...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
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...Individual Service Request: Kudler Fine Foods Austin Okoh-Esene University Of Phoenix BSA 310 January 20, 2014 Ed Ruppel Kudler Fine Foods would like to start a program called the Kudler Fine Foods Frequent shopper program. This program will be different than other supermarket programs. Kudler Fine Foods will be offering their customers an experience that is based on loyalty points, but give customers perks such as high-end gifts, airline tickets and specialty foods and wines. The supermarket’s new initiative tracks customer behavior would be based on their purchase patterns and provides customers with new high-value incentives to shop with Kudler Foods. Kudler Fine Foods new program can help the company increase revenues to the business, but they will have to address the potential legal, ethical, and information security concerns that are related to the new business initiative. Since a significant part of the program involves storing customer information, Kudler Fine Foods will need to invest their capital to have a robust information security database to protect their customers from potential hackers. The supermarket brand will also need to create more stringent ethical policies for their employees to follow due to the increase critical information that would be voluntarily given to Kudler Fine Foods staff by their customers. The legal ramifications can easily be tied in along with the ethical concerns. The risk of having stored data that were to be compromised by...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...| Coastline Systems Consulting Phone: 555-555-5555 Fax:555-555-5555 | | DATE OF REQUEST | SERVICE REQUESTED FOR DEPARTMENT(S) | 11/2/2011 | Tech Support / IT consultants | SUBMITTED BY (key user contact) | EXECUTIVE SPONSOR (funding authority) | Name Douglas Davies | Name Peter Charles | Title Web Programmer | Title President / Analyst | Office Coastline office | Office Coastline Office | Phone 555-555-5555 | Phone 555-555-5555 | TYPE OF SERVICE REQUESTED: Information Strategy Planning Existing Application Enhancement Business Process Analysis and Redesign Existing Application Maintenance (problem fix) New Application Development Not Sure Other (please specify ____________________________________________________________ ___________ BRIEF STATEMENT OF PROBLEM, OPPORTUNITY, OR DIRECTIVE (attach additional documentation as necessary)The company is unable to adequately keep track of their client’s hardware and software configurations.Tech Support is unable to access information from home. This causes them to be unable to fully support their clients in the fieldClients are unable to enter service requestTechs are unable to track hardware installationsConsultants are unaware of any work previously done on a prior job. | BRIEF STATEMENT OF EXPECTED SOLUTION A new system is to be created, both responsive to clients and helpful to technicians, that allows techs to access and update data and software...
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...Service Request Kudler Fine Foods BSA/310 11/20/2011 Service Request There are different benefits and consequences that come with having a Frequent Shopper Program. These next few paragraphs will assist in understanding some of the benefits and consequences. In addition, will describe some of the legal, ethical, and information security concerns. Legal Kudler Fine Foods, being a small business has the potential to have many risks with legal issues. There is the issue of personal information; this would mean this small business would need to hire workers to keep all personal information of a customer safe. The potential loss of a customer’s personal information, whether the loss of information is internally or external there is a potential of serious crime to be committed, such as identity theft. This could become a serious threat to this small business because if identity theft occurs and it is known by the customer that the personal information was obtained from this small business. This would mean that the customer would have good ground to sue this small business. This could also lead to a loss of customers that already buy goods from this small business as well as a loss of potential customers. This could be devastating for Kudler Fine Foods because it is a small business, the legal fees and the potential money loss for being sued. Ethical The ethical part of Kudler Fine Food in this Frequent Shopper Program could be connected...
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...RUNNING HEADER: SERVICE REQUEST SR-KF-013 DRAFT Service Request SR-kf-013 Draft Robert Linton University of Phoenix – Online Campus BSA 375: Fundamentals of Business Systems Development Mr. Eric Secrist October 8, 2012 Service Request SR-kf-013 Draft In today’s economy many individuals try to cut costs as much as possible. Kudler Fine Foods thought that creating a frequent shopper program for their valued customers would be a profitable and resourceful venture. Not familiar with the steps in implementing this type of program, Kudler hired a team of information technology business managers. Kudler believes that this team would greatly benefit the implementation process. In this summary, the team of IT business managers will briefly explain the steps that will be taken to effectively create a frequent shopper program for Kudler’s most valued customers. This summary will discuss the scope and stakeholders that will be associated with this project. It will also identify the preliminary assignments and tasks each team member will tackle during the implementation process. In summary will be a discussion of the team’s overall goal in accomplishing the creation of a productive and customer driven frequent shopper program. Project Scope The flow for the frequent shopper program is somewhat complicated, but is much easier to understand in a graphical form such as the above illustration. The basics flow of the program will be the customer...
