...1. Lawn Care currently believes they are the manufacturer of the highest-quality grass seed and fertilizer in the world. They believe their product is so superior it should practically sell itself, with this superior product they can focus solely on the product and remove the service and expertise needed to properly apply and maintain the product. They add no extra value other than the product itself once they product is delivered the client experience ends in their eyes. The order winners would be Quality, Dependability, and Flexibility at eh beginning of the article but Quality/Performance flexibility/Material Quality come into question later since it is not being applied by professionals. Speed and cost are not discussed but could be winners in well if they have fast order turnaround time and a reasonable selling price. 2. They are completely missing the opportunity for better customer service and additional product sales by not offering a service delivered by experts. 3. To reverse negative trends, the company must focus on adding customer installations, improving service delivery and consistency, turnover, and improving communication/education with customers. Lawn Care must also focus on more profitable sales—placing considerably less emphasis on "residential selling" as a means to acquire new customers until the commercial services side is built up and strong. They must increase customer retention through improved customer experience and continuously adjusting...
Words: 317 - Pages: 2
...The Strengths, Weaknesses, Opportunities, Threats and Trends for Intelligent Resources Unlimited the external and internal factors outlined in the table provide information necessary to identify the progression of the company. The factors will guide the strategic direction that upper management must consider for the good of the company. The internal factors such as the strategy, structure, processes and systems, resources, goals, culture and technologies play an important role in determining where the company stands and where the company is going. Intelligent Resources Unlimited realizes that strengths have to be shown in order to stay competitive and motivated. The external factors such as legal and regulatory, global, economic, technological, social, and competitive create an extensive outlook of how Intelligent Resources Unlimited will be able to compete and adapt to changes outside of the normal day-to-day business operations. Intelligent Resources Unlimited is new to the customer-service oriented call center industry; therefore, the legal team is expected to familiarize themselves with tax laws and incentives being developed by changing regulations within the industry. Economically, Intelligent Resources Unlimited has a cost advantage lead over competitive companies in the area, which opens doors for new business. Intelligent Resources Unlimited has adapted to the changes in the organization by tracing and monitoring all media issues, new tendencies, modern training...
Words: 2151 - Pages: 9
...Lawn Care Services Business Plan 10TH - June - 2015 Muhammad Nouman Javaid BBA Group “E” Batch 2014-2018 Condition: This business plan will not be copied, printed, faxed or implemented without the permission. It is issued with the purpose to attract investors. If not accepted should be returned on the above address. Phase 3 chowk,Near Marco polo wedding hall Peshawar, Pakistan. Contact: 03139002035 Table Of Contents 1. Vision statement ………………………………………………………......... 03 2. Mission Statement …………………………………………………………..... 03 3. Our Belief ………………………………………………………........ 03 4. Executive summary …………………………………………………………... 04 5. Introduction to venture……………………………………………………….. 05 a. Introduction to industry .……………………………… 05 b. Services We Offered ………………………………. 05 c. Introduction to the Concept of our business........................... 05 d. Growth and entry strategy ………………………………. 05 e. Our Need in Market ………………………………. 06 f. Objectives ………………………………. 06 g. Keys to Success ………………………………. 06 6. Marketing Plan ………………………………………………………….... 07 h. Promotion ………………………………. 07 i. Sales Strategy ................................................ 07 j. Pricing ………………………………. 07 7. Operational...
Words: 2615 - Pages: 11
...the Multifactor Productivity because even before the new machine was introduced, a machine was already working towards making carts, so productivity relies on both the machine and workers, making Multi-factor productivity the better measure Hazel Revisited: 1. Hazel is a smaller company so her costs of running business are lower. She also works in her own neighborhood, an area where people know her personally and therefore she has better customer relations. Hazel also currently has fewer customers than a larger business so she has more availability in her schedule for new customers. 2. a. If Hazel increases her productivity she will be able to do more lawns in a single day and increase her profits. b. Hazel could increase productivity by decreasing time spent on each lawn, hiring workers with previous lawn care experience, or buying better equipment. Chapter 3: 2. a. b....
