...Lakeisha Riley 7/6/15 ES2560 Unit 4 Assignment 1: Marketing & the Economy: Critical Thinking Pepsi's Latest Ad Campaign Has Little to Do With Soda Pepsi wants to sell you a feeling, with a little soda on the side. This year marks the 40th anniversary of the soda giant's famous "Pepsi Challenge" campaign, which asked people to do a blind taste test to see if they preferred Pepsi or Coke. To celebrate, the company is re-launching the challenge, complete with celebrities like Usher and Serena Williams, as well as Vine and Snapchat sensation Jerome Jarre. But instead of picking Pepsi or Coke, the new campaign asks fans to take part in sports, tech, and design and music challenges. The modernized challenge isn’t completely devoid of images of Pepsi cans, and there will be a taste test component in some markets. But the ad push centers largely around creating an emotional connection with the Pepsi brand and less on lauding the taste of its cola. A new Pepsi ad released as part of the challenge. The can dispenses emoji’s instead of soda. That's because the company's ethos is about more than just a bubbly drink, said Brad Jakeman, the president of PepsiCo's Global Beverages Group. “This is a brand that has stood next to major cultural moments all around the world; it’s a brand that always operates in the consumer zeitgeist,” Jakeman said. “The brand is much bigger than a product concept, and actually that has allowed us to do a lot of interesting things with this brand...
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...University of Phoenix Organization Behavior Forces Discussion Many organizations may seem the same. They may have the same values and beliefs as one another but in the same instance are completely different. An organization can improve its success by learning from other organizations and comparing and contrasting their beliefs and values. In this paper, we will analyze how the internal and external forces affect organizational behavior for each member’s organization. Some of the internal external forces included may be competition, economy, and customer demands. Two members of the team each are to team up together and compare and contrast their organizations. Arlene- Introduction James- Janeene- Lakeisha- I work for Mary Washington Healthcare (MWHC) which is a major hospital facility in my area. My organization’s mission is to provide the best care for all patients and families. Our slogan is iCare because we assist everyone who uses all of our facilities and treat each person with a great deal of respect to make sure the experience for each person is pleasant and outstanding. Innovation is always a first; MWHC is ever changing to keep up with the environment and trends to keep each client satisfied. MWHC did not have any competition until one year ago. MWHC was the only major hospital facility in the immediate area, there was not another hospital for 50 miles. The new hospital that has opened is for profit and we are nonprofit...
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...A: He was happy because he knew he would win the superbowl. (p. XVIII) What was the very important thing that Ray didn’t have when he was young? A: A father (p. 1) What were the names of Ray’s twin sisters? A: Laquesha and Lakeisha (p. 1) What was Ray doing to his mother to please her when he was young? A: Rub her feet before she went to sleep (p. 3) How was Ray’s family tree? A: It was very messed up and confused (p. 3) How did Ray’s mother look?? A: she was a very good looking woman (p....
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...Lakeisha Perry September 3, 2013 Sales Management MRKT0350 Chapter 1- What they didn’t teach us in Sales Class 1. No I don’t think Rick should turn in his keys. As a salesman yes the Job could become depressing or overwhelming and also demanding, but that goes toward any job. As a Salesman’s your job can also be successful and you could achieve great thing within sales. I think Rick shouldn’t give up on his job and he should work harder to make the best out of bettering his self as a salesman and also to become successful. Rick also has to understand that a sales person is engaged in highly honorable, challenging, rewarding, and it is a professional career. Rick doesn’t have to be a salesman all his life, but he could start off working as a salesman’s and work his way up to become his own boss. 2. I think that Mr. Brown should handle the situation as he did. When you are obligated to work it is your obligation to come to work and be on time and no matter what circumstance . I don’t think Rick should say anything and if Rick doesn’t want to dedicate his self to the job anymore he could say he resigns from the job. If he chooses to stay he should say Ok and have a nice day and continue on his work day as schedules. 3. Firms could reduce the high turnover rate with New Salesman’s by being leaner on different circumstances that the salesman has to face, Make sure every worker that applies has the knowledge of the job and what is required with the job before they...
