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Learning Team Assignment: Case Study Discussion & Executive Summary

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Submitted By gadiel1210
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En 1968 la Ford Motor Company decidió introducir un nuevo coche compacto para competir con los vehículos extranjeros importados en la categoría de subcompactos. El Vice-Presidente de Ford en el momento el Sr. Lee Lacocca consideró que con el fin de captar una mayor cuota del mercado, Ford debe seguir siendo competitivos y tomando una decisión sobre poner el dinero antes de las vidas humanas.
La Ford Motor claramente ejerció la ética pobremente, con los estudios que realizó Ford en aquel entonces mostró un defecto claro con el tanque de gasolina del Ford Pinto, y el tanque de gas tenía una propensión a la ruptura de impacto trasero a baja velocidad. La falta de responsabilidad social escalando a nuevas niveles en este caso en el que Ford fue la primera empresa que presento cargos penales por homicidio, debido a su comportamiento despreciable e inhumano.
El Pinto fue trasladado de urgencia en un tiempo récord desde la planificación hasta la producción con el fin de satisfacer las expectativas de los nuevos Ford Iacocca del presidente Lee, y poner en los concesionarios cerca de un año y medio más rápido que los vehículos de la década de 1970. Ford llevó a cabo pruebas de choque y se dio cuenta del problema con el tanque de gas de Pinto, sin embargo, su preocupación por mantener los costos bajos por debajo de dos mil dólares por vehículo, les impidió hacer una simple once modificación de dólares para el depósito de gasolina y el parachoques que se haya corregido el problema .
La gravedad y la gravedad de la negligencia de Ford se puso de manifiesto por sus repetidas declaraciones de "la seguridad no tiene que vender", demostrando la cultura y el sentimiento de Lee Iacocca que el costo era más importante que la vida humana. Un análisis de costo adicional llevó al punto de partida, Ford llevó a cabo un análisis de riesgo / beneficio que mostró que el Ford punto de

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