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Answer 1 http://www.harrywinston.com/our-story/winston-story Harry Winston’s is an online jewelry store that features amazing design with images that mix typography and jewelry. It has different e-commerce features like: 1. Ubiquity: The website is available e for everyone across the globe; anyone can use it and shop according to their convenience and preference. 2. Interactivity: The website is user friendly and interactive, it has a search box where users can ask questions and they can get there queries resolved immediately. They even have catalogue where designs can been seen and there prices can be asked for. 3. Richness: The website is rich in terms of content and information. They have different sections for different occasions such as wedding, engagement etc. 4. Customization and Personalization: They treat each customer in a unique way, customers can have their own email account through which personalized services are provided to them. 5. Social Technology: The website is even connected to their face book and twitter page to interact with customers.

http://www.cucuu.co.uk/
CuCuu is a online store that sells bags and accessories made from recycled materials. The design is simple and the shopping experience is fun.

1. Ubiquity: This website is available 24/7 for girls and females. It’s easily accessible from anywhere. 2. Social technology: The store is avaibale on social networking sites that are facebook and twitter. 3. Richness: They have a rich collection with wide range of products and each product is divided into separate categories for convenience of customers.

4. Interactivity: They have there own blog where people can share there opinion and customers are even given a user id to interact with the company. 5. Information density: The website is rich in information with information regarding all the products offered, the recycled materials used, procedure for placing orders etc.

Answer 2 http://www.nectarboutique.com/ This is a website for clothing and accessories. The website’s structure allows users to browse goods and make purchases with ease. It is a very user friendly website through which the customers can easily purchase clothes and pay through credit card.They prodive clothes for both males and females as well as childen and so everyone can use it. They have proper pictures of clothes with prices so that customer can get a clear idea of the product which they want to buy. As there is no intermediary in between the price of products is also very low. The website is very interactive and so the customers can easily get there queries resolved. They have proper security and privacy policies so one can easily rely on shopping online

Answer 3
Business to Business 1. Salesforce.com
Salesforce sells online CRM software; the leader in its field, it is #1 in Google search results for CRM software. Salesforce.com is a Top 10 B2B pick because the site has clear messaging. Strong visual hierarchy makes for a clean design with an excellent menu system that groups information in a logical way. It covers all the B2B website best practices

2. Officedepot.com
Many office supply websites are cluttered, have poor usability and are just a mess. Just about all of them making shopping a lot harder than it needs to be. Office Depot stands out because they do a good job organizing the site with their menu system. (Avoiding the mistake of the dropdown menus from Hell where other sites fail to cluster items into logical categories past the first level.)

3. Airclic.com
Airclic is a global provider of mobile software products that improve the performance of an organization’s supply chain, logistics and field services operations. It also has a menu that makes sense for a complex product. All the good stuff. That combined with live chat integration and an easy-to-use contact form make interacting with the company simple and easy.

Business to Consumers 1. http://www.shopbop.com
Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style and occasion. Shopbop's commitment to staying ahead of the curve and providing a personalized shopping experience continue to be driving forces behind the company's success. Wide range of products are provided to the customers online.

2. http://www.fnkasia.com/
Funkasia is a famous Pakistani brand which is serving its customers with varietyof clothing. They have there outlet in Pakistan, Dubai and Sant Clara. They specialize in trendy clothes for females.

3. http://www.amazon.com/ It is the world's largest online retailer.[4] Amazon.com started as an online bookstore, but soon diversified,selling DVDs, CDs, MP3 downloads, software,video games, electronics, apparel, furniture, food, toys, and jewelry.

Consumers to Consumers 1. www.Carsales.com
Carsales.com is a website that allows unknown parties to purchase motor vehicles from one another over the internet. This website offers various search engine options, and a range of payment methods. This website is run by over 200 people nation wide and their aim is to offer the most useful and helpful service as possible and to lower the cost of motor vehicle advertisin 2. www.ebay.com eBay is a website that allows consumers to purchase motor vehicles and perform transactions with other unknown consumers. eBay is run by a team of thousands of staff members. 3. www.dekho.com.pk
At this site you can buy and sell everything from used cars to mobile phones and computers, or search for property, jobs and more in Pakistan.

M- Commerce http://shop.nordstrom.com/ Nordstrom's mobile site is an excellent example of a pure m-commerce site. The entire shopping experience takes place on the mobile web

http://www.zillow.com/
Zillow's mobile site does one thing really well: looking up property values. It’s not flashy, and it has a simple interface on the home page, as mobile sites should.

http://www.mizpee.com/
MizPee is a mobile site that, according to its tagline, tells you where to go on the go. It allows you to input a street address in several major cities and search for the nearest listed public bathrooms.

Answer 4
Subscription Model
Users are charged a periodic (daily, monthly or annual) fee to subscribe to a service. Many sites combine free content with premium membership, i.e. subscriber- or member-only content. Subscription fees do not depend on transactions
Internet service providers offer the connectivity (e.g. via broadband) and services around (security software for download, e-mail-services) for example T-Online and AOL.
Advertising Model
Google uses advertising model. It earn through displaying advertisements for different organisations. They earn specific amounts per click on the advertisement and the cost is incurred by the organization that wants to advertise itself.
Transaction Model
The revenue is generated through transaction fees by the customer paying a fee for a transaction to the operator of a platform.Example Amazon and EBay and OLX they allow you to post your products for free on their websites, allows buyers and sellers to interact, and once a transaction takes place they charge a certain portion of free from each participant.
Freemium Model:
One of the most basic uses of freemium can be found at the online cloud storage service Dropbox. With Dropbox, you can easily bring your computer’s photos, documents or videos anywhere you like online. And for most people, the free account for 2 GB storage is enough.
But for some, it is not, which is why Dropbox uses the freemium method. They simply charge you for usage of their extended storage services, Dropbox Pro and Dropbox Teams.

Answer 5.

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as, Social network marketing,Search engine optimization,Open source innovation,Viral marketing etc.
One of the main advantages of digital marketing is sending communications to a large number of people, really quickly. Theoretically, we assume that some people who see your campaign message are so impressed that they quickly forward it to their friends. These friends also like your message, and send it off to their list of contacts. For example, if you send a message to 20 people, and each person shares the same with 100 others, who share it with 100 more, your internet marketing message has potentially been viewed by 200,000 people. This can be the whole population of a small town.
Another benefit of digital marketing is its relative cost. YouTube videos, Facebook posts or Twitter tweets can be created at almost zero cost. This allows you to connect with millions of Internet users, practically for free.
Moreover, internet marketing does not require much work. Once you create your message, whether a video, photo, post or tweet, you just need to send it out once. If your digital marketing message is good enough, it will spread like wildfire, bringing you a whole host of new customers.
Finally, digital marketing has a long shelf life. All messages that you send over the Internet can be viewed by people for years. Sure, there will be times when your message will be more in vogue than others. People sometimes check their email or Facebook accounts after months. Those who find your internet marketing message appealing may forward it to their friends at a later date, giving you a pleasant surprise in the future. As internet marketing messages spread far and wide, it is quite possible for you to reap rich harvests at a later date.
Companies that use digital marketing include: http://www.ibm.com www.dhl.com www.dell.com www.orange.com/

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