...the character Liz Lemon. However Liz lemon has been judged wrongly and should be seen in higher regard. Her character has evolved into what I can only commend for being phenomenally satisfactory, despite the growing dislike for the direction in which her character seems to be headed. I think it would be nice if the fans of the show could see the subtle life lessons that are being conveyed through the show. 30 rock is a comedy series about the workings of a variety show dubbed “The Girlie Show with Tracy Jordan” told through the voice of its producer Liz lemon. “In defense of Liz Lemon” by Emily Nussbaum strives to shed light on an aspect of the show that not many individuals have realized. After a slew of negative response to the Character Liz Lemon the author aimed to clarify why Liz is not only better than when she first started out but also why her audience find her so repulsive now. Nussbaum explains how in the first season of the show, Liz Lemon was very relatable especially to women of the same age group. She was unlike other female characters at the time which was refreshing. This new take on a female lead attracted countless die-hard fans which could be credited for the shows long run. The author however points out the inconsistency in the belief that Liz lemon was a “sassy, confident, if somewhat neurotic single career lady.” (1). by explaining why she was a very flawed character to begin with. The author goes on to show evidence of how Liz Lemon has grown...
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...Just plain and simple and to the point, “He’s Just Not That Into You.” Yes, yes, yes I know original, a blog post based off of a movie, but it fits right into our Gender and Communication course quite perfectly. Based on the hit book, “He’s Just Not That Into You” by Greg Behrendt and Liz Tuccillo and off the movie “He’s Just Not That Into You” directed by Ken Kwapis, this post is another tribute to girls who can’t figure it out and guys who are not even sending mixed signals. In Behrendt and Tuccillo’s bestselling book they use their self help techniques to empower women instead of making them feel worse about some guy just not being that into them, they guide women and give them advice about who to keep, how great they are, and who to avoid. As quoted in an article about the book, “Deciphering Women’s Dating Books” by Ryan Murphy, “Authors Greg Behrendt and Liz Tuccillo challenge their readers to avoid men who: keep them waiting by the phone, are not sure they want a relationship, make them feel sexually undesirable, drink or do drugs to an extent it makes them uncomfortable, fear talking about the future and who are married.” In the movie directed by Ken Kwapis many of these same attribute that the book is about are used in the movie, and more often than not by the character of Alex while helping the character of Gigi find the right guy. Alex is a bartender, he sees men and women trying to pick each other up all night every night and he believes he has pretty much figured...
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...402 DESIGNING AND MANAGING THE SUPPLY CHAIN rlX\s '-----' E ~\C)I\ The Great Rebate Runaround Ah, the holiday shopping season: Santa Claus, reindeer-and rebate hell. Those annoying mail-in offers are everywhere these days. Shoppers hate col lecting all the paperwork, filling out the forms, and mailing it all in to claim their $10 or $100. But no matter how annoying rebates are for consumers, the country's retailers and manufacturers love them. From PC powerhouse Dell to national chains Circuit City and OfficeMax to the Listerine mouth wash sold at Rite Aid drugstores, rebates are prolifer ating. Nearly one-third of all computer gear is now sold with some form of rebate, along with more than 20% of digital cameras, camcorders, and LCD TVs, says market researcher NPD Group. Hal Stinchfield, a 30-year veteran of the rebate business, calculates that some 400 million rebates are offered each year. Their total face value: $6 billion, he estimates. Office-products retailer Staples says it and its vendors alone pay $3.5 million in rebates each week. TAX ON THE DISORGANIZED sees lower redemption rates during the Christmas shopping season, when consumers may be too dis tracted to file for rebates on time. Credit this bonanza for retailers and suppliers partly to human nature. Many consumers are just too lazy, forgetful, or busy to apply for rebates: Call it a tax on the disorganized. Others think the 50 cents, $50-or even $200---is just not worth the hassle of...
