...BTEC NATIONAL IN BUSINESS Unit 4 – Business Communication Assignment 2 – Presenting Different Types of Business Information Effectively ------------------------------------------------- This task assesses ------------------------------------------------- ------------------------------------------------- P2 Present complex internal business information using three different methods appropriate to the user’s needs ------------------------------------------------- ------------------------------------------------- P3 Produce corporate communications ------------------------------------------------- ------------------------------------------------- P4 Evaluate the external corporate communications of an existing product or service ------------------------------------------------- Scenario: You work in the marketing department at a theme park of your choice and you have been given a project to research and design a marketing campaign for the company. One part of your project requires you to communicate information relating to the project in a number of different formats; a verbal presentation about ideas for how to market the theme park/ new ride, a report on the success of previous marketing campaigns and a leaflet to advise staff on a new marketing campaign. Another part of the project requires you to team up with colleagues to pitch an idea for the marketing campaign of a new ride. You will make a number of corporate communications and pitch the idea to the board...
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...Starting a Small Business UNIT 36 M1 – Pheonix Jones In this document I will be making recommendations on how market research will help launch the business. Target Market Questionnaires The questionnaire included such questions like gender, age preference of food and occupation. Asking these sorts of questions will help us find data regarding if there is a demand for a business like this, which is vital to launch the business. The questionnaire will also help find out the target market which was 16-20 year old students and office workers. We can use this information to create a target market that can be designed to suit the campaign; this means we can also put through promotions to match because we already know the target market. Therefore we can do deals when the business is open, maybe where students get a percentage off goods or a meal deal with the student card. Analysis Defining the target market and its needs are essential, geographically the location is quite small in the area of Weston town, but with students coming from around North Somerset is a wider area. We are mainly looking for students aged 16-10, who is averagely on a lower income than others. Physiologically they want benefits, like good value food which is fast. With all these facts in mind, we can see that the target market want affordable and fast food that can fit in a social atmosphere and the lifestyle of the target market. Competition Check the competition around that area can give us an upper hand...
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...have and what methods would be used for interpreting methods to analyse data. The complex problems will include how the organisation can use cashflow forecasting, budget control, what if scenarios, sales forecasting, payroll projections, statistical analysis and trend analysis. Cashflow Forecasting Cashflow forecasting is where business estimate how the money of the business will be spent and how much money the business will make. A cashflow forecast is usually yearly based however they can be used weekly or monthly. They can be used to know if a business is going to have a bad month and may need to take out a loan to cover any additional costs. They can also be used to see if a business is going to have extra money and they might plan to improve the business or organisation. Inter City Sports would add used spreadsheets to add up what they know they will have to pay. For example, monthly they have to pay their lease payments, insurance, utilities and more, Inter City Sports would add up all of these monthly expenses and if they were doing a yearly cashflow forecast they would times them all by 12 and add them up. Then this would be what the business definitely has to pay...
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...Business Ownership P1 Organisation 1 – NHS The NHS is a national public sector health service maintained and paid for by the UK. The NHS was founded in 1948 in an attempt by the then heath secretary, Aneurin Bevan, to bring good healthcare to all. It was founded to provide affordable healthcare to the citizens of the UK who need it. Today the NHS has a very good reputation as it continues to provide good healthcare to those in need, they currently employ over 1.6 million government people to achieve this endeavour. The NHS is a national business as it only operates in the UK and only provides its services to those living in the UK. It only operates in the tertiary sector as they provide a service for the public but do not manufacture, sell or harvest raw materials. Because it is a public business it doesn’t make a profit instead it uses it’s funding to help with the financial burden of medical procedures. There are down sides to this for example the NHS don’t always have the most up to date equipment. Because the service is maintained and paid for by the government they are the ones that will be held liable for any problems with the way the NHS runs or if it overspends. The NHS is limited by their annual budget for the year 2015 their budget was £115 Billion. Organisation 2 - Starbucks Starbucks Coffee is a privately owned American global coffee company and coffeehouse chain. Public limited companies become a legal entity whose assets and liability are separate from their...
