Strategic Analysis of Kismet Inc.

At present, Kismet Inc. (hereinafter alternatively “the company”) has leveraged a viable business model into modest success in its niche Canadian market, and the principals appear to possess the professional credentials, background and experience needed to effectively lead this company and achieve its corporate goals. Further, the envisioned expansion of the company’s market to include contractors and as a distributor to other retailers represents an excellent opportunity to increase its sales in its current market. The company’s current and envisioned marketing approach, though, is failing to take advantage of a number of opportunities that could help it grow and achieve its corporate goals, including most especially: • The company does not use catalog sales; • The company apparently does not even have a Web site or any online sales; • The company is not using social media networks to promote its business; • The company has a single, small retail outlet only; and, • The company otherwise has a sole reliance on one individual to sell a limited product range for its mobile tool shows which are its primary source of revenues. The financing being sought by the principals is reasonable given their proven ability to generate revenues, coordinate international sourcing, and a limited amount of competition in their market niche, but the “all their eggs in one basket” approach to sales could doom the company before it has a chance to achieve its stated goals for a number of reasons, including most especially the loss of whoever is conducting these shows, the mechanical failure of their vehicle or its loss through a collision (the likelihood of both occurrence are increased by virtue of the high number of kilometers being traveled by the salesperson each year).. Moreover, the case study is silent concerning