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...[TYPE THE COMPANY NAME] Harrington Case Study Analysis [Type the author name] 11/9/2012 Tedlow, RH & Beckham H 2008, ‘Harrington Collection: Sizing Up the Active-Wear Market’, Harvard Business Publishing, pp.1-14. Question 1. Active-wear product line for Vigor? Vigor is a division of the Harrington collection, a large manufacturer and retailer of high-end women’s apparel. Acquired in 1984 Harrington aimed to use the division to appeal to younger, fashion-conscious customers. The Vigor division predominantly sells career wear including skirts, pants, blouses, dresses and coats. Out of the 6 general categories of women’s apparel products it classifies its garments under “better”, described as having brand name labels, cheaper than the designer and bridge categories that include career wear, dresses and sportswear. Forty percent of active wear is expected to be captured by the “better” classification by 2009. Vigor’s target customers are said to be “trend setters”, the average women, 25-50 who are college educated, professional, have an income of over $75,000 and are seeking comfortable but stylish clothing for work. Vigor’s market share is 7%. Vigor’s target segment would fit well with the introduction of active-wear. The product category Vigor is under generally sells sportswear and with customers who are seeking comfortable clothing and class themselves as trend setters they would benefit from the comfort of active-wear and the recent...
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...By Brian Grow Ah, the holiday shopping season: Santa Claus, reindeer -- and rebate hell. Those annoying mail-in offers are everywhere these days. Shoppers hate collecting all the paperwork, filling out the forms, and mailing it all in to claim their $10 or $100. But no matter how annoying rebates are for consumers, the country's retailers and manufacturers love them. From PC powerhouse Dell (DELL) to national chains Circuit City (CC) and OfficeMax (OMX) to the Listerine mouthwash sold at Rite Aid (RAD) drugstores, rebates are proliferating. Nearly one-third of all computer gear is now sold with some form of rebate, along with more than 20% of digital cameras, camcorders, and LCD TVs, says market researcher NPD Group. Hal Stinchfield, a 30-year veteran of the rebate business, calculates that some 400 million rebates are offered each year. Their total face value: $6 billion, he estimates. Office-products retailer Staples (SPLS) says it and its vendors alone pay $3.5 million in rebates each week. TAX ON THE DISORGANIZED. Why the rage for rebates? The industry's open secret is that fully 40% of all rebates never get redeemed because consumers fail to apply for them or their applications are rejected, estimates Peter S. Kastner, a director of consulting firm Vericours. That translates into more than $2 billion of extra revenue for retailers and their suppliers each year. What rebates do is get consumers to focus on the discounted price of a product, then buy it at full price...
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...capable of commenting on anything, from feminism and prismatic perspectives on race to national politics, reality television, and corporate culture—always from a New Yorker’s P.O.V. Not that the characters were native New Yorkers, mind you, other than Tracy (who was born in Yankee Stadium and attended middle school at an Exxon station in the Bronx). The rest had moved to Manhattan from somewhere else: Pennsylvania, Florida, Massachusetts, Georgia. They were ambitious nuts who lived for their jobs, injecting the office comedy mold with both workaholism and a recurrent anxiety about what that might mean. (“I wish I’d worked more,” confessed Jack on his near-deathbed. Later, during a time-travel sequence, Future Jack told Jack he needed Liz to distract him from his own ambition.) While many shows have been set in a bland facsimile of “New York,” “30 Rock” was obsessive about the actual city, referring to events large and small, including several elections, the financial crisis, and that weird maple-syrup smell that floated over Manhattan. It...
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...Case Analysis : Harrington Collection Submitted by Medhavi Verma PGP20125490 Internal Analysis Overall Objective: To provide preeminent brands for women desiring elegant, high-end fashions. Overall Strategy: Differentiation Target Market: Affluent, fashionable, college- educated, professional women ages 25-60. Each division focused more narrowly on a specific TM. Positioning: Lifestyle branding strategy, wearing the label is a sign of status Product Objective: To provide the highest quality clothing that offers a lifestyle of prestige and status Strategy: Product Differentiation Tactics: All 4 divisions include: Harrington Limited,Sopra, Christina Cole, and Vigor. No private label brands. Price Objective: To increase market share and profit margins Harrington Limited: $500-$1,000 Sopra: $400-$800 Christina Cole: $300-$700 Vigor: $150-500 Promotion Objective: To provide convenience to retailers, and help them obtain and sell the brand Strategy: Push Tactics: Retail sales force well trained; Offer channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail...
