...Business Correspondence Topic: Types of audience, purpose of communication and writing. Audience Audience generally refers to a listening, reading or viewing public. It is important to determine the level of education and understanding that our audience has about the subject of our communication. Are we addressing experts in the field of our subject, or lay people? Generally, audiences can be classified into three categories; they are the "lay" audience, the "managerial" audience, and the "experts." The "lay" audiences are people with no special or little knowledge. They are usually clueless and need background information; they need more definition and description; and they may want attractive graphics or visuals to help them know better and learn more. The "managerial” audiences are people that have more knowledge than the “lay” audience about the subject, but they need more detailed and expert knowledge so they can make a decision about the issue. Any background information, facts, statistics needed to make a decision should be highlighted. The "experts" audiences are people that are the most knowledgeable compared to the “lay” and “managerial” audiences. However, they may be the most demanding audience in terms of knowledge, presentation, and graphics or visuals. Experts are often "theorists" or "practitioners." How do you determine your audience? Writers determine their audience types by considering: * Who they are (age, sex, education, economic...
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...Gujarat Technological University Syllabus for New MBA Program effective from Academic Year 2011-12 MBA I Semester I Accounting for Managers (AFM) 1. Course Objective: The objective of the course is to acquaint the students with the language of Accounting and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements...
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...ignore the importance of communication. Businesses are finding that it is in their best interest to learn about national, cultural and ethnic groups they need to communicate with to grow their businesses. Communication is so important in business; in fact businesses want and need people with good communication skills. Effective communicators are, therefore high demand besides not surprisingly there is a high correlation between communication skills and income. Whatever the position ones have in business, performance will be judged mostly by the ability to communicate. Evidence of the importance of communication in business is found in numerous surveys of executives, recruiters, and academicians .Without exception, these surveys have found that communication ranks at or near the top of the business skills needed for success. 1.1.0 Background of the Report: This survey report is based on the topic ‘Communication skill plays key role for employment of business students. ‘Basically this report is the partial requirement for ‘Business Communication’ course of MBA program at American International University-Bangladesh (AIUB). This report will help us to understand the enormity of communication skills for employment of business student. It was a nice experience for us to combine our theoretical knowledge with relevant practical field. 1.2.0 Objective(s): 1.2.1 Broad Objective: The key objective of this report is to reveal the enormity of communication skills for business...
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...Recognized Courses in Accounting/Tax Research and Analysis and Accounting/Business Communications September 3, 2014 The Texas State Board of Public Accountancy requires each candidate to complete a minimum of two semester hours in accounting research and analysis or tax research and analysis from a recognized college or university. The semester hours may be obtained through a discrete course or offered through an integrated approach. If the course content is offered through integration, the college or university must advise the Board which course(s) contain the research and analysis content. Courses identified through integration must dedicate 1 semester hour, or quarter hour equivalent, to research and analysis. Courses used to meet this requirement may not be used to meet the requirement for accounting or business communications described below. Course(s) identified by a university to meet the requirements for research and analysis in accounting or taxation should primarily address the identification, organization, and integration of diverse sources of information such as authoritative literature and pronouncements, to reach a conclusion or make a decision; and should analyze accounting and taxation issues by reviewing information, using empirical data and analytical methods, recognizing data in patterned activities, forecasting, and integrating data. CPAs may be asked to conduct research and analysis when providing attest services, professional accounting...
