...TOPIC: Gap Analysis of Retail Supply Chain between India and Developed Nations INTRODUCTION IMPORTANCE OF SUPPLY CHAIN MANAGEMENT: ← Supply chain management is a topic of importance among the logistic managers and researchers because it is a Consider with a competitive edge. Supply chain management deals with the management of materials, information and financial flows in a net work consisting of suppliers, manufactures, distributes and customers. ← The supply chain management is logistics aspect of a value delivery chain. It comprises all of the parties that participate in the retail logistics process: Manufacturers, wholesalers, Third Party Specialists like Shippers, Order Fulfilment House etc. and the Retailer. Here, logistics is the total process of planning, implementing and coordinating the physical movement of merchandise from manufacturer to retailer to customer in the most timely, effective and cost efficient manner possible. ← Supply chain enables an organized retailer to move or store products more effectively, efficient logistics management not only prevents needless movement of goods, vehicles transferring products back and forth; but also frees up storage space for more productive use. SOME DEFENITIONS OF SUPPLY CHAIN MANAGEMENT: Supply chain management (SCM) is the management of interconnected businesses involved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply chain...
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...Case Study: Bank Of America How it learned that what customers really want is to Keep the Change THE PROBLEM Innovation in services is rare. In financial services, the last big breakthrough was online banking, nearly a decade ago. In October, 2005, Bank of America (BAC ) brought out a radically different product that broke the paradigm. It's called Keep the Change.The cocept solves a critical banking problem -- how to get consumers to open new accounts. The product works like this: Every time you buy something with a BofA Visa debit card, the bank rounds up your purchase to the nearest dollar and transfers the difference from your checking into your savings account. It also matches 100% of transfers for the first three months, and 5% of the annual total, up to $250 a year. Since the launch, 2.5 million customers have signed up for Keep the Change. Over 700,000 have opened new checking accounts and 1 million have signed on for new savings accounts. THE RESEARCH How did Bank of America create Keep the Change? In the spring of 2004, it hired an innovation and design research firm in Palo Alto, Calif., to help conceive of and conduct ethnographic research on boomer-age women with children. The goal was to discover how to get this consumer segment to open new checking and savings accounts. For the next two months, a team of five BofA researchers and four researchers from a West Coast consulting firm visited Atlanta, Baltimore, and San Francisco. They observed a dozen...
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...Thinking back to the studies that were worked on in class, inhabited spaces can be a risky site to work with because you don’t know how people will react to what is going on. This brings the aspect of culturally coded behavior into play because people tend to react in a different way during a site-specific piece than they would normally expected in a traditional performance. In the article “Idle No More,” by Levi Rickert, Mall of America management threatened the Idle No More organizers that they would be arrested if another flash mob was to occur in the Mall of America. “The characterization of the Round Dance as a protest is not only incorrect, it is insulting (Rickert 1),” states Reyna Crow after receiving the offensive letters. The behavior that was brought on from this site-specific piece is not the behavior that would normally be expected in any...
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...Case Study: Disney’s America Theme Park 1. From a government relations perspective, key issues that Eisner must consider include the following: a. Support and opposition for the project was bipartisan. Debate among the House, Senate, and Governor largely focused on financial matters, including how budget resources were to be allocated for road construction. b. Opposition focused mainly on Disney’s choice of the Manassas site, and not the issue of whether the theme-park should come to Virginia. Responding to Disney and Allen’s projections of job creation, opponents argued that employment was already low in northern Virginia relative to the rest of the state. c. Activists with different reasons for opposing Disney’s America united behind the single, common cause of fighting suburban sprawl. The defeat of a developer’s plans to construct a shopping mall in the 1980s was testament to their grassroots capabilities. d. The Piedmont Environmental Council spearheaded efforts to protect the site from development. e. The Manassas Battlefield Park had long been a point of controversy involving those who wish to preserve its historic integrity. Preservationists in the 1980s were already successful in preventing the development of a similar Marriott Co. theme-park near Manassas. f. Vocal opponents included prominent historians, namely David McCullough (a Pulitzer Prize winning biographer and narrator of a public television series on the Civil...
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...Regardless of point-of-view, the events surrounding Disney’s America theme-park provide compelling lessons to policy makers, business interests and citizen activist groups. The purpose of this paper is to examine the Disney’s America controversy through the lens of public policy process. I first analyze the core issues of the case. Second, I identify predominant actors and stakeholders. Third, I point out policy instruments and processes germane to the case. Finally, I discuss the outcome and lessons to be gleaned from the case. Issues Haymarket, a community with a population of 375, is located approximately 30 miles southwest of Washington D.C., in Prince William County, Virginia. It is situated in an area characterized by farmland in view of the Blue Ridge Mountains to the west. Nearby is a Civil War battlefield site, now a National Battlefield Park administered by the National Park Service, where 20,000 Union and Confederate soldiers died during two battles fought at Bull Run: the first land battle of the Civil War in 1861, and in 1862, when Robert E. Lee defeated Union forces as he led the Confederate toward the Potomac River. In the early 1990s, Chairman Michael Eisner of Disney, envisioned an American history theme-park to be called Disney’s America. Colonial Williamsburg in southeastern Virginia initially provided inspiration for Disney executives. Prior to 1993, Disney officials surreptitiously acquired land-options in Prince William county using false names in...
