...2013 Thapar University [Marketing Management Project Report On] Marketing Strategies for Northeast India Tourism Submitted To : Dr. Girish Jaswal (Marketing Management Professor) Submitted By : Amit Gill (501204003) Gaurav Bisht (501204009) Savpreet Ramana (501204040) Shivam Kohli (501204042) Sumit Vyas (501204047) CERTIFICATE TO WHOM SO EVER IT MAY CONCERN This is to certify that the project report Marketing Strategies for Northeast India Tourism submitted by Amit Gill, Gaurav Bisht, Savpreet Ramana, Shivam Kohli & Sumit Vyas students of MBA 1st year bonafide work carried out by them. During their tenure at the project, they were found to be sincere and meticulous in their work. I appreciate their enthusiasm & dedication towards the work assigned to them. I am hopeful that they will prove to be a good professional and wish them grand success for the future. Date: 3 April 2013 i|Page ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We would like to express our heartfelt thanks to many people. This Project is an effort to contribute towards achieving the desired objectives. In doing so, we have optimized all available resources and made use of some external resources, the interplay of which, over a period of time, led to the attainment of the set goals. We take here a great opportunity to express our sincere...
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...their favourite team during T20 tournament or driver in a formula one race is rapidly growing. And these sporting enthusiasts are willing to spend ‘top dollar’ to jet set across the globe to experience the thrill of watching their favourite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously. Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. An alien concept in India about a decade ago, Sports Tourism, though a niche segment has evolved rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. Sports Tourism is a well organised sector and major revenue churner in several nations around the world like UK, Germany, Singapore, South Africa, Malaysia etc. Several National Tourist Offices (NTOs) are aggressively working towards promoting their destinations for Sport Tourism in India to tap the corporate, as well as fast growing upper middle class and the youth. It was the ICC Cricket World Cup 2003, which kick started the trend in India and offered the kind of exposure which Indian spectators never...
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...Heritage meets people, here in Assam One of the vibrant states from the NorthEast, Assam is spread across 2.39% of the Indian landmass. Assam shares its boundaries with Bangladesh, West Bengal and Bhutan. The state overlooks the Barail hill range between the two valleys of Brahmaputra and Barak. Its wide range of species in flora and fauna, immaculate tea and terraced gardens make her a nature’s delight. Assam also called the Ahom is the biggest and the most accessible amongst its six sisters (Northeast states Arunachal Pradesh, Mizoram, Tripura, Nagaland, Meghalaya, Manipur ans Assam are called the seven sisters). Assam offers spectacular views, hospitable locals, delectable - aromatic cuisines, artistic heritage and the religious shrines....
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...Tourism Marketing Management 0 0 Tourism Marketing Management 2 Latest facts and figures of tourism sector (till Jan,2015) 4 Direct contribution of tourism and hospitality to GDP 4 Foreign tourists arriving in India 5 Foreign exchange earnings from tourism in India 5 Expected share of tourists by expenditure 5 Visa on Arrival and Earnings 7 Background Literature 13 Methodology 20 Analysis 22 (Of Tour Operator Industry) 22 Analysis & Interpretation 24 (Of Our Survey) 24 Findings of Study 37 Tourism Marketing Management * Tourism Sector in India (Overview) Introduction Tourism and hospitality, a key sector of the Indian economy, plays a key role in the growth of Brand India and accounts for around 12.4 per cent of the total employment in India. Globally, tourism ranks fifth as an export category after fuels, chemicals, food and automotive products. The tourism and hospitality sector in India is highly optimistic with a large number of hotel chains having lied up their expansion plans. The renewed sense of optimism comes on the back of a volatile economic environment for most part of 2014 and the sector hopes that initiatives announced by the new government, including those related to e-visas and specific funds for developing tourist circuits, would lead to good business. The policies and changes implemented by the Government of India have been...
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...ACKNOWLEDGEMENT I express my sincere thanks to my project guide Mrs. for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge her for extending their valuable guidance, support for literature, critical review for project and the report and above all the moral support she provided me with all stages of this project. I would also like to thank the supporting facilities of my institute, department for their help and co-operation throughout my project. MBA PART-1 Sem.-II INTRODUCTION Terrorism has given up as global threat and terrorists have free flow of information, communication, Information Technology and so forth. Threats from terrorist groups have grown alarmingly and pose a greater challenge to nations. Terrorists conduct their activities with the aim of destruction. The fear of terrorism is looming large in our daily life. There are innumerable incidents of such fear and insecurity. Terrorists attacks has its impact globally –be it tourism, Gross domestic product, medical industry, productivity, aviation industry, stock market etc. Terrorism creates feeling of hatredness, frustration and panic...