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...MANAGERIAL COMMUNICATION BCOM 5200 Spring 2013 Professor: Dr. Cynthia C. Barnes, Professor Office: GB 252, voice mail: 880-8049 E-mail: Cynthia.Barnes@Lamar.Edu Blackboard Address: http://luonline.blackboard.com Office Hours: 11:45 – 12:30, 4:00 – 5:00 TTH (other times by appointment) COURSE DESCRIPTION This course focuses on communication for managers and the activities they perform. The management topics of communication strategy, communication technology, effective business writing (including memos, letters, and analytical reports), nonverbal communication, and formal oral presentations will be emphasized. The course will focus primarily on written communication. Several practical writing assignments will be given and each student will be required to give an oral presentation using PowerPoint presentation software. COURSE TEXTBOOK Geraldine Hynes, MANAGERIAL COMMUNICATION STRATEGIES AND APPLICATIONS, 5th edition, McGraw-Hill Irwin Publishers, 2011. To cite your secondary sources accurately for the report, you must either purchase an APA Reference Style book or download my handout (on Blackboard) describing and illustrating the APA Reference Style. 882-E Scantron sheets are needed for exams. COURSE OBJECTIVES 1. To understand that effective management is dependent on excellent communication skills. 2. To learn the communication skills and activities...
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...INTERPERSIONAL COMMUNICATION FOR MANAGERS Organisation are dependent on communication, in which every individual exchanges ideas, messages or information by different ways: speech, signals or writings. Every fuction works according to communication received. Effective communication with accuracy and well timed helps organization effectively to achieve the common goal. Managerial communication makes an individual to exchange information and to acknowledge feedbacks within the organisation and makes an individual to perform and meet the organisational goals. Awareness of interpersonal communication process and knowledge of potential barriers helps to hone managerial skill in order to secure the effectiveness of the communication. Risky attitudes would be : • Always argues for long period with someone or some group in the organization • to be authoritarian, cold, unfriendly, arrogant, or insensitive • Polarizing the views or forces within the organization • Refraining from direct communication or contact with other co-workers • Shows a hostile attitude towards coworkers who have interdependent goal The Management Process Management Skills + Management Communication = Management Relationships Introduction The process of communication is intended to delivering a clear message from a sender to a receiver, using verbal or non-verbal channels. Managers communicate to share and analyse thoughts, information and ideas. Importance of effective...
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...ITM UNIVERSITY UPARWARA, NEW RAIPUR Syllabus for MASTER OF BUSINESS ADMINISTRATION EFFECTIVE FROM THE SESSION: 2012-2013 Semester –I ITM UNIVERSITY, NEW RAIPUR Master of Business Administration Semester –I List of subject for Academic Session 2012 – 13. Serial No. 1. 2. 3. 4. 5. 6. 7. 8. List of Subjects Principles of Management Managerial Economics Financial Accounting Environment Management Quantitative Techniques Business Legislation Communication Skills- I Computers for Managers ITM UNIVERSITY, RAIPUR Master of Business Administration Subject: Principles of Management Semester-I Unit I Introduction - Nature, function, definition and importance of management, Definition, nature, purpose and scope of management, Functions of a manager, an overview of planning, organizing, staffing leading and controlling. Is management a science or art? Unit II Development of Management Thought - Scientific management; Contribution of Taylor, Fayol, Mary Follet, Elton Mayo; Hawthorne experiments, Contingency approach, Indian heritage in production and consumption. Management and administration, Management as a profession, Professionalism of management in India, Management ethics and management culture, Skills required of manager, Classification of skills, Methods of skills development. Unit III Management Planning - Concept of planning, objectives, Nature, Types of plan, Stages involved in planning, Characteristics of a good plan, Importance, Limitations of planning, Making...
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...Communication is Key Grand Canyon University: UNV 504 January 13, 2013 Communication is Key DeKay, Sam H. (2012). Interpersonal Communication in the Workplace: A Largely Unexplored Region[->0]. Business Communication Quarterly, Vol. 75 Issue 4, p449-452. doi: 10.1177/1080569912458966. This article was interesting to me because of the recent assignment we studied on communication and the importance of written communication. In this article, the author explains, “writing ability, the development of which occupies considerable attention in most business communication courses, was not viewed as a primary concern when considering executives for promotion” (DeKay ,2012, 450). This article has been peer-reviewed, therefore considered to be of scholarly value. The author’s work as an adjunct associate professor at the Graduate School of Education, St. John’s University, Jamaica, Queens, New York and as V.P. for corporate communications at BNY Mellon Corporation in New York City supports his authority. Hynes, Geraldine E. (2012). Improving Employees’ Interpersonal Communication Competencies: A Qualitative Study[->1]. Business Communication Quarterly, Vol. 75 Issue 4, p466-475. doi: 10.1177/1080569912458965. What I found interesting about this article was how important interpersonal communication is in the work place and the lack of interpersonal communication skills graduating students have. “While typical undergraduate business...
