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Managing People

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Post Graduate Certificate for Wm Morrisons Supermarkets PLC

Managing People Assignment
(MAN4248M)

"Identify an issue or problem relating to the management of people in your part of Morrisons. Evaluate and analyse this using theory to suggest possible outcomes, solutions and recommendations to resolve the issue."

(3540 words)

5th June 2013
Tutor: Dr Alf Crossman

By: Simon Libovitz
UB:12031915

Identifying the problem: At the end of 2006, Morrisons conducted its first colleague attitude survey (Climate Survey) which showed that whilst the business had strengths in a number of areas, it could still improve. In 2007, it set out on a programme of activity designed to support the business optimisation and growth agenda, focused on four areas: Values, Leadership, Talent and Performance. Morrisons recognised that its colleagues are their most valuable asset and their success relies on them delivering great service to its customers everyday. To do that it must ,attract, motivate and develop skilled colleagues to ensure Morrisons achieves its business objectives, grows and has long term success.

Engaged and involved employees are vital to the success of the business as a whole but also individually to a specific site, whether it be in manufacturing, depot or store. A target of 82% colleague engagement index (CEI) was set by the business as benchmark for all sites to achieve, thus ensuring their colleagues are motivated and satisfied in their jobs..

So that is the problem. How to get the CEI index to 82% in each location of the business?

The "Climate survey" is issued to every colleague, and they are encouraged to give considered opinion of their site and business. Those responses are then independently analysed generating a report for the relevant site.
For the case of this essay store 282 Fakenham's results are being used in

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