...Program Faults Mario Samuel BSA/310 2 April 2012 Professor Shroads Abstract Kudler Fine Foods is a consumer friendly business looking for ways to reward their customers for being loyal to them. There are legal, ethical, and cost effective issues that will prevent them from going forward with the current plans they have. The excuse of not knowing about the law does not prevent a Kudler Fine Foods from breaking it. Kudler Fine Foods is a growing company trying new ways to make themselves become more successful. They came up with a plan to track purchase behavior at the individual customer level while providing high value incentives through a partnership with a loyalty points program called the frequent shopper program. The program is not focused on giving discounts to Kudler products but rather to other incentives such as first-class airline upgrades or high-end gifts. This brings up multiple issues in the areas of being legal, information security, ethical, and cost effectiveness of the program. One may say being ignorant to the law should not allow what is done right or wrong. For example, beverages left in hotels that are charged on guest credit cards if it is consumed. The guest may argue that they did not know they had to pay for the beverages, but in all actuality the sign was right there saying water is five dollars and coke is nine dollars. The sign for Kudler Fine Food is the Privacy Act of 1974 that states, "no agency shall disclose any record which...
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... Marketing Research Analysis: Kudler Fine Foods Kathy Kudler started Kudler Fine Foods in 1988 because she had a passion for cooking and gourmet foods. Kathy Kudler has three locations, they are in La Jolla, Del Mar, and Encinitas, the stores have all been successful. Kudler Fine Foods stores sell gourmet and quality foods, they sell baked goods, meats, seafood, fresh produce, dairy products, and a variety of fine wines. With their great deal of success they will likely be able to expand to new locations in the future. Kudler Fine Foods mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Marketing research will aid in helping her find the right marketing strategy to help the business in the future. Importance of Marketing Research People who start businesses “need information in order to produce products and services that create value in the mind of the customer (Internet Center for Management and Business Administration, 2010).” Market research considers the business, competitors, and customers. Kudler Fine Foods needs to do market research to ensure they have all of the information about their competition and target market. When market research is done correctly, businesses minimize their risk. There is five steps involved in Marketing research. The first step is to define the problem, analyze the situation, find the specific problem, interpret...
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...Between Market Structure in Kudler Kudler Fine Foods is a strong competitive force in the marketplace. Kudler Fine Foods are a unique and have exclusive selection of fine foods and wine they offer. One of the main focuses is the gourmet experience offers, which is specific with the type of marketplace where Kudler competes. Kudler Fine Foods also have unique characteristics, such as providing a high-end selection of gourmet and organic products that cannot be found in other grocery stores. The products are reasonable prices therefore postulates a barrier currently and the future for companies to challenge. Kudler could improve their company by collecting customer surveys and evaluate to determine how Kudler’s products could be successful and how the gourmet experience was coming along. The strengths that resulted in the survey were that Kudler were higher than their competitors with their customer service. Kudler’s customers also resulted with the money that was spent and the quality of the food that satisfied and was appreciated. The strengths will allow the company to sustain itself in the marketplace. Some of the weaknesses from the surveys were how the marketing material used to display the food selections and the customer service. Kudler can resolve the issue by making the displays more attractive this will show as a high-end and appealing to customers. Customer service was a primary concern to Kudler and at the same time customer’s...
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...Marketing Research Abstract This information explains the importance of marketing research to Kudler Fine Foods. They will determine the best location to open a new store to add to the three already successful stores. It will cover the marketing strategy and tactics that will best benefit the company. This is determined from the advice found from Mark Vitale, PhD, William D. Perrault and the author. The author believes that following the five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense contractor. When shopping for ingredients to prepare her gourmet fare, she realized a business opportunity for which she had been searching (Apollo Group, 2011). Kathy went to work developing a business plan and obtaining financing. The first Kudler Fine Food Store opened in La Jolla on June 18, 1998. The store caught on quickly, and a second store was opened in Del Mar in 2000 and still another in Encinitas, in 2003. Kudler Fine Foods offers quality gourmet foods like bakery products, meat, seafood, produce, cheese, dairy, and fine wines (Apollo Group...
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...Tran March 1, 2014 Marketing Research Analysis: Kudler Fine Foods Kathy Kudler has a passion for cooking and gourmet food, and so she started Kudler Fine Foods in 1988. She has successfully opened three locations for her store, in La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells gourmet-quality foods, like baked goods, seafoods and meats, fresh produce, cheese and other dairy products, and fine wine. They are achieving a great deal of success, and they will likely be able to expand. Kathy wants her business bigger, and now she is looking for the right place to put her new shop. Kudler Fine Foods says that their mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Market research will help Kathy find the right marketing strategy to help her business do even better. Importance of Marketing Research Like Kathy, people who start businesses “need information in order to produce products and services that create value in the mind of the customer (Internet Center for Management and Business Administration, 2010).” Market research considers the business, their competitors, and their customers. Before they expand, Kudler Fine Foods needs to do market research to be sure that they have all of the information about their target market and the competition. When...
