...1.0 QUESTION 1 1.1 PESTEL Model The first marketing perspective action that could have been taken by Levi’s is implementing the PESTEL model. PESTEL model can be look as a market research analysis which views and group macro-environmental factors as a whole group picture and it is purposely for the manager to make decision for the organization. PESTEL can also let the manger to see the current market status, business position, and the opportunities of growing products and business. There are six factors that are grouped in the PESTEL model, the first factors is political factor which is considers about the terms and change and activities of the government. For example, government has increased the tax rate, thus the manger will make adjustment by increase current price of the year due to maintain current amount of profit. The second factor is the economic factor which looks into the current economy situation, such as inflation or recession and the exchange and interest rate. Manager will invest in more machinery or other investments when the interest rate is low. The third factor is the sociological factor which looks into the current needs and culture of the social. For instant, the demand of skinny jeans among the youngsters have increased, Levi’s will design and produce this kind of jeans. The next factor is the technological factor which deals with the affect changes or growth of technology of Levi’s. This factor should be consider seriously by Levi’s, because the...
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...Levi Strauss & Co. V. Abercrombie & Fitch Trading Co. 633 F.3d 1158 (2011) FACTS: Levi Strauss has stitched a design on the back pockets of its jeans since 1873. Levi Strauss holds multiple federally registered trademarks on this bow-shaped design, an “Arcuate”. They are required to actively monitor competing designs and enforce its trademark rights. In 2005, Abercrombie & Fitch attempted to register a “mirror” image stitching design for use on certain products. Levi Strauss argued that this design should be barred because it could potentially cause confusion with and dilute the Levi Strauss Arcuate mark. While the ninth circuit appeal was pending, Abercrombie announced the shutdown of the Ruehl brand and the Ruehl retail stores. Abercrombie then proceeded to file a new trademark-registration application with the PTO. This time they were attempting to register the same mirror image with a different brand name, Gilley Hicks. These would be sold at different prices, and through different channels than their former Ruehl line. After this, Levi Strauss attempted to have Abercrombie agree to amend the pleadings to add Gilley Hicks, or say that any injunction occurred would extend to include the Gilley Hicks line as well; Abercrombie refused. PROCEDURAL HISTORY: On July 20, 2007, Levi Strauss sued Abercrombie in the Northern District of California after learning that Abercrombie was selling products with this mirror image on a line of jeans- the “Ruehl”. The district court held a...
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...LEVI STRAUSS & COMPANY CASE STUDY Cevdet KIZIL Master of Science in Organizational Leadership Program 1- Knowing that its managers are willing to trade off some economic efficiency in order to operate according to their collective view of what is “ethical”, would you buy shares of stock in this company? Why or why not? First of all, I think we are experiencing a paradox in this situation. Because, the company is trading off economic efficiency in order to operate, but it’s a well known fact that economic efficiency is one of the factors which affects the price of stocks. On the other hand, let’s say the company did set economic efficiency as a priority and decided to close some of its plants. This will mean laying off several employees. Thus, the current condition really makes is tough to judge. However, I would still buy shares of stock in this company. Because, company reputation, image and responsibility are also effective factors. Furthermore, I believe that Levi Strauss & Company’s ethical view will help them to win in the long-run. They may experience losses and they may not make profits in a short period, but I think that company’s ethical view will also affect their stock price, profitability and brand in the long run. For example, Margery Kraus, President and CEO of APCO Worldwide also justify my opinions with her words “Play by your own rules and ethics. In the long run it will pay off”. As a result, because of all these reasons, I would buy shares...
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...breathed for justice. He ironically died for unjust reasons of course but he still lived for what was right. Two thousand four hundred years after his death however, the Nazis managed to destroy the very essence of justice, and life, for millions of their victims. In Auschwitz, as with all concentration camps, justice was non-existent. There are very important things missing from Auschwitz that Socrates would have considered essential for justice to exist. Let us start by confirming above all things that the main point of punishment is a consequence of wrong doing: the degree of punishment agreeing with the degree of crime (hopefully but not always the case). That is the basic idea of justice in my mind. For Primo Levi and twelve million others of the Nazi’s victims in the concentration camps, this was most certainly not the case. Yes the Nazi’s did have political and criminal prisoners that somewhat earned their spot there but the large majority of the prisoners never did anything wrong whatsoever. This is the first and most clear way in which justice was destroyed. Their crime was existing, whether they Jewish, gypsy, handicap, or what have you. On top of that, the crimes against humanity that the Nazis committed were so horrible, so grotesque and unspeakable, that the only deserving victims of such treatment were the ones responsible for it. Socrates stated "Happiness surely does not consist in being delivered from evils, but in never having them." (Gorgias) The second method...
