In the Miller Lite commercial there are two main characters: a man and a woman. Both are white and attractive. The man is at a bar and is ordering a light beer from the woman bartender. She asks if he cares about the taste and he says, “nah, I don’t care how it tastes.” She tells him that when he starts caring he can put down his “purse” and she will give him a Miller Lite. He defensively calls the bag a “carry-all,” she tells him it’s not and the announcer of the commercial says “Man up.” In this example the man would be a woman’s man, though not directly. He isn’t trying to attract women through sensitivity or romance, but he is clearly not a man’s man because he is carrying a bag that is being criticized as feminine, and he doesn’t care