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...Lakeisha anderson WORK and family What is the issue? this issue is work and family many women trying to juggle work and family sometimes seems impossible, there are now benefits for mother that whom have to work and raise kids, some mothers did have benefits years ago most mothers in some countries get an extended leave of absence, some 60 weeks, here in united states it varies, 6-8 maybe 12 if you have a C-sections. What are the stated and the unstated premise? If this is correct the stated premise is that most women work and try to take care of home alone with jobs under their belt. I think that the unstated premise is that most women work, but people assume that they can take maternity leave, that isn’t true where I work when I go on leave the leave won’t be paid, I think it’s absurd and very discriminate. What is the conclusion? The conclusion to me is that I believe a mother should have paid time off to have her child or children and heal correctly, yet in the mist of it all, she still has to have child care for the baby. Even when she gets off her leave (not paid, what did she accomplish no money was made and her body still its healed. Many mother rushes back to work because they don’t get paid leave, so while she’s on leave the bills pile up and theirs another concern. I’m still fighting to get paid leave I don’t know what I’m supposed to do when I do attempt to leave, the bill will continue and kids must be feed. I don’t understand many can...
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...Costing Methods Paper LaKeisha R. Fields ACC/561- Accounting July 15, 2013 Facilitator: Shirley Smith Costing Methods Paper Introduction-Absorption vs. Variable Costing In managerial accounting there are two cost methods that can be utilized for the purpose of presenting financial data in a manufacturing environment. They consist of absorption and variable costing methods. Although they are somewhat similar they have key differences that impact a company. In absorption costing the profit is attached to the unit of each item produced. The fixed costs associated in the manufacturing are also considered. This leaves much uncertainty to the actual price to the unit produce. In variable costing the accuracy is much more accepted in managerial accounting. Yet, the fixed costs are not attached the product costing because they change often. The use of these methods has its benefits in accounting; and will leave much to consideration in decision making by many managers working in production. Here as follows are some of those benefits and a possible decision-making consideration that can be beneficial in a low biding by competition in a manufacturing industry. Benefits of the Two Methods According to Articlebase.com in an article titled “Absorption vs. Variable Costing”, there are benefits to each cost methods in accounting. In Absorption costing the benefit of it would be that a company can have an inventory of finished goods. These finished goods are a part of the fixed...
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...Lakeisha James Professor Martinez POL6900, Tuesday,9:00 pm 07-15-2014 Annotated Bibliograhpy: Becoming An Undercover Police Officer Farmers,Suzanne J. Becoming an undercover police officer: a note on fairness perceptions, behavior, and attitudes. Journal of Organizational Behavior. June 2003. Web. Wrtter Farmers Suzanne J talks about how Police organizations tend to be closed to outsiders, but undercover police work is an especially unique and secretive occupation. Typically, undercover officers are chosen from among the ranks of people already in a given police force. Their choice is therefore a process involving 'internal' movement of organization members as opposed to the more commonly studied external applicant pools. The study focuses on attitudes and behaviors of police undergoing the process of moving into their department's undercover program. Dodge, Mary. Puttin' on the sting: women police officers' perspectives on reverse prostitution assignments. International Journal of Police Science & Management: summer 2005. Web. In this article Dodge, Mary is explaining that The role of women in policing in the United States has changed dramatically since Alice Stebbins Wells became the first female to join the Los Angeles Police Department in 1910. Reverse prostitution sting operations have created a distinctive role for female officers. Some commentators speculate that a male police officer who puts himself in the position of a ‘john’ or a female officer...
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...Ethnic Groups and Discrimination LaKeisha Ford ETH/125 Cultural Diversity Axia College of University of Phoenix Instructor: Jim Dowding October 03, 2010 Racial and Ethnic Groups African American is the ethnic group to which I belong, it was difficult to determine if African Americans were colonized or immigrated to the United States. Although, this ethnic group were not given a choice to the situation my answer would lean toward immigrated by force. The country where my ancestors originated from was Africa. They were brought to the United States by Europeans to be slaves. This ethnic group faced prejudice, segregation, and racism. African Americans face prejudice because the color of their skin. African Americans also faced segregation into which they were not allowed to vote, sit anywhere on the bus, they had to sit at the back of the bus, they were not allowed to eat inside of restaurants with White people, they were not allowed to use the same restrooms as a White person, or drink from the same water fountain as a White person, nor were African Americans able to attend school with White people. As for racism in the United States African Americans face racism as a form of racial profiling. According to Fredrickson and Siljander (2002) “define racial profiling as an act of enforcement by police officers that are more motivated by racial bias of any reasonable suspicion or probable cause that may exist under the circumstances. It is also referred to as the practice...