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...entirely inappropriate in another group of countries. However Levis has being able to success turns on its ability to create a global strategy that does not strangle in local initiative. It is a delicate balancing act, one that often means giving foreign managers the freedom needed to adjust their tactics to meet the changing tastes of their home markets. Levi always tries to minimize the degree to which culture prevents them from producing standardized promotional campaigns. This is because of the benefits of economies of scale and the higher quality that can be obtained for a single advert than for a multiplicity of local adverts. International Marketing Management Levis Strauss & Co. University College Dublin 3 Culture can also be a barrier in relation to the suitability of the product in particular local markets. Countries differ in their tastes and fashions may create the need for adaptation. For example, in Islamic countries females are discouraged from wearing tight fitting dress. Likewise, Japanese consumers prefer tighter fitting jeans than the American counterparts. It is therefore evident that fit, design and style of jeans need to be adapted to meet the requirements of the local buyers. The appropriate colors to use both in the product and the promotional materials also have cultural dimensions. For example, the white color is associated with death in China but black is the color of death in Europe. Levi Strauss when setting up its own direct sales force found that...
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...time working inside, and this was most probably the reason he survived till the Red Army freed the camp in 1945 (Levi,...
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...LEVI STRAUSS JAPAN K.K. CASE REPORT TIME CONTEXT : May 1993 POINT OF VIEW : Mr. A. John Chappell President and Representative Director MAIN PROBLEM: Levi Strauss Japan K.K. is faced with the dilemma of shrinkage of jeans market. It appeared that after two years of shrinkage (1990, 1991) the market contracted further in 1992. SECONDARY PROBLEMS: 1. Part of the shrinkage of the market can be attributed to the very selective way of choosing retail outlet and sales agents of Levi Strauss Japan K.K. 2. Another cause of market shrinkage is due to the specialization of competitors mainly on women’s jean that brought the industry to a stiff competition. 3. In the side of Japan government, another factor detrimental to the company’s market size is its imposed policy like lowering birth rate and demographic shift to older population which Levi Strauss needs to cope. COMPANY OBJECTIVES: To increase market share of Levi Strauss Japan K.K. from 16% to 20% by the year 1995 and continuously produce quality products that never goes out of style. AREAS OF CONSIDERATION: SWOT ANALYSIS: STRENGTHS 1. Levi Strauss Japan K.K. has an established name in the jeans industry since it had been in operations last 1971. It has been known with its quality product that never goes out of style. 2. LSJ employed a similar strategy to Levi Strauss in the US emphasizing heavy advertising spending. Since 1976, LSJ spent...
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...unethical outcomes. In doing business so many times an organization must think globally. This might be done to increase sales and/or profits or to lower labor costs. In either case, problems can occur due to ethical and cultural barriers in global expansion. In this paper, I will attempt to show some of what a global organization and a cultural issue that affects their interactions outside the United States by identifying and comparing some of these cultural differences. One company that faces these cultural issues daily is Levis Strauss and Company. Levi Strauss and Company is a large American company found in 1853 and it well known for its denim line. Currently Levis Strauss and Co. has operations in over 110 countries with over half of its corporate revenues coming from outside the United States. In American history, we have all heard complaints of companies in the garment industry hiring underage employees outside the United States and poor working conditions. Levis Strauss and Company has not been left out of these accusations. In the United States, child labor is considered unethical and illegal. Levis Strauss and Companies has established a “Worldwide Code of Business Conduct” along with its “Global Anti-bribery and Anti-Corruption Policy” (Levis Strauss and CO., n d). Within Levis Strauss and Companies “Worldwide Code of Business Conduct it states” These...