Words: 265 - Pages: 2
...Pate | Sunshine Lawn Care | This is a fictional Marketing Plan for Principles of Marketing 3113. | Table of Contents 1.0 Executive Summary 1 1.1 Goals 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 4.2 Target Market Segment Strategy 5 4.3 Service Business Analysis 5 4.4 Competition and Buying Patterns 5 5.0 Strategy and Implementation Summary 6 5.1 Competitive Edge 6 5.2 Marketing Strategy 6 5.3 Sales Strategy 6 5.4 Sales Forecast 7 6.0 Milestones 9 7.0 Management Summary 10 7.1 Personnel Plan 10 1.0 Executive Summary Sunshine Lawn Care is a residential lawn care service targeting homes within the Washington County area which the owners cannot care for well on their own. Many families in Washington County who have chosen to buy homes are unprepared for the level of care such lawns require, and end up with small gardens near the house, weeds and overgrown yards further away. Lastly, white-collar families will be targeted instead of blue collar families as the blue collar families are more likely to do the lawn themselves. Sunshine Lawn Care will start out as a partnership, owned jointly and equally by Casey and Nicholas Pate. For the last five years, Nicholas has worked as head landscaper at a local landscaping company. With this experience he now has the design and lawn-care expertise, as well...
Words: 3068 - Pages: 13
...Midfield Mobile Home Park Eviction Calgary has many mobile home park and one of it is the Midfield mobile home park. Midfield Mobile Home Park is located at 954-16 Ave N.E is owned by the City of Calgary. It was established in 1960 and developed by Richfield Development Corporation, and in 1973 the Richfield Development Corporation turned the operation, and management over the City land Department later called Corporate Properties and Buildings. In 2001 Calgary Housing Company accepted the operations, and management of Midfield on behalf of the City, and today 183 families have lived in the community. Many residents had lived in the park for 30 to 40 years and most of the people who lived there are retired seniors. The City of Calgary decided to implement a “ Go Forward Strategy” that drag the relocation of all 183 families. In fact, the City of Calgary provide a three years notice to all tenants in the park and assist the families to dislocate them with the new settlement. In addition, the City has suspended the rent increase since 2008 to help tenants to save money and find other alternative accommodations. The purpose of this paper is to show the primary reason how the City of Calgary decided to close the Midfield Mobile Home Park: failing infrastructure, soaring cost and redevelopment. One of the reasons why the City of Calgary decided to implement go forward strategy is the failing infrastructure. Midfield has been facing numerous problems that affect the lives of the families...
Words: 965 - Pages: 4
...Also lawn care when your lawn is green and others look like deserts. The safety, lawn care, and appearance are an issue in every community that can cause either a place for great living or tension among neighbors. In my community there is a lot of families that like every other community has children that play not only in the yards, sidewalks, and streets. This is a very serious safety issue in my eyes due to the children being un-supervised. Other people in the community speed over the limit posted and children play there and may be hit or injured. Even though the children play in the street it cause a safety risk to drivers that don’t speed or drive wreck less do to the children running in and out of the streets without looking for cars. The children are our future and they need to be protected. When a person is looking to buy a future home they want to see a nice neighborhood that looks respectable and not as if it’s a bad neighborhood. The appearance of a home in my belief can say a lot about the people who live there. Someone who takes care of their home for example pressure washing, not trash in yard, paint nicely applied. Also there are some resident that don’t have the money but the residents should do as much as they can. To give an example of this a resident in my neighborhood has fixed the garage door which is tilted half way closed and it’s not very appealing. The appearance of a residents lawn as well as home its self make a community. A yard or lawn care should...
Words: 519 - Pages: 3
...1.0 Executive Summary John’s Lawn Service (John’s) is a residential lawn care service. John’s will target suburban middle class homeowners with large yards. A big portion of this demographic is located in John’s surrounding neighborhood. John’s will leverage his association with fellow neighbors to sign up clients. Having a footing in the neighborhood helps create a trust bond that can be leveraged as John’s builds his client base. The mission of John’s Lawn Service is to furnish clients with professional lawn care. The goal is to attract and maintain customers. Services will surpass all client expectations. John’s Lawn Service is a seasonal commercial enterprise. John’s revenue activity occurs from March through November. John’s Lawn Service will target one particular grouping of clients, the suburban middle class. John’s is targeting middle-aged homeowners as they are more than likely to rely on a lawn service. Younger homeowners are more inclined to do their lawns. Additionally John’s will target households that don’t have teenagers at home to help out with the lawn. The median income is $65-$125k, equitable enough to have disposable income for lawn service. John’s Lawn Service will target lawns between 4,000-8,000 square feet. The reason is that the profit margin is higher with larger lawns once you factor in transportation time and price. Only white-collar families will be targeted as blue collar families traditionally do their own lawns. During the first year John’s...
