Introduction
What are luxury fashion products? Firstly, it should be expensive. Then, they are not necessary goods and the demands of goods are based on purchasers’ wealth. Finally, these products must keep up with fashion. In recent years, online shopping has become a fashion trend. Most people choose to purchase products on the Internet. However, what effect will be happened when luxury fashion products combines with e-commerce. There are advantages and disadvantages of purchasing luxury goods by e-retailing as follow.

Advantages
For the e- retailer
As we known, renting a shop or store is very expensive in current years, especially in the city centre. New Bond Street is now the most expensive retail location in Europe, according to a report. Shop rents rose to £536 per square foot per year. However, many exclusive fashion brands all set up in the street including Armani . As a result, fashion brand may have a huge cost to pay annually. E-retailing may change the situation. They do not need shop, only need to rent storage spaces, which is not necessary to rent in the centre. Therefore, the cost might be saved and used effectively. Furthermore, generally, every country has different styles of the brands. For example, Louis Vuitton launched a limited edition carry bag in the Europe, which cannot be purchased in other countries, only for European consumers. That means it is difficult to purchase the European style they prefer if they are from Asian. So this may less demand of their products. However, Internet may deal with the problem because website faces consumers over the world. Customers may select their satisfied goods on the Internet whether the products can be sold in the country. Thus, the retailer may not loss consumers which lead to an increase in sales. Finally, nowadays, people in high-wages level do not prefer to go shopping outside whose work is