...LensCrafters Case Study BUS 430 Operations Management November 3, 2014 Introduction LensCrafters was founded in 1983 by a man named Dean Butler, who was a 38-year-old, who had previously worked at Procter & Gamble. He was a knowledgeable marketer. As the eyewear industry was on the cusp of radical change, there was a shift in legal decisions passed down. The Federal Trade Commission freed patient choice by compelling vision professionals to give patients their prescriptions. Butler’s vision of this optical concept promised “glasses in about an hour.” His stores were located in malls and customers could conveniently shop with other retailers while waiting for their eyewear to be completed. Today LensCrafters is the largest optical chain in the United States, and has expanded to over 850 stores in Canada, the United States, and Puerto Rico. Operation Strategy and Competitive Priorities Being focused as the leader in the industry LensCrafters mission statement has been driven to create customers for life. They continue to lead with exceptional customer service with energizing associates, training exceptional customer service personnel and being the world’s leader for the best place to work. The technicians are skillful in perfect-quality eyewear in about an hour and drive to deliver outstanding overall value to meet each individual customer’s needs. LensCrafters is embodied in a list of core values that include nurturing individuals; building on people’s...
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...Lens Crafter Case Study Dawnmarie E. Gaines Professor: Gary Reinke Business 430- Operations Management January 14, 2016 INTRODUCTION Lens Crafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble (lens crafter 1983). A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company. Lens Crafters has always been focused on providing better vision health for the customers who visit their stores (Lens Crafter 1983). But not everyone has access to vision care. Since 1988, Lens Crafters has supported One Sight, an independent nonprofit; in helping provide quality eye care and eyewear to underserved communities worldwide (Lens crafter 1988). Lens Crafters continually invests in new technologies to improve care for your eyes, customize your prescription, and help select the right frames for you. Associates at Lens Crafters are trained to provide you with personalized eye health service throughout your experience (Lens Crafter 1983). There love of eyes and higher standard of quality have made Lens Crafters a leader in vision care for over 30 years. Lens Crafter Operations Strategy Strategy is considered as the general view or perspective that the organization follows so as to do its operations and to attain competitive edge in the market (lens crafter history). The strategy takes into consideration the purpose, goals...
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...Assignment #1 LensCrafters | | | Business 430 Operations Management | | | LensCrafters has done an excellent job in creating the perception that they stand above the rest. Offering the latest brands and flexible payment options like “see now pay later” allows customers to splurge on a budget which would not be available with other optometric venues which automatically surpasses their competitors. Their other strong point is that they have an onsite optometrist an labs which means less confusion and a more efficient and positive experience for the customer. Lens crafter also provides a personal consultant that escorts the customer through the experience starting from their eye exam until the final selection of their frames. LensCrafters have come up with an ingenious slogan that summarizes their commitment to consumers that says: “BRINGING your looks into Focus at LensCrafters, we look at your eyes from every angle, from the frame that reflects your style to the lens that helps you see. When we craft your eyeglasses, they’re crafted for your prescription, your face, and the nuances of how you see. So they’re not just the best eyeglasses. They’re your glasses.” (Atom, 2010) CBP(Customer Benefit Package) The benefits that I found was the basis for LensCrafters success included * Products and the latest designs and Top brands, * Convenience of in store optometrist and onsite Lab * Co-partners with an array of Insurance plans and See now and pay...
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...Oh-no! The daunting feeling of hiring new employees to come work for your business is somewhat a nightmare for most employers. I was a retail manager for an optical chain (LensCrafters) in the state of Michigan for two years. My general manager despised conducting interviews merely because she felt the interviewing process was daunting, people are not always what they appear to be after hiring them, and she believed that she was too intimidating. However, I found the hiring process not to be daunting, a nightmare or an unpleasant situation at all. Better, yet, searching for the best hire to work for your business is rather simple. Before I took the job as the retail manager for LensCrafters at their Dearborn Michigan location, I attended a...
