters of poor peasant families, knowing that it was relatively easy to trick them due to their disadvantaged economic positions (Tanaka, 2001). The patriarchal roots of both the Japanese and Korean societies have further strengthened the...

Words: 1367 - Pages: 6

Free Essay

Alien Existence

...Alien Existence There are a lot of things in this world that go unexplained. Not anymore, it was all aliens, everything you can’t figure out like, “Where does one sock go when I do the laundry?” Aliens. Earth has been very much impacted by aliens in its short history. Everything from supplying life-giving chemicals and wiping out the dinosaurs with meteorites to influencing human culture and evolution. The whole world is full of evidence that aliens exist, even though it is usually denied and ignored by the government and academics. This paper will give a short investigation of extraterrestrial events and evidence. Ancient people, especially their huge structures and exciting grip of mathematics and astronomy, have always attracted human kind. For example, the Sumerians were aware of Pluto as early as 5,000 bce, seven thousand years before it was discovered by Clyde W. Tombaugh in 1930. The first written evidence of extraterrestrials was discovered in 1935 by Prof. Tsum Um Nui of the Academy of Prehistoric Research in Beijing who found a stone disk in the cave part of the Baian Kara Ula Mountains near Tibet. The stone disk was buried with a group of humans with delicate bodies and weird large skulls. At first they were thought to be apes, Prof. Um Nui was rumored to have said “Who ever heard of apes burying each other?” They ended up finding 716 disks but the Chinese government would not let any more research be done until a Russian, Dr. Saitsew, examined them and wrote a...

Words: 2115 - Pages: 9

Free Essay

Extraterrestrial Intellihence

...Extraterrestial Influence  All our science, measured against reality, is primitive and childlike and yet it is the most precious thing we have. -Albert Einstein  INTRODUCTION  There are many things in this world that go unexplained. Not anymore, it was all aliens, everything you can’t figure out like, “Where does one sock go when I do the laundry?”, and “How do you get the caramel into the Caramilk bar?” Aliens. Earth has been profoundly impacted by extraterrestrials in its short history. Everything from supplying life-giving chemicals and wiping out the dinosaurs with meteorites to influencing human culture and evolution. The whole world is filled with evidence of extraterrestrials, though it is usually denied and ignored by governments and academics. This essay will provide a brief analysis of extraterrestrial events or evidence thereof the were especially significant.  THE BEGINNING OF LIFE  Evolutionary theory suggests that life on earth has been developing for millions of years into more and more complex organisms. These organisms evolved from inorganic molecules through the release of UV, heat and electrical energy in the atmosphere of early Earth. This theory was found to be valid by Stan Miller in 1953, who through a series of tests managed to create some hydrocarbons and amino acidsout of chemicals that were present on earth 3.5 billion years ago. These hydrocarbons and amino acids are very susceptible to oxidation and would not exist for very long in an...

Words: 2734 - Pages: 11

Premium Essay

Interactive Narrative Study: Mothering Children With Autism

...disability (Green, 2003). In their own ways, these mothers share a universal experience that transcends beyond the particular, where both mothers’ stories reflect a particularity of a phenomenon within the universal term of disability. Although Gill and Liamputtong (2009, 2011) discuss caring for a child with autism and Asperger’s syndrome directly, Green (2003) compares and contrasts the experience of mothering a child with cerebral palsy with another mother’s specific experience of mothering a child with autism. The literature has described the mothering experience of a child with autism in a miscellany of ways, including mothering within the context of the primary caregiver role (Fletcher et al., 2012; Gill & Liamputtong, 2009, 2011; Kimura et al., 2010; Markoulakis et al., 2012) and a few studies (Farrugia, 2009; Gray, 1993, 2002) have explored the perception of stigma among parents with children with autism. Somewhat contradicting the notion of stigmatization, a semi-structured qualitative research study by Gray (1993) found that although parents may have felt stigma, many families did not perceive “as being stigmatized” (p. 118), and fathers more than mothers, affirmed a weak link between the experience of stigmatization and their child’s autism. Here, various facets of being a parent to a child with autism are described that challenge the notion of stigma perception, 21 such as being the mother or father of the child, the severity of the child’s diagnosis, and the child’s...