Words: 1192 - Pages: 5
...I. Exec summary O.M. Scott & Sons company is a company that processes clean, weed-free grass seed since 1868. Over the years, its product line has evolved into a wide variation of farm seeds and total lawn care systems. Between 1955 to 1961, the company implemented different programs to market and distribute its product with the aim to increase the company’s past success and growth. Due to these efforts, sales increased from about $10 million to $43 million. However, even with certain policies in place, results of 1961 operations showed that the company’s net income decreased despite the increase in sales. In late 1961, the company’s officials, with the numbers showing the results of operations, geared for the production year ahead. II. Problem Institutional What changes should the company implement to effectively manage its distribution channel, in order to increase market share and profitability Operational What changes should the company implement to improve its collection on receivables, manage inventories turnover, and marketing in order to increase profit III. Corporate Objective A. To be the market leader in grass, and farm seed industry B. To be able to implement effective marketing and sales programs through profitable product lines and effective distribution system C. To be able to effectively manage expenses in the distribution level IV. Areas of consideration Macro-Economic indicators Political The year 1950s was generally characterized...
Words: 2302 - Pages: 10
...I find that The Lawn Care Company’s strategic mission is to provide the highest quality grass seed and fertilizer to their customers. They want to remain to have a competitive advantage and keep their brand known around the world. They strive to remain market leaders and target premium class customers like golf clubs and parks. As a company they have put continued emphasis on delivering “the right product to the right customer at the right time.” As Collier and Evans (2012, p.75) explains that competitive priorities signifies the strategic emphasis that a company sets on certain performance measures and operational capabilities within value chain of the company. Currently the competitor learned the application business and was looking to explore residential work. They were marketing their service as “a beautiful lawn with a promise of no hassles.” This after sales service would most likely promote customer loyalty and word of mouth advertisement, which reduces marketing costs. I see the order qualifier as lawn care the provides quality grass seed and good products, but the order winner it would be the competitor providing application and ensuring the lawn condition would remaining in good standing through the growing season. If The Lawn Care Company expanded into not only being a supplier but also an applicator of their product, the primary focus would move from highest quality products to efficient application service. In order to achieve this, they can adopt the pre and postproduction...
Words: 678 - Pages: 3
...Accounting 311 Company Project Part 1 – Company Survey 1. Industry of company surveyed: Landscape 2. Type of Managerial Accounting Used: Job Order: X Process Costing Other: Explain 3. List 3-5 of the most significant direct Materials from a cost basis: Vehicles/Trailers Equipment Fuel Repairs Deprecation 4. List 3-5 of the most significant direct Labor elements from a cost basis {list skill level – e.g. journeyman mechanic, apprentice painter, master carpenter, journeyman welder, etc, etc, etc.} Contract Labor Payroll Taxes Uniforms 5. How does the company decide whether a cost is direct or indirect? A direct cost is related to the job in which we are working at the time we incur the direct expense, then we allocate our other cost as overhead. 6. List 3-5 of the most significant Indirect Cost elements from a cost basis Supervisor Admin Office Supply Expenses 7. How many overhead rates does the company use? Single X Multiple 8. What is considered the cost driver (denominator) of the overhead rate(s)? List in the space provided: The cost driver for the company is direct labor hours 9. How often does the company revise its predetermined overhead rate? Annually 10. In 500 characters or less: Describe the company’s budgeting process; include: Does the company have a written strategic plan; how operating and planning budgets...
