...This paper will define marketing, and explain the importance of marketing with examples. Defining Marketing Marketing on a personal note is to communicate the involvement of what an Individual have gathered through a mix of basic working understanding of economics, finance, marketing, and business management classes. According to Investopedia marketing is the activities of an organization associated with purchasing, and selling a product or service. It consists of advertising, selling and delivering products to individuals’. According to e-text marketing remains the procedure is by way of organizations generate value for consumers, and building durable customer relationship to capture value from consumers in return (Armstrong, G., & Kutler, P. 2011, p.5). Importance of Marketing In today’s businesses success is in marketing without advertising, public relations, promotions, and sales the companies’ potential customers would not know about the company’s products or services. Marketing is the way a business promotes potential customers with their product or service, and without it sales might crash, and companies may perhaps have to close. In addition, the company’s product or service needs to be well-known to potential buyers. Without...
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..., Classic Airlines and Marketing MKT/571 MARKETING Melodi Guilbault December 20, 2009 Introduction Classic Airlines’ has shown its longevity by remaining in business for 25 years and has become the world’s fifth largest airline. The Airline serves 240 cities with 2,300 daily flights. Through solid growth Classic has increased, as an organization to 3,200 employees since the company’s beginning. Last year, the airline earned $ 10 million dollars resulting from 8.7 billion in sales. The airline industry has been hit hard with the downturn in the economy; thus opening the door for cuts to the bottom line that in turn leads to cuts to the budget. Challenges As with the airline industry, Classic is involved in a variety of issues affecting its bottom line. The challenges exist on many levels. Major challenges being faced include: the frequent flyer program, rising fuel cost, and high labor cost. The overall global market has had to tighten its’ belt which has had a negative impact on travel. There have been many jobs sacrificed within the economy, thereby weakening the financial strength of air travelers. Both Corporate America and the global market have led the way to a reduction in spending. Consumers have followed suit becoming more cost conscious. Airline travel has seen a negative effect from 9/11 and other turmoil around the world, thereby contributing too many of the recent financial losses seen within the airline industry. The...
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...developmental issues such as self-esteem, self-concept, and self-advocacy (Rall & Montoya, n.d.). History of Deaf Education in America The education for Deaf children in America primarily consisted of private tutoring or schooling in Europe in the early eighteenth-century. European schools used the oral method, which made use of speech, lip-reading, and written language to facilitate learning. They also used the manual method that used signs and writing. Thomas Hopkins Gallaudet visited the Royal Institute for the Deaf in Paris in 1815 where he met a deaf teacher, Laurent Clerc. Upon returning to America, he and Clerc founded the American Asylum for the Deaf in Hartford, Connecticut in 1817, the first deaf school established in America (Kutler, 2003). By the late nineteenth century, many American states had established their own schools. These schools primarily used American...
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...Oluwaseun 2/17/15 English III 5th period Bankruptcy when you have bankruptcy you basically go bankrupt, meaning you give up all what you have to start all over. Bankruptcy is a legally defined status,in this research you will learn Why people file bankruptcy? What is the process of completing bankruptcy? and What happens after you file bankruptcy?. In the eighteenth century, "Debtors and creditors alike appreciated the value of the bankruptcy process. every colony and state permitted imprisonment for debt colonies and states occasionally experimented with insolvency status that released small and middling debtors from jail and apportioned their assets among creditors but did not discharge them from liability". "Bankruptcy was promoted as a benefit for creditors as well as for Debtors. it would allow creditors to intervene in person as the debtors assets for all creditors while the availability of discharge would induce debtor's not to waste their assets in futile efforts to avoid deptors prisons" Encyclopedia of the new American nation.ed. paul finkelman vol.1 detroit Most people file bankruptcy for many reasons for example theres medical bills, job loss, credit card companies, predators mortages and bill collectors. I find it interesting that the majority of people file bankruptcy on medical bills, most doctors are expensive now a days and then most insurance that we have now is crapy so I dont blame them to be financial The process of completing bankruptcy is alot its just...