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...Verbal Communication Verbal communication is the use of sounds and words to express yourself, and can be accompanied with gestures and mannerisms. Advantages * Verbal communication is a good way of communication because it is direct * There is less chance of misunderstanding. * Verbal communication can be expressed through body language, making it easier to understand. * Verbal communication gets quick response from the receiver, therefore results in a better flow of communication. * Verbal communication gets immediate feedback, which makes it easier to understand how well the message was conveyed. Disadvantages * It may be difficult to communicate with everyone this way, as some people have hearing impairments therefore they won’t be able to understand the message being conveyed * It may take a long time to get the message across. * The person you need to communicate may not be able to be communicated by face to face communication if they aren’t near or in another country. Written Communication Written communication involves any type of message that uses the written word. Advantages * Written communication is a good way of communication because it is quick. * Can present complex matters easily through the presentation. * Written document act as permanent records, therefore when it is needed it can easily be collected * Written communication prevents the waste of money and time, without meeting with the recipient. Disadvantages ...
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...Unit 1 / M1 Introduction: The relationships that Ellenor and Sainsbury’s want to build with their stakeholders. The primary stakeholder associated with Sainsbury’s which will want to build strong and influential relationships are: * Customers * Employees * Government Customers will be the main stakeholder in Sainsbury’s; therefore Sainsbury’s will want to build up a strong relationship with these valued customers because ultimately the customers bring them their business and profit. To achieve there aims and objectives they will need to do this with the support of their customer fan base. One of Sainsbury’s primary aims which I previously found in another report was to make: ‘Customers’ lives easier, offering great quality and service at fair prices, serving our customers whenever and wherever they want.’ Therefore Sainsbury’s will need to ensure that they provide all customers what they specifically want, tailoring each product as best they can for each customer giving them a personal experience. The Primary customers for Sainsbury’s will also be members of the local community. The business is a small local business and therefore only aims to serve this demographic. It is important for Henrys Bakery to gain the trust and consequent support from the local community. The Local Community and customers are linked quite closely as effectively the local community are the customers. Henrys Bakery relies heavily on the Local Community as their primary market. To this...
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...PHYSICAL AND TECHNOLOGICAL RESOURCES REQUIRED IN THE OPERATION OF A SELECTED COMPANY M1 - You have explained how the management of human, physical and technological resources can improve the performance of a selected organisation In this document i will be covering the main physical and technological resources required in the operations of GCC. Physical Resources Emergence Provision The health and safety act of 1974 requires businesses to have provisions and plans for what to do in the case of an emergency. The business needs to be constantly thinking about the safety of their employee’s and how to keep them safe. ✓ This can be as little as a wet floor sign. The emergencies that businesses need to deal with are things like fires, power cuts and floods ect… With a fire for example GCC will have fire extinguishers around the buildings, they will also practice fire drills where they will practise how to get out of the building and where they go to so they can make sure everyone can get out of the building safely. This can improve the performance of GCC because they will be able to successfully take care of all the students and employees in the case of the emergencies that they have prepared for.✓ Plant and Machinery Plants and machinery are usually things that businesses buy or rent and the business will only get these things if they are necessary to the business. For glossopdale these will be things like boilers, internet routers and ICT technology...
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...* Midpoint Algorithm for the line of 1<m<∞ | | | M1N pixel | M2NE pixel | | M | | | The equation for the line ax + by + c = 0 1 The equation for the M point: d – Equation for the first midpoint d = a(x+1/2) + b(y+1) + c d = ax + by + c + a/2 + b d = 0 + a/2 + b d = a/2+b ×2 d = a + 2b 2 By substituting the value fora and b we will able to find the value of d. If d > 0, then we will select the N (North) pixel If d < 0, then we will select NE (Northeast) pixel Then there are two possibilities to go the line through M1 or M2 Equation for the above two points; M1 and M2 M1: d1 – Equation for the M1 midpoint d1 = a(x+1/2) + b(y+2) + c d1 = ax + by + c + a/2 +2 b d1 = 0 + a/2 + 2b ×2; d1= a+4 b 3 3 – 2;d b = d1 – d d1 = b + d 4 The equation for the M1 is d1 = b+d M2 : d2 – Equation for the M2 midpoint d1 = a(x+3/2) + b(y+2) + c d1 = ax + by + c +3 a/2 +2 b d1 = 0+ 3a/2 + 2b ×2; d2 = 3a +4b 5 5 – 2; a + b = d2 – d d2 = a + b + d 6 The equation of the M2 midpoint is d1 = a + b + d As mentioned above the algorithm chooses between N and NE pixels on the sign of the decision variable calculated in previous method. * Algorithm for the ellipse The equation for the ellipse is : x2/a2 + y2/b2 = 1 x2/a2 + y2/b2 – 1 = 0 x2 b2 + y2 a2 - a2 b2 = 0 Center of the ellipse (x,y) = (0,0) a = rx , b = ry The first...