Words: 1727 - Pages: 7

Free Essay

Cheesecake

...Best Cheesecake Ever Because this creamy cheesecake doesn't require baking, it will consistently turn out delicious and beautiful, with no cracks. This recipe makes 10 servings ------------------------------------------------- Top of Form To change the number of servings, enter the number of servings you'd like in the box below, then press "calculate". * * * or revert to original portions Bottom of Form No-Bake Chocolate Marble Cheesecake Pie Photography by Matthew Kimura Nutritional Info | Per each of 10 servings: about | - | cal | 482 | pro | 7 g | total fat | 43 g | sat. fat | 26 g | carb | 24 g | fibre | 3 g | chol | 110 mg | sodium | 299 mg | % RDI: | - | calcium | 9 | iron | 15 | vit A | 35 | folate | 8 | Ingredients 1-1/2 cups (375 mL) chocolate wafer crumbs 1/3 cup (75 mL) butter, melted 3/4 cup (175 mL) whipping cream 1 oz (28 g) bittersweet chocolate, finely chopped Filling: 4 oz (113 g) bittersweet chocolate, finely chopped 3/4 cup (175 mL) whipping cream 12 oz (340 g) cream cheese, softened 1/3 cup (75 mL) sweetened condensed milk 1 tsp (5 mL) vanilla Preparation: In bowl, stir crumbs with butter until moistened; press onto bottom and up side of 9-inch (23 cm) pie plate. Refrigerate until firm, about 30 minutes. Filling: Place chocolate in heatproof bowl. In small saucepan, heat half of the cream just until boiling; pour over chocolate, whisking until melted. Let cool...

Words: 307 - Pages: 2

Premium Essay

Seven Samurai Review

...Seven Samurai For the review I watched one of my already favorite films, Akira Kurosawa’s Seven Samurai. There are so many fantastic elements of this film. I will break down each element from Camera work, lighting, design, costumes, acting, and story and script. The most important samurai movie is Akira Kurosawa's 1954 feature, Seven Samurai, which not only impacted the way the genre was viewed, but elevated its status. Seven Samurai was influential not only in Japan and for foreign film enthusiasts, but it led to a popular and reasonably faithful remake, The Magnificent Seven. And, although Japanese critics during the '50s were dismissive of the picture, it has since achieved an almost mythical status and was recently selected by a group of '00 critics as the Best Japanese Movie of All-Time. Curiously, for a feature that is often viewed as the standard-bearer of the samurai movie, Seven Samurai is actually an atypical genre entry. An "average" samurai film focuses on a sword-wielding, superhero-type individual who battles his way through the story, often triumphing over a seemingly overwhelming host of foes. Seven Samurai offers us flawed protagonists, some of whom are not skilled fighters, and one of whom is often drunk, belligerent, and decidedly non-heroic in his approach. The odds are impressive, yet, in large part due to the melancholy tone adopted by Kurosawa during the closing scene, the victory is hollow, and almost feels like a defeat. (The lead samurai's final...

Words: 1629 - Pages: 7

Free Essay

Refreshing Summer - Watermelon

...elasticity of the skin after drinking, people become younger, reduce wrinkles, adding luster. Freshest watermelon cut out of the skin, as also with the effectiveness of watermelon juice almost after eating. Watermelon Diet Tips Eat less sugar and more watermelon middle section, select the appropriate red and white rind eat. In the summer, and even cooking with watermelon rind. Not only refreshing, and also beauty and weight loss. Watermelon can be used in place of part of the staple food to lose weight, such as watermelon eating, eat a little meat, vegetables, sweet potatoes and so on. Strict control of weight, eat watermelon every day should not exceed three pounds. Heart-shaped watermelon In 2014, a farmer from Japan Kumamoto surname Kimura has experienced long-term experiments, overcoming many difficulties, he created a proprietary heart-shaped watermelon, said that he was inspired by his neighbor's a joke. Rocket News reported that: "In order to make this...

Words: 381 - Pages: 2

Premium Essay

Sheryl Sandberg's Displeasure In America

...severe illness or death should happen, Mrs. Wilson’s decision making sufficed for three years. Consequently, Mrs. Wilson shows a great example of the pressure in which women have always been under since 1924. While Mrs. Wilson’s decisions to only share the important matters to her husband, also showed her inborn nurturing skills of a woman. I found the two-fold of her protecting her husband from interlopers and the American public to be a decision that opens the perception, in which a woman thinks. In that regards, I do believe that men hold the majority of leadership positions. This decision is based upon the balance in which men think and their natural position, in which they are born. Jenson (2005) wrote, “Top gender researcher Doreen Kimura asks, “Do systematic, meaningful, reliable differences exist in the problem-solving abilities of men and women? The answer is an unequivocal yes” (2000, p. 69). When looking at the structural impediments in which women encounter from reaching the top, the position of a man is a concept that will not always suffice to human understanding. They do gross-motor tasks better and reason out math problems better. In higher-level math competitions, men outnumber women by 10 to 1, Jenson, 2005. The kind of external barriers that make it difficult for women may consist of societal norms, power and privileges, and cultural stereotypes. In contexts where the group norms are weak or nonsupportive, leadership assists in building cohesiveness and role...

Words: 570 - Pages: 3