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...Statement - Kudler Fine Foods UNIVERSITY OF PHOENIX Problem Statement - Kudler Fine Foods Kudler Fine Foods (KFF) is a chain of upscale specialty food stores in the San Diego area of Southern California. The stores target cooks who want only the finest ingredients, including prime cuts of meat, fresh seafood, exotic produce, imported cheeses and dairy products, and fine wines. There is a bakery on the premises which offers a wide variety of freshly baked breads and pastries. KFF also offers catering, online ordering, and special orders of items not carried in the store (Kudler Fine Foods History, 2007). Kathy Kudler is the owner of KFF; it was her own passion for gourmet cooking, and her vision of a specialized “one stop” gourmet grocery store which caused Kathy to recognize the opportunity for such a specialized store. In 1998 the first KFF store opened La Jolla, California. Kathy’s vision proved to be successful and, within five years, generated enough revenue to enable her to open two additional stores, one in Del Mar and the other in Encinitas. The long-term vision of KFF is to become the premier gourmet grocery store for shoppers interested in purchasing the finest imported and domestic bakery, meats, produce, cheeses, and wines (Kudler Fine Foods History, 2007). “Our ultimate goal is to compete in high-end areas in other cities as well. Our long-term plan includes possible sites in: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut” (Kudler Fine Foods...
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...Introduction to Kudler’s Fine Foods Established in San Diego, California by founder and owner Kathy Kudler, Kudler Fine Foods is one of San Diego’s upscale specialty food stores. Kudler Fine Foods have experienced exponential growth. From its humble beginnings in 1998 when the first store opened, Kudler Fine Foods has expanded to meet the demand of its customers. With three stores in San Diego’s most distinguished localities, Kudler Fine Foods offer the "very best domestic and imported fare at every location." From fresh bakery and pastry products to fresh meat and seafood, you can find it all at Kudler’s. What makes Kudler’s the best? Kathy Kudler, founder and owner say, "It is because we shop the world for our products" (2007, 2010, 2011). The following is an analysis of Kudler Fine Foods’ marketing strategy. This paper will seek to provide an empirical response to what areas require additional marketing, the importance of competitive intelligence, its strategy for marketing, as well as business tactics. Marketing Research Entrepreneur Media (2014) defines marketing research as the process by which information is gathered, analyzed, and interpreted as it relates to a product or services sold in the target market. Marketing firms and or departments that offer accurate and comprehensive information builds a solid foundational success because it lends itself to information about current and future consumers as well as the market competition. Armstrong and Kotler...
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...Problem Statement - Kudler Fine Foods Kudler Fine Foods (KFF) is a chain of upscale specialty food stores in the San Diego area of Southern California. The stores target cooks who want only the finest ingredients, including prime cuts of meat, fresh seafood, exotic produce, imported cheeses and dairy products, and fine wines. There is a bakery on the premises which offers a wide variety of freshly baked breads and pastries. KFF also offers catering, online ordering, and special orders of items not carried in the store (Kudler Fine Foods History, 2007). Kathy Kudler is the owner of KFF; it was her own passion for gourmet cooking, and her vision of a specialized “one stop” gourmet grocery store which caused Kathy to recognize the opportunity for such a specialized store. In 1998 the first KFF store opened La Jolla, California. Kathy’s vision proved to be successful and, within five years, generated enough revenue to enable her to open two additional stores, one in Del Mar and the other in Encinitas. The long-term vision of KFF is to become the premier gourmet grocery store for shoppers interested in purchasing the finest imported and domestic bakery, meats, produce, cheeses, and wines (Kudler Fine Foods History, 2007). “Our ultimate goal is to compete in high-end areas in other cities as well. Our long-term plan includes possible sites in: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut” (Kudler Fine Foods Strategic Plan, 2007). In the next five years, KFF will...
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...Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion (Kotler & Keller, 2012).” Kudler Fine Foods is an upscale specialty food store. Its mission is to provide customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Marketing research is important to Kudler Fine Foods since they are expanding their services. Marketing research will help develop a plan for Kudler Fine Foods’ expansion and help them identify their strengths and weaknesses. In addition,...