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...PERSONAL DEVELOPMENT PLAN Ibrahim Landajani Instructors Name Business Date PERSONAL DEVELOPMENT PLAN There is a need for individual to set their personal development plan in life. The fundamental element of being a professional is to set goals that are not too high but all the challenges should be present. The personal development plan must be reasonable, attainable and achievable. This means that goals should pose certain challenges like in the application of SMART Approach which are specific, measurable, achievable, realistic and time-bounded. The unit of measure for the development plan should be objective rather than subjective. The focus of the personal development plan should be on end results based on stated goals. My main goal in life is to accomplish my Masteral Education Degree to be fully qualified employee with one of the best organization in the country where I can transfer the knowledge that I acquired to all the people regardless of their backgrounds. I plan to achieve this goal by completing my Masteral Degree. The active learning process that I acquired in the academe will be valuable in the workplace and record of my achievement and success is invaluable for my Curriculum Vitae and application writing. Description of the Problem This study aims to design and write a professional Development Plan with a deeper understanding and knowledge acquired in the classroom, the wider reading and research to support my findings and assertions and be able...
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...LensCrafters Case Study LensCrafters has established several measures to protect their market dominance in Canada, the United States, and Puerto Rico. The company banks on product uniqueness and strategic location of stores as the primary strategies for maintaining its competitive advantage. According to Ward (2000), differentiation is characterized by offering an item or service that is unique from competitor products. LensCrafters provides a one hour administration where a client can pick a frame, select lenses, and have a whole item within 60 minutes. The labs are also strategically located, which reduces the travel time for its clients. Further, additional guarantees, such as a 30-day independent certification that allows unsatisfied clients to return or trade glasses, attract customers to their stores. This paper analyzes how operational management, value chain, and technology have increased LensCrafters' competitive advantage. Competitive Priorities The company has gained an advantage over competitors due to their client relationship administration. This approach utilizes customer data to create a knowledge base that predicts their wants and practices. The aim of this activity is to enhance service delivery by anticipating client needs. The framework incorporates sales power, client support, and examination to improve the...
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...Identifies three key characteristics of LensCrafters at each of the following three levels (for a total of nine). a. CBP, strategy and competitive priorities b. Service delivery system design, and c. Service encounter design LensCrafters’ mission statement is focused on being the best by creating customers for life by delivering legendary customer service, developing and energizing associates and leaders in the world’s best work place, crafting perfect-quality eyewear in about an hour, and delivering superior overall value to meet each customer’s individual needs. (Evans, 2011 second ed) LensCrafters is committed to loving eyes by being: * Passionate-Truly love taking care of people’s eyes * Progressive-Strive to constantly improve every aspect of the vision care experience * Personal-Put the customer first, and seek to connect with them on a long-term relationship basis * Straightforward-Being honest, transparent and upfront with you. Their Customer Benefit Package Design Configuration is the integrated set of goods (eyewear) and services (accurate eye exam and one-hour service) are of equal importance. LensCrafters is a trusted household name across North America, known for providing convenient access to eye exams, a wide choice of frames and lenses, one-hour service, attractive prices, an unconditional 30-day guarantee, fashion and luxury eyewear, and more. With the original store opening in 1983, LensCrafters was the first optical retailer to promise...
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...Abstract LensCrafters Company started in 1983 a process of having eyeglasses made with an hour. Show great customer service with doctors, laboratory technician and eyeglass frames in store locations. In this case study characteristics of LensCrafters will be reviewed on many levels. The topics of chose range from Customer Benefit Package (CBP), strategy and competitive priorities, service delivery system design, and service encounter design. In the readings below, the write has developed an analogy on LensCrafters. The analogy is based on LensCrafters’ case study from textbook and other resources. Introduction: History A subsidiary of Italy's Luxottica SpA, U.S.-based LensCrafters Inc. is the world's leading retailer of eyewear. Celebrating its 15th anniversary in 1998, the company was a pioneer of the "super optical" segment. Its’ phenomenal growth under U.S. Shoe in the 1980s culminated in Luxottica's 1995 acquisition. With over 700 outlets across the United States, Canada, and Puerto Rico, the chain boasts a seven percent share of the domestic retail eyewear market. The company was expected to cross the $1 billion sales mark in 1997, a tripling of revenues from 1987's $305 million. LensCrafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble. Butler, whom also came up with the idea, frames ready within an hour. Strategy and Competitive Priorities LensCrafters’ mission statement is focusing on the customers...
