...recent years. People would like to enjoy the Korean Food, especially the Korean BBQ Buffet Restaurant. Now it is in the Growth stage as there are some Korean Restaurant exist, more competition and different types of Korean Food are provided. There are a growing trend of Korean Food. Korean Food Buffet commenced in 1993, its awareness rapidly increase. There are some chain restaurant like Han-yang Won and Hon Wo Korean Restaurant, they have 5 to 6 branches separately. Their target market is middle price $200 per person for dinner on Korean buffet. And there are some small Korean food restaurant, aim for high class consumer and do not provide the Korean buffet. There are no company absolutely dominate the market. The major consumer is the young people, through the observation found that they are seek a suitable location for gathering and relaxing. So Maxim decide to use its comparative advantage on food business and launch a new business line─Korean Food Restaurant but more focus on Korean Food Buffet. Maxim would like to launch a chain of Korean Buffet Restaurant, the major competitors of Korean BBQ buffet is Han-yang Won and Hon Wo Korean Food while in the Korean Hot Pot (Budae jjigae部隊鍋), it face the competition of K-Pot. There are 6 branches of Han-yang Won Korean Food and opened for 20 years, one of the most well-known restaurant on Korean BBQ Buffet. People prefer to go as they can use reasonable price to enjoy the Korean BBQ dinner buffet (contain desserts), the fees...
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...relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths and weaknesses by various kinds of methods. Based on these findings, we will then design the features and services of a new hotel’s club floor in order to compete with our competitors, also we will clarify how these features and service can satisfy our target market, South Korea. Lastly, End with making a short conclusion to see if our works can meet this report’s objectives. Introduction Retain competitiveness is one of the biggest challenge for the hotel. We, consultants of lodging and accommodation management, is always helping hotel to retain its competiveness. Recently, I-Hotel hire us to design the feature and service for their club floor in order to compete with their competitors. The objective of this report is to make a deep analysis for the planning in different aspect which includes market analysis, service analysis, and competitor analysis. Details of the design will also be discussed. The rest of our report is organized as follows. Firstly, we will discuss our target Korean I.T Business travelers’ profile in demographic and socio-economic aspect. Secondly, we analyze...
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...The essay I chose to summarize is Facing Poverty with a Rich Girl’s Habits by Suki Kim. Suki Kim describes how life was different when she moved from Korea to America. She also pointed out how the differently American culture was from her own. Such as when she was in school in Korea they bowed at the teacher every chance they got, but not in America. Based on her Korean culture she felt that it was disrespectful the way America ran their schools with no respect for the teacher. Suki describes how when she was in ESOL, and sadly none of the fellow Korean students had anything in common with her. It did not take long for Suki to discover that most of the Koreans that lived in New York with a decent amount of wealth lived in West Chester or Manhattan. Obviously she didn’t get along with the lower class Koreans because that was not how she grew up in her country. I believe the purpose of this paper was to make other cultures aware of how things are different in every country. Also I believe this was healing and closure for the pain she felt from being rich, then unexpectedly poor and moving to a new country. The audience behind this story was the general public I felt because she wanted to make others aware of how quick life can change. We live in a country where we are used to things being a certain way, but this story can teach so many life lessons. Businesses can be successful and producing great revenue, but tomorrow can go bankrupt we have seen this in with our economy...
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...influenced by Korean entertainment media of teenager in Mueang District, Chiangmai Province By Ms. Chmanana Wonkboonma 491660009 Present to Assoc. Kunsuda Nimanussornkul This paper is partial fulfillment of the course 751409 Research Exercise in Economics Semester 2 Year 2009 Faculty of Economics, Chiang Mai University 2 Research Summary 1. Name and Surname Student code Chamanan Wonkboonma 491660009 2. Title Consumer behavior and factor as influenced by Korean entertainment of teenager in Mueang District, Chiangmai Province 3. Statement of the problem Korea has become a stream of new waves of cultural globalization era in addition to Japanese and Chinese culture. Cultural influences that have spread in the West mephitis characteristics unique to different cultures in Korea, this does not mean that in the past cultural prosperity but now means the world to manufacture a new culture (Modern society) to comply the current generation and also a mixture of old world with new world seamlessly, enabling the industry have begun a cultural growth and change and making new forms of culture. Currently the word "Korea" stands for fashionable and stylish in Asia, which is largely due to South Korea's close ties with Western culture, while maintaining Asian values and themes. Korean culture is currently influencing to consumers in Thailand, especially the Korea entertainment is very influential to the young consumer that considered a significant combined with the modern Korean culture...