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...DIGITAL IND IA Presentation-I Digital India A programme to transform India into a digitally empowered society and knowledge economy DIGITAL IND IA What is Digital India? Digital India is a Programme to prepare India for a knowledge future. The focus is on being transformative – to realize IT + IT = IT The focus is on making technology central to enabling change. It is an Umbrella Programme – covering many departments. It weaves together a large number of ideas and thoughts into a single, comprehensive vision so that each of them is seen as part of a larger goal. Each individual element stands on its own. But is also part of the larger picture. It is coordinated by DeitY, implemented by the entire government – both at the Centre and State. The weaving together makes the Mission transformative in totality The Programme: Pulls together many existing schemes. These schemes will be restructured and re-focused. They will be implemented in a synchronized manner. Many elements are only process improvements with minimal cost. The common branding of programmes as Digital India highlights their transformative impact. DIGITAL IND IA Vision of Digital India Centered on 3 Key Areas • Digital Infrastructure as a Utility to Every Citizen • Governance & Services on Demand • Digital Empowerment of Citizens DIGITAL IND IA Vision Area 1: Infrastructure as a Utility to Every Citizen • High...
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...Emerging market report 2007 Disclaimer PricewaterhouseCoopers has exercised professional care and diligence in the collection and processing of the information in this report. However, the data used in the preparation of this report (and on which the report is based) was provided by third-party sources. This report is intended to be of general interest only and does not constitute professional advice. PricewaterhouseCoopers makes no representations or warranties with respect to the accuracy of this report. PricewaterhouseCoopers shall not be liable to any user of this report or to any other person or entity for any inaccuracy of information contained in this report or for any errors or omissions in its content, regardless of the cause of such inaccuracy, error or omission. Furthermore, to the extent permitted by law, PricewaterhouseCoopers, its members, employees and agents accept no liability and disclaim all responsibility for the consequences of you or anyone else acting, or refraining from acting, in relying upon the information contained in this report or for any decision based on it, or for any consequential, special, incidental or punitive damages to any person or entity for any matter relating to this report even if advised of the possibility of such damages. The member firms of the PricewaterhouseCoopers network (www.pwc. com) provide industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders...
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...IDSA Monograph Series No. 23 September 2013 India's Internal Security Situation Present Realities and Future Pathways Namrata Goswami INDIA'S INTERNAL SECURITY SITUATION | 1 IDSA Monograph Series No. 23 September 2013 India's Internal Security Situation: Present Realities and Future Pathways Namrata Goswami 2 | IDSA MONOGRAPH SERIES Cover Illustration : The Cover depicts Kohima-Dimapur Road. Cover Photograph courtesy : Namrata Goswami © Institute for Defence Studies and Analyses, New Delhi. All rights reserved. No part of this publication may be reproduced, sorted in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photo-copying, recording or otherwise, without the prior permission of the Institute for Defence Studies and Analyses (IDSA). ISBN: 978-93-82169-23-9 Disclaimer: It is certified that views expressed and suggestions made in this Monograph have been made by the author in her personal capacity and do not have any official endorsement. First Published: Price: Published by: September 2013 Rs. 285/Institute for Defence Studies and Analyses No.1, Development Enclave, Rao Tula Ram Marg, Delhi Cantt., New Delhi - 110 010 Tel. (91-11) 2671-7983 Fax.(91-11) 2615 4191 E-mail: contactus@.idsa.in Website: http://www.idsa.in Cover & Layout by: Printed at: Geeta Kumari M/S A. M. Offsetters A-57, Sector-10, Noida-201 301 (U.P.) Mob: 09810888667 E-mail: amoffsetters@gmail.com INDIA'S INTERNAL SECURITY SITUATION...
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...A. EXECUTIVE SUMMARY Page 2 B. INTRODUCTION a. COUNTRY OVERVIEW Page 3 b. INDUSTRY ANALYSIS Page 4 C. SITUATION ANALYSIS c. COMPANY ANALYSIS Page 5 d. MACRO ENVIRONMENT ANALYSIS Page 6 e. COMPETITIOR & INDUSTRY ANALYSIS Page 10 f. CUSTOMER ENVIRONMENT Page 15 D. STRATEGY FORMULATION g. THREATS OPPORTUNITY WEAKNESS STRENGTH ANALYSIS (TOWS) Page 17 h. PROBLEM STATEMENTS & POTENTIAL CHALLENGES FACED Page 18 E. INTERNATION ENTRY SELECTION Page 19 F. OVERACHING STRATEGY SELECTION Page 20 G. MARKETING MIX PROGRAMME DEVELOPMENT Page 23 i. PRODUCT j. PRICE k. PLACE l. PROMOTION H. IMPLEMENTATION & CONTROL m. RECOMMENDATIONS & CONCLUSION Page 27 References & Appendix Page 28 A. EXECUTIVE SUMMARY Any business which sets its eye on the Indian market understood the fact that selling its product in such a big country is not easy. China, India, Brazil, these emerging marketing are constantly being target as business people alike know that these market are extremely attractive. The fact that wine growth rate was at 20% annually, India in its own way became an attractive market for Wine producers and exporters. Opportunity thrives throughout urban cities of India, Mumbai, New Delhi and Banglore. However, risk such as government protectionism regime of alcohol...
