...Harrys proposal to move to a digital only market has many advantages and disadvantages. Firstly the market RM are currently operating in is dealing which lead to them seeing profits fall by 12% last year. If these trends continue RM will its eventually struggle to operate and may even begin to make a loss. The new market Harry is suggesting is in fact growing rapidly with a predicted rise in digital subscriptions from 3-10million in the next 2 years (333%) as consumers are switching from print magazines to digital due to the growth of tablets,phones and laptops. The company has also carried out some market research on a small sample group of 300 women. Their research showed that 60% (180) of the group would be willing to pay at least £5 for the magazine monthly which would hopefully indicate larger revenues being generated by the company especially if the number of subscribers increases inline with the market growth trends. If RM make the change early they will hopefully be able to benefit from first mover advantage where by the company will be able to generate a large market share in the growing market due to being one of the first companies operating in it. This will allow them to attract more customers and advertisers which will further increase returns. Harry is also changing the content of the magazine slightly making it more appealing to a wider range of women meaning the potential customer base is larger. He also has previous experience in these area’s such as celebrity...
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...TO: Michael Neystat, Office Manager FROM: Sofya Beckerman, Secretary DATE: September 8, 2011 SUBJECT: Obtaining a better magazine for our office Michael, At out last meeting together you have asked me to look for a magazine that would be beneficial to our neurology practice. In my recent search through all the current publications I came across three very similar magazines. I would like to present to you the three publications and explain in detail the benefits of each one. * “Neurology Now” is a bi-weekly publication. It delivers credible, most up-to-date articles for the neurology professionals. It touches on many subjects like Alzheimer’s disease, stroke, multiple sclerosis and Parkinson’s disease. It also offers a lot of new technology instruments like articles on eReader, Ealerts with Personalized Alert Management and CME XtraCredit. EReader would allow the physicians to read the latest articles on their electronic reading devices without having their laptop around. EAlerts would allow the physicians to know what is being published ahead of time. CME XtraCredit is earned when the physicians answer online clinical questions. * “Neurology” is a monthly journal. It is said to be the premier peer-reviewed journal for clinical neurologists. It is the leading worldwide neurology journal directed to physicians concerned with diseases and conditions of the nervous system. The articles are up-to-date on all major issues in the neurology...
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...£18000 | May | £43000 | £21000 | June | £49000 | £24000 | July | £49000 | £23800 | August | £52000 | £25000 | September | £47000 | £20000 | October | £34000 | £12000 | November | £31000 | £8600 | December | £18000 | £5000 | * In their first year Sharma and Ryan received 2,080 orders * Closing stock was £12000 * Rent on their factory premises was £6500 per quarter. * Non-domestic rates were ten instalments of £1,800. * Sharma and Ryan employed four machines operatives who were paid £1,400 per month * The telephone bill was £60 per month and post £200 per month. * Distribution costs via a courier were £10 per order. * They advertised in a local magazine for the year at the cost of £35 per week, and quarterly in a specialist trade magazine at £500 per advert. Other expenses include: * Repayment of bank loan (£1,000 per month) * Light and heating bills (£2,000 per quarter) * Insurance (£800 per annum, or year). Sharma and Ryan had fixed assets to the value of £105,000 at the start of the year which they had decided to depreciate on a straight line method at ten per cent per year. At the end of the year they owed £15,500 to suppliers and were owed £41,000 from customers. There was £17,160 positive balance of cash in the business. Sharma and Ryan thought it had been a good first year and decided to reward themselves for all their hard...
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...Chapter 1 Introduction Background of the Study In the world of reading, our interest is one of the most salient factor that needs to be consider. It depends on the reasons why we read a certain material. We read because we are force to do so, for school requirements or we read we like it. If we like to read, reading materials matters most. Among the four macro skills in learning, Reading is the most important that a person needs to acquire because it is a vehicle that can be used to know and discover the world of learning and experiences. Reading defined as the process of decoding the printed materials. It is the very important aspect in education. It is basic tool of all subject areas. As stated by Santiago (2003) of Department of Education, National Capital Region. Reading is the mother of all skills. Reading is one of the myriad vehicles that provide readers with opportunities to anchor their spaceship of eagerness and interests – to know and discover the secrets behind the wonderful planet of vision and ideas. (Violesa S. Adrian) However, students nowadays, reading is taken for granted. They access to almost anything electronic such that old habits like playing street games or even reading have almost gone extinct. And one important educational issue is to increase the amount of interesting reading that students engage in. The bulk of the research in this area examined text characteristics that contribute to making reading materials more interesting. Gregg Schraw...