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...Alexia Gonzalez Political Science 4823: The Holocaust/ the Shoah Final Paper December 12, 2013 The Comparative Analysis of the Holocaust Ethnic cleansing and genocide are considered to coexist in a spectrum of assaults on nations or religio-ethnic groups. These threats were more prominent during the 20th century which caused massive violations of human rights and jeopardized the overall security of humans. Determinants of ethnic cleansing and genocide root from socio-political factors influenced by deeply embedded ideologies which are manifested by political leaders of specific regime types. During World War II, German authorities targeted Jews and other minority groups like the gypsies and Pols due to their perceived racial inferiority. The German ideology in attempt to eradicate these auxiliary groups led to the conflict known as the Shoah. The Shoah is the biblical word meaning destruction and it is the standard Hebrew term for the murder of European Jewry. The Shoah was the systematic, bureaucratic and state sponsored persecution of six million Jews. Comparable to other ethnic based genocides, Germans believed they were racially superior and that Jews were inferior; and deemed a threat to the “German racial community” resulting in their mass murder. Various interpretations of the Shoah has given rise to similar attitudes and opinions regarding its historical events. The Holocaust Survivors and Victims Database, is one of the largest resources of its kind which includes...
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...ase Reading – The Levi’s Personal Pair Proposal The case talks about Levi Strauss and Co, a privately held American clothing company known worldwide for its Levi’s brand of denim jeans. Levi’s was approached with a new concept called the Personal Pair. Custom Clothing Technology Corporation had offered Levi Strauss a joint venture proposal that would combine the Levi’s core products with emerging technologies of mass customization. CCTC’s plan was to make special customized jeans that would fit to meet each customer’s unique needs and taste. The problem is that Levi was not sure if they should accept the proposal or not. I analyzed the case by looking at the pros and the cons of the personal pair concept. I though one of the biggest cons of the program was the wait time. A person would first have to come in to get their sizes taken and than would have to wait an additional 3 weeks to get their product. Another con was that Levi would not carry any finished products, which meant that if someone wanted to buy a pair of jeans at the store they would not be able to purchase them and instead would have to pay a higher price to wait 3 weeks for their jeans. I would say that they should reject the proposal because the cons outweigh the pros. The new technology would increase the price of their product by adding another $15 to a pair of jeans, which would be a huge disadvantage for Levi. Levi was already struggling in the lower and upper ends of the apparel market and adding another...
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...Instructor name Brand Building Part 1: Branding and Brand Positioning Since high school denim favored the Levi & Strauss blue jeans. The 45 year old male customer with two children who is working in corporate sales for competitor in the cellular industry. Regarding brand preference, the 45 year old customer responded that he wants to try popular brand because many people speaks high about it. Customers' can be loyal only if they believe that the product has some quallity compare to competing brands. The Levi Strauss provides comfort and perfect fit jeans. Levi company starts to produce a new product like denim jackets, that consumer was very much eager to try it on because of thier other good quality products. He believes that the jackets would be the same quality like its other products. Consumers' like about this brand is that with washing it becomes softer and softer than before. Though the consumer has purchased other brands, the Levi Strauss brand represents a value that is hard to find in competing products. One perspective on brand equity, known as the information economics perspective argues "that a brand name acts as credible signal of product quality derived from perceived firm costs or investments" (Anderson, 2007). In other words, the consumer has come to associate the brand with a recognized level of quality. In the case of the consumer interviewed, the perceived quality is in the fit and comfort, rather than in other features, such as...
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...Levi Strauss & Co. is a flourishing business. Since the early days, it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners, farmers, and cowboys, but also for movie stars, executives, women, children, and teenagers from all over the world. Throughout its history, however, the company has researched and developed a number of other products. The company now markets a wide range of clothing and accessories, all under the brand name Levi’s. Many new Levi products have been launched over the years. Some of these have succeeded beautifully, but others have flopped completely. The company is still best known, however, as the maker of Levi jeans, the pants that are guaranteed to shrink1, wrinkle, and fade2. In 1954, flushed with the success of the cotton twill pants it had introduced a few years earlier, Levi brought out a line of permanent press (no-iron) slacks. Within six months, 5 out of every 100 pairs sold had been returned, and Levi had to admit it didn’t have the right fabric for permanent press. Fifteen years later, as the company was planning its major expansion, it hit on a couple of equally dramatic flops. First was the denim bathing suit—which, when wet, weighed the wearer down to the point of imminent drowning. Next was a line of disposable (throw-away) sheets and towels. These, Levi discovered, were not high on the consumer’s list of priorities...