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...The White House The White House is an extraordinary building, how it was built, burnt, and rebuilt is fascinating. The cost of the White House was $232,372 and started to be built in 1792. The White House was known as many things, such as, “President’s Palace”, “President’s House”, and “Executive mansion”. The building was not called The White House until 1901 and was not the house of the President until 1800. There are many rooms, antiques, windows, etc. and some have been around since the 1800’s. George Washington selected the location of the White House in 1791. Virginia and Maryland were pro slavery states that ceded the decision to have the White House on land. Washington chose the person who built The White House, James Hoban's. The designs...
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...Telecommunications Industry: Evolution Timeline Marquita Sparks NTC362 – Week 1 – A. Carpenter August 27, 2015 When speaking about the evolution of telecommunications, this spans across approximately 200 years and has gone through leap years of innovations. The pre-historic age brought about using the smoke from fire to send signals to others from miles away. In the Ancient Greek book, The Iliad by Homer, smoke fires were mentioned in those pages which were dated to have been written about the early 1200s B.C. Later, approximately 700 B.C., carrier pigeons were trained to take a message from one person to another by memorized route. This was a tactic that became popularized especially during the Olympic Games of Athens, Greece, and later in wars with the Persians and the Mongolians. In the late 1700s, the French-born Chappe brothers invented the Semaphore system, which consisted of movable arms on a pole that denoted letters; the first commercial semaphore was invented about 1794 and spread from Paris to Russian, Italy, and Germany; these towers only lasted until about 1860. In 1843, Alexander Bain invented the first FAX, which was followed closely by the electric Telegraph which was invented by Samuel Morse in 1844. The “Morse Code” was widely used to send distress signals especially during times of war or maritime disaster. It wasn’t until 1876 that Alexander Graham Bell invented the first Telephone and applies for a patent. However, Elisha Gray, founder of Western...
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...The Watergate Scandal Richard Milhous Nixon was the thirty-seventh President of the United States of America from 1969 until 1974. Nixon completed his first term as President in 1973 and was re-elected for the position for the next four years. However, Nixon would have his time in the White House cut short by the series of events that occurred in the twenty-six months that followed the Watergate burglary. On June 17, 1972 five men, one White House employee and four Cubans, broke into the Watergate Office Building in Washington, DC in an attempt to bug the Democratic National Committee (DNC) office. The break in and the events that took place afterwards led to the resignation of Richard Milhous Nixon on August 8, 1974. The morning of June 18, Nixon was at his home in Key Biscayne, FL. when he read a headline about the Watergate break in. The idea was out of this world and Nixon did not believe what he was reading. Nixon dismissed the story as a political prank (Nixon 625-626). James McCord, Bernard Barker, Virgilo Gonzalez, Eugenio Martinez, and Frank Sturgis had been arrested and charged with second-degree burglary by the Washington police (WHT 820). McCord, a former CIA officer, was employed by the Committee to Re-elect the President (CRP) as a security consultant. Ironically McCord was supposed to prevent the very things he was doing to the DNC. Nixon telephoned Charles Colson, a special counsel to President Nixon, that evening to discuss the Watergate break in. Colson said...
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...Research Proposal Abstract The research study conducted by Team D is motivated by the arguments concerning alcoholism and whether or not it plays a role on domestic abuse toward women. The role that alcohol plays in violence toward women is a argumentative issue (Galvani, 2006). Domestic violence can occur between partners of the same sex, women abusing men, and men abusing women. However, in the vast of cases, the victims are women who were battered by their male partners. While victims of domestic violence include both males and females, women are affected inexplicably, and according to the surgeon general, domestic violence is the primary cause of maltreatment to women in the United States (Curry, 2013). Although the association or correlation between alcohol and domestic violence is still open to further study. The belief that the usage of alcohol increases violence causing it to be more intense and harmful is of high importance. Associating alcohol usage to domestic violence allows Team D, once a determination is established of association, to initiate changes that can be beneficial and effective in helping to break the cycle that is so prevalent. Elements of Study Purpose The purpose of this study aims at understanding whether women involved with alcoholic partners most likely to be abused. The elements of the study will identify the variables that significantly affect the choice women make to be with abusive partners. Review of Literature Abuse and violence...