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...Look at a Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article...
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...Evaluation The brief I chose to work with for my coursework was Brief 2, which stated that I was to create a new lifestyle programme for the company Synopticity Productions. I chose to produce a two-minute segment from a television magazine programme that focuses on a lifestyle issue which in this case is fashion and beauty, and a front-page cover with additional two pages for a specialist magazine, to encourage the hype for the upcoming programme. For my broadcasting piece, I planned to create a review of a lifestyle related event, which will be a fashion show for the summer season. Therefore, I created a review called ‘Poise Summer Fashion Show 2014 Review.’ The basic idea for this moving image piece is to resemble similar codes and conventions to that of a reality television programme or event such as Project Runway and the Victoria Secret Fashion Show, in which the actors in this piece are continuously filmed, as it is designed to be entertaining rather than informative. The primary target audience for the fashion show review is initially targeted on a strong niche group of females between the ages of 16-35 years, who will most likely have a strong interest in high-fashion. However, as this moving image piece includes both genders, male audiences may also have an interest in it. Therefore, in order to appeal to our secondary audience, we try and balance this by incorporating the use of interviews...
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...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...Essay on a Miss Representation Images of women are presented in all different kinds of mass media. Such images of women in the media portray the ideal women’s body as very thin and as a sexual object. These unrealistic images are particularly found in women’s magazines all over the country. Many young women between the ages of 14 and 32 hold these unrealistic and unattainable images of ideal models’ bodies. There are numerous studies regarding the negative effects of women’s body portrayal in the media. Two of these studies, cultivation theory and self-schema theory, explain why and how women internalize unrealistic and unattainable ideal body images in three ways: women’s body objectification, repetitive exposure to unrealistic images, and women’s internalization of the idealized body. These cause women to have eating disorders and low self-esteem. Women should be aware of theses subtle but strong influences and these negative effects should be eliminated. Many fashion magazines objectify the woman’s body in order to sell products by portraying women in very sexual ways and by emphasizing women’s body images rather than women’s health and ability. For instance, a recent American Apparel ad in a magazine, with the copy “now open,” sends the message that a woman in the ad spreading her leg widely is open for sex. This sexual availability of the woman in this ad implies that she can be had by anyone. Usually the copy in advertisements is short, but has influential messages...
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...Ad Journal entries 1 DKNY ad in fashion magazine. I find this ad appealing, because the picture is beautiful and catches attention. Image portrays a good-looking young girl wearing pretty vivid dress. 1. When I was preparing for this assignment today 02.01.2014, 4 PM, I took the April 2012 issue of VOGUE Magazine from the shelf. I was looking through it when I saw this print ad there. 2. Target audience of the ad are young women. Young woman 18-35 years old, she is living in the city or nearby. She is self-confident, or she try to be so. She like to go out and to be in the center of attention. She want to feel herself attractive. She want to be above the others. She might be working or studying or both, yet she always have time to attend a party. 3. The message of the ad is: “You are young, beautiful, and you are on the top of the world. You are a gorgeous flower in the colorless stony city ” The proposition is ‘to keep being fresh, bright, glaring in the big city life and within urban environment.’ They are selling me unique clothes in which I supposed to feel myself: * More self-confident, yet still unsophisticated * Sexy and attractive, yet not as an ‘object’, but as a strong personality. 4. Ad appeals to specific group of people, ad appears in the appropriate media to reach this specific group. Moreover, we see celebrity wearing advertised product: Ashley Greene, a young American actress and model. I believe that many girls want to look like...
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... | | | | |Grade: |/100 | Viewpoints Comparison Redjon Xhafa May 25 2014 A paper submitted in partial fulfillment of the requirements of BC 301 Critical Thinking ……… address Naxou 5-7 Email tzafasalex@yahoo.com course instructor Cesselin Todorov ……… ……… ……… Viewpoints Comparison After searching about magazines, the author decided to write about an article presented in two magazines that each of them focuses on different material but still talk about news. These two magazines are both online magazines and they are...