Words: 363 - Pages: 2
...inventory decision she has to make periodically. How much of each item to buy in order to have enough supplies to do each job correctly. C).What scheduling must she do? Making sure that she allows enough time to make sure that all lawn cuttings can be done correctly, travel time between jobs must be allowed for, day light hours will vary somewhat, and allowing for special attention if something needs to be redone. What things might occur to disrupt schedules and cause Hazel to reschedule? Rain or bad weather, equipment failure, if she gets sick or has a family emergency. D).How important is quality assurance? Explain. Very important! If she doesn’t do quality work that she has promised, her customers will fire her and will go elsewhere, and she will be out of business. E).What kinds of maintenance must be performed? Lawn equipment will need to be maintained, blades sharpened, oil changed, motors overhauled, etc. Transportation vehicles will need similar types of maintenance. 2) In what ways are Hazel’s customers most likely to judge the quality of her lawn care services? Hazel needs to make sure that she arrives on the day of the week that she scheduled that neighbor and be on time, weather permitting. A) She needs to make sure the lawn service is to the customer’s satisfaction and have the price at a reasonable cost. B).Hazel is the operations manager of her business. Among her responsibilities are forecasting, inventory management, scheduling, quality assurance...
Words: 562 - Pages: 3
...Parable of the Green Lawn Case number : Case 1 A new housing development has lots of packed earth and weeds, but no grass. Two neighbors make a wager on who will be the first to have a lush lawn. Mr. Fast N. Furious knows that a lawn will not grow without grass seed, so he immediately buys the most expensive seed he can find because everyone knows that quality improves with price. Besides, he will recover the cost of the seed through his wager. Next, he stands knee deep in his weeds and tosses to seed around his yard. Confident that he has a headstart on his neighbor, who is not making much visible progress, he begins his next project. Ms. Slo N. Steady, having grown up in the country, proceeds to clear the lot, till the soil, and even alter the slope of the terrain to provide better drainage. She checks the soil’s pH, applies weed killer and fertilizer, and then distributes the grass seed evenly with a spreader. She applies a mulch cover and waters the lawn appropriately. She finishes several days after her neighbor, who asks if she would like to concede defeat. After all, he does have some blades of grass poking up already. Mr. Furious is encouraged by the few clumps of grass that sprout. While these small, green islands are better developed than Ms. Steady’s fledgling lawn, they are surrounded by bare spots and weeds. If he maintains these footholds, he reasons, they should spread to the rest of the yard. He notices that his neighbor’s lawn is more uniform and is...
Words: 657 - Pages: 3
...Thomas Edison State Collage 2004-05-ENC-101-OL009: English Composition I Fast food, Gardening and Budgeting Money are activities that you can gain knowledge through participation, observation or both participation and observation. The question I would ask, “How do you know things?” I bet everyone ask that question sometime in their lives. I know, I have asked that question a few times. When I think back on how I learned to do a few things I know that I did and did not have the knowledge to do, but through participation, observation or both participation and observation I did gain knowledge. Like fast food, I can remember going to McDonalds with my family for a hamburger. I was very young and did not know what a hamburger was. I observed my brother eat his hamburger, taking a big bite and chow it down in two bites. My father had bought me a hamburger, wanting to be like my bother I took a big bite as he did. Almost immediately, I spit it out! I did not like the taste of the mustered on the burger. That is, when I discovered I did not like mustard. My father bought me another hamburger that was plain and I ate it all up. That day I gained my knowledge both by participation and observation, though the stronger of the to was by participation. Though observing my brother did teach me how to eat a hamburger in two bites. Something that I learned by observation was budgeting money. My mother used to pay all the bills in our family. She had a ledger...
Words: 508 - Pages: 3
...increase proportionately with the number of years, for support of her basic needs. Statement of the Problem:Hazel is to choose from the most income generating method to have continuous financial stability supporting her basic and needs and current lifestyle. Areas of Consideration | Financial | Marketing | Production/Operation | Strengths | * Hazel has a small-scale lawn mowing business that earns meager income. | * 15years worth of experience from Fortune500. * Hazel earned loyal customers. * Word of mouth – free and indirect marketing from her current clients. | * Quality of service is tested – it is good enough to satisfies her neighbors and recommend her to others. | Weaknesses | * Her savings were depleted having no source of income for eight months since termination from the Fortune500 Company. | * Little knowledge of good marketing that is applicable to the nature of the business | * Unfamiliarity with the operations in terms of other variation of the service she offers that may result to poor and unwanted quality. | Opportunities | * The existence of her lawn mowing business can be a good credential that may enable her to loan from a bank for financing. | * Clients and friends are spreading the news about the business. * Good credentials that makes her a good prospect in job application | * There are other 400 people with whom she was laid off with that she could hire. | Threats | * In case of loaning, she is to have a...
Words: 3118 - Pages: 13