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...disability constitutes either a simple arrogance or a more malicious intention due to a person being disabled, with either one having been a form of discrimination. Discrimination can happen intentionally or even unintentionally, although one in a position of managing human resources must always be aware of laws regarding EEO and any doctrines regarding such laws of employee rights. References References Age Discrimination. (2010). In D. Batten (Ed.), Gale Encyclopedia of American Law (3rd ed., Vol. 1, pp. 167-173). Detroit: Gale. Retrieved from http://go.galegroup.com.ezp-02.lirn.net/ps/i.do?p=GVRL&sw=w&u=lirn49556&v=2.1&it=r&id=GALE%7CCX1337700197&asid=453102694a433c2364e1c56370c8716c Finkelman, P. (2003). Civil Rights Act of 1991. In S. I. Kutler (Ed.), Dictionary of American History (3rd ed., Vol. 2, pp. 197-198). New York: Charles Scribner's Sons. Retrieved from http://go.galegroup.com.ezp-02.lirn.net/ps/i.do?p=GVRL&sw=w&u=lirn49556&v=2.1&it=r&id=GALE%7CCX3401800843&asid=506a7a54d618aa1fb3a1809a963aaf6b Mezey, S. G. (2008). Rehabilitation Act of 1973. In D. S. Tanenhaus (Ed.), Encyclopedia of the Supreme Court of the United States (Vol. 4, p. 206). Detroit: Macmillan Reference USA. Retrieved from http://go.galegroup.com.ezp-02.lirn.net/ps/i.do?p=GVRL&sw=w&u=lirn49556&v=2.1&it=r&id=GALE%7CCX3241200840&asid=56b12d6dbed86e7d26a7d597614eeb94 Mio, J. S. (2006). Equal Employment Opportunity. In Y. Jackson (Ed.), Encyclopedia of Multicultural Psychology (pp. 170-172). Thousand Oaks, CA:...
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...Discrimination Religion, national origin, race, and social status are the suspect classifications of discrimination, but are these the only categories that should not be discriminated against? People today are searching for equal rights and opportunities. No one should be suffering from any type of discrimination, but they are. Discrimination is an unfair treatment of a person or group based on prejudice, therefore sex, disability, and age should be included in the suspect classifications of discrimination (“Discrimination”). Sex discrimination is the differential treatment based on sex (“Answer”). Traditionally in American culture higher value has been given to males, this is why sex discrimination is commonly found in the work place among women. Focus in a workplace where sex discrimination is prevalent; the choices are not made based on the ability of the person, but their gender. The reason why sex is a big issue for women in the workplace is because women are looked at as part of the household committee instead of in the economical world. Women are not seen as capable entities, but solely as “baby-makers”. This method of conducting business has deterred many women that are far more capable than the men who were given the job. Sex discrimination in the employment world is not a new issue, but one that stems from the past. The Fair Labor Standard Act of 1938 established a minimum wage for both men and women providing equality (“Answer”). Even though this act was passed...
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...In the south, the Reconstruction Period was a time of readjustment. Southern whites wanted to keep African Americans as slaves and they rejected social equality. African Americans wanted their full freedom and land of their own. There were constant hindrances such as race riots and acts of violence against African Americans. There were two senses during the Reconstruction Era: the first covers the complete history of the entire U.S. from 1865 to 1877 following the Civil War; the second sense focuses on the transformation of the Southern United States from 1863 to 1877 as directed by the President with the reconstruction of state and society. Reconstruction was an era in the United States history after the Civil War, in which federal government set the conditions that would allow rebellious southern states back in the union. The ultimate goal of reconstruction was to readmit the south in ways that was acceptable to the North. This meant full political and civil equality for blacks and denial for the political rights of whites. 1865-1877 in the U.S. history, was a period of readjustment following the civil war. The defeated south was ruined, physical destruction brought upon by the invading union forces were great, and the old social economic order founded on slavery had collapsed with nothing to replace it. There were 11 confederate states that needed to be restored to their positions in the union. Radical Republican leaders argued that slavery and the slave power had to be...
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...Telecommunication Abraham Romero NTC/362 June 22, 2015 Thomas Krawczyk Telecommunication In this presentation we will discuss the different forms that telecommunication has taken whether it be the electronic telegraph, telephone, radio, television, or the internet. We will discuss each of these individual forms of telecommunication as well as discuss some of the issues these devices/services gave birth to. Telegraph The telegraph is the first device we will be discussing down our trip through telecommunication. Now while many of you are aware of the telegraph some of you are unaware that the science of telegraphy has been around for hundreds of years dating back to the 1800’s. The device we are all familiar with is the electric telegraph, which was developed and patented by Samuel Morse. The telegraph utilized wires to send electrical signals to a specific device. The signals, which were written in Morse code, would allow individuals from two separate locations to communicate with one another. The device became a hit and was slowly incorporated into many different countries such as the United States and England. This device was revolutionary since prior to its inception the only means to receive news was to send letters view messengers. This method was outdated since it would take time for a messenger to ride to and from specific locations. During that time things may have changed and a new letter may be needed. An...