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...Group: Diamonds Strategy Term Project 2-3 MGT 695 – Strategic Planning January 26, 2013 Ralph Lauren Corporation Module 2: Mission, Goals, and the Strategic Management Process 1. Search for a mission statement for the firm. Not all organizations publish such a statement, so alternatively you can look for enduring principles and values upon which the firm seems to be anchored. This information is often available at the firm’s website or is contained in its annual reports. You may also interview a manager of the firm or contact “investor relations.” (“The mission of Ralph Lauren is to provide quality product, bringing different worlds together and inviting people into their dream and vision. They are the true innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customer participation in that lifestyle.”) 2. Identify the major goals of the company. Ralph Lauren has 3 major goals: • Build and extend the brand by uniquely showcasing the world of Ralph Lauren through advertising and marketing. The Ralph Lauren company also plan to expand and extend the Ralph Lauren lifestyle through new products, in new categories, and in new parts of the world. • Keeping its specialty retail is also extremely important. Polo continues to increase the amount of exclusive or limited-distribution product in its Ralph Lauren stores. They also plan on making significant advances in how it operates its retail stores by adding experience and...
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...12:15pm Breaking Night: A Memoir of Forgiveness, Survival, and My Journey from Homeless to Harvard In the book “Breaking Night: A Memoir of Forgiveness, Survival, and My Journey from Homeless to Harvard” it’s about a young girl, Liz Murray as she grew up into the world clueless of life to now taking life as a prize possession. On the afternoon of September 23, 1980, the first day of autumn, Elizabeth Murray was born. Born to poor and drug addicting parents. Growing up with little to nothing as a little girl, Liz Murray has survived. Throughout the entire book she tells her personal story through motivation and lack of motivation. Murray lived in a filthy home with her sister in the Bronx, New York. Living off of a monthly welfare check, that barely lasted for a couple of day it was not cut it. Liz and her sister had no option to only eat egg and mayonnaise sandwich but at time from time they would eat ice cubes, tooth paste and even Chap Stick to quench their hunger pains. At the age of 11, Jean Murray, mother of Liz and Lisa confirmed to have AIDs. As her parents separated Liz was left all alone, on her own. Considering what caused Liz to lose motivation she revealed “Instead, what I was beginning to understand was that however things unfolded from here on, whatever the next chapter was, my life could never be the sum of one circumstance. It would be determined, as it had always been, by my willingness to put one foot...
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...Essay 3 In the book A Song Yet Sung by James McBride, McBride depicts his view of today’s hip hop culture through the dreams of one of his characters; Liz in the story. Throughout the novel, Liz’s visions only portray the negative aspects of the hip hop culture. McBride continued to inform his readers on the bad elements of today’s hip hop culture. These negative attributes are facts the whole world already knows about thanks to mass media. McBride failed to add new information to his claims and acknowledge the whole picture of the hip hop culture. Instead he focused on the violence, wardrobe, and education standards of certain individuals to conclude that “there ain’t no freedom in tomorrow” (McBride). McBride should have pointed out the positive aspects of the culture such as those individuals who participate in community outreach programs, social commentary, and political dialogue. In Liz’s Vision of today’s hip hop culture, she says she saw, “Negroes eating in taverns, thousands of them; huge, fat Negroes, gorging themselves with more food than she ever seen: giant portions of pig, pie, steak, fried potatoes, laughing heartily as they ate, holding their stomachs as they gorged themselves. Negro children with bulging faces, strutting about in undergarments as if they were the finest clothing: undershirts, undershorts, nightshirts, and sleeping caps. Other children sitting in great dining halls before plates piled high with food, desserts, pies, meats, cakes- so...