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...Kudler Fine Foods’ Loyalty Card Program Kudler Fine Foods has submitted a service request to develop a frequent shopper program to track customer trends and give frequent customers rewards for being loyal customers. Many grocery stores have adopted a rewards or loyalty program. This program gives the customers a discount while they shop and sometimes offers rewards and prizes. By using this program, a store also collects valuable data that can be used to specify which customers by certain items. This information can then be used to tailor advertisements and coupons to each customer. This program will hopefully increase sales by providing a more efficient marketing plan to customers. Many other grocery stores have found that using a loyalty program can increase profits and customer base. In a recession, such as the one we are currently experiencing, it is important to maintain the customer base that a company has worked so hard to obtain. According to Colloguy research (as cited in Helbig, 2009), “U.S. consumer participation in rewards programs is on the rise across all demographic segments, . . . Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases” (para. 7). Many grocery stores use a loyalty program for tracking customer purchases and offering discounts. This loyalty program comes in the form or a card. When a customer decides they want to part of the loyalty program, they fill out a form....
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...Browse > Home / Marketing Marketing Case Study: Kudler Fine Foods 08 August, 2008 Bookmark This Article: Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Linkarena Add to: Favoriten Add to: Seekxl Add to: Kledy.de Add to: Social Bookmarking Tool Add to: BoniTrust Add to: Power Oldie Add to: Bookmarks.cc Add to: Favit Add to: Newskick Add to: Newsider Add to: Linksilo Add to: Readster Add to: Folkd Add to: Yigg Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Jumptags Add to: Upchuckr Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to: Furl Add to: Yahoo Add to: Spurl Add to: Google Add to: Blinklist Add to: Blogmarks Add to: Diigo Add to: Technorati Add to: Newsvine Add to: Blinkbits Add to: Ma.Gnolia Add to: Smarking Add to: Netvouz Information Marketing is an organizational duty and a ordered of processes for creating, communicating, and delivering continuance to customers and for managing client relationships in structure that goodness the methodicalness and its stakeholders. Marketing affects every individuals, every organizations, every industries, and every countries. (Kerin, 2006, p.22) In this essay I module vindicate the continuance of threesome pieces of marketing research, the components of marketing intermixture for Kudler newborn catering service, farther as their product, place, price, and promotions. I module also vindicate how Kudler should watch the products it wants to substance and how they module...
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...Kudler Fine Foods Frequent Shopper Program Team A BSA/375 February 28, 2012 Name Frequent Shopper Program Statement of Scope and Goals The goal for this Service Request is to design a fully integrated rewards program, thus the Frequent Shopper Program. This program will help track customer purchases and reward the consumers in loyalty points. These loyalty points can be redeemed at any time toward the rewards program products and services. Kudler will benefit by being able to track the items most commonly purchased by consumers. Furthermore, Kudler can develop reports that illustrate what is most popular based on the season, time of day, and with current trends in the market. With this newly acquired material, Kudler to have certain specials for the products to reward their loyal consumers. To ensure Kudler’s Frequent Shopper Program is successful, Kudler will need to keep its competitive edge by remaining current in the market and current trends. In addition to conduction market research, Kudler will need to consistently strive to provide exceptional service at all times, along with the best values in town. Consumers are always looking for the store that has the best deals with the best service. By providing deals on items personally geared at a particular consumer based on their previous purchases will make the shopping experience more personal and catered toward the customers individual needs. Advertising is also a large contributor in how successful...
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...Kudler Fine Foods: Human Resources Focus Ruth Linton BSA/502 Business Systems II University of Phoenix Saleena Frazier September 24, 2012 Kudler Fine Foods: Human Resources Focus Introduction Kudler Fine Foods is a specialty food store serving local consumers in the San Diego, California area. The company was founded by Kathy Kudler in 1998. Its three stores, located in fashionable shopping centers in the California cities of La Jolla, Del Mar, and Encinitas, offer upscale, gourmet domestic and imported foods and ingredients. Each store contains the following departments: Cheeses and Specialty Diary Products, Condiments and Packaged Foods, Fresh Bakery and Pastries, Fresh Meat and Seafood, and Fresh Produce (Kudler, 2012). Human Resources (HR) for the company is very disjointed and segmented, with no centralization of employee files and records. Some of the records are maintained in the individual stores, while others are kept in the HR Department at company headquarters. Payroll and workers’ compensation processes are handled by third-party vendors. Time sheets are completed manually and there is no automated record of vacation or other leave time (Kudler, 2012). Information technology (IT) can be used to streamline the HR functions and processes at Kudler, making them more efficient and accessible. This paper will discuss just a few of the possible ways in which IT can specifically support these functions and processes. Human Resource Management System ...
