...M1 All the different techniques used by Urban Outfitters to communicate all have benefits and negatives. The techniques are; websites, newsletters and brochures. Websites are a good way to communicate because, one, it reaches a wide audience especially as Internet shopping is on the rise. It’s accessible to anyone, anywhere, anytime. It is the easiest form of communication to receive. Disadvantages are that they’re unreliable if information isn’t updated regularly. Websites may crash and become unavailable which wouldn’t happen with the other communication techniques. Having a bad publicity on a website is very bad as every customer can see it online and could ruin the brands reputation. The next strategy is Newsletters. Advantages of these are helping the brand to promote what they’re selling by getting newsletters out to customers. This is a quick easy and cheap process as well. Design the newsletter and send it to customers. This also benefits those who don’t have access to the Internet at home. Newsletters help the customers to understand the business and feel apart of it this means they are more likely to purchase. Newsletters can be creative and fun which is a very enticing attitude from the business and will encourage customers to buy into the brand. Newsletters are not only cheap but can also gain you money by placing advertisements inside them. Usually newsletters can only be sent if you give your email address to the company. This means only existing customers...
Words: 944 - Pages: 4
...Unit 4 Business Communication (P1/M1) by Renee Baafi-Owusu To: Paul Barker From: Renee Baafi-Owusu RE: OO/PJB/Unit 4/P1/M1 Date: 25/09/15 Explain different types of business information, their source and purpose (P1) What is communication? It is transferring information from one part of a business to another which leads to some outcome, change of behaviour. Formal communication is an agreed procedure, whereas informal communication is a causal way of sharing information to each other. There are 5 different types of communication which are: Verbal communication: It is sharing information with individuals by talking. There is non-verbal communication which is not communicating by talking which includes: facial expression, eye contact, appearance and many more. Written communication: Written communication is a type of communication which is a type of interaction that involves written words, such as: email, poster, flyers, brochures and letters. On-Screen communication: This is a type of communication which produces information on screen such as: TV advertisements or on YouTube where advertisements are played before a video starts to play. Multi-Media communication: Multimedia communication is a type of communication which shows information in various media formats such as: Images, videos and audio broadcast/podcast. Web-based communication: It is a type of communication which shares information, words or ideas over the Internet. The information can be shared on: webpages...
Words: 2635 - Pages: 11
...Table of Contents Executive Summary 1 Introduction 1.1 Purpose 1.2 Method of investigation 1.3 Scope 5 8 2 Company Profile 2.1 MobileOne‟s operations 2.1.1 Mobile network 2.1.2 Broadband services 2.1.3 International services 2.2 History 2.3 Key Management of M1 2.4 MobileOne‟s Board of Directors 2.5 Ownership structure 2.6 Key Competition 2.6.1 SingTel Group 2.6.2 Starhub Ltd 2.7 Share Price Performance and Comparison 8 1|Page 3. Industry overview 3.1 Industry Market Share 3.2 Porter‟s Five Forces Analysis 3.2.1The threat of substitute products 3.2.2 The thread of new market entrants 3.2.3 The intensity of rival firms 3.2.4 Customers‟ bargaining power 3.2.5 Suppliers‟ bargaining power 3.3 SWOT analysis 3.3.1 Strengths 3.3.2 Weaknesses 3.3.3 Opportunities 3.3.4 Threats 3.4 Industry life cycle of M1 21 4. Current Issues 4.1 Global financial crisis 4.2 Government regulations 4.3 Government Initiatives – Lower corporate tax rates 4.4 Developments in Next Generation Broadband Network 4.5 Growth in mobile broadband market 4.6 Plans for overseas expansion 4.7 Cross content for Pay TV 2|Page 40 5. Financial Analysis 5.1 Internal liquidity rate 5.2 Turnover ratios 5.3 Operating profitability ratios 5.4 Debt ratios 5.5 Return on equity ratio 47 6. Company Valuation 6.1 Assumptions 6.1.1 Required rate of return (r) 6.1.2 Expected market return (Rm) 6.1.3 Risk free rate(RFR) 6.1.4 Beta (β) 6.1.5 Application of the CAPM 6.2 Estimated growth rate(g) 6.3 Dividend...
Words: 9117 - Pages: 37
...Percival unit 4 business communications Becky Ifayomi Group 2 Mr. Percival unit 4 business communications Contents P1, M1, D1; Describe at least 3 methods of communication between staff at SFX. 2 P1, M1, D1; Describe at least 3 methods of communication between students at SFX 2 P1, M1, D1; Describe at least 3 methods of communication between staff at SFX. One method of communication between staff at SFX is the weekly meetings that are held to update knowledge about what is going on around the college and within the faculty, it also is informing staff of future events and developments within the faculty and college. These meetings use verbal communication and are held by the head of faculty. Another method of communication between staff at SFX are Emails that are regularly sent out to invite support for activities that are held and also to update knowledge and inform staff quickly about any situations in the college. These emails are on screen and are usually sent out by colleagues, heads of departments or heads of faculty. The third method of communication that is frequently used at SFX are the letters that are sent out to inform parents and students of things that may be of concern, to praise a student or even to inform parents of upcoming events in the college. Letters are a written source of communication and are not really used between staff unless extremely necessary. P1, M1, D1; Describe at least 3 methods of communication between students...