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...During the Vietnam War the American Army used many different Artillery systems. The Artillery systems used were; the Rock Island Arsenal M101, Rock Island Arsenal M102, M1 Pack Howitzer/M116, M114, M115 (8-Inch Howitzer M1), and finally the M59 (M2 Long Tom). The M1 Pack Howitzer was originally used during WWII, but found its way to the Vietnam War due to its ability to be broken down into pieces for easier mobility especially in marshlands. With a capable crew, they could fire between 3 and 4 rounds per minute and could range around 9,610 yards away. The typical HE round weighed 3.6kg (7.9lbs). The M114 howitzer was used from 1955-1975 before being replaced by the M198. The M114 howitzer is classified as a medium artillery piece due to the way...
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...Individual Assignment 1.1 | Misunderstanding 1 (M1) | Misunderstanding 2 (M2) | Who was the sender? | I, Ardra English, was the sender. | My supervisor was the sender. | Who was the receiver? | My co-worker was the receiver. | I was the receiver. | What was the message? | I was school shopping this weekend, and I noticed there are four new bus shelters at the corner of Forest Lane and Abrams Road. Prepare the schedules, and I will post them immediately. | Are there any time changes that affect the schedules on the pylons? | What channel was used to send the message? | Face-to-face, verbal communication. | E-mail | What was the misunderstanding that occurred? | He did not want to create the schedules. | She did not specifically ask for the changes, and I did not realize that she wanted me to create the schedules for the pylons. | How could the misunderstanding have been avoided? | There are no established standard operating procedures for creating and installing the schedules. | I feel that my supervisor should have been more specific about her needs. I did not know that she wanted me to create the schedules, and submit them to her. | In the first misunderstanding, I learned that I should have listened to why the co-worker did not want to create the schedule. From his experience as a graphic artist, he waited until the manager in the Passenger Amenities Department sent notice to install the schedule. From my experience in customer service, when there...
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...Battle of the 73rd Easting Headed due east on the afternoon of February 26, 1991, VII Corps was advancing with a front of four armored/mechanized divisions. In the center of this front, leading the way and conducting reconnaissance for the corps, was the 2nd Armored Cavalry Regiment (ACR). The 2nd ACR’s job was to locate the forward elements of the IRG divisions suspected to be in the area, fix them in place, then pass the heavy divisions of VIII Corps through their lines so that they could smash the elite Iraqi units with a single killing blow. It was a difficult assignment, made more so by the weather conditions. The winter of 1990/91 was one of the wettest on record in the Persian Gulf, and had been a major problem during the preceding six weeks of the Desert Storm air campaign. Now the wind was howling, causing a sandstorm that was grounding the Army’s aviation assets and limiting visibility to as little as a thousand meters. Air reconnaissance was limited mostly to signals intelligence data, which meant that finding where the IRG divisions were located, would be up to the 2nd ACR. Like the prairie horse soldiers of 150 years earlier, the troopers of the regiments would grope forward until they physically ran into the enemy, in this case the IRG Tawakalna Division. Generally known to be the best and most aggressive of the various IRG formations, Tawakalna was the unit that would bear the brunt of the coming battle with VII Corps. As 2nd ACR moved forward, the regiment’s...
