Kudler Fine Food Website Analysis After viewing the Kudler Fine Foods website, it’s determine the site is very plain and does not process a lot of modern features that you would find from most gourmet food websites. I find the website very ordinary and simple, although people say keep things simple, this website is too simple and lacks imagination for the customer. Just looking at the site at for the first time, I was able to navigate through the entire website in little of no time. The website has very few graphics other than the main logo and some rotating food pictures. It’ determined the website can use more pictures of elegant gourmet foods. There are other companies on the internet that sell products similar to Kudler’s website, and they must use graphics to set Kudler, visually apart from the company's competitors. There’s no means of ecommerce on the website. There is no way to purchase any of the products on line. As a team we will address the design for the Kudler website, specifically: the style and artistic quality used on the website; the navigation of the site; the over-all performance of the site; the marketing strategy; and the web community as a whole. The site does not have no site map, no product listing and most important a search engine within the site; if you are looking for something in particular. Kudler needs to overhaul their website, adding new features that web shoppers are accustomed to. The creation of a product database would help out with product searching, as well as a means to purchase the products. The features will enhance the site and the overall shopping experience if one could search the vast array of the different types of olive oil, truffles, cheeses, or wines that Kudler has to offer. Customers are more than likely to return as shoppers if they know that Kudler carries a variety of