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...Survival in Auschwitz In the book Survival in Auschwitz, the author Primo Levi illustrates the hardships himself and others endured during the capture of Jews in 1943. Originally titled If This Is a Man, Levi expresses captivating images and vivid emotions of his experience of inhumane treatment. The memories indicate the intense and extreme situations all Jews suffered in the totalitarian state of Nazi control. Levi learns an immense amount of survival tactics in order to breathe every waking day of his new life. The weak were tested physically and emotionally as the path of death was effortless, while the road to survival seemed impossible and unachievable. Throughout the narrative, Primo transforms from an apathetic victim to a progressive survivor in the German concentration camp at Auschwitz. The concept of black marketing, knowledge in chemistry and his spirituality all contributed toward the survival of Primo Levi and others in Auschwitz. According to Primo Levi, illegality, deceit, infidelity and sin were all relevant in the concentration camp. These characteristics made up Auschwitz and were used as necessities in order to survive such horrid conditions. Those who were captured and sent to German camps quickly noticed that this was a place where happiness was extinct. Little pieces of bread, shoes or soup bowls were perceived as rather large when consumed and used by other prisoners. The smallest amount of food attracted any inmates, creating trust issues...
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...The Gray Zone by Primo Levi – Summary In the chapter, the gray zone, the author Primo Levi describes the human relationships inside the Lager. In describing the gray zone, Levi discusses the different roles of prisoners assigned by the Nazi. The prisoners that did the work were seen as being more privileged which at the end of the day helped them get more food and live better. Therefore, the concept of the gray zone is analyzing the difference between the privileged and the non-privileged in the Lager. The difference can be seen by the tasks that the prisoners carried out, for example, one of the groups were seen as, “Low ranking functionaries... sweepers, kettle washers, night watchmen, bed smoothers... checkers of lice and scabies, messengers, interpreters, assistants’ assistants. In general, these people poor devils like ourselves, who worked full time like everyone else but who for an extra half liter of soup were willing to carry out these and other ‘tertiary’ functions.” This group was seen as harmless and not much different than the underprivileged. The other group of prisoners in the Lager was seen as the enemies to their own people. They were referred to as the Kapos who were “free to commit the worst atrocities on their subject as punishment for any transgressions, or even without any motive whatsoever: until the end of 1943 it was not unusual for a prisoner to be beaten to death by a Kapo without the latter having to fear any sanctions.” The prisoners that became...
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...PART I Night In 1941 Ellie lived in Transylvanian, there he studied Talmud and other Jewish studies, such as Kabbalah. After learning with Moshe the Beadle, the Hungarians evacuated all foreign Jews as-well with Moshe. Moshe was able to escape and returned several months later, and explained the brutal treatment that they encountered, but most people did not believe him. 1944 the Nazis gained power in Hungry, and all Jews were crowded into a small ghetto. After a while the Nazis started to deport all the Jews in the ghetto to Auschwitz. On the train the Jews were packed in, with almost no air to breathe, everyone was thirsty and hungry. After some days of traveling the Jews arrived in Czech, and a German officer takes over the train. The officer warned everyone that to give of their valuables or get shot. The train doors were then nailed to prevent people from escaping. Madame Schächter, was the first person to go crazy on the train, she starts to yell about a fire, which is not there. After some time a few boys beat her to silent as her son watches in fear, but the next night she started to yell once again. The Jews arrive in Auschwitz, but it was not as they have been told. They were told although it is a labor camp; the families will be kept as one. As the train traveled through the barb wire they see chimneys of smoke, and there is terrible smell, which they later find out that it is human flesh. The camp that they arrived in is the processing camp for Auschwitz. At Birkenau...
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