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...LensCrafters LensCrafters is an international retailer of prescription eyewear including prescription sunglasses. They are the largest optical chain in the United States, with about 90 stores just in California alone. It was founded in 1983 in the U.S. by E. Dean Butler, a manager with Procter & Gamble. Butler sold the company to the United States Shoe Corporation in 1985 and remained as President until 1987, when Bannus (Ban) Hudson replaced him. It was the very first optical retailer to promise eyeglasses ready in an hour. LensCrafters, has subsequently expanded to over 850 stores located in Canada, the United States, Puerto Rico and Hong Kong. They were able to expand by bringing on site independent doctors of optometry, the optical laboratory and a wide selection of frames all under one facility. The company has its corporate headquarters in Mason, Ohio, near Cincinnati. LensCrafters, Sunglass Hut International and Pearle Vision are all wholly owned subsidiaries of the Italian-based Luxottica, the largest eyewear company in the world. LensCrafters Mission is focused on being the best by creating customers for life by delivering legendary customer service, developing and energizing associates and leaders in the world’s best work place, crafting perfect-quality eyewear in about an hour, and delivering superior overall value to meet each customer’s individual needs. LensCrafters Customer Benefit Package consists of their goods and services, the accurate eye exams and one...
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...BUS 430 COMPLETE CLASS ALL ASSIGNMENTS To purchase this visit here: http://www.activitymode.com/product/bus-430-complete-class-all-assignments/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 430 COMPLETE CLASS ALL ASSIGNMENTS & QUIZZES BUS 430 Week 2 Quiz 1, BUS 430 Week 3 Quiz 2, BUS 430 Week 4 Assignment 1 LensCrafters Case Study, BUS 430 Week 4 Quiz 3, BUS 430 Week 5 Quiz 4, BUS 430 Week 6 Quiz 5, BUS 430 Week 7 Quiz 6, BUS 430 Week 8 Assignment 2 Inventory Management, BUS 430 Week 8 Quiz 7, BUS 430 Week 9 Quiz 8, BUS 430 Week 10 Quiz 9, BUS 430 Week 11 Quiz 10, Click Here to Buy this; http://www.activitymode.com/product/bus-430-complete-class-all-assignments Activity mode aims to provide quality study notes and tutorials to the students of BUS 430 Complete Class in order to ace their studies. BUS 430 COMPLETE CLASS ALL ASSIGNMENTS To purchase this visit here: http://www.activitymode.com/product/bus-430-complete-class-all-assignments/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 430 COMPLETE CLASS ALL ASSIGNMENTS & QUIZZES BUS 430 Week 2 Quiz 1, BUS 430 Week 3 Quiz 2, BUS 430 Week 4 Assignment 1 LensCrafters Case Study, BUS 430 Week 4 Quiz 3, BUS 430 Week 5 Quiz 4, BUS 430 Week 6 Quiz 5, BUS 430 Week 7 Quiz 6, BUS 430 Week 8 Assignment 2 Inventory Management, BUS 430 Week 8 Quiz 7, BUS 430 Week 9 Quiz 8, BUS 430 Week 10 Quiz 9, BUS 430 Week 11 Quiz 10, Click Here to Buy this; http://www.activitymode.com/product/bus-430-complete-class-all-assignments ...
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...LensCrafters has done an excellent job in creating the perception that they stand above the rest. Offering the latest brands and flexible payment options like “see now pay later” allows customers to splurge on a budget which would not be available with other optometric venues which automatically surpasses their competitors. Their other strong point is that they have an onsite optometrist an labs which means less confusion and a more efficient and positive experience for the customer. Lens crafter also provides a personal consultant that escorts the customer through the experience starting from their eye exam until the final selection of their frames. LensCrafters have come up with an ingenious slogan that summarizes their commitment to consumers that says: “BRINGING your looks into Focus at LensCrafters, we look at your eyes from every angle, from the frame that reflects your style to the lens that helps you see. When we craft your eyeglasses, they’re crafted for your prescription, your face, and the nuances of how you see. So they’re not just the best eyeglasses. They’re your glasses.” (Atom, 2010) CBP(Customer Benefit Package) The benefits that I found was the basis for LensCrafters success included * Products and the latest designs and Top brands, * Convenience of in store optometrist and onsite Lab * Co-partners with an array of Insurance plans and See now and pay later program that provides twelve months of no interest on your purchase that helps make...
