...Service-Dominant Logic S-D logic embraces the concept of co-creation of value. Therefore, instead of firms trying to market to customers, they are working to market with customers, workers, and other important partners in the firm’s network. We can see how companies such as CONVERSE benefits from this concept. Chuck Taylor lovers can either go online or to the stores to design their own shoes. Making them to have a product with which they can identify. CHIPOTLE heard what its customer’s wanted, healthier products with no hormones or preservatives and a better treatment for animals. That’s how “food with integrity” was born. A program that cares about the way the animals are treated and their diets. To add more value, when one of the CHIPOTLE restaurants is having a shortage in any of the products that they use, they let customers know about it instead of replacing them with products from a different source. Build-A-Bear involves customers from the beginning to the end in the creation of their own stuff animals, making this process personal and special for each one. It also gives them the opportunity to register their teddy bear and share their experience in its website. 1800Flower.com has created a program in which employees can participate to help the creative department with new ideas for their new collections, making them part of a value network rather than independent actors. Coca-Cola is using real customers in his marketing campaigns to give more...
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...Work and has a price tag of $12.95. The author, D.Q. McInerny, is a professor of philosophy and has taught logic at several institutes of higher learning before ending up at Our Lady of Guadalupe Seminary in Lincoln, Nebraska. He has written works on religious philosophy and has collaborated on three text books concerning philosophy and logic. McInerny has written with conviction but believes that logic must be exercised in the educational process (McInerny, 2005). In this particular work, McInerny attempts to make his readers understand logic by seeing their surroundings and environments in an objective and critical manner (McInerny, 2005). He is able to do so in lay-man’s terms that almost any reader would be able to comprehend. This piece was written as a handbook for presenting the very basic values of logic to people who have never had the chance to practice it before. Those that have been well versed in logic before may easily lose interest in a work this simplified. Summary Being Logical is organized into five parts: 1) Preparing the Mind for Logic; 2) The Basic Principles of Logic; 3) Argument: The Language of Logic; 4) The Sources of Illogical Thinking; and 5) The Principal Forms of Illogical Thinking (McInerny, 2005). Every part is broken down further and goes more in depth to its specific components. This helps to make the teaching of logic to not be too overwhelming. The first three serve as a foundation for logical thinking. The last two sections...
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...(note that this is a Concept on the Critical Thinking wheel) as shown at the end of this assignment and discussed in class. You will need to pull Data from the case itself + add your own Inferences + try to find additional Data by searching the University Library databases. Please make sure to include your own insight above and beyond the information listed in the case. 2. Complete the Profit Potential analysis including your rationale and Inferences in the table to add more rigor to your assessment of the segments. Make sure you include a rationale for your profit potential ratings across segments. 3. Complete Exhibits 4 and 5 from the case to develop the financial analysis of the segmentation alternatives where Scenario 1 = mass marketing to all segments, Scenario 2 = Market Concentration on...
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...PREPARING MARKETING CASES FOR CLASS DISCUSSION, PRESENTATIONS AND WRITTEN ANALYSES Prepared by: Dr. Arjun Chakravarti, Assistant Professor, IIT Stuart School of Business I. BACKGROUND Although cases are based on real events that actually happened, the best way to prepare for cases does not involve conducting research to determine what actually happened. This is because the case situation is often quite different from the corresponding real world events on which the case is based. These modifications or differences are written into the case to help instructors emphasize specific topics or aspects of the situation from which one may generalize marketing lessons. Thus, what really happened is not always the best gauge to a satisfactory resolution to the case situation. There are several other points of difference between the case situation and the real world events from which they are drawn. First, the case information is neatly packaged, unlike how managers obtain information in the real world. This helps the case to fit within a particular unit of class time. Second, we deal with a limited snapshot of the situation and rarely have the continuing involvement that a real world manager would have on the job. Finally, unlike real managers in the situation, you rarely have occasion to implement your decisions or live with their consequences. Despite these differences, cases provide several important benefits to the marketing student. These include: (1) building knowledge of a range...
