...The Pillow Pet Dream Lites is a pillow and a night light that turns a child's room into a starry sky instantly. Simply by pressing the button it projects stars on your ceiling and walls. It creates a calm and amazing environment that helps children who are afraid of the dark and ease them into a restful sleep. The pillow bet comes with a 20 minute timer, so the light would not be on all night, for any concerned parents who think about how many batteries it will go through. It runs on 3 AAA batteries and is approximately 11" in size. It folds up into a pet or opens to lie flat, like a pillow. All the Dreamlites come with 4 light options: blue, amber, green, and a transition option with it changing every 4 seconds within those three colors. The face of the particular pet is also projected along with the stars. For this product, there will be a dual audience; the parent and their children. This product would be for younger children, maybe 10 years old and younger. Mostly this product would be perfect for a child who are afraid of the dark and can confide in the Pillow Pet to keep it lite. But, of course, the target audience would be the parents of these children as well. The parents will feel comfortable with buying the Pillow Pet to comfort their child. The most important value for this product is that it helps and calms children being both a pillow and a night light. It is not like any other nightlight where it can light up the room with beautiful colors and designs, but...
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...TO: South African Breweries Ltd. Board Members FROM: BiMPSY Business Solutions DATE: August 21, 2011 RE: Assessment of Norman Adami’s Leadership at Miller Brewing _____________________________________________________________________________ Dear Board Members, The BiMPSY Business Solution group, the board of directors for Miller Brewing Company, has recently seen a major cultural change under the leadership of Norman Adami. The following report is an assessment of his leadership at Miller and how that change has affected our company. Adami’s aggressive tactics have rattled our main competitor Anhesuer-Busch (AB). By 2005, AB’s operating income had decreased by 22% with a corresponding loss of 1.8% in sales volume. Miller was also able to gain $10 billion to $12 billion market capitalization from AB.4 Adami has instilled the belief in his employees that the United States’ second largest brewer, Miller Brewing Company, can capture enough market share from its main competitor, Anhesuer-Busch, and possibly overtake it as the number one brewer in North America. We look forward to your questions and comments at the upcoming global board meeting. Best Regards, BiMPSY gives permission for this assignment to be viewed by other students in the MBA cohort. Norman Adami not only changed the climate at Miller Brewing, but in 2003 when he became the President and CEO, he did something even more radical – he “fundamentally changed the direction of the company”5 by changing its...
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...charge of the second floor which consists of two bars and is currently in the process of opening up a sport’s bar too. Sales have been low for the past three months. The draft beers include Miller Lite, Coors Light, Bells Winter White, Guinness, and Rolling Rock. They carry Bud and Bud Light in bottles but not on draft. There have been requests for it in the past but it has never been offered on draft. Advertisements and promotions are in desperate need. The new General Manager has managed at restaurants for the past 10 years and has been very successful. Your main goal is to replace Miller Lite with Bud Light on draft. However, you are not very familiar with Joe’s negotiation style since you have never met him before. This is a big account so you must be ready to sell him your product. Therefore you must be prepared for each one of the five styles. 1) Describe what Joe’s characteristics would be for each negotiation style and tell how you would adapt to it. Be sure to include what style you would use for each of Joe’s different styles. 2) Research your competition (e.g. Miller Lite and other light beers) and develop a list of reasons why Bud Light will serve the B.O.B. better. 3) Develop a list of tactics you will utilize to convince him to replace Miller Lite with Bud Light. 4) Plan your target, reservation, and BATNA for this negotiation. Also have the bargaining zone worked out. 5) Plan out your opening offer, consider price...
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...whose low calorie beer named “Miller Lite” had been sold since 1970, filed against Falstaff to protect its trademark. The former didn’t want the latter, whose product of similar kind was called “Falstaff Lite”, to use the term which it spent millions of dollar advertising. The outcome of the case: In the original district court, a preliminary injunction was released to restrain Falstaff Brewing Corp. from marketing any low calorie beer under any brand with the word “Lite”. The court found for Miller because its conclusions were based on these findings: (1) Miller since 1972 had sold millions of barrels of a low calorie beer under the name "LITE," (2) Miller had spent millions of dollars on advertising its beer under that name, (3) Miller is likely to succeed in proving (a) that the consuming public has come to associate the symbol LITE with the Miller brand of reduced calorie beer, and (b) that "LITE" presently signifies to the public Miller's and no one else's product, and (4) Falstaff since July 11, 1980 has been brewing reduced calorie beer, and has been bottling and shipping it in containers bearing the label "Falstaff Lite." Consequently, the court believed that Miller has since 1978 acquired a de jure primary meaning for the term "LITE" as its product. Falstaff appealed and won the case basing on two independent grounds: (1) Miller was precluded by principles of collateral estoppel from securing it and (2) the trademark "LITE" is a generic term which is incapable...