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...Starbucks Coffee Company LaKeisha Lewis Com 530 September 24, 2012 Mark Busby Organizational Culture Starbucks Coffee Company was founded with the idea of differentiating itself from other companies through its strong organizational culture and ethical beliefs. The company’s founders believed that it could do business responsibly with a feeling of connection to the community, customers, and partners (www.starbucks.com). Its mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time is achieved through its passion of providing a quality product with quality service (www.starbucks.com). Starbucks Coffee Company upholds a culture in which diversity is valued and respected. Starbucks refers to its employees are partners, because they are treated as equals. The company invests the time and resources to educating its partners at all levels. Recognizing that a happy employee reaps excellent customer service which in turns reaps a maximization of profits, Starbucks offers many benefits to its partners. Part time partners who work more than twenty hours per week are eligible for health care benefits, stock options, 401(k) matching, and tuition reimbursement (Marques, 2008). Starbucks understands the importance of providing great service to its customers. It believes in providing a welcoming experience to each customer at each visit. Each customer receives the Starbuck...
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...Learning and Cognition Lakeisha Jordan PSY/390 November 30, 2012 Ross Seligman Learning and Cognition Growing up there was always the phrase, “You learn something new every day.” Through learning more about psychology, this will deem to be true. Learning starts in the womb, being able to recognize their parent’s voices, and noises in the outside world. Learning is to gain knowledge, comprehension, or mastery through experience or study. Learning will lead to a change in behavior, in other words, the results of learning must always be translated into observable behavior. After learning, learners are capable of doing something that they could not do before the learning took place (Olson M. H. & Hergenhahn, B. R. 2009). To study learning, behavior is required or there is no way for it to take place. Behavior is changed through conditioning, and there are two types of conditioning mentioned in this paper. Classical Conditioning was discovered by Pavlov during the 1890s, and it was discovered by accident with him doing something as simple as feeding his dogs. Another type of learning is through Operant Conditioning, discovered by B. F. Skinner. This conditioning is described as the behavior being followed by a consequence, and it occurs through the tendency to repeat the behavior. Classical Conditioning is the type of learning introduced by Ivan Pavlov. To summarize...
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...BUSN105-1204A-14 Introduction to Business Lakeisha Patterson American InterContinental University Abstract In today’s society thousands of babies are being born every day. Because the economy is still suffering moms are forced to go back to work way before they are ready to. This causes a parent to make the hardest decision of their life. They have to make the decision of putting their child into day care of hiring a nanny. Most parents chose daycare mainly because it is cheaper than a nanny and because it allows their child to learn so much like interacting with other babies their age, learning how to problem solve, share, and it gives them the opportunity to explore so many areas that they may not experience being at home. A daycare is a great example of a for profit organization. The sole purpose of a daycare is to provide quality service and a partnership with the families that are in the center. I have worked as a lead teacher in a for profit daycare for seven years now. I have had the pleasure of learning so much about how the business is ran, what it takes to keep up a daycare and the rules and regulations of having a daycare. I will say it is not an easy task and it takes a lot of research and understanding to keep a daycare up and running. Laws are constantly changing when it comes to providing services to children because of all of the crazy things that people are doing to children in today’s word. The legal and...
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...Persuasive Essay Paper Jessica Ogunlanoh University of Phoenix April 11, 2010 Paula Brobst Essentials of College Writing/COMM 215 Ending Illegal Immigration Persuasive Essay Paper 1 As Benjamin Franklin once said, “In this world nothing is certain but death and taxes.” Unfortunately, none of us can live forever and while eliminating taxes seems like a long shot, we can certainly lower it. To do that, we must have a strong economy. To have a strong economy, we cannot have one of the biggest economic drains in the nation: Illegal Immigrants. There are an estimated number of twenty million illegal immigrants in the United States. These criminals are leeches of our economic system as most of them do not pay taxes. The criminals also drain our economy by taking our jobs. Illegal Immigrants ruin the standard of living for hard-working American citizens and legal immigrants by using our social service programs from OUR taxes. It’s not simply economical issues that make it horrible and preposterous for these criminals to be accepted, it’s moral principle. Illegal Immigrants in general, do not pay taxes. Why is that? These kinds of criminals are virtually invisible to law enforcement. They are undocumented. They don’t have valid birth certificates, social security cards or passports. Since they are about as easy to find as finding Waldo in the bible, they pretty much have simply an option...
