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Kroger's Company Details

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BU1110 Project Kroger has been in existence for 132 years. In this time they have grown to be 2,626 grocery retail stores strong, throughout 34 states. Kroger has added 1,342 fuel centers at some of their supermarkets to better convenience shoppers. Pharmacies are an added amenity at 2,117 of these supermarkets as well. Manufacturing goods for its own company is a way Kroger brings in extra income, having 37 food processing and manufacturing facilities. Through mergers, Kroger also now owns 780 convenience stores and 327 fine jewelry stores. Kroger provides goods ranging from food and medicine, to books and jewelry. Recently, Kroger started providing a service to people, too. Through The Little Clinic they provide customers with minor health care and doctor services. Being owned by almost one thousand shareholders, Kroger is a corporation. Kroger still holds to the original idea of service, selection, and value though. They strive to sell good products and cheaper prices like Barney Kroger did when he opened the first Kroger. Barney Kroger’s motto was “Be particular. Never sell anything you would not want yourself.” The functional area Kroger fits best in because the way they are run is marketing, sales, distribution, and customer satisfaction. I do not believe they would fit any other functional area. Kroger’s business ethics are highly regarded in the business world, as they have made strides in the way many things are now done in grocery stores. They were the first to routinely monitor product quality and scientifically test the food in their stores. Kroger was also the first grocer to formalize consumer research. The ability to get through check out faster was even started by them thanks to QueVision. One of the things that really stand out about Kroger in the business world was the successful merger of Kroger and Fred Meyer, Inc. When most other mergers

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