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...The Design of Business Why Design Thinking Is the Next Competitive Advantage by Roger Martin Copyright 2009 Roger Martin Summarized by permission of Harvard Business Press 256 pages Focus Leadership & Management Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career Development Small Business Economics & Politics Industries Intercultural Management Concepts & Trends Take-Aways • Business leaders often believe they must choose between analysis and intuition. “Design thinking” offers a third path. • Design thinkers observe the world, imagine alternatives and bring them into being. • Innovations start as intriguing “mysteries.” To unfold them, first develop workable “heuristics” and then derive predictable “algorithms.” • Think of the learning and discovery process as moving through a “knowledge funnel.” • People need analysis and creative thinking at different points in that funnel. • New firms emphasize “exploration.” As they mature, they shift to exploiting known ideas, but if they stop at that point, other innovators will surpass them. • Your organization must balance predictable or “reliable” production with “validity,” experimentation that leads to new ideas and commercial success. • To protect a company, leaders must protect the exploration that leads to its validity. However, over time, organizations tend to emphasize reliability instead. • To develop your design mind, broaden your “personal knowledge system.” • Cultivate the “stance...
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...logical, and could eventually evolved into a business model. The formation of the logic is: opportunity is passing through the creative resources portfolio clear the possibility of market demand (schumpeter, 1934; Kirzner, 1973), market demand is not clear or not by use of the resources or capabilities. Although it first appeared in the 50 s, but it was not until the 90 s began to be widely used and spread, has been hanging in the mouth of the entrepreneur and venture investors a noun. Have a good Business Model, guarantee have half the success. Business model is the company through what way or ways to make money. In short, the beverage company to make money by selling drinks; Express company to make money by delivery; Internet companies through the click rate to make money; Communications companies by receiving spending money; The supermarket through the platform and storage to make money, and so on. As long as there is place of making money, there is a business model. Along with the market demand is becoming more and more clear and increasing resources accurate definition, an opportunity to beyond its basic form, gradually evolved into the creative concept (commercial), including how to meet the market demand or core resource allocation plan. With their own ascension of the concept of business, it is more complex, including the product/service concept, the market concept, supply chain/marketing/operations concept (cardozo (1996), and the accurate and differentiation of creative...
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...version of it – actually determine what we believe to be true? Repetition is our way of learning knowledge. Repetition is drilling something to memory, reinforcing the idea in our heads. It is the key to reflexive use (use without conscious thought). Your mind “learns” by repetition and reinforcement. Repetition and its effects on what we believe to be true, play a major role in the way that we accumulate general knowledge. The formula implies that repetition is equal to truth, when really repetition is just repetition. Repetition does not make a statement the truth. But a statement, if repeated often enough, can come to be accepted as truth. This leads us to the question whether a lie can be accepted as truth. From the standpoint of logic, the number of times an incorrect fact is repeated is irrelevant. It is still false. But research has shown that a statement, even an incorrect fact, if repeated often enough, can be accepted as truth. This paper will examine several research studies, influencing variables, and examples from everyday life to identify this occurrence. In addition to this, the possible effects of repetition will be discussed as well. One of the simplest ways to show how repetition causes a statement to be accepted as truth is gossip. First, someone tells a friend a statement, which can be true or false. This friend tells another friend, who tells another friend, and soon this statement is known by everyone, and considered by everyone to be a fact. The repetition...
