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Mad Men Gender Roles

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Mad Men is a television series narrating the life of a creative director named Don Harper at Sterling/Cooper advertising agency on the Madison Avenue in the 60s. From the first episode, the show tries to undertake the American society and culture-specific characteristics such as sexism, feminism, racism, and adultery.

When Peggy Olson is introduced to her new workplace at Sterling/Cooper, we witness that all of her executives are male, on the other hand, employees with lowest salaries, for instance, the typists and secretaries are all females. The point that men are making less complicated machines for women is mentioned and also self-acknowledged by the female gender. The men also expected the CEO of the other company to be a man.

Peggy

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