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...cost of labour by mistake. In Portland, Oregon, it is an exact description of city policy. Intel, the world's largest chip maker, has recently agreed to pay the county $1,000 a year for each new person it hires once its regional workforce has increased by 1,000. And this is not for some paperclip-making factory. Intel is Portland's largest employer and the area contains the company's biggest chip-making facility, the home of the Pentium III. It seems almost un-American. Why has a hyper-competitive company (whose boss once wrote a book called “Only the Paranoid Survive”) agreed to pay for the privilege of creating jobs? Because it is based in Portland, headquarters of the reaction against “anything-goes” development. And because all over America, for the past year, people have begun to worry about the unfettered expansion of jobs, factories, houses, offices, roads and shops that goes by the name of “sprawl”. Suddenly, sprawl has started to spread itself all over America's public agenda. The Republican governor of New Jersey, Christine Todd Whitman, calls the preservation of open space her most important task. The Democratic governor of Maryland, Parris Glendening, says that, education apart, “controlling sprawl is the most important issue facing us in terms of what our quality of life is going to be.” In this section Straining at the seams Alien scientists take over USA! Not quite the monster they call it Help from the Hidden Hand Mud-slinging, body-slamming Uh-huh ...
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...An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service. In November of 2000, Marks and Spencer will launch a trial of three new lingerie-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & Spencer remains the clear leader in the UK lingerie market, with over thirty percent of the market share. These pilot stores, distinctly branded 'msl', are designed to showcase the product range, taking the very best of Marks & Spencer lingerie to the Continent. Moreover, twenty-five percent of the 'msl' range has been designed exclusively for the continental market (Marks & Spencer PG). According to David Norgrove, Marks & Spencer Executive Director, the new stores developed by Marks and Spencer "clearly show how we can give customers what they want in the way they want it. Today we have both depth of product and a variety of retail formats, so that we can encompass factory outlet stores and designer clothing under...
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...Malls and Hypermarkets: Perspectives of Contemporary Shopping CHAPTER – 1 INTRODUCTION 18 School of Management Studies, Punjabi University, Patiala Malls and Hypermarkets: Perspectives of Contemporary Shopping 1.1 INTRODUCTION The last decade has witnessed dynamism in Indian retail sector. Various urban areas have been at the center of attraction with emergence of different kinds of organized retail formats gaining momentum. It is largely due to rising income, increasing purchasing power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global...
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...summer training project Document Transcript ACKNOWLEDGEMENT I am highly indebted to my project mentors, Mr. Sanjay Bharti for their continuoussupport, supervision motivation and guidance throughout the tenure of my project in spite oftheir hectic schedule who truly remained driving spirit in my project and their experience gaveme the light in handling research project and helped me in clarifying the abstruse concepts,requiring knowledge and perception, handling critical situations and in understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues Ankit Awasthi others that surround me andmake life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2003, fromgrammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MSOffice is …. Thank you Mr. Bill Gates and Microsoft Corp! DECLARATION I Inamul Abdin declare that this project report entitled comparative analysis of marketshare Pepsi versed Coke is an original piece of work done and submitted by...
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...IKEA INVADES AMERICA. CASE STUDY Abstract Success is sometimes intriguing as it can be part of a combination of luck and hard work, or maybe one or the other, but IKEA’s unreadable formula for business success has been revealed; it’s simple: “great designs for the masses…” It is always easier to offer a unique product to those willing to spend any amount necessary, than to provide customers with complete solutions for little money. It is in the perfect combination that IKEA has found its niche, which has now apparently, spread globally. This case study examines IKEA’s role in the American market, its possible growth and everything else that could come ahead. IKEA Invades America IKEA is the world’s largest furniture retailer with sales approaching $12 billion with 154 stores in 22 countries. IKEA is a very unusual furniture retailer given the large physical size of the stores, the self-service features including self-assembly of furniture, limited product and style selection, but with customer amenities such as a playroom for children and a restaurant. Despite limitations, IKEA has been very successful and plans to open more store in the United States. In answering the questions for this case, DO NOT do any research on the company and its progress since the case was written. You must only use the information presented in the case. Adding outside information beyond what is in the case will reduce your grade! Questions What do you think of the company’s...