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...Sports Management and Marketing Degree Requirements The four-year sport marketing and management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business. Students admitted to this program are selected from a pool of applicants. Admission to the program is limited. Graduation requirements include: * completion of general education requirements. * completion of sport marketing and management major requirements. * a minimum of 124 successfully completed credit hours which count toward the degree program. * a minimum 2.0 cumulative GPA. * a minimum 2.0 cumulative GPA in a combination of ANAT-A 215 and courses with the following department code-prefixes: HPER-A, HPER-D, HPER-K, and HPER-P. * No Pass/Fail except for free electives. General Education (20 – 39 credits) All undergraduate students must complete the IU Bloomington campus-wide general education common ground requirements. Such students must visit the 2012-2013 General Education Bulletin to view these requirements. Major (85-90 cr.) Sport Marketing and Management Foundation Requirement (15 cr.) Complete each of the following courses: ▪ HPER-P 211 Introduction to Sport Management (3 cr.) – FALL 2013 ▪ HPER-P 333 Sport in America: Historical Perspective (3 cr.) – SPRING 2014 ▪ HPER-P 392 Sport in American Society (3 cr.) ▪ HPER-P 405 Introduction to Sport Psychology (3 cr.) ▪ HPER-P 418 Sport Marketing...
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...Assignment 1 – Set Communications & Marketing Objectives for an Idea/Product/Service – 10% Assessment This is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications Objectives p.114) Following DAGMAR – your objectives must include the following four (4) strategic planning principles: 1. A well-defined target audience; 2. Concrete and measurable tasks; 3. Benchmarks and a degree of change being sought; 4. A specified time period. Completion Instructions First you will select: (1) a product/service and (2) a key target audience that you get to know intimately. Second you will choose one (1) of the following managerial options for setting IMC objectives: 1. Category Need 2. Brand Awareness 3. Brand Attitude 4. Brand Purchase Intention Third, once you have selected your idea/product or service, your audience and your managerial option, you will proceed to plan a strategic framework of your marketing and communications objectives using the principles of DAGMAR. These objectives will guide the promotional program development and provide a benchmark against which performance for your product/service/idea can...
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...Grammar and syntax _____ Writing skills _____ Graphics and technical aids _____ Practical applications of the language in varied business contexts Correspondence Telecommunications Conferences, business meetings Other public address situations Activity 2 Writing about One’s Purpose for Studying Business English Task: In a brief paragraph (5 – 15 sentences), the students will write about the topic: “Why you see your own need to study Business English.” They will use separate paper for this and will submit to the instructor. Activity 3 Let’s Fill This Out! Task: The students will complete the list of subject areas by writing the keywords on the spaces provided. 1. Reading and __________ (understanding what we read) 2. Vocabulary (building our data of __________ we know and can use correctly) 3. Grammar and __________ (the art and science of fitting the words of a language together so as to enhance both spoken conversation and written correspondence by ensuring that the __________ for that language have been correctly followed). 4. Practical __________ of the language in a variety of __________ situationscorrespondence, reports, telecommunications, public-address situations, etc. 5. The use of __________ aids to enhance the written words and to make more concrete oral mode of presentation through graphics, statistics, etc. Activity 4 Needs Analysis Task: The students will reflect on the list of subject areas for Business Communication along side with their...