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...is quite notorious for its sexual content. The commercial, called “Catfight,” goes from a poolside argument into an angry, clothes-shredding, wrestling match between two women who end up in bras and underwear. The ad was broadcasted to millions of homes during the National Football League’s Super Bowl. Sex and the marketing of beer are virtually inseparable. Nonsexual products, such as beer, are sexualized and convey women as means of advertisement and objects. The purpose of this paper is to inform and show readers how women in advertising are being symbolized as objects of desire and as commodities, rather than human beings. The commercial begins with two women having casual conversation about beer, leading to a fight over why Miller Lite is the better beer. One claims that it is the taste of the beer and the other claims that it is less filling. The verbal struggle erupts into a physical battle between the two women, starting with the brunette flipping the table over. The blonde then punches the brunette, which is followed by the brunette throwing the blonde into a fountain and they fight as they rip each other’s clothes off. Soon down to their bras and underwear, the two continue to wrestle all while moaning. As bystanders stare, the fight moves into a cement pit where the women bump and grind against each other. The commercial then cuts to two men in a bar laughing at what a great commercial the viewer just saw would make. To the side of them, two women are shown with their...
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...Because of his press for studies, Larry Brownlow decides to contact and use the research firm, Mansion and Associates. The senior research analyst, John Rome, presented several research studies to Larry to help him make the most informative decision but each study at a different price. This decision including which studies to purchase along with the final decision of investing $400,000 in a distribution center is one that needs plenty of thought and proper analysis. If Larry opens the distribution center in Montana, he will have to decide whether to sell to wholesalers or retailers, as well as the price at which he’s going to sell the beer. SWOT Analysis Strengths The Coors brand recognition. Consumers are already aware of the Coors brand, as it is the 5th largest beer distributor in the United States. It’s stated that Coors doesn’t spend as much money on advertisements as other competitors do because of its already known name. This means that Larry would have to also spend less on advertisements and product positioning in supermarkets because of the awareness of the brand. He will also have to spend less on advertisements promoting the premium product. Another strength is the high demand for the distribution center in Montana. Based on the questionnaire given to potential customers, 81.2% of the people said they will definitely or most likely buy Coors when choosing a beer. Based on this percentage, it’s...
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...SABMilier Aidan McQuade South African Breweries grew on the basis of its strength in developing markets, first in Africa and then in other parts of the world. Following pressure from investors to acquire a brewery in a developed market it acquired Miller in 2002 to become SABMiller and the second largest brewer by volume in the world. This case study explains the business's development. It shows how the strategy has changed with time and circumstances and provides the opportunity to consider its future at both the corporate and competitive strategy levels. ••• Introduction In 2007 SABMiller, the renamed South African Breweries following its acquisition of the American brewer Miller in 2002, had become the second largest brewer by volume in the world. It still vied with Anheuser- Busch. its principal competitor; having dropped back to third place in 2005 it reclaimed the number two position following its conclusion of a US$7.8bn (~6.2bn) deal to take over Grupo Empresarial Bavaira, South America's second largest brewer. In the 2006 annual report SABMiller outlined four strategic priorities upon which its success depended: 'Creating a balanced and attractive global spread of businesses .... Developing strong relevant brand portfolios in the relevant market .... Constantly raising the performance of the local businesses . . . . Leveraging our global scale.' This statement of strategy may be seen as a synthesis of the learning the company has developed...
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...Jonathan Lite Tremain was a young male who was an apprentice for his grandpa which I guess you could call him a silversmith so his grandpa wanted to try and fix his landlords cup so the money that Jonathan’s grandpa owes the landlord he wouldn’t have to pay it.But it was to hard to try and fix so Jonathan’s grandpa said “Boy don’t you think I know what's wrong” .Later that day Jonathan was trying to figure out what was wrong he was almost done but then his grandpa told him to stop and pray.The next day when his grandpa they were doing illegal things and trying to fix it so they wouldn’t have to pay the money but then Jonathan's hand was burned.The following day when he came back to trying and to buy stuff he was accused that his hand was all...
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...In the Miller Lite commercial there are two main characters: a man and a woman. Both are white and attractive. The man is at a bar and is ordering a light beer from the woman bartender. She asks if he cares about the taste and he says, “nah, I don’t care how it tastes.” She tells him that when he starts caring he can put down his “purse” and she will give him a Miller Lite. He defensively calls the bag a “carry-all,” she tells him it’s not and the announcer of the commercial says “Man up.” In this example the man would be a woman’s man, though not directly. He isn’t trying to attract women through sensitivity or romance, but he is clearly not a man’s man because he is carrying a bag that is being criticized as feminine, and he doesn’t care...
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...Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1. Retailing 11 5.4.2. Wholesaling 12 6. Controls 12-13 7. Action Plan 13-14 7.1. Pre-Launch Action 13 7.2. During-Launch Action 13 7.3. Post-Launch Action 14 8. Budgeting 14-15 9. Conclusion 15 A. Appendixes A1-14 B. References R-1-2 X. Executive Summary Samsonite is introducing a new product, Lite-Tracker, to provide consumers with ease of access via Near Field Communication (“NFC”) tags and devices while also allowing tracking of any lost or stolen luggage. This decision is arrived at after conducting a study on the current marketing situation which comprises the macro-environmental factors; Demographic, Technological, Economic...