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...South Korean market was due to many reasons but the main issue was the ability to adapt to a new culture which Wal-Mart failed to do on many different levels. Although its’ strategy of low costs is a great competitive advantage in numerous markets, its’ ability to perceive a new foreign market was blurred and therefore Wal-Mart was not able to recognize the different expectations and market conditions that South Korea encompassed. Wal-Mart’s strategy fits well in North America where consumers are willing to compromise service and quality for low price however it had critical shortfalls in enabling Korean consumers to see the value in this approach to shopping because of the different tastes and preferences in their culture. Compared to Americans, who would rather make fewer frequent trips to supermarkets and purchase bulk sized products for longer storage, Koreans consider the freshness of food products very seriously and are willing to make frequent trips to the markets and buy in small volumes. Korean’s hypermarkets have live seafood, local delicacies, and on site packaging services that have the same features as outdoor markets and their merchandise mix is heavily focused on food and beverages. They have mastered their localization strategy which fits well with their consumers’ tastes. Wal-mart’s merchandising mix differs which has uniform merchandising and distribution strategies that limit differentiation which hinders its adaptation to local preferences. Koreans’ shopping...
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...studied and explored the Korean culture from every possible angle in the past nine weeks. One of the main topics that I found very intriguing and fun was my personal experience in Korea Town when I visited several celebrated sights for my final assignment. My first visit was at the Korean Cultural Center. The landmark provided a fair share of information about the Korean culture here in Los Angeles. The two stories building had many different exhibits about the past, the present and events that realistically showed the Korean traditional life from every possible angle. Historical artifacts, antic fixtures, customary clothing, paintings, and sculptures were among the many items that represented the vibrant Korean life in every detail. Traditional musical instruments were also represented; the Kayagum 12 string instrument that is used in folk music. The Kayagum is made from a rectangular board of paulownia wood with silk strings stretched across it. Another traditional instrument that got my attention during my stay was the Pyonjong percussion instrument that constructed with two rows of 8 metal bells, thus giving the instrument a range of precisely 16 tones. There were many other different types of plucked string, bowed string, struck string, transverse wind, vertical wind, and percussion instruments just name a few that illustrated the colorfulness of the Korean music history (Angelfire.com, 2011). The visitors were mostly older Koreans and Korean Americans wearing overall...
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...could not replicate its success was South Korea. Wal-Mart entered the South Korean market in 1998 and struggled to make the profits that it wanted to. According to Choe Sang-Hun’s article “Wal-Mart Selling Stores and Leaving South Korea”, He states “Wal-Mart which entered the country in 1998, put off South Korean consumers by sticking to Western marketing strategies that concentrated on dry goods, from electronics to clothing, while their local rivals focused on food and beverages, the segment that specialists say attracts South Koreans to hypermarkets”. Sang-Hun also goes on to mention that Wal-Mart sold its products by the box which is pretty much how they do it here, when most of the successful retailers in South Korea use eye catching ads and clerks that use megaphones and hand-clapping to grab the attention of buyers. Like I mentioned before I am very surprised that Wal-Mart actually failed in a market. Especially since in the US Wal-Mart has taken over everything else and put a lot of their rivals out of business. I feel that I should have been simple for Wal-Mart to succeed; they should have researched the market more and tried to look at what the competition was doing to sell their products. Although with most companies when they have a combo that works in other markets they usually assume that the same strategy will work in all markets. If Wal-Mart would have went and asked the South Korean consumer what it looks for when they go into a store to buy products and could...