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...There is no formal introduction, but in paragraph 2 the author explains their position on the study and mentions past literature to back up him/her up. The author also uses a descriptive approach when beginning this article to let the readers know who the author was studying and why this study was important. Title for the Study The title reflects the central phenomenon being studied. The title also reflects the people that are being studied but not the site where they are being studied. Problem Statement The problem statement does indicate an educational issue. The study tries to advocate using teen magazines as a mean of teaching and that the magazines need to be placed in the classrooms. The author has provided ample evidence that this issue may be important. The author feels that the magazines are vital tool in the four girls’ life and reading magazines may evolve into other reading. The author chose this issue based on her personal experience because she spent a year following the participants and gathering information. This study displays many qualities of a qualitative study for example, in paragraph 2 the author looks at the problem of young female adolescents and how they feel about themselves. Another example would be the data collection and the small number of participants. Review of the Literature The literature in this study does not play a huge role, which is consistent with qualitative studies. The author does however document the reading...
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...dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience. As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine. I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week. Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look. We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding...
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...Marketing Research Assignment Questionnaire- Titli Children’s Magazine Submitted By: MBA 2012-14 Sem II National Publishing Company Questionnaire for Children’s Fortnightly Magazine- Titli Management's Concern: Huge decline in the circulation "Titli" despite of having a major market share and was also concerned about the shrinking market size. Primary Research Objective: To find out the reason for declining circulation of the fortnightly magazine "Titli" Secondary Research Objective: • To find out the reason for the shrinking children's magazine market size. • To find out what interests the children in target age group. • To find out what type of content the parents want their children to read in the magazines. • To find out which other mediums parents prefer, if not magazine. • To find out which magazines they prefer. • Understanding what they dislike about "Titli". • To find out the importance give to language and availability of magazine. • To find out the reach of title through different channel. • To find out the buyer's loyalty for a specific magazine. • To find out the key influencers in buying the magazine. • To find out what benefits do parents seek from a child magazine? A survey conducted by SCMHRD to understand the reading habits of children of age group 4 to 15. Questionnaire Q1.) Is any member in your family working in Publishing House/Print Media Company? 1. Yes ...
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...sources when doing research. The first important difference between scholary, popular, and trade sources is who they are written by. Scholarly sources are written by scholarly authors. These are people who are experts in the field that they are writing about. They usually have one of more phds.Occasionally you will see scholarly scources written by phd canidates or people with master degrees. On the other hand popular degrees are written y non-experts. Journalists and freelance writers make up a large percentage of the authors of popluar sources. Ocasssionally you will see a popular publication about a certain topic written by an expert. But just because the author is a scholar doesn’t make the article scholarly. Trade magazines, also known as professional magazines or journals, are publications about skilled work that require special knowledge and skills but people don’t get advanced degrees in those fields. Articles and trade journals are written by people with extensive training, experience, and relevant certifications in theor fields regardless if they have college degrees. The second important difference points out that it’s not only important who wrote the article but who it is written for. Scholarly articles and books are written for fellow experts in a specialized sunject area. They are also read by undergraduate and graduate students who are taking courses in that area. Because they are intended for fellow experts, scholarly articles use advanced specialized vocabularly...
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...Communications and Tali Te’eni-Harari who has a Ph.D. in Business Administration. Their journal article will be helpful for my research paper because their main focus is on the media exposure towards adolescent girl’s low self-esteem on their physical body. The study explains the young girl’s favorite television characters as an important factor for their overall low self-esteem and body image. This source also included statics with relationship to young girl’s body image. 2. Friendly Advice? Beauty Messages in Web Sites of Teen Magazines: I will be using this article because it discuss valid reasons adolescent girls are using the web for beauty advice. The study included statics in their findings based on three of the most influential website young girls are using with examining their attitudes towards the beauty products usage. This article also referenced other studies that are similar to their own findings such as young girls using the web for fashion magazines, shopping, and music. 3. Role of television in adolescent women's body dissatisfaction and drive for thinness: This study examined adolescent women being unhappy with their body image and wanting themselves to become smaller because of the type of program they were watching. This source is effective for my research essay because their finding were proven to be true regarding adolescent women unhappiness with their body image after seeing an image of someone whom they...
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