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...Kudler Fine Foods Systems Review Laura Facino BSA/502 June 9, 2013 Nancy Mingus Introduction Kudler fine foods employees approximately 140 employees across three stores including administration staff (Apollo Group, 2010). The current human resources (HR) and payroll systems are under review to increase productivity, security of information, and employee access. A fully computerized, integrated system between the three stores will enable the current HR and payroll personnel to track better and store employee information, streamline timekeeping, track training, control manager access, and allow employees access to benefits and other information. Brenda Wagner, the current HR Director will monitor and control access to the various modules. Current Human Resources/Payroll Systems Kudler fine Foods is outsourcing payroll through Intuit services as it integrates with the current Qouckbooks financial software. This payroll system is in-line with the current recommendation for the expanded POS system through Intuit. Changes or new employee payroll information is submitted to the accounting clerk who enters and verifies the information into the Intuit payroll system. The hard copies of tax forms are stored by the account clerk. Most of the human resources system is manual with forms stored in each individual store. Time keeping is also a manual process, including vacation and sick time requests, and tracked only by the store managers. Hiring is conducted by...
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...Service Request SR-kf-013 Finalized Michelle Coll, Stephen Gundrum, Christoper A Kane Brink, Sabrina Ruiz, Devan Winget BSA/375 March 31, 2014 Ramana Metlapalli Service Request SR-kf-013 Finalized Kudler Fine Foods Kudler Fine Foods (KFF) is looking to develop a system to track customer purchases in order to identify purchasing behavior patterns. They hope to use the information gathered to refine the company's processes and offerings to best satisfy the needs of their valued customers. Management has decided to approach this initiative is through the implementation of a frequent shopper program. Traditional programs of this sort would not begin to satisfy the sophisticated senses of Kudler's elite customer base; as a result, a decision has been made to partner with a loyalty points program that will provide rewards points to customers that can be redeemed for high-end gifts and upgrades. System Requirements Gathering During the initial stage of development, it is imperative to gather enough information to be able to accurately describe the system requirements. The first step is to determine the scope of the project based upon the objective outlined in the request. The next step would be to identify those that have a vested interest in the proposed new system. Once this information is known the project can be divided into modules and tasks can be assigned. Scope The deliverable for this project is to create a business/systems requirement document for the development...
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...STRATEGY Marketing Strategy For Kudler Fine Foods Jennifer F. Benner MMPBL/502 – Rick Johnson University of Phoenix March 10, 2011 Marketing Strategy For Kudler Fine Foods Kudler Fine Foods, an upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. Kudler will need to determine the customer needs, create a program to meet these needs, and communicate this program to the customers in order to be successful. This paper will consider the marketing mix for Kudler, the products that should be chosen, the appropriate pricing for these products, and how to promote the new products. The success of this new venture also depends on the relationship with local growers and this paper will establish the benefits of marrying these growers with the catering services. Market Research Marketing research is the process by which an organization defines a market problem or opportunity, collects and analyzes data, and recommends a future course of action [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. In an attempt to gain insight into the opinions of Kudler’s customers, Kathy Kudler conducted surveys in 2009 and 2010...
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...Shopper Program Faults Mario Samuel BSA/310 2 April 2012 Professor Shroads Abstract Kudler Fine Foods is a consumer friendly business looking for ways to reward their customers for being loyal to them. There are legal, ethical, and cost effective issues that will prevent them from going forward with the current plans they have. The excuse of not knowing about the law does not prevent a Kudler Fine Foods from breaking it. Kudler Fine Foods is a growing company trying new ways to make themselves become more successful. They came up with a plan to track purchase behavior at the individual customer level while providing high value incentives through a partnership with a loyalty points program called the frequent shopper program. The program is not focused on giving discounts to Kudler products but rather to other incentives such as first-class airline upgrades or high-end gifts. This brings up multiple issues in the areas of being legal, information security, ethical, and cost effectiveness of the program. One may say being ignorant to the law should not allow what is done right or wrong. For example, beverages left in hotels that are charged on guest credit cards if it is consumed. The guest may argue that they did not know they had to pay for the beverages, but in all actuality the sign was right there saying water is five dollars and coke is nine dollars. The sign for Kudler Fine Food is the Privacy Act of 1974 that states, "no agency shall disclose any record...
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