...LIFE COACHING Life Coaching/Consulting Services Marketing Plan Mabel Meadors Keller Graduate School of Management 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 4 2.1 MARKET SUMMARY 5 2.2 STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREAT ANALYSIS (SWOT) 7 2.3 COMPETITION 9 2.4 SERVICE OFFERING 10 2.5 KEYS TO SUCCESS 11 2.6 CRITICAL ISSUES 12 3.0 MARKETING STRATEGY 13 3.1 MISSION 14 3.2 MARKETING OBJECTIVES 15 3.3 FINANCIAL OBJECTIVES 16 3.4 TARGET MARKETS 20 3.5 POSITIONING 22 3.6 STRATEGIES 25 3.7 MARKETING MIX 26 3.8 MARKETING RESEARCH 28 4.0 CONTROLS 29 4.1 IMPLEMENTATION 30 4.2 MARKETING ORGANIZATION 32 4.3 CONTINGENCY PLANNING 33 5.0 CONCLUSION 34 REFERENCES 35 1.0 EXECUTIVE SUMMARY Life Coaching /Consulting Services will offer services to inner city youth and young adults. Initially the plan is to offer the services in the St. Louis City, County and outlying Missouri State major cities. Increasingly young people seem to be having difficulty making good choices, from as simple as deciding should they do their homework or watch TV or play video games instead. Some youth are faced with more serious life choices of dropping out of school, choosing to use drugs, engage in sexual activity, which may result in STDs and/or unplanned pregnancies, or even to join a gang or participate in criminal activity. How does Life Coaching/Counseling Services plan to make a difference, reach the youth and...
Words: 5437 - Pages: 22
...David L. Gettis Marketing Management Marketing Plan Week 7 Keller Graduate School of Management Larry Kennedy- Professor December 14, 2011 Advanced Support Solutions Inc. Table of Contents Introduction………………………………………………………………………….3 2.0 Situation Analysis…………………………………………………………………3 2.1 Market Summary…………………………………………………………………..3 2.2 SWOT Analysis……………………………………………………………………4 2.3 Competition………………………………………………………………………..5 2.4 Product (Service) Offering…………………………………………………………6 2.5 Keys to Success…………………………………………………………………….7 2.6 Critical Issues………………………………………………………………………7 3.0 Marketing Strategy…………………………………………………………………8 3.1 Mission………………………………………………………………………………9 3.2 Marketing Objectives……………………………………………………………….9 3.3 Financial Objectives……………………………………………………………….10 3.4 Target Markets…………………………………………………………………….11 3.5 Positioning…………………………………………………………………………12 3.6 Strategies………………………………………………………………………… 12 3.7 Marketing Mix……………………………………………………………………13 3.8 Marketing Research……………………………………………………………….14 4.0 Controls……………………………………………………………………………15 4.1 Implementation…………………………………………………………………….16 4.2 Marketing Organization……………………………………………………………..17 4.3 Contingency Planning………………………………………………………………..17 5.0 Conclusion…………………………………………………………………………..18 Works Cited…………………………………………………………………………….19 Advanced Support Solutions Inc. will be created as a C Corporation based in Jacksonville, Florida, owned by its principal investors and principal operators. The main office...
Words: 3984 - Pages: 16
...The Business and Practice of Coaching Charlie H Williams, III Liberty University Abstract This review examines Lynn Grodzki and Wendy Allen's book, The Business and Practice of Coaching. They use their expertise to guide the reader through what it takes to create and maintain a successful coaching business. The book unflinching look at the business side of coaching helps set the tone for the reader to help them understand that coaching is definitely a business. Throughout the book they give the reader pointers of what they have learned along the way that will help them become successful. They help the reader find their niche, how to successfully market themselves toward that target client base, and how the role of certification plays in the part of their overall credibility. They offer up their advice to new coaches for the sole purpose of helping them become great coaches as well as business owners. They advise the reader of what business pitfalls to look out for and stress the importance of adhering to legal and ethical standards. They also provide the reader with several different resources that they can have at their disposal for future reference. Keywords: Grodzki, Allen, coaching, business, book review, business plan The Business and Practice of Coaching Overview The book, The Business and Practice of Coaching, was intended for people who are new to the profession or for those who are looking to flex their entrepreneurial muscle and start their...
Words: 1990 - Pages: 8
...LESSON ONE (1) Evaluate the benefits of self-managed learning to the individual and organization Self Managed Learning or SML as its normally called is more about taking responsibility for decisions like; • What to Learn • How to Learn • When to Learn • Where to Learn. The most fundamental questions that stimulate the above mentioned question is "Why Learn", this is where a link between personal development and organizational development could be established. So what does SML do for Individuals and what does it do for Organizations. Benefits of self-managed learning to the individual Starting with the individual, SML creates value for learning among individuals, • self actualisation • Learning brings a constant feeling of development among individuals and that is directly linked to being able to advance in career (job promotions) • increased job satisfaction • help them take on board their weaknesses, and how they can get over them, • it help achieve increased level of self-confidence among participants due to the ability to acquire new skills, • help creates ability to work more effectively with the colleagues. • its a place where individuals could be more open about their issues and achieve a constructive feedback and most importantly • individuals set their targets assessing their own shortcomings. Benefits of self-managed learning to the Organisation What does SML has to offer the...