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...Xcom 285 Final Business Writing Portfolio Business Writing Portfolio Pamela Williams-Rue XCOM/285 Essentials of Managerial Communication Axia College Xcom285 has taught me many valuable assets that I can use in my future, but I believe that the most valuable thing that I have learned is that communications is not just talking. Communications is about listening and writing as well. It is important in business communications to understand that to effectively communicate one need’s to tune into everything that is going on around him or her. This means that he or she needs to understand the audience, the purpose of, and the most effective way to deliver or receive the message. When discussing resources businesses use to effectively communicate, I learned other methods of communications, what role those methods play in our daily activities, and ideas on how to use them. It was great to take those trends and focus on using them effectively to reach a specific audience, and what characteristics of the audience need to be considered when trying to ensure that the audience is being reached effectively. One of the more interesting assignments was the cross culture communications matrix. The reason I found this interesting was because it gave me a better understanding of the diversifications of the world. It was also fun to read about what was considered socially acceptable, un-acceptable, and the norm for different parts of the world. Week eight’s discussion about the laws and policies...
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...different with the way their staff dresses and treats the customers, the wide variety of organic and healthy foods and at the same time, they are trying to maximize everyone’s experience as well as expanding their name. Bu that is all done with the help of six “must have” managerial skills which includes: teamwork, self- management, leadership, critical thinking, professionalism and communication. Out of all six “must have” managerial skills, having strong communication is the most important quality to possess in order to have a successful management especially at Trader Joe’s. Communication is the ability to express self well in verbal and nonverbal ways, and able to communicate through writing, oral presentations, giving and receiving helpful feedback to progress and to have technology utilization. In order to do all of that the management must have a strong communication skill. In all types of management tasks the first and most common thing the management does is communicating their needs, expectations and opinions to their team. The management should be able to send correct messages to other and ensure that they understand the message as well. If a store management has very poor or even no communication skills, a store like Trader Joe’s is at risk of failing to peruse their mission to be the best that they can. 2. Biggest risks that international ownership and global events pose for trader joes performance effectiveness and efficiency? 3. In casual and nontraditional...
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...INTRODUCTION • Communication is a vital part of creating and maintaining a safe and efficient workplace environment. How we interact with clients and staff will affect how well the organisation functions and how satisfying you find your job to be. • In this day and age ‘information explosion’ is a well known expression. While the amount of information that is circulating can be daunting, the process is improved when: all staff develop good interpersonal skills, and routine workplace procedures are put into place. The Vital Organ of Management Just as vital as your brain, heart, lungs, kidney, liver, pancreas, and spleen are to sustaining human life, communication is vital to management. Through the process of communication, organizational members will exchange information with one another in an effort to influence each other's thoughts, behaviors, attitudes, and understandings. Communication is the fundamental process a manager will use to plan, lead, organize, and control. Without communication, a manager would be unable to convey organizational needs, agendas, values, goals, authority, relationships, and any other related organizational factor. Much like your vital organs, communication is necessary for all business activities in some form or another. Put simply, vital organs are necessary to sustain life in a human, and communication is necessary to sustainorganizational success. The Nature of Managerial Communication Whether working for a manufacturer, restaurant...
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...mangers he is losing to entrepreneurship and retirement. Faced with this challenge, he has hired a consultant to assist with this transitional period and plan for better training and effective communication in the future. Mr. Bushley says that he does not have time or experience to help alleviate the situation. The use of technology for training and communication can help Mr. Bushley overcome this dilemma as well as create permanent processes for management training and succession in the future through remote training, knowledge sharing, collaboration tools, as well as reporting through email and online. Discussion As a management consultant with the goal of helping Mr. Bushley and ServeNow survive this transition, the first piece of advice given would include clear requirements of the position that he is looking to fill. Store managers should have previous experience with grocery store and operations management if they don’t already have experience in the ServeNow store operations on theri resume. It would be helpful to be honest about the transitional phase that ServeNow is going through and ask for recommendations and ideas to help- as this may be a way to test the operations knowledge and creativity of the individual. This position should require great managerial communications skills, and technical capabilities. A final interview that brings together all the candidates for a mock strategy for ServeNow can also be a way to get the managers working together to find ways...
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