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...Case Study 2.1 SK Telecom goes egalitarian in a hierarchical society. Facts of the Case Korea is one of the most homogeneous countries in the world, racially and linguistically. It has its own culture, language, dress and cuisine, separate and distinct from its neighboring countries. Hard work, filial piety and modesty are characteristics esteemed by Koreans. They are proud of their traditional culture and their modern economic success. This paper documents a company which has a hierarchical culture and is attempting to adapt and practice a more egalitarian values. Problem 1) SK Telecom is attempting to distance itself from which South Korean cultural value? What indicators of this value are identified in this case study? What other artifacts of this cultural value would you notice while visiting a South Korean company that upheld this national culture? 2) In your opinion, why is this hierarchical value so strong in South Korea? What are the advantages and disadvantages of this value in societies? 3) Do you think SK Telecom will be successful in integrating a more egalitarian culture, even though it contrasts with South Korea's culture? What are some of the issues that may complicate or support this transition Discussion In this paper, SK Telecom is attempting to distance itself from strong hierarchical culture in their company and want to support a more egalitarian values. Such culture may be identified by the extent of how low-hierarchy employees are empowered. Employee...
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...) Is the Global theme park industry is an interesting industry to be in? Yes. The five forces analysis supports as below. | |Strength of |Explanation | | |Force | | |Rivalry between |Medium |High industry concentration | |established competitors| |Competitors are more specialized than diversified | | | |Significant brand identities and product differences | | | |Industry is growing rapidly but no excess capacity | | | |High exit barriers | | | |Fixed costs are relatively low | | | |Low switching costs for customers | |Threat of entry |High |Strict capital requirement with large-scale initial investment and high upgrading | | | |cost ...
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...parents today can easily learn a lot of things relating to raising children such as how to make healthful foods for their young babies. 한국의 특수성 In particular, Korea, where I was born and live now, was an extremely poor country at the time of the Korean War that broke out in 1950. But it has rapidly developed over the last few decades. In the process, competition has become fiercer so most students want to get a better education abroad. 1) in the process, competition has become fiercer so the number of working couples has continued to grow. 2) in the process, competition has become fiercer so young people spend most of the day sitting at a desk doing schoolwork. 3) in the process, people’s living standards in the country has improved considerably so most Koreans including me are very interested in art. 4) in the process, the environment has been seriously damaged so it is very dangerous to pollute the environment to increase food production. 5) in the process, science and technology has greatly improved. 6) in the process, the income gap between the rich and poor has widened. 7) in the process, people who have(=with) different religions, customs, and ways of life have come to Korea so it is necessary to understand other countries’ cultures. 8) in the process, people have come to value money (the) most so those who earn a lot of money are admired. Especially, these days Korean women like men who work for large companies and earn much money. Government The government...
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...following Language Barriers, Foreign Culture, Environment, Labor, and Ethical Differences. We will look at these one at a time. Language Barriers the spoken Language of South Korea is of course Korean so Company A will need a interpreter that is fluent in both Korean and English and have a very good understanding of both cultures to avoid confusion during translation and to avoid offending the two parties. Company A will also have to have all documentation translated and then translated back to ensure that the communication is consistent in both directions. It is also important to understand body language and gestures. A great example of this is when meeting it is proper protocol to bow and shake hands with the person of lower status initiates the bow and says "man-na-suh pan-gop-sumnida" which is similar to saying "pleased to meet you" then the more senior person initiates the hand shake. Information is received prior to the meeting. Another example is when gift giving or presenting your business card after meeting someone you use both hands to present it. Foreign Culture which ties in strongly with the Language Barrier. South Korea is very ritualistic in the way in behaves and that shines through in its culture and business practices. It is important to understand that Koreans have strong family values and traditional roles that each family member is expected to play. For example the Father is...