Words: 4087 - Pages: 17
...VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone thinking of setting up their own business, whether or not it is in the field of coaching. It covers the whole spectrum of what it takes to organise and run your own enterprise. The book is both a reference and a learning tool that takes you through the process of understanding everything about setting up your practice and also your own motivations for doing so. By posing a series of key...
Words: 46840 - Pages: 188
...Business Plan Imagine yourself as a top-notch consultant. An Indian entrepreneur wants to be a professional life coach. He wants to change lives of millions of people for good and make a difference in society. He has a Ph.D. in psychology. He approaches you to suggest him what should be the steps he should follow (roadmap) to be a successful life coach recognized internationally. He would also like to develop a personality test which covers multiple areas and help people find their unique talents, strengths and passion. There are some existing tests in this area, such as MBTI, DISC, Big 5, Strengths-finder, Lumina Spark, Six human need test, etc. However, each of them is limited to particular areas and doesn’t give an overall picture. So, the individual has to take all the tests one by one and hence, faces lot of difficulty in combining and understanding the results. He wants to combine existing tests and would like to create a super-test which will help the individual get an overall picture about him in several areas. He has some ideas in mind, but looking for more suggestions. Make a "working" business plan, which must include the following: a) A powerful Mission statement and vision statement b) Product Details • What are the different offerings / programs / products (online or offline) that he should offer and a brief write-up on each of the programs in terms of its purpose and what are the things that he should cover in that program • Which personality tests should he combine...
Words: 477 - Pages: 2
...IMG College is the nation’s leading marketing and multimedia provider. IMG partners with some of the top institutions and conferences in the country. With over 35 years in the business, IMG College offers a variety of different services including the production and distribution of radio and television programs, broadcast talent, coaches’ shows and endorsements, managing internet sites, specialized media, printing and publishing, game day events and hospitality, corporate partner programs, and brand management. Those services can be broken down into five categories: Internet, publishing, licensing, training, and academies. IMG College has been named to Training magazine’s 2011 list of the nation’s top 125 companies with the best employee training and development programs. Training magazine is a 43 -year-old professional development magazine that advocates training and workforce development as a business tool. The magazine explores management, which enhance bottom-line impact and development programs. The training top-125 ranking is based on myriad benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. The ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope development programs, and how closely...
Words: 2354 - Pages: 10
...uniCredit is to provide financial services that are specifically tailored to the needs of personal customers and micro, small and medium scale enterprises. The company currently has nine(9) department which comprises of the Human Resource, Business Development, Internal control, Risk and Compliance, Marketing and Service quality, Credit department, Information Technology, Finance and Administration, Operations, Legal, Small and Medium Enterprises(credit) department performance There had been mixed up in the jobs descriptions of four departments that is Marketing and Service quality, Business Development, SME’s and the credit departments. Mostly both managers at Marketing and Business development ends up taken each other’s role. There has also not been clearly defined role or job description for both Head of SME’s and Credit manager. Again Relationship officers at various branches currently reports to these four departments. They are seen as credit officers who does clients loans appraisal and recoveries and reports to both the head of SME’s and the credit manager, as marketing officers thus sell products of the uniCredit to prospective clients and reports to the marketing manager, as business development officers, who does the account management of clients and reports to the business development manager. This...
Words: 1529 - Pages: 7
...III. General Company Description What business will you be in? What will you do? A: My business is coaching as I am certified in intervention, life coaching, and relationship counseling. I will be coaching to help people manage their priorities, learning their communication style, and explore the way they use their inner and outer resolution and conflict styles to better understand themselves (Leadership skills for, n. d.). I have learned and used many tools to get at these ideals, and have a genuine desire to do some good. Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by: A:...
Words: 690 - Pages: 3
...study specifies the top five tools to manage organizational change based on “Five levers of organizational change management” by Prosci (1996-2011), Inc. “The discipline of change management has a set of tools that support the "people side" of change - regardless of the change that is being introduced.” The five tools are: communication, sponsor plan, coaching plan, training plan, and resistance management plan. In our competitive global economy, we can embrace change by enhancing organizational members’ performance and productivity by implementing these tools. OUTLINE I. Title Page II. Abstract III. Outline IV. Introduction Statement V. Communication a. Raise Awareness About Change b. Social Judgment Skills c. Communication and Organizational Frames VI. Sponsorship a. Stability b. Vision c. Influence VII. Coaching a. Components of a Coaching Plan b. Mentoring c. Group coaching VIII. Training a. Components of a Training Plan b. Training Method IX. Resistance a. Expecting Resistance b. Root of Resistance X. Closing Statement XI. Bibliography page XII. Discussion Questions Organizational change is all around us. From a wide range of small companies to Fortune 500 companies, evolution...
