Management Review Article Internationalization for a company is to broaden its horizons, it is a companies' ability to seek other options and learn new things for its company internationally. The ultimate goal is to learn about other cultures and expand a companies knowledge on a Global level. For a company to only have exposure in its own culture and own country would not attract as much business and it would not make the company as versatile. According to the Article The Performance Implications of International Intensity, Diversity and Distance Internationalization has three main parts: intensity, diversity, and distance. These three elements are studied to learn more about acclimating one country and culture to many other countries and to see how to appeal to the Global Market and gain knowledge and insight outside of a Company's home. Based upon the article in order to successfully take anything out of internationalization a company has to save money or avoid spending more money. Cutting costs is one of the main goals, and a company wants to see how internationalization will make the company more money on a global basis and save the company money. For example when a company is incorporating the intensity aspect of internationalization in needs to be careful the level of intensity and setup costs and foreignness and can play a role in intensity. Once the right balance of intensity is established a company has the ability to learn about the new market and gain new ideas and build new relationships with the other firm. According to the article over exposure to diversity will create more costs and eventually decrease performance. Once again the authors of this article revert back to costs and performance, which in the end determines how poor or well a company is doing. So too much diversity will increase things like travel and administrative costs. So basically diversity is a positive aspect to a business but too much diversity in the end will create more costs and it will outweigh the benefits of foreign exposure and knowledge for a Company. In my point of view diversity seems like it is always the right approach not just in business but in any aspect of life. Diversity is learning about other people and their ways of life and their beliefs. there are so many cultures out there and in business the way the United States conducts business, even business meals or greetings and gestures are all different in other countries. But in the end a company has to increase profits and reduce costs and this article focuses on the main themes of industrialization but in majority of the article the main focus is ;how does the company save money on costs and how does the company make more money by transitioning to a global level. The final aspect of Internationalization is distance, a similar problem arises with distance compared to diversity. Its finding that appropriate balance of distance that a company will face. for instance according to the article distance becomes a positive aspect in international business , and access to things like unique resources become a positive aspect but past a certain point a company faces challenges internalizing these resources and transferring any products becomes harder. So there is an upside to distance but from what I learned from the article sometimes being far from a company's home country can inquire more expense especially with moving products to other countries, even if the host country has resources that are not available in the home country as well as very valuable resources there can be variables that come in to play that can cause issues. From what I learned and read, internationalization is a good aspect in furthering the success of a business as well as expanded ones business. Internationalization is not as easy as it seems and pushing the limits or even not pushing enough can impact a firm in a negative way. It's about finding the appropriate balance of intensity, distance and diversity. As a manager I would test the company and see how to get a perfect balance of internationalization. In order get increased performance I would need trial and error and study the effects of internationalization and see where the firm is going wrong and what needs to be added and what needs to be cut out. Learning through experience and taking risks will ultimately help determine what is right for a Company. As a manager all these tasks seem hard and thorough, this article relays the message that a company can just incorporate ideas and plans in a global market. Even though there seems to be so many upsides in being away from home like gaining knowledge, new ideas, and finding new and valuable resources there is a price to pay. There are always obstacles in the way, especially if certain things become too costly. As a manager the first thing that would come to my mind if I was in charge of internationalization in a Company would be, will this be cost effective and will this make the company money. To some people this may seem cruel but even the article states that the problems a firm will face will be financial problems and there needs to be a balance with internationalization or else a companies performance and profits will not improve. if a company's profits and performance do not improve, then what is the point in putting a company in a global market? Measuring performance based upon internationalization is another way for a company to determine if the company is making the right decisions. According to the article mathematical equations determine how firm performance, international intensity, distance and diversity measure for the company. As a manager this informs me how much research and hypothesizing needs to be executed to keep a company strong. From a managers stand point he or she needs to concern more about how things work and what will impact the company in a positive way. the manager, especially with internationalization needs to see all the little things that can help and hurt a company. for example with distance, the big picture seems quite positive but there are so many factors with distance that can actually hurt the company even though the positive aspects of distance seem so big and to some seem like it will take a company only up is the wrong mind set. there are so many variables and obstacles that come into play, especially when a company is in a host country learning new things and taking risks. From what I learned in Management learning about a different country can be very beneficial. this articles main theme focuses on expanded a company to a global market and manage to successfully transition into a global market by obtaining knowledge, resources and especially increase profits. Working in another country can be tough because culture can get in the way. Managers that work out of their comfort zone can initially be discouraged, home sick and feel out of place because of lack of communication. The goal for a manager assimilating to a new place is to gain a positive experience by learning the way of a new culture, understanding different greetings, new forms of eating and conversation. All these aspects of culture will apply to the way people from that country conduct business. To learn about different cultures and become diverse will strengthen a company to a certain extent because that extra knowledge will be useful to a company. So constant research and measuring of profits and performance will give managers and the company as a whole an idea on how well internationalization will affect the business. The only way to keep a company strong especially in global terms, is to constantly monitor and observe what works and what will impact internalization positively for a firm.

THE PERFORMANCE IMPLICATIONS OF INTERNATIONAL INTENSITY, DIVERSITY, AND DISTANCE.
Academy of Management Annual Meeting Proceedings, 2011, p1-6, 6p
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