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Maf640

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Submitted By nurliyanamahani
Words 1933
Pages 8
BUS 478-D200
Case Synopsis:

Microsoft

Prepared by Group E:
Piero Bi
Bella Xiao
Wendy Shi
Ruobing Gan
Joanna Chen

301088927
301103166
301083155
301110709
301145515

Date: Nov. 19th, 2012

HISTORY
Microsoft was founded by Bill Gates and Paul Allen in Albuquerque, New Mexico on April 4,
1975. Its success on developing the Microsoft Windows operating system and Office software packages has allowed the company to be the world’s largest computer technology corporation. On November 1,
1978, the company set up the first international office in Japan and on June 1981, the company became was incorporated in the state of Washington. Bill Gates became the president, and Paul Allen became the executive vice president.
As of 2012, Microsoft has 94,420 employees worldwide and its net revenue is 74.30 Billion U.S. dollars. The company’s mission is to help their customers to realize their full potential. Through constantly updating and improving their products, Microsoft is able to maintain its leading position in the market
(Microsoft Corporation, 2012).
Microsoft has five business divisions:


Windows & Windows Live Division offers PC operating systems and PC hardware products;



Server and Tools Division produces the server version of Windows, Windows Azure, Intune, and Embedded,
Microsoft SQL Server, Visual Studio, Silverlight, system center products, Microsoft consulting services, and
Premier product support services, and cloud-based services;



Online Services Division provides chatting tools like MSN and search engines like Bing;



Microsoft Business Division offers a line of Microsoft Office software (e.g. Word, Excel, Access) and enterprise resource planning (ERP) software for companies under the Microsoft Dynamics brand.



The Entertainment and Devices Division designs, markets, and manufactures electronics

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