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...EXECUTIVE SUMMARY This dissertation set out to explore how the Internet is changing the brand-building environment, in order to identify the new sources of value, the new brand-building tools and strategies, and to outline the key factors that contribute to the development of a successful online brand. With power shifting to customers, the success of an online brand is largely determined by customer choice. The repeated choice of a certain brand by customers and business partners generates the transactions and repeat business that counterbalances the costs of customer acquisition and infrastructure. Repeat transactions provide the basis for a relationship that, when properly cultivated, creates value for both the company and its customers. This relationship is the basis for the customer loyalty that creates a successful online brand. The companies that are successfully building relationships and fostering brand loyalty are those that recognise that their brand's perceived value hinges on the total end-to-end customer experience, from the promises made in the value proposition, to its delivery to the customer. It is about enticing customers, gaining their trust, and making the experience so satisfying that they are confident in their choice and will return again, and will tell others about it. It aims to create “apostles”, instead of “terrorists”. As such, brand-building on the Internet extends beyond the traditional focus of positioning, advertising, promotions, catchy logos and...
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...D E L U X E E D I T I O N Verse 1 It’s like I’m in this dirt diggin’ up old hurt/tried everything to get my mind off you, it won’t work/ all it takes is one song on the radio yer/right back on it, remindin’ me all over again how you fuckin’ just brushed me off and left me so burnt/spent a lot of time tryin’ to soul search/maybe I needed to grow up a little first, well looks like I hit a growth spurt/but I’m comin’ for closure/don’t suppose an explanation I’m owed for/the way that you turned your back on me just when I may have needed you most, oh, you thought it was over/you could just close the/chapter and go about your life like it was nothin’/you ruined mine, but you seem to be doin’ fine, well I’ve never recovered/ but tonight ‘betcha that whatch yer/’bout to go through’s tougher than anything I ever have suffered/can’t think of a, better way to define poetic justice/can I hold grudges? Mind sayin’ “let it go fuck this”/hearts sayin’ “I will once I bury this bitch alive hide the shovel and then drive off in the sunset”/and… Chorus I flee the scene, like it was my last ride/you see right through, oh, you had me pegged the first time/you can see the truth, but it’s easier to justify/what’s bad is good and I hate to be the bad guy/I just hate to be the bad guy/follow me I run, I run, follow me, follow me, I just hate to be the bad guy/Verse 2 And to think I used to think you was the shit, bitch/to think it was you at one time I worshiped...
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...Listen to This 2 听力文本 Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson Lesson 目 录 1 .............................................................................2 2 .............................................................................9 3 ...........................................................................14 4 ...........................................................................20 5 ...........................................................................26 6 ...........................................................................30 7 ...........................................................................35 8 ...........................................................................41 9 ...........................................................................46 10 .........................................................................52 11 .........................................................................55 12 .........................................................................59 13 .........................................................................65 15 .........................................................................73 16 .........................................................................77 17 ................................................
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...THIRD EDITI ----- --·-- --·-- - - -- - O N -- SU PP LY CH AI N MA NA GE ME NT Stra tegy , Plan ning , and Ope ratio n Sunil Chopra Kellogg Schoo l of Manag ement Northwestern University Peter Meindl Stanfo rd University --------Prentice I-I all Uppe r Saddl e River , New Jersey ·--· PEAR SON -- · - · - - - "ibrary of Congress Cataloging-in-Publication Data :::hopra, Sunil Supply chain management: strategy, planning, and operation I Sunil Chopra, >eter Meind!.-3rd ed. p. em. Includes bibliographical references and index. ISBN: 0-13-208608-5 1. Marketing channels-Managemen t. 2. Delivery of goods-Management. i. Physical distribution of goods-Management. 4. Customer servicesvfanagement. 5. Industrial procurement. 6. Materials management. I. vfeindl, Peter II. Title. HF5415.13.C533 2007 658.7-dc22 2006004948 \VP/Executive Editor: Mark Pfaltzgraff ii:ditorial Director: Jeff Shelstad ;enior Project Manager: Alana Bradley E:ditorial Assistant: Barbara Witmer Vledia Product Development Manager: Nancy Welcher \VP/Executive Marketing Manager: Debbie Clare Vlarketing Assistant: Joanna Sabella ;enior Managing Editor (Production): Cynthia Regan flroduction Editor: Melissa Feimer flermissions Supervisor: Charles Morris Vlanufacturing Buyer: Michelle Klein Vlanager, Print Production: Christy Mahon Composition/Full-Service Project Management: Karen Ettinger, TechBooks, Inc. flrinter/Binder: Hamilton Printing Company Inc. fypeface: 10/12 Times Ten Roman :::redits...
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