No | Segments | Factors | Analysis | Impact/ Predictions/ Forecasts | 1 | Demographic | * Asia’s rapid economic growth | * It increases the demand for air travel very significantly | * Increase the international trade and investment | 2 | Global | * Economic crisis in 1997 * Privatization and free market | * Airlines industry is vulnerable to external events * It leads to substantial deregulation of the airlines industry started in late 1970s in the US with Europe and the rest of the world | * It affects most of the East and South East Asia, most countries suffering their most severe recession for decades and to substantial declines in air travel * Increases competitions and others inclined to reduce competition. | 3 | Political/ Legal | * Ownership of national airlines and airport and their regulation of airlines and travel * Government regulations and intervention * Deregulations | * Government closely monitored the airlines industry because of the impact that air travel had an economic growth * National airlines as essential for eco growth or important for national prestige * Opened air travel markets, allowing second and third domestic airlines to operates and improved access for foreign airlines | * Required to serve economic domestic routes to support national development and to maintain some international routes for reputation purposes * Lead to large number of new airlines following the creation of open-skies | 4 | Technology | * Build and renovated airports in the 1990s | * The infrastructure will be new as it facilitated the rapid growth of air travel | * It will increase the cost as the airports passed costs to airlines and facilitate the growth of air travel | 5 | Sosiocultural | * Entry of private investors and airlines in the 1970s * Introduced of low-cost carrier in Asia | * It