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...National Events – 2013 January: S Ramakrishnan takes charge as Vikram Sarabhai Space Centre Director Senior scientist with four decades of experience in rocketry, S Ramakrishnan has assumed charge as Director of the Vikram Sarabhai Space Centre in Tiruvananthapuram. Ramakrishnan, who was director of the Liquid Propulsion Systems Centre (LPSC), succeeds P S Veeraraghavan. A Padma Shri award recipient, Ramakrishnan is an expert in aerospace propulsion, launch vehicle systems and project management. The new director was one of the scientists who took part in the mission to realise India's first satellite launch vehicle SLV-3. He was the mission director for PSLV C1, C2, C3 and C4 flights. Amitabh Bachchan, Vidya Balan named PETA's hottest vegetarian celebrities Bollywood megastar Amitab Bachchan and actress Vidya Balan have been named PETA's hottest celebrity vegetarians of 2012. The other names in the running were Miss India Neha Dhupia, actor Shahid Kapoor, Sonu Sood, southern star Dhanush, Kareena Kapoor and veteran actress Hema Malini. Bachchan, 70, has been named the hottest vegetarian celebrity three times in the past and even won the crown in PETA Asia's equivalent contest in 2011. Balan, who had won the crown in 2010 too, has often credited her curves to her meat-free diet. IPS officer creates triathlon record A senior officer of Andhra Pradesh cadre has created a record of sorts on completing a 695 km long journey from Visakhapatnam to Hyderabad on a bicycle. Rajiv Trivedi...
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...Index Introduction------------------------------------------------------------------------------4 Diversity Amid Globalization-------------------------------------------------------5 The Changing Global Environment----------------------------------------------11 North America---------------------------------------------------------------------------12 Latin America---------------------------------------------------------------------------23 The Caribbean--------------------------------------------------------------------------27 Sub-Saharan Africa-------------------------------------------------------------------31 Southwest Asia and North Africa------------------------------------------------32 Europe------------------------------------------------------------------------------------34 The Russian Domain-----------------------------------------------------------------39 Central Asia-----------------------------------------------------------------------------42 East Asia---------------------------------------------------------------------------------45 South Asia-------------------------------------------------------------------------------47 Southeast Asia-------------------------------------------------------------------------50 Australia and Oceania---------------------------------------------------------------57 Conclusion------------------------------------------------------------------------------60 Bibliography----------------------------------------------------------------------------61 ...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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...THUNDERBIRD THE GARVIN SCHOO L OF INTERNATIONAL MANAGEMENT A07 -05 -00 15 KISHORE DASH McDoNALD's IN INDIA I do not see any thing wrong with McDonald\ doing business in India. A/fer all, if ts not McDonaldization that we know of 11 is a Big MaCcommodatw n. A Senior Bureaucrat in New Delhi In October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura...
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...June 2012 Chief Editor : Rina Sonowal Kouli Editor : Manogyan R. Pal Vol 56 Joint Director (Production) : V.K. Meena Cover Design : Ruby Kumari E-mail (Editorial) : yojanace@gmail.com (Circulation) : pdjucir_ jcm@yahoo.co.in Website : www.yojana.gov.in Let noble thoughts come to us from every side Rig Veda CONTENTS RETHINKING POLICY ON CHILD SEx RATIOS Mary E John ......................................................................................5 NCW: TWENTY YEARS OF EMPOWERING WOMEN Mamta Sharma ..................................................................................9 STREE SHAKTI Rashmi Singh ..................................................................................13 NORTH EAST DIARY ...............................................................18 EMPOWERING WOMEN IN AGRICULTURE Amrit Patel ......................................................................................19 EMPOWERED WOMEN, EMPOWERED NATION Shahin Razi .....................................................................................24 WOMEN'S EMPOWERMENT ACROSS INDIAN STATES Arundhati Chattopadhyay ...............................................................29 J&K wINDOw ..........................................................................56 AMENDING ARCHAIC LAWS TO EMPOWER WOMEN Moushumi Das Gupta .....................................................................52 WOMEN AND PANCHAYATI RAJ Nupur Tiwari ..................................................
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...In a competitive era like we have today, it is essential to catch up with the latest trends in the society. With increasing emphasis on various competitive exams and your soft skills for grabbing all upcoming opportunity, English as a language is becoming all the more important. Everywhere we go, we face difficulties in getting a job, which is our aim, to survive in the society and lead a successful life. Speaking and writing correct and required English is one of them. Here we bring a book that will give a basic structure to all the aspirants to attempt descriptive English properly. We give a complete framework covering each and every topic of descriptive English paper. The book comprises techniques to attempt précis and essays, contains types of letters, sample letters & even model tests for your practice. This will provide the aspirants with basic knowledge of general rules of attempting English language descriptive paper, guiding them in learning English to an extent to which they attempt confident use of English. The book is aimed to provide you the content, sufficient enough, to attempt the descriptive English paper efficiently and may lead you to success in your examination. For this purpose all the current topics are being covered here. This book also intends to provide the competitors a conceptual base through the explanations of the questions asked. Any modification or error shall be entertained and we will try to incorporate it in our next issue. DESCRIPTIVE...
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