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Executive summary

Air Asia Airline is one of the companies that once facing a critical financial crisis situation within the organisation. However Air Asia has successfully overcome this problem and expand this nearly bankrupt organisation to become million valued company within a short period of time. Air Asia only used 4 years times to change from a heavily debt organisation and become a high profit company that earn a net profit of RM112 million during 2004 (Air Asia 2005). This has illustrate that Air Asia has undergo a radically change within the organisation. Hence this report will mainly discuss and analyze on what has been done and how was the changes has been done to Air Asia so that the company could manage these changes properly as well as creates positive profit in this financial report.

Table of content

|Executive Summary |1 |
|Table of Content |2 |
|1.0 Introduction |3 |
|2.0 Company Background |3 |
|3.0 Drivers of Change | |
|3.1Internal Driver | |
|3.1.1. Change of Management Level |4

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