...I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours – June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. ...
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...Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR Table of Contents Introduction 3 SWOT Analysis 4 Lead Scoring 7 Interactive Voice Response 8 Conclusion 9 References 11 Introduction Carnival Corporation & PLC is the world’s largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and Australia. The largest brand under the Carnival Corporation & PLC umbrella is Carnival. Headquartered in Miami, Florida, U.S.A., CCL operates 24 cruise ships and is responsible for approximately 56% of the company’s annual revenue (Carnival Corporation, 2012). Carnival Cruise Lines (Carnival) is a subsidiary of Carnival Corporation & PLC. As is the case for the cruise industry as a whole, Carnival’s bookings rely heavily upon the work of independent travel agents and agencies. The other major sources of bookings are Carnival’s team of telephone-based Personal Vacation Planners (PVPs), as well as Carnival’s website. Due to the worldwide financial crisis, increased competition within the cruise industry, and the sinking of the Costa Concordia cruise ship in January of 2012, Carnival has faced challenges in maintaining its annual revenue and sales. Since 2008, Carnival has gradually decreased its staff of PVPs, having 500 in 2008 but only 200 today (Garcia). The PVPs had...
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...Marketing Strategy – Chapter 5 – Strategic Position Assessment Strategic position assessment: provides the basic information about the sources of value in the business and the drivers that create value in the business. The SPA should be done at two levels: The corporate level should focus on the value potential of the company’s portfolio of businesses. The unit level should focus on the value and drivers of the individual markets and products. Each business is assigned one for the five strategic objectives: 1. Divest: closed or sold 2. Harvest: capable of generating healthy CF with limited growth opps. 3. Maintain: mature markets with acceptable share and further share-building activities do not generate a (+) NPV. 4. Growth: positioned in attractive market where they posses competitive advantage 5. Enter: new growth opps. Assessing the current position: 1. Weaknesses of financial measures: do not give reliable indicators on whether current performance is creating long-term value a. Company-level: most measures fall short in providing an indicator of long-term performance. b. Unit-level: can be even more misleading because they encourage deceptive comparisons across business units 2. Strategic value drivers: those organizational capabilities that have the most significant impact on the firm’s ability to create SV. These drivers shape a company’s ability to create and retain competitive advantage. a....
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...professional in the future make this study to give us a glimpse into the inside life of running a business and how accounting works in them. This study will focus on the accounting statements that will be presented on the next pages. The accounting statements will help us determine their distinct characteristics, use and other factors. II. DESCRIPTION OF THE STUDY I will portray in this study is running a restaurant on my own namely, Pasta Queen restaurant. Since pasta is my specialty and I’m known for it, this is what I will name if I will have my own restaurant in the future. I would like to designate my first restaurant anywhere inside the Araneta Center, Cubao, Quezon City after 10 years of employment in a hotel/cruise/restaurant. This would be a great place for my starting business because I live near it and would like to test its first on the people living near here. Then, when the business becomes successful, the elite place like Makati is the next destination. Another reason why I want to start this business is what I want people to know me through my ideas in the restaurant and to enjoy a new dining experience. My usual customers here will be everybody who wishes to dine in because the restaurant setting is will...
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...Cruise Sales and Management I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours – June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. ...
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...Coast4Life Cruises Memorandum To: Board of Directors From: Pat Brown, Controller Subject: Options for cost savings and revenue generation Date: November 30, 2012 Introduction Recent events in the cruise industry, specifically a terrorist attach on a cruise ship in the Caribbean, are expected to affect cruise travel negatively over the next year. Based on the effects of past terrorist attacks on the airline industry, overall bookings for cruises worldwide are expected to drop by 50%-55% over the next six months, and 30%-35% overall for the next year. If there are no further incidents, worldwide demand for cruises could be restored to 2012 levels by 2014. A projection for 2013 and 2014 is included in Appendix A. During this downturn period, the Board has mandated that Coast4Life remain profitable and explore methods to reduce costs and/or generate revenue. As directed, the following four options were analyzed: divest the Fraser dry dock, target a more profitable market segment, register Coast4Life’s ships in Liberia and hire crews and hospitality workers from underdeveloped countries for low wages, and implement a web-based booking system to take advantage of the increasing numbers of travellers who are making reservations via the Internet. Analysis Option One: divest the Fraser dry dock. An offer has been made for the dry dock land, facility and equipment for $4.3 million. The current book value of the dry dock is $2.6 million. While the sale will generate...