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...collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration. Nick o Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success. Organization Analysis Kudler Fine Foods was founded by Kathy Kudler. She was an executive living a fast paced life which required extensive travel and put her under a lot of stress, which had finally started to take its toll. Kathy enjoyed cooking gourmet meals to ease the stress of her busy lifestyle; the idea for Kudler Fine Foods grew from this passion. When shopping, Kathy noticed that to get the finest products for her meals that she had to travel to several different stores around the San Diego area. The need for a gourmet food store that offered a wide selection was apparent to Kathy and she believed that by filling this need she could create a profitable business. Kathy’s idea was to provide a store that focused solely on the gourmet food...
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...the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics. Importance of Marketing Research “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing research in developing its marketing strategy and tactics. Marketing research is pivotal for Kudler to have a successful marketing strategy so they can remain successful and profitable within the up-scale, grocery store market. Research helps determine the demographical audience appropriate for its products because finding the proper target market is necessary in developing a company’s strategic and marketing plans. Knowing your competition and its competitive environment is essential to its marketing strategy and methods. Kudler must collect and analyze information on their competition and identify innovative ideas and various techniques that involve strong marketing tactics. Kudler’s direct competition would encompass grocery stores, such as Whole Foods and Trader Joes, and possibly local Farmer’s Market. Knowing its competitor and competitor’s customers could give Kudler an advantage on targeting its audience by promoting itself as a better alternative. Competitive intelligence will enable Kudler to define its target market. Additional Market Research ...
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...IntroductionKudler Fine Foods is a premiere gourmet grocery store for shoppers who are searching for the finest bakery products, meats, produce, cheese and dairy, as well domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets...
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...Reynolds Sr. 09/12/2011 Kudler Fine Foods a fine cuisine market opened their doors in 1998, catering to customers who wanted fresh ingredients and a variety of gourmet meals. Kudler Fine Foods flourished into three separate store locations in California. Kudler Foods decided to expanded to expand their business and partner with organic farmers. In doing this Kudler Fine Foods was making a strategic move to attract new clientele and new generate new business for their organization. For this to be successful opportunity and venture for Kudler to work with the organic farmers, Kudler. [pic]In order to maintain success on the business enterprise to work with local farmers, Kudler must perform a strategic analysis of affected areas of their supply chain activities business processes, and the quality of control systems business processes The move to contract with local farmers will affect various business processes within Kudler Fine Foods.[pic] This will be accomplished by Kudler Fine Foods which include product forecasting and inventory management. purchasing, inventory management, and product forecasting. Each store of Kudler would have their own purchasing power and inventory, due to the fact the customer demands vary from each location. “They note in their 2003 strategic plan that gourmet foods (imported foods and organically grown food) cost just a little bit more than what you normally find in the grocery store. If the economy declines and people’s...
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...Marketing Research of Kudler's Fine Foods Jerrel Jones MKT/421 February 14, 2011 Lee Melancon, III Marketing Research of Kudler's Fine Foods In today’s business world, companies are constantly trying to create new products in order to boost sales for the shareholders and the company. Ideas are being brought to the table daily to ensure the survival of a company. Before a product can be looked at as a finished good, it must first go through a rigorous process that we call marketing research. Careful research, planning, and implementation take place during this critical process. Here we will explore the importance of marketing research and why it is the fundamentals of marketing. What is marketing research? Marketing research can be defined as the process of gathering, recording, and analyzing the data that relates to a certain product. The sole purpose of this extensive research is to determine the needs and wants of the target audience. Once these needs are met a company can and will surpass the competition in that particular market. The company that we will be discussing and helping to try and figure out what new marketing strategies they can approve upon is Kudler’s Fine Foods. (Management, 2010 Kudler’s Fine Foods is a local upscale specialty food store located in San Diego, California. The store sells bakery and pastry products along with fresh fruits and vegetables. Their mission is to bring a high-style quality food to a high-style quality people...
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...Structure Kathy Kudler is the founder of Kudler Fine Foods. She is solely in charge of the operations of her three local upscale specialty food stores located the San Diego metropolitan area. These are new stores that are operating with a mix of vertical and horizontal organizational structures. With Kathy being in charge of operations of all the stores and she is ultimately the one that makes decisions and executes initiatives for Kudler Fine Foods. Kathy is aware to be successful that her organization has to employ horizontal organizational structure as well. Kudler Fine Foods values its customers’ needs and understand the importance of capitalizing on employee competencies. This is why Kathy emphasizes the importance of her experience, helpful, and knowledgeable staff working together to offer each customer a delightful and pleasing shopping outing. Kudler Find Foods has three stores that have managers in each store that answer to Kathy Kudler. In each store the department heads or supervisor for bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package foods, and cheese and specialty dairy products will answer to the manager. Each department will employ people that specialize in a specific area. The knowledgeable employees will help customers make the best possible choices and enjoy their shopping experience. The success of Kudler Fine Foods is possible with the collaboration efforts all departments, managers, and Kathy Kudler working together...
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