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...Jack Dedert Ms. Schraub English 2B(4) 03 May 2011 9/11 Terrorist Attack “Smoke clears, and a wail: Where did it go? Oh, Lord, where did it go?” says N.R. Kleinfield (qtd. in Raines 30). The date of September 11th, 2001, will go down in American history forever. This terrorist attack shocked not only the United States, but every other nation in the world. On this day there was nearly 2,900 deaths, it will go down as the largest and most effective terrorist attack ever to have occurred. After the attack of 9/11 the United States changed for the better, it brought change in our government and the faith we have in our country. The day September 11th, 2001 will be a day people will not forget for the rest of their lives. On this morning planes were hijacked from Newark, Boston, and Washington. The first event of the terrorist attack was at 8:46 A.M. in Manhattan, New York. At this time a hijacked plane flew into the north tower of the World Trade Center (Greenberg). The top of the north tower was filled with smoke and flames. The people near the World Trade Center were completely surprised and had their attention caught right when the first plane hit. “Hundreds of thousands of people witnessed the attacks firsthand, and millions watched the tragedy unfold live on television.” (qtd. in “September 11 attacks.”). No one knew at first what had happened. Suddenly, seventeen minutes later, a second plane struck the south tower of the World Trade Center (Greenberg). People began...
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...Myesha Geathers Mr.Ryzski Honors American Literature January 9th, 2013 Zora Neale Hurston autobiography Dust Tracks on a Road, sketches her own life living in Eatonville, Florida, was the first organized self-government African American community. Many people saw the African American community as racism and segregation. Hurston implies that the nicest people she met in her early stages were whites who showed her compassion. According to her official website Zora Neale Hurston, “Dust Tracks on a Road, was her account of her rise from childhood poverty in the rural south to a prominent place among the leading artists and intellectuals of the Harlem Renaissance.” Many people viewed Dust Tracks on a Road, as a fantasy life she idealized not the actual truth. While others believed in Hurston’s portrayal. Zora Neale Hurston was the fifth of eight children of John Hurston and Lucy Ann Hurston. She was born in Notasulga, Alabama, on January 7, 1891. When she was 3 years old, her family moved to Eatonville, Florida. Zora Neale Hurston felt like Eatonville was “home” so she claimed it as her birthplace. Hurston glorify it in her stories as a place where African Americans could live as they desired, independent of white society, once her father became mayor. She would later call Eatonville, Florida a utopia. Hurston's childhood in this all black environment may have shaped her later views on race. Zora Neale Hurston represented Eatonville as a perfect place in reality. It was a...
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...The Lesson the Piano Teaches The play, “The Piano Lesson”, takes place in Pittsburgh in 1937. It uses The Great Depression as a backdrop and hints of the black migration from South to North after the end of the Civil War and before desegregation in the South. The play is about a dispute between a sister, Berniece, who has moved to Pittsburgh and her brother, Boy Willie, who still lives in Mississippi. The brother wants to sell a family heirloom, a piano, to buy land down south. The sister wants to keep it in the family because of its family history and association with tragedy. The piano has carvings on it done by their great-grandfather and depicts important events in the lives of the Charles family during slavery. There is also the ghost of John Sutter, a member of the Sutter family who owned the Charles family during slavery times. He hovers over the piano and seems to not want the piano to be disturbed. The title of the play suggests that the play is about someone teaching a piano lesson, but the story is really about the lesson the piano teaches. The piano teaches this family that their ancestry and history are important but that one should not dwell in the past or base the future on dreams of symbolic retribution. Berniece and Boy Willie are the great grandchildren of Berniece and Willie Boy Charles, slaves owned by Robert and Ophelia Sutter. “Chattel slavery contributed significantly to pre–Civil War economic growth in the United States. The invention of the cotton...
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