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...Facts of the Case - Health Cruises Inc. o A Miami based firm that was created by self-styled innovator and entrepreneur Susan Isom. o Packages cruises to Caribbean islands such as Martinique and the Bahamas. - Main goals o To promote good health habits without the pressures of day-to-day living. o Provide guests with relaxation and comfort through many different health programs on the ship. o Entitle guests to a supportive environment that will give them confidence to achieve their desired goals. o Put an emphasis on breaking crucial bad habits such as smoking and over-eating. - Management crew o The ship comes packaged with ten consulting psychologists and health specialists who develop a program to examine and monitor the behavior of passengers as well as charter a ship. o Chairperson DeForrest Young is responsible for management decisions. o Pittsford and LaRue advertising executive Susan Carolyn is accountable for promoting the ship. - Expenses o The initial capital to get the ship up and running is over $250,000. o Most of it going to the $220,000 ship rental and crew wages. o The initial advertising expense is $65,000. o There is also a $10,000 fee for other administrative expenses Central Problem - Main issues o There was a less than expected passenger turnout in relation to advertising executive Carolyn Sukhan’s prediction. o Only...
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...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...
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...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...
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...MEM425: Aircraft Performance and Design (drag-polar) Dr. Ajmal Yousuff Dept. MEM Drexel University “Engine Selection” In a cruise flight: 2 T D qSCD qS CD,0 KCL (5.3.2) 1 q (T / S ) (T / S )2 4CD ,0 K (W / S ) 2 2CD,0 Yousuff MEM 425 Aircraft 2 Altitude effects (5.3.2) Ta Ta 0 ( / 0 ) VTmin 2W S K CD ,0 Yousuff MEM 425 Aircraft 3 Drag Polar manipulation 2 CD CD,0 KCL 3/2 1/2 CL / CD , CL / CD , CL / CD is important Maximization of CD / CL (CD,0 / CL ) KCL Yousuff MEM 425 Aircraft 4 The drag-polar 2 CD CD,0 KCL Drag-polar reflects the aerodynamic efficiency of the vehicle While the design parameters {CD,0,K} are fixed, CL could be changed in flight. Three important ratios: 3/2 1/2 CL CL CL , , CD CD CD yousuff MEM425 Aircraft Design 5 The ratio: 3/2 C L / CD 3/2 CL CD max yousuff MEM425 Aircraft Design 6 The ratio: CL / CD CL CD max yousuff MEM425 Aircraft Design 7 The ratio: 1/2 C L / CD 1/2 CL CD max yousuff MEM425 Aircraft Design 8 Velocity in cruise flight 3/2 (CL / CD )max (CL / CD )max 1/2 (CL / CD )max V 2 2W S K 3CD ,0 2W S K CD ,0 2W S 3K CD ,0 a yousuff MEM425 Aircraft Design 9 An example Consider HW2 aircraft: @ sea-level, Pmin = 27547 ft.lb/sec occurs at V = 110 ft/sec. Determine drag-polar parameters: ...
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...Introduction Cruise industry is facing a downturn worldwide after Sep 30, 2010’s terrorist attack in Caribbean, experienced an immediate decline in bookings. A requested report to identify a strategy for Coast4Life (C4L hereafter) to remain profitable during the downturn is followed. Issue Identification The terrorist attack caused the decline in booking of cruise next year implies that the cruise revenue may shrink worldwide. C4L itself, although in the past three years has been growing fast with continuing improvement in liquidity and profitability, activity and long term debt (Appendix 1), but facing the industry downturn, If no any action on C4L in 2011, it may suffer a net loss if dry dock division is not able to obtain the external revenue from maintenance ships (Appendix 2). The following four alternative strategies are being considered in order for C4L to keep profitable in the downturn Analysis First option is to cut cost by selling dry dock that C4L used to do maintenance for the two cruises. Pros: • A relevant cost analysis has been conducted and it shows: by selling dry dock, C4L could save an average cost at $1.6million in 2011 and $1.3million in 2012(Appendix 3) based on how much dry dock can obtain from external revenue in three scenarios. • C4L can use its resources and investment concentrating on its core business after divesting its dock maintenance service • BC government may assist in building more docks for cruise ships is an opportunity that C4L...