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...significantly increased consequently improving local living standards (statistics Korea, 2013). Higher levels of education, travelling abroad, international tourists and technology, have all helped to widen horizon and open the door to new products. Datamonitor shows a solid increase of the overall annual food consumption and eating out expenditure (see appendix 8), moreover it seems that tastes are evolving and consumers are becoming progressively more sophisticated and open to western influences (statistics Korea, 2013). Korea is undergoing a fast transformation, accepting numerous overseas concepts relative to life's basics such as for instance food. South Korean consumers appear now appear to be rapidly embracing international influences, particularly regarding food (market analysis report, 2011). Korea also displays a very peculiarity culture with a mixture of traditional and contemporary elements: although it still displays a strong collectivistic nature, some individualistic features are also present due to the western influence. Collectivism is reflected in the high importance associated to the attachment to the group and the big emphasis on getting together to share food in a peaceful and comfortable atmosphere. “Eat together and you are friends”...
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...market” (Kim, 2004, p. 63). The difficulty she faced might seem trite to someone who never experienced financial security, but it seems quite devastating to Kim when she loses her domestic help and private tutors. It must have also been an assault to her ideas of respect seeing how different education was viewed by kids in the U.S. Seeing the students who held less respect for teachers and school evidenced by their dismissive behavior and graffiti blemished school walls was mind-boggling to her. How Kim interacted with others was another large change as she was now labeled something different by many people she met who weren’t Korean. With other Koreans, there was a disparity that no longer depended upon class alone as it had in her homeland. There were differences that had never existed before for her. Later, her self identification as Korean was expressed through traditional celebrations or...
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...a bleak place called Laundromat. One new fact that took more time to absorb was that I was now Asian, a term that I had heard mentioned only in a social studies class. In Korea, yellow was the color of the forsythia that bloomed every spring along the fence that separated our estate from the houses down the hill. I certainly never thought of my skin as being the same shade. Unlike students in Korean schools, who were taught to bow to teachers at every turn, no one batted an eye when a teacher entered a classroom. Once I saw a teacher struggle to pronounce foreign-sounding names from the attendance list while a boy in the front row French-kissed a girl wearing skintight turquoise Jordache jeans. In Korea, we wore slippers to keep the school floor clean, but here the walls were covered with graffiti, and some mornings, policemen guarded the gate and checked bags. My consolation was the English as a Second Language class where I could speak Korean with others like me. Yet it did not take me long to realize that the other students and I had little in common. The wealthier Korean immigrants had settled in Westchester or Manhattan, where their children attended private schools. In Queens, most of my E.S.L. classmates came from poor families who had escaped Korea's rigid class hierarchy, one dictated by education level, family background and financial status. Immigration is meant to be the great equalizer, yet it is not easy to eradicate the class divisions of the old country...
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...INTRODUCTION Hankook Sarang, a Korean restaurant, is a famous name in Nepali hotel and restaurant scene. By adhering to its strict standards, Hankook Sarang has managed to earn an excellent reputation amongst food buffs for its mouth-watering delicacies served in an excellent ambience and at a reasonable price. The hard work and dedication put in by its founders, efficient management and well-trained staff work in concert to make Hankook Sarang outlets, family restaurants popular among a cross-section of patrons for authentic Korean delicacies, a huge success. It has been steadily building up its reputation for quality food and service since mid -2003, having carved a niche among its patrons it now plans to expand to other places and cities of Nepal. With the mission of providing the highest level of culinary and hospitality experience, Hankook Sarang is a delicious Korean getaway for a rumbling stomach. Whether you are celebrating a special occasion or simply enjoying a day out, a dining experience at Hankook Sarang will create memories you can never forget. The restaurant has great Korean traditional food, pleasant surroundings and reasonable prices unmatched to any other outlet. Ultra-hip ambience and authentic Korean menu with new age flavor assures you a sumptuous dining experience. OBJECTIVES The objectives for my research on Hankook Sarang Restaurant are as follows: * A key objective for Hankook restaurant is to offer a higher-than-usual level of customer...
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