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...H&M Case Study Since 2000 Swedish retailer’s H&M growth rate is high. Its motto is to offer fashion and quality at the best price. Nowadays H&M’s growth target is to increase the number of stores by 10 – 15 percent per year, while increasing sales in comparable units. The growth will proceed with an emphasis on and continued high profitability. While entering the U.S. market in 2000, they face several problems. The primary problem of H&M is that it tries to expand around the world too fast without spending enough time to research and analyze the market it enters. In the United States they have chosen incorrect marketing mix strategy; consequently the company has low sales and low profits. Their lack of marketing mix strategy results in the following secondary problems: H&M has not taken into account the competition of inexpensive chains such as Express, Old Navy and Wet Seal. The U.S. customers are not aware of the higher quality of H&M products. So Swedish retailer is not able to compete with U.S. rivals effectively. Another problem H&M encounters in the U.S. market is its inefficient distribution network. Company has chosen too big outlets at poor locations in the suburbs, where they have a lot of direct competitors and few customers, who look for fashion and quality products. The company has suppliers in Europe and Asia, but not in America. It probably increases the turnaround period because of the long distance between suppliers and retailers...
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...Avon Calls on Foreign Markets Name School Name Avon Calls on Foreign Markets Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has approximately 6 million independent sales representatives. These representatives go door-to-door for selling these products. Fig 1 shows Avon business worldwide. [pic] Fig1. Avon Business Distribution Worldwide Amongst some of the important question regarding Avon, one must have this one triggering question in mind. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The answer to this question isn’t that difficult either. Avon could forecast that the USA market was saturated for fragrances, cosmetics and toiletries. Avon knew that starting; here would mean a real tough competition. Avon decided that the...
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...CASE STUDY III FAIRHOLME Ignore the crowd. Fairholme Ignore the crowd. This presentation uses Sears Holdings Corporation (“Sears” or the “Company”) as a case study to illustrate Fairholme Capital Management’s investment strategy for the Fairholme Fund. In the pages that follow, we show Fairholme Fund shareholders why we “Ignore the crowd” with regard to our portfolio positions that are currently out of favor in the market. However, nothing in this presentation should be taken as a recommendation to anyone to buy, hold, or sell certain securities or any other investment mentioned herein. Our opinion of a company’s prospects should not be considered a guarantee of future events. Investors are reminded that there can be no assurance that past performance will continue, and that a mutual fund’s current and future portfolio holdings always are subject to risk. As with all mutual funds, investing in the Fairholme Fund involves risk including potential loss of principal. Opinions expressed are those of the author and/or Fairholme Capital Management, L.L.C. and should not be considered a forecast of future events, a guarantee of future results, nor investment advice. The Fairholme Fund’s holdings and sector weightings are subject to change. As of May 31, 2012, Sears securities comprised 10% of the Fairholme Fund’s total net assets. The Fairholme Fund’s portfolio holdings are generally disclosed as required by law or regulation on a quarterly basis through reports to shareholders...
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...observation quickly. Stereotypes are rarely accurate, usually only a few basic right or even completely fabricated. For example, the Chinese have slanted eyes. Though not all Chinese have slanted eyes. From these examples, it is only a view of the many against the background of the case, for example the Arabs are terrorists. This stereotypical view usually shared by many people because it formerly existed on known terrorist from the Arab world is Osama bin Laden. That's what makes people think or labeling that Arabs are terrorists. But, does all Arabs are terrorists? The reality is not all Arabs are terrorists. Moreover, whether in Asia or in America there is a terrorist? With the stereotype, many people who judge someone based group, religion, or race them. Though we do not yet know the person. Therefore a lot of people who uses stereotyping use it as a guide to a national culture. There are lots of people who work internationally or study abroad for many years. Stereotype cannot be used as a guide to a national culture as the first character can be changed and also the different nature. It does not work well with individuals who have experiences in foreign countries for many years to live, work or study. People who have experience outside the national culture are usually different from them because they already have experience in a foreign country. They have to...
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...Build-A-Bear Workshop has enriched children’s lives for a decade and a half with its innovative mall-based stores where kids create their own teddy bears and other furry friends. To make the experience even more engaging for a new generation of youngsters, Build-A-Bear Workshop wanted to develop a new store concept that combined the hands-on experience with the best of digital technology. Samsung Solution During a development phase spanning two years, Build-A-Bear Workshop worked with numerous partners to create a newly imagined store incorporating innovative interactive technology. With fun, experiential applications developed for each stage of the bear-making process, Samsung technology — including the Samsung SUR40 with Microsof PixelSenseTM, the Series 7 Slate PC and other touch-screen displays — provided the platform for a new, personalized retail experience that engages young guests in immersive digital play. Results The new, interactive store concept contributed to higher trafc and a 30 percent boost in sales — exceeding the company’s own ambitious targets. Customer satisfaction scores have risen in the stores, as has an equally important metric for the company: the number of children’s smiles. Based on this success, Build-A-Bear Workshop plans to open 40 to 50 more stores with interactive technology over the next two years. CASE STUDY: BUILD-A-BEAR WORKSHOP® Samsung Technology Helps Create Engaging Retail Experience ...
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