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...why did he give any information at all? It is hard to avoid thinking about the dirty word that everyone is too polite to mention, the "T-word": torture? They say it was just "interrogation," which is what torture lite is. Things like bags over the head, tight handcuffs, no light, no food or bathroom, endless shouting or blaring music or noise, bits of light violence. And, of course, the constant mental and emotional torture of fearing that serious physical pain might start taking place at any moment. But, is it morally correct to use these techniques on an individual just for the sole purpose of obtaining information? The following paper will go in-depth on the moral standpoints of torture lite. From an Act Utilitarian viewpoint, torture lite can indeed be justified. I would say that an individual act of torture lite is justified when it will clearly produce more good than harm. Weigh the suffering of the victim against the odds of either deterring great amounts of crime or obtaining information vital to avoid large amounts of suffering for the greater good. Basically, this act can surely benefit a society just by placing a little bit of suffering on someone to better the society as a whole. This is how torture lite can be justified. On the other side, torture lite is condemned by Rule Utilitarianism. Rule utilitarianism can be seen as a practice rule, which states that even though in some or most cases the rule wouldn't cause the greatest good, never following it would not...
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...Pizza Hut |Download the full 2012 Pizza Hut Franchise| |Disclosure Document here. | |[pic] | |For a full list of our downloadable FDDs | |please click HERE. | |The Franchise Disclosure Document (FDD) is| |a requirement by the FTC. All franchisors | |are obliged to provide the FDD to | |prospective franchisees before they commit| |to investing in a new franchise. | |The FDD is of great importance to | |prospective franchisees because it | |contains important information about the | |franchise. The FDD provides key financial | |information such as the initial fees | |payable to the franchisor, annual | |royalties, likely start-up costs and | |probably most importantly, likely earnings| |from owning a franchise unit. If you are | |interested in finding out more about a | |franchise, it is essential that you get a | |copy of their latest FDD. | | | Date of Incorporation: 1958 Franchising Since: 1959 Headquarters: Plano, Texas Business Description: The franchisor, Pizza Hut, Inc. (PHI or Pizza Hut), operates and franchises pizza restaurants. PHI's primary activity is the operation, development, franchising, and servicing of single-purpose Pizza Hut restaurants, which offer various combinations of family dine-in, carryout, and delivery services, primarily serving...
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...producer of fresh, frozen, and made-from-concentrate citrus drinks. Currently, the company has three projects which are introduction of a new product known as lite orange juice; two mutually exclusive projects, Project S and Project L; and a fleet of delivery trucks with an engineering life of three years. All projects have its advantages and drawbacks. Hence, capital budgeting for each project is made for decision-making purpose. Benefits and Drawbacks of each project Project 1: Introduction of lite orange juice The advantage of lite orange juice is that there are currently no similar products in the market. Orange juice offered in the current market is high in calorie and results many consumers reluctant to drink it. However, lite orange juice is 35% lesser calories. This product is not offered in the current market yet, hence the company is in a strong position to monopolize the lesser calories orange juice market. Furthermore, the second advantage is that it will utilize the section of the main plant which has been unused for several years and causing some deterioration. The utilization of the unused section will also remove the rehabilitation expense. Besides that, used machinery that would be purchased is inexpensive, and it would be depreciated under the MARCS 3-year class, which is a special tax ruling. Lastly, lite orange juice would reduce regular orange juice production costs by $20,000 per year, on a pre-tax basis. However, the disadvantage is that it will cost more...
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...1 According to my opinion, Grunwald and Vogel will recommend Bugabyte Lite as the best candidate for assembly outsourcing. The reasons for recommendation of Bugabite Lite instead of Bugabyte are as follows- • Bugabyte lite has created his name in the market because company is selling this product in the market from the last six years. Moreover, they continue selling this product with same quality in the market but with different look whereas the Bugabite is new product. It took new stages of assembly. • Bugabyte lite is popular and well proven product in the market from the last many years. So it can be easily tested with the help of technology. Moreover, it is continuously being tested from the last five years. Therefore, Metrodox can easily...
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...demonstrate integrity, respect and teaming. People with energy, enthusiasm and the courage to lead. People who build relationships based on doing the right thing. Lite Xpress international Incorporation’s Global Code of Conduct provides a clear set of standards for our business conduct. It presents each of us with an ethical and behavioral framework to guide our response to the challenging and sometimes difficult choices we face. It also reflects the commitments outlined in our values. Whenever we encounter an ethical issue, each of us has the responsibility to respond in a manner that reflects our values in action. While most issues can be resolved locally, you will find information within this Code about additional support and resources available to all of us. Full compliance with the Global Code of Conduct is essential and each one must make a personal commitment to abide by it. By living up to the commitments contained in the Code we send a clear message to those we work with about the strength of our commitment to ethical behavior and the delivery of Quality in Everything We Do. In this way we protect and enhance the reputation of Lite Xpress International Incorporation and meet the expectations of our people, clients and communities. Lite Xpress International Inc. Global Code of Conduct The Lite Xpress International Incorporation Global Code of Conduct provides the ethical framework on which we base our decisions- as individuals and as members of our global organization...
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