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...Thinking and Decision Making NAME University of Phoenix COURSE/NUMBER PROF. NAME DATE Thinking and Decision Making In today’s society thinking styles and decision making are numerous and a decision- maker must have the skill set of thinking clearly and applying them to arrive at an equitable decision that is right for the purpose intended. Diverse people think differently and as such different ways in coming to a decision. However, thinking styles are as different as are people and as such there many different ways to think and come to the decisions. Thinking styles are many, but three styles that will be written about are: creative, logical, and scientific, these methods are commonly used at arriving to a decision, whether in personal or in business situations. Individuals approach various methods of thinking in ways that are somewhat inherent to their teaching or the skills that have been reinforced in formal schooling or other setting. This paper will examine similarities and differences between the three thinking styles such as creative, logical and scientific. By learning more about these thinking styles one will be able to learn more about the differences so that a workforce or an individual can be better equipped to analyze situations and make decisions. Creative Thinking To stimulate curiosity and promote divergence, clever business people think creatively. Creative thinking involves creatively generating something new or original then critically evaluating...
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...is diverse in which no one is alike. Brooks utilizes the idea of human nature as support to his claim, by stating that those who come to America are naturally driven to live near those who they have the similarities as they do, whether it’d be their race, beliefs or educational level. Reasons such as racism or “psychological comfort” can aspect in this occurrence, however Brooks argues that we act this way subconsciously (Brooks 133). Brooks makes the point that we connect diversity with racial integration and that we are happiest when surrounded by the people we have most in common with. The majority of Brooks’ claim is reinforced by his utilization of his researched statistics. For instance, as he establishes the strategy of certain marketing companies that divide the nation into groups based on their lifestyle, he points out that each group has a similar or preference. One example he gives is the firm Claritas, “which breaks down the U.S. population into sixty-two psycho-demographic clusters, based on such factors as how much money people make, what they like to read and watch, and...
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...February 6, 2015 The Rise of Robotics in the Workforce Since the days of Isaac Asimov, there has been a lingering question that many find foolish, while others find more realistic than we know. Will robots take over the world? Since the invention of the personal computer, we have taken tremendous strides in technology. There are new technologies now in the workforce. It seems more plausible that soon our jobs can be a thing of the past. This essay will talk about: how artificial intelligence is used to perform basic computations, how robots are working side by side with humans, and the impact robots have on low wage jobs. The roots of artificial intelligence (AI) can be traced to the days of Aristotle. He described a method of mechanical logic known as syllogism. Syllogism is a logical argument that uses deductive reasoning to come at a conclusion based on two or more propositions that are assumed to be true (Noving, 2012). Scientists have been working on developing AI since the 1960s. The main issue that was raised was that there was no formulaic way of describing a computer as “intelligent”. There are many computers and programs that are smarter than most humans, but if their functions are to multiply large numbers, or keep track of thousands of bank account balances, then they are not referred to as intelligent. They are only referred to as correct (Noving, 2012). In his article, Martin Ford (2013) said, “It is important to realize technology does not have to cause immediate...
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...article is an argumentative piece in which the author tries to rationally present both sides of the argument as to whether the mass upsurge in what she has termed as ‘citizen’s journalism’: the average citizen publishing news and views on the internet, in the recent times, is beneficial or detrimental to our society. She presents the two opposing points of view; in which the proponents claim that this form of journalism is by the people for the people as they include both the users as well as the contributors of information due to which there is no apparent gap in perspective in emanation and subsequent interpretation. The writer also claims that the veracity of this genre of journalism is not affected by the factors such as profitability, marketing image etc and this allows these accounts to be presented as unvarnished as possible. On the flipside, the detractors of this argument claim this form of journalism has ushered in an era of informational overload which has significantly affected the quality of information that is present on the internet. The authenticity of the information provided by anonymous resources is also a serious cause of concern as the...