Words: 491 - Pages: 2
...P1 Explain different types of business information, their sources and purposes 1 P2 Present complex internal business information using three different methods appropriate to the user’s needs 2 P3 Produce corporate communications 2 P4 Evaluate the external corporate communications of an existing product or service 2 P5 Explain the legal and ethical issues in relation to the use of business information 3 P6 Explain the operational issues in relation to the use of business information 3 P7 Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience 4 M1 Analyse different types of business information and their sources 1 M2 Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. 3 D1 Evaluate the appropriateness of business information used to make strategic decisions 1 D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. 2 General comments on assignment: Grade Awarded Distinction Merit Pass Points: 70 80 90 Signed (teacher) Date Students Name: _______________________________ Teachers...
Words: 870 - Pages: 4
...number and title | Level 3 | Unit 4 Business Communication | Learner name | Assessor name | | Mr. Soheil Arzanpour | Date issued | Hand in deadline | Submitted on | 18 October 2015 | 17 November 2017 | | | | Assignment title | | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P1 | explain different types of business information, their sources and purposes | | 1 | | | P2 | present complex internal business information using three different methods appropriate to the user’s needs | | 2 | | | P3 | produce corporate communications | | 3 | | | P4 | evaluate the external corporate communications of an existing product or service | | 4 | | | P5 | explain the legal and ethical issues in relation to the use of business information | | 5 | | | P6 | explain the operational issues in relation to the use of business information | | 6 | | | P7 | outline electronic and non-electronic methodsfor communicating business information, using examples for different types of audience. | | 7 | | | M1 | analyse different types of business information and their sources | | 8 | | | M2 | analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples...
Words: 1226 - Pages: 5
...Btec National in Business Level 3 Unit 4 – Business Communication Scenario ------------------------------------------------- The Headteacher wants to do a complete audit on the Communication Systems within the school. He is planning to sit down with the Business Manager and redesign the whole school processes and procedures. They both want your help in: 1) ------------------------------------------------- Understanding different types of business information used in the school 2) ------------------------------------------------- Help staff to be able to present business information effectively 3) ------------------------------------------------- Help them to understand the issues and constraints in relation to the use of business information in the school 4) ------------------------------------------------- Ensure we all know how to communicate business information using appropriate methods ------------------------------------------------- The Headteacher wants a presentation he can take to the whole staff explaining the current situation with your intended improvements. This can take the form of a PowerPoint presentation accompanied with the necessary support materials in poster or report format. Task One ------------------------------------------------- P1 explain different types of business information, their sources and purposes 1a) Explain what types of verbal; written; onscreen; multi-media; web based information the school currently...
Words: 600 - Pages: 3
... |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! | |The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information | |throughout a business, is critical for the future prosperity of the organisation....
Words: 2007 - Pages: 9
...| Scenario Swift & Swift Marketing Solutions is a marketing consultancy business that enables their customers to achieve significant improvements in sales and profitability. They support clients in identifying the target market and their needs in order to produce a successful promotional campaign. You are an employee of Swift & Swift working in the Communications Department as a Communications Officer. Your job role often involves various projects that might last for at least two weeks or more and you often work with the local schools and colleges. Recently you have been involved in a ten week programme working with students from one of the local colleges. There are twenty students on the programme and they attend your organisation one day a week where you provide them with workshops, seminars, training and work shadowing in the various areas of marketing. In preparation for your seminar on the Role of Promotion within the Marketing Mix please carry out the following tasks. Task 1: Promotional Campaigns a) Prior to the seminar you will need to research and gather information to support you in describing the promotional mix used by two selected organisations for a selected product/service. b) Choose one of the products/services used above and describe how the organisation uses promotional activity to encourage sales, with particular reference to price and quality. c) Now explain how the promotion integrated with the rest of the marketing...