Words: 4164 - Pages: 17
...05/06/2016 BSBWOR501 Manage Personal Work Priorities and Professional Development | | Short Answer Questions Question 1 - Build downtime into your schedule. When you plan your week, make it a point to schedule time with your family and friends, and activities that help you recharge. - Get moving. It's hard to make time for exercise when you have a jam-packed schedule, but it may ultimately help you get more done by boosting your energy level and ability to concentrate. - Remember that a little relaxation goes a long way. Don't assume that you need to make big changes to bring more balance to your life. Brooks recommends setting realistic goals, like leaving the office earlier 1 night per week. Question 2 - Organize & Prioritize Create a daily schedule and follow it. Identify the top three or four critical projects that need to be completed. Ensure your task list is manageable, adds value, and benefits your firm. - Stop Multitasking Guilty as charged! In the past I’ve been a master multitasker, or so I thought. I could answer a phone call, respond to an email, and dabble on a project simultaneously. I was satisfied that I could work on several projects at once. In reality, the quality of my work was compromised. Multitasking lowers IQ, lowers EQ (emotional intelligence), slows you down, increases stress levels, and causes mistakes. Master unitasking instead. - Avoid Distractions Did you know that focus is a fundamental quality of productive people...
Words: 2575 - Pages: 11
...Capella Coaching Assignments This document contains the same content as the online Coaching Center. We recommend using this version of the Coaching Center to complete the applicable assignments. You may copy information from this form and paste it into the online Coaching Center Web form. SWOT Analysis Directions In the appropriate section of the SWOT chart, list your strengths, weaknesses, opportunities, and threats. My Strengths, Weaknesses, Opportunities, and Threats |Strengths |Weaknesses | |Compulsive |Strong need to get thing done | |Strong follow-through |Compulsiveness sometimes causes me to begrudge being task.(stress| |Balanced work-life perspective |of many tasks). | |Ambitious |Can be impatient | |Strong work ethic |Time pressure causes stress and can lead to emotional | |Optimism |Do not handle multiple immediately competing demands well | |Ability to work under pressure ...
Words: 695 - Pages: 3
...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
Words: 2601 - Pages: 11
...[pic] Contents Introduction 2 2. Personal development from PALS 3 2.1 The futures of PALS and what I’ve learned 3 2.2 Benefit from visiting speakers programme and organizational visits 6 3. Professional development from PALS 7 3.1 Commercial awareness 8 3.2 Communication skills 8 3.3 Leadership 9 3.4 Foreign language 10 4. Help in the future 10 Conclusion 11 Reference 12 LEARNING LOG 13 Introduction In this text, I will retrospect to the period doing the assignment and reflect how I developed professionally and personally. The first chapter gives a review of the group assignment and presentation. We took DHL call centre as the development subject, and analyzed the importance of establishing a new call centre based on the theories about the reasons of building call centre. Based on existing literature about call centres, we summered up the advantages of call centres and examine the current status of DHL, thus our analysis gives a theoretical and practical ground of building DHL new call centre (Bruce et al, 2010). Latter analyzed the factors influencing the success of call centres so that we can adapt right strategy and avoid big failure (Chiara et al, 2006). The main concern is to promote service quality in all dimensions and by scientific means. In the second chapter, I draw a line between what I noticed and perceived from visiting and interviewing activities and what...
Words: 3806 - Pages: 16
...SUMMER INTERNSHIP PROGRAM PROJECT REPORT PROJECT TITLE: DEVELOPMENT OF BUSINESS STRATEGIES AND MEASURING THE EFFECTIVENESS OF DIRECT MARKETING ALONG WITH STUDENT’S PREFRENCES FOR ENTRANCE EXAM PREPARATION AT EduMENTOR COMPANY NAME: EduMENTOR EDUCATIONAL SERVICES UNDER GUIDANCE OF Prof.Dr.Y Malini Reddy SUBMITTED BY: NAME: Eshita Miglani ENROLLMENT ID: 09BSHYD0272 CONTACT NO.: 09910436436 EMAIL ID: eshitamiglani@yahoo.co.in ABSTRACT The project focuses on the various business operations that an organization, relating to the field of educational services undertakes, that help them build an identity for themselves in the niche marketing that they are catering to. In presence of immense competition, the major part of the study comprises of the detailed study of areas that not only improve and develop the product of the company but also help them reach a wider target audience. The business model of Edumentor has immense growth potential in the future, keeping in mind the recessionary periods. Hence, a study on organizational development of Edumentor and its various operations is the most prudent thing to do. In all, the study will encompass all functional areas of the organization. The project has been broken down into various phases for better understanding and segregation of work and operations undertaken ACKNOWLEDGEMENT The project I had undertaken required a lot of information gathering and guidance which has been provided by various...
Words: 12857 - Pages: 52