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...MOD 3 LOB 4: Interpret performance speeds and performance specifications for various aircrafts. Link: http://www.pilotfriend.com/aircraft%20performance/acft_list.htm When I started searching for a website I wanted to find one that had a large database of base with a good amount of specifications on each of them. The first site I had found was risingup.com but then I saw that somebody had already used that. So I continued my search and that brought me to pilotfriend. Their database of companies has 72 planes within it and when you click on each manufacturer it brings up all the models that they have specifications on. You can explore all the different models from each manufacturer. When you click on a specific company it comes up with a brief history on them and how the company got started. When you click on a specific model of plane they also give you a brief history on the plane and how it originated. They also include a few color photos, both inside and outside the plane. The performance specifications that they give all include horsepower, top speed, cruising speed, stall speed, gross weight, empty weight, fuel capacity and range. They also include ground rolls both normal and over a 50ft obstacle for both takeoff and landing. The information also includes the rate of climb and the ceiling for the aircraft. The one thing that I didn’t really like about this website is that it is mostly privately flown aircraft and not commercial liners. Other than that...
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... April 4, 2014 The case between passenger Rose Alder v. Ontario Cruises Inc. and employee Wallis Boatswain can be explained by more then three ways. Passenger Rose Alder suffered head trauma and recovering from serious injuries because an employee of the provincial government was distracted from his duty. Rose alder then decided to sue the company Ontario Cruises Inc. and the employee involved, which was Wallis Boatswain. Ontario Cruises Inc. can be held liable, the government of Ontario can be held liable and Wallis Boatswain can also be held liable for the accident. There are certain steps and things missing that make this case complicated because of certain mistakes and steps that were taken to lead a lawsuit. Ontario Cruises Inc. offers cruises around Lake Ontario at 50 dollars a ticket, which entitles the customer to 3 hours of an enjoyable cruise. At the time of ticket purchase, the customer must sign a “Waiver of Liability”. The waiver states, “The passenger accepts all physical and legal risks of loss or injury. Neither Ontario Cruises Inc. nor its employees shall be held responsible or liable for any loss or injury suffered by any passenger that is caused by the negligence of Ontario Cruises Inc. or its employees.” Since the accident happened on the pier and not actually on the cruise ship the companies “Waiver of Liability” is not relevant. Therefor the company of Ontario Cruises Inc. cannot be sued and would be protected if anything were to happen to a...
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...Vacations Doris A. Davis Vacations Cruises appeal to many travelers because they are considered all-inclusive vacations. Pay one price and receive accommodations, meals, entertainment, and transportation between island and port destinations. But once onboard, many cruisers find themselves shelling out hundreds of additional dollars for shore excursions, alcoholic beverages, and gratuities. What happened to their supposedly all-inclusive vacation? Many land-based resorts also refer to themselves as all-inclusive, yet [the properties offer a different set of included amenities. As I look at the picture my mind can imagine exactly what my experience would be. So what does it really mean to be all-inclusive? I have compared the pictures of all-inclusive resort and cruises at sea I believe all-inclusive land resort vacations are the best. All-inclusive cruises and resorts tend to include different amenities in the base price. Book a mainstream cruise, and you'll receive accommodations, all meals and snacks, certain beverages at meal times, use of the ship's facilities (such as the pool, kids club, and fitness center), onboard activities and entertainment, and transportation between ports-of-call. You will have to pay extra for soft drinks and alcoholic beverages, tips for a waiter, spa treatments, shore excursions, airfare, and airport transfers. Luxury liners may include tips for the waiter and alcohol in their base price. On the other hand, book an all-inclusive resort package...
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...1. The growth of cruise-line industry has been influenced by factors like: -increase in and expansion of technology (refurbishment of cruises, installation of discos and casinos,etc..) - liberalization of cross border trade and resource movements (international field, ship crews from over 100 countries, use of locally product from all over the world, treating the world as a source) -increased globally competition (development of air-service had changed the objective of Carnival Corporationidea of fun ship vacation) -development of services that support IB (advantages of lower taxes and less stringent employment rules) 2. In the past, ships were only used for transporting people across oceans and seas for business or pleasure, but the sea voyage was an essentially elitist endeavor, and very luxury and expensive. The advent of transoceanic air service after World War II offered a speedier and less expensive alternative, and airlines captured passengers from ocean liners. Furthermore, advances in jet technology made air travel a viable option for a growing mass market of budget-minded international travelers. As a consequence, cruise companies one by one retired the great luxury lines for travels. In this context, carnival cruise lines saw an opportunity to expand mass-market sea travel by promoting the idea of the ”fun ship” vacation, an excursion designed to be a little less formal and luxurious than the traditional ocean liner. Moreover, a lot of these vacationers...
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