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...To: Directors of Puma From: Shannon Kidrowicz Subject: Different business information within Puma (Report) This report will inform you of the different types of business information and their sources, from this report we should be able to see the faults in our specific communication techniques and the strongest techniques to use in the long run when it comes to making the company successful in all aspects. The company use business information every day when it comes to communicating with members of staff via email or advisement to the public via billboards or television. There are two t to the public via billboards or television. There are two types of information verbal and written. Puma uses verbal communication on a daily basis, the company uses phone calls when communicating with the general public this is an advantage because you are able to get feedback from a customer or another member of staff and therefore able to tackle the issue fast and successfully. However the disadvantages of phone calls are miscommunication that could cause confusion or issues within the company. On screen is a form of written information the advantages of using on screen information is you are able to inform a large scale of the public or members of staff fast and effectively, but on screen information does have its disadvantages such as you are unable to have a lot of information to read as using on screen is meant to be fast with important information that links in with what the company...
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...Category | Identified | Description | Buildings and Facilities | * Rides * Ticket Office * Landscaping * Toilets | Within Thorpe Park there are 24 rides although four are very popular rides and include The Swarm ,Colossus ,Stealth, SAW. I consider the rides to be the most important factor in the success of the park as they are the source of entertainment and the reason people visit.Thorpe Park’s ticket office is also a vital facility in the efficiency of Thorpe Park as without the ticket office there would be no location for customers to purchase their tickets which could cause disorder within the park as anyone would be able to enter the park for free without the employees being awareThorpe Park covers 500 acres of land and if it were not cleaned or updated then customers may be discouraged to attend. A theme park that is unsanitary and tatty looking will lead to the park losing its customer base, which then leads to the park being unsuccessful and possibly closing down. This department maintains all theflowerbeds and grass areas within thePark and plants the new picnic area and relaxation area are an ongoing development that began in the park in the year 2006.As Thorpe Park is an family amusement park that is designed to be an all-day experience, it is very important that they provide adequate toilet facilities as within the duration of the day customers will want access to a toilet possible many times. They will want the toilets to be clean, plentiful and well...
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...Job description The purpose of the job description is to give information to prospective employees about what the job actually involves by giving the purpose of the job and the types of responsibilities and duties that will be expected as part of that job. Usually there are a set of key elements included within the job description which are; title of the job, department and location, broad terms, responsible to whom, responsibilities, scope of the post, education and qualifications, name of compiler and approver, date of issue. A job description can prevent hiring, promotion and dismissal decisions based on biased criteria. In hiring, following a job description can prevent the interviewer from asking illegal questions. For disciplinary actions or dismissal decisions, following a job description can protect the employer in the event of a lawsuit by a disgruntled employee or ex-employee. Holding employees responsible for job duties that are not in writing may also expose the company legally. A job description can serve as a drawing card for desirable, qualified candidates. The job description can emphasize the qualities the company is seeking, such as "takes decisive action" or "needs minimal supervision." The job description can also help with the interview process, by serving as a guideline for interview questions. By developing a similar set of questions for each candidate, employers can compare each prospective job seeker against the criteria included in the job description...
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...M1 All the different techniques used by Urban Outfitters to communicate all have benefits and negatives. The techniques are; websites, newsletters and brochures. Websites are a good way to communicate because, one, it reaches a wide audience especially as Internet shopping is on the rise. It’s accessible to anyone, anywhere, anytime. It is the easiest form of communication to receive. Disadvantages are that they’re unreliable if information isn’t updated regularly. Websites may crash and become unavailable which wouldn’t happen with the other communication techniques. Having a bad publicity on a website is very bad as every customer can see it online and could ruin the brands reputation. The next strategy is Newsletters. Advantages of these are helping the brand to promote what they’re selling by getting newsletters out to customers. This is a quick easy and cheap process as well. Design the newsletter and send it to customers. This also benefits those who don’t have access to the Internet at home. Newsletters help the customers to understand the business and feel apart of it this means they are more likely to purchase. Newsletters can be creative and fun which is a very enticing attitude from the business and will encourage customers to buy into the brand. Newsletters are not only cheap but can also gain you money by placing advertisements inside them. Usually newsletters can only be sent if you give your email address to the company. This means only existing customers...
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