Words: 318 - Pages: 2
...` Regent CollegeCollette DivisionL3 BTEC National Business2013/14 | | Student Name | Abdullah Kadiri | UNIT: 2 | Business Resources | Unit Credit value | 10 | ABOUT THIS UNIT | The aim of this unit is to develop learner knowledge of the range of human, physical, technological andfinancial resources required in an organisation, and how the management of these resources can impact on business performance. | ASSESSOR(S) | FBE/MHU | ASSIGNMENT REF: | | START DATE: | 2/12/13 | END DATE: | 15/03/14 | Task 1:P1, P2 and M2 | ScenarioYou are a manager at a local business (your selected organisation) and you have been invited to give a series of two careers talks to Year 11 students about recruitment and selection within your organisation.Your presentation should include the following:P1 * A brief introduction to the business; * A summary of the types of employment within the business; * An explanation of the recruitment process with emphasis on the purpose and contents of job descriptions. This should be supported with annotated examples of job descriptions from the selected organisation; * An explanation of the purpose and content of employment contracts. This should be supported with an annotated example of an employment contract from the selected organisation. * For evidence produce written examples P2 * A description of one specific job within the organisation. This could relate to one of the...
Words: 1396 - Pages: 6
...Chace Community School- BTEC Business Assessment Front Sheet |Name | |Form | | |Course |BTEC Level 3 Extended Diploma in Business | |Unit |Unit 4 |Assignment Title |Understanding Business Information | |Assessor | | |Issue Date | |Submission Date | | |Grading Criteria |P1, M1, D1 | |Resources |Text, Internet, Lesson Notes | |Available | | Assessment Title: Assignment One “Understanding Business Information” In this assignment you will have the opportunity to provide evidence against the following criteria. |Criteria Reference |To Achieve Criteria the evidence must show that you can: |Task # |Links to PLTS ...
Words: 749 - Pages: 3
...implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4. By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal. Company Background StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore. StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. We are listed on the main board of the Singapore Exchange since October 2004. Being in the fast-paced infocomms business in IT, Media or Communications industries, we must always make sure that that we are the latest, the fastest and the best innovations in the market. You can always count on StarHub...
Words: 3214 - Pages: 13
...Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 AIM OF THE UNIT Effective communication is a key area in terms of its contribution to business success. When studying this unit learners will gain a thorough understanding of the types of business information used both internally and externally by organisations and the methods used to communicate information to different audiences. In this unit, learners will have the opportunity to develop, analyse and evaluate a range of methods used to communicate different types of business information and will understand the purpose of such communication. They will also produce and evaluate different types of business communication of their own. www.ocr.org.uk 2 Business Communication Level 3 Unit 6 ASSESSMENT AND GRADING CRITERIA Learning Outcome (LO) Pass Merit 1 Understand different types of business information P1 explain different types of business information, their sources and purposes 2 Be able to present business information effectively P2 present complex internal business information using three different methods appropriate to the user’s needs The assessment criteria are To achieve a merit the the pass requirements for evidence must show that, this...
Words: 1948 - Pages: 8
...BTEC Level 3 in Business – Unit 4: Business Communication Context Businesses need accurate information. This information has to move between different individuals, different departments and different organisations. The information can be anything from a simple idea to masses of data on business performance. It can come from inside an organisation or from almost anywhere outside. Put simply, a business that does not plan how to deal with this information is a business much more likely to fail. The Scenario A medium sized business organisation has identified that communication within their organisation is poor. This has resulted in the calling in of a management consultant (you) to help but together a communication strategy. You will be expected to offer guidance on: • How and why different types of information need to be communicated in different ways. • Where information comes from. • How and why information needs to be recorded and stored. • Explaining what can happen when communication breaks down. • Explaining technological issues affecting information. • What laws and other rules control and constrain the flow of information. You will be expected to produce a report and present your ideas to a selected audience. Task 1 Produce a PowerPoint presentation that explains the nature of communication in business and the various types of information used by a business. You must also explain where this information can come from and...
Words: 997 - Pages: 4
...Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business | Unit 3: Organisations and Behaviour | Student Name | Assessor Name | | Ms. Sonam Mehta | Date issued | Completion date | Submitted on | 7th February 2014 | 17th April 2014 | | | Assignment title | Comparative study of Organisational Behaviour of two chosen organisations | LearningOutcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(page nos.) | LO1Understand the relationshipbetween organisationalstructure and culture | 1.1 | compare and contrast different organisational structures and culture | 1 | | | 1.2 | explain the relationship between an organisation’s structure and culture can impact on the performance of the business | 1 | | | 1.3 | discuss the factors that affect individual behaviour at work | 2 | | LO2 Understand differentapproaches to managementand leadership | 2.1 | compare the effectiveness of different leadership styles in different organisations | 3 | | | 2.2 | explain how organisational theory underpins the practice of management | 3 | | | 2.3 | evaluate the different approaches to management used by different organisations | 3 | | LO3 Understand ways of usingmotivational theories inorganisations | 3.1 | discuss the impact that different leadership styles may have on motivation in organisations in periods of change | 4 | | | 3.2 | compare the application...
Words: 3403 - Pages: 14