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...obtain local wholesale distributors and to directly setup distribution networks where essential. This change was determined by identifying the sharp change in consumer’s perception of glasses. Eyewear products were transformed with the profound promotion using famous celebrities, sports and movie stars. Eyewear products were no longer just medical product to improve eye sight or protect from sunlight. It had become a fashionable trend that was no longer a seasonal product. This trend continued and demands increased rapidly. Luxottica exploited on this opportunity by signing licence agreement with various designer labels and the first was Armani in 1988. In 1990 Luxottica was listed in the New York Stock Exchange. In 1995 acquisition of LensCrafters has transformed the company into an integrated company with vital distribution channels....
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...me to become better leaders and people. I was also responsible for scheduling, ordering, local marketing, P&L analysis, hiring, training, building upkeep, safety of customers and employees, customer/employee satisfaction, quality control, and maintaining growth of sales and profitability. General Manager Staples - Deptford, NJ - June 2012 to April 2013 Responsibilities As a Staples General Manager I am responsible for a team of 50+ employees, running a store that makes over a $5.5 Million dollars a year, and further developing myself and my management team for the next steps in our careers. I am also responsible for scheduling, maintenance, hiring, training, motivating, P&L analysis, and coaching for improvement. Multi Unit Manager Lenscrafters - Arlington, VA - July 2010 to April 2012 Responsibilities As a Lens Crafters Multi-Unit Manager I was responsible for a team of 150+ employees, running a region that consisted of 9 stores, making over $11.5 Million dollars a year, and further developing myself and my management team for the next steps in our careers. I am also responsible for scheduling, maintenance, hiring, training, motivating, P&L analysis, and coaching for improvement. General Manager Red Lobster - Cherry Hill, NJ - May 2000 to June 2010 Responsibilities As a Red Lobster General Manager I was in charge of a team of 165 employees and managers, running an operation that makes over $4 million dollars a year, and further developing myself and others around me to become...
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...MGT420 Individual Theory Matrix | |Major Concepts |Process of Theory Proposed |Process-Driven Quality |Customer-Driven Quality |Company Example That Has Applied | |Theorist: | | |Requirements |Requirements |This Theory | |Juran |Concentrates on parts of the |Three basic steps to progress Ten|Juran was an architect |Quality planning is the first |Lenscrafters | | |association, not entirety. He |steps to quality improvement The |what's more, he solidly accepted |stage of his trilogy and is | | | |moreover characterized quality as|Juran Trilogy Juran’s Pareto |that quality does not happen |basically aligning an | | | |"wellness for utilization", and |Principle |coincidentally, accordingly the |organization’s products and | | | |created idea of expense of value | |greater part of his speculations |processes with customers’ needs. | | | | | ...
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...Followership Sonia D. Smith Palm Beach State College Abstract Followership is important in order for a corporation to be successful. While the leader of an organization is an important role, a leader has to have followers to lead. This paper will look at what followership is defined as. It will also explore some of the demands on the effective follower and why effective followers are a critical resource for a leader. Followership One of the most important roles in an organization is followership. However, followership would not exist without trust and leadership. A leader is defined as one who “influences relationships among leaders and followers and who intend real changes and outcomes that reflect their shared purposes” (Daft, 2008). The two positions are entwined. Followers can shape a leaders behavior just like a leader can develop good followers. These roles are proactive and can work together to achieve the vision of the organization. In a time, not too long ago, followership meant to do as you were told and be quiet about it. Followers kept their heads down and did their job and did not ask questions. Recently, an employer’s expectations has changed for followers, and leaders are asking more from their subordinates than before. Everyone is or has been a follower at some time in their life. Even leaders have to have a followership role. For example, a supervisor on a production line has followers reporting to him/her. They in turn have to report to their...
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