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...The speech “Are We Ready for Tomorrow, Today?” was delivered by Muhtar Kent, the president and CEO of the Coca-Cola Co, at the 2009 Investor & Analyst Event held in the world global conference in Atlanta. As this speech is specifically structured to present a business plan for upcoming year of 2020, Kent uses the majority of ethos and logos artistic appeals as means of an effective persuasion. The argument surrounds a careful and logical analysis of past failures and successes backed up with statistical and visual references designed to “inform, provoke, challenge and inspire” the audience (Kent 2009), followed by an orderly presentation of numerous strategies on how they will shape the future as the leading “business of non-alcoholic ready-to-drink beverages.” (119) The appropriate artistic and inartistic appeals applied in the speech not only polish the essence of an effective argument, but also increases credibility as an influential speaker. It is evident that Kent tries to avoid using pathos, an appeal of emotion, as a form of appeal to prevent logical scrutiny from the audience. Instead, the speech follows a strict pattern of stating logical reasoning after presenting each inartistic proof and thus, succeeds in gaining compliance as a credible speaker. Apart from impressive statistical numbers on its company’s accomplishments, the content of the speech relies heavily on ethos, served as appeals to values and speaker’s credibility, exerting a strong and dependable...
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...thinking is the process that relies on the ability to coordinate and structure our ideas so that they make sense. Training our mind to use the critical thinking process gives people a better understanding of the information. This paper will discuss the three different thinking styles. It will also compare and contrast logical style, persuasive style, and creative style. Critical thinking will be applied to the decision making process by using work environment examples. The logical style of thinking is a complex process in which reasoning is used to come to a conclusion. This style involves a sequence of steps or thoughts used to solve a problem. According to Kirby and Goodpaster (2007), along with creative thought, inductive and deductive logic comprise the bedrock and substance of all our thinking. Using the two major elements of logical thinking, deductive and inductive reasoning, solutions can be tested with tried and true methods. This style is very distinct and follows a more structured and analytical path using proven methods in order to reach the conclusions. When comparing logical thinking to the creative and persuasive styles of thinking, all three require detailed processes to reach conclusions. With the creative style, the conclusions are inspired by the ideas that can be gathered using metaphors, brainstorming and starbursting. While the persuasive style of thinking can incorporate biases, emotion, motivation and even manipulation, it usually requires some sort of...
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...to form and share an idea or opinion based on incomplete or false information, but there are implications to this. At the beginning of the semester, I believed that vampires were fictional characters and didn’t understand how the legend came to be or why it has been preserved for so long. In addition, I had flawed assumptions and views about various historical figures. After research, academic readings, and discussions, I have learned through the bundled lore of historical figures and vampires that our use of illiterate knowledge is dominant in society and that the continued use of this kind of knowledge by the media and large corporations has pushed us into hyperreality, a place where we’re too distracted to seek the truth. Vampire Lore/Logic: Bundled lore is a term used to describe simplistic knowledge that isn’t based off of evidence or fact. Throughout this course, it becomes apparent how most of the average Americans knowledge is based off of bundled lore, like vampires. Before modern day science, in some areas people believed in vampires, and this is due to a lack of understanding of how the human body functions. For example, a person in a coma was usually pronounced dead and ended up being prematurely buried. If that person woke up and dug themselves out of their grave then they were labeled as a vampire because they were “undead”. In addition, symptoms of decomposition like bloating and growing nails were confused with being alive and that meant that these individuals...
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...The Power of Logic The Power of Logic FOU RTH E DITION Frances Howard-Snyder Daniel Howard-Snyder Ryan Wasserman WESTERN WASHINGTON UNIVERSITY Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2009, 2005, 2002, 1999, by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 9 8 ISBN: 978-0-07-340737-1 MHID: 0-07-340737-2 Editor in Chief: Michael Ryan Editorial Director: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pamela Cooper Editorial Coordinator: Briana Porco Production Editors: Melissa Williams/Melanie Field, Strawberry Field Publishing Cover Designer: Ashley Bedell Cover Photo: © Dan Trist/Corbis Media Project Manager: Thomas Brierly Production Supervisor: Louis Swaim Composition: This text was set in 10.5/12.5 Goudy by Aptara, Inc. Printing: Printed on 45# New Era Matte by R.R. Donnelley & Sons, Inc. Credits: The credits section for this book is on page 647, following the Answer Key in the back of the book, and is considered an extension of the copyright page. ...
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