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...Conflicting Viewpoints Essay Assignment 2 M. Lakeisha Manigault Professor Sharon Thomas Strayer University November 2, 2014 Conflicting Viewpoints The use of medical marijuana is a widely criticized and argued topic in the community in which each of us lives today. As I’ve searched for or against the use and legalization of marijuana, I’ve been able to find extensive research to support and oppose my belief that medical marijuana should be a form of treatment and the legalization of recreational use. I’ve committed myself to maintaining an open mind for research both for and against my personal belief in the use of marijuana and have come to the conclusion that medical marijuana should be an accepted form of treatment. As for recreational use of marijuana, I’ve yet to settle the matter on whether it should be legal. I believe medical marijuana should be an accepted form of medical treatment. The new research showing the many benefits of its use; there are growing studies that dispel the negative positions made by many based on old and incomplete research. Medical marijuana studies show that it has a wide variety of effects in the treatment of cancer patients, AIDS/HIV, glaucoma, nausea, and pain/analgesia. With increasing research supporting and inciting the need for further studies, the use of medical marijuana could be the future of medicine. The studies could support and lead to less habit forming addictions like the alternatives to pain relief such as morphine and...
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...Ch06. Itemized Deductions LO 1 Identify the common deductions necessary for calculating adjusted gross income (AGI). LO 2 Describe the different types of itemized deductions available to individuals and compute itemized deductions. LO 3 Explain the operation of the standard deduction, determine the deduction for personal and dependency exemptions, and compute taxable income. 1. [§213]Patricia paid the following medical expenses in the current tax year: Surgeon's fees $1,200 Medical insurance premiums 600 Hospital fees 800 Prescription drugs 310 Vitamins, not prescribed by doctor 200 Her adjusted gross income for the year is $20,000. She receives a $500 reimbursement from his health insurance company. Determine the amount of her medical expense deduction for the current year. a. $ - 0 - b. $ 610 c. $410 d. $910 e. $1,110 D 2. [§165] Jim's home was totally destroyed by fire in 2011. The structure had an adjusted basis of $150,000 and a FMV of $160,000 before the fire. Jim received insurance reimbursement of $120,000 for the destruction of the home. Jim's adjusted gross income was $100,000, before considering this loss. Jim had no casualty gains during the year. What amount of the fire loss was Jim entitled to claim on his tax return? (Ignore furniture etc. inside.) a. $ 30,000 b. $ 19,900 c. $ 4,500 d. $24,900 e. Other B 3. [§111] Juan (who is single, age 30, no dependent) had $1,000 of state income taxes withheld from his salary during 2011. Juan...
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...Child Labor: Stymieing a Global Pandemic Axia College Ericka Boice, Cherie Brown, and LaKeisha Wilkerson August 30, 2010 Child labor is a serious moral issue that illegally employs children below the age of 15, which means that one is not under the sole responsibility of parents or illegal guardians. Child labor has been an invasive problem throughout the global economy for a very long time. It first appeared with the development of domestic systems and this problem exists mostly in foreign and developing countries such as Mexico, Asia, India, and Africa. There is an estimated 250 million child workers, between ages 5 to 14. Some are working fulltime and some part-time. Child Labor has been one of the biggest issues around the world because it puts children in unfavorable danger. The awareness that globalization is leading towards child exploitation is a very serious matter for international businesses. This kind of labor is damaging and negative towards the health of children. You can very well say a child’s life in this matter is diminishing towards their future because it is impossible for children to receive enrichment towards an education or enjoy a proper childhood. Child Labor affects the global community because for one it is not an easy issue to resolve and it has been going on for a very long time in so many countries. It is found many issues involving child labor deals with children who are working because their families are very poor. The parent...
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