...Naturally, people have a tendency to participate in activities they enjoy. Through the years, private and public colleges have scouted high school athletes to join the college experience. The NCAA has used their brand to expand business in local economies and their net worth is approximately $10 billion. If you took all the professional teams in Atlanta, it wouldn’t even be half of the NCAA net worth. The NCAA is taking advantage of college athletes because they don’t want to pay them for their talent. March Madness is here, which means the NCAA is going to earn another billion dollars worth of branding. I believe March Madness is another name for slavery through the eyes of basketball athletes. Former UCLA basketball star Kareem Abdul Jabbar...
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...Light VS Dark XOXOXO ENG/220 October 30, 2014 XOXOX Light VS Dark “Light beer has no flavor”, “dark beer is too heavy” common arguments that are made in the ongoing battle of light versus dark beer. With a recent boom in the craft beer breweries and mega breweries that have been known for years, there are more choices now than ever. Some people choose to have a cool, refreshing light beer, while others choose a bold, flavorful dark beer. The truth is, it is all relative to a person’s personal preference. There are many differences between the two types of beers, but three of the main differences are the way they are brewed, marketed to the public, and the culture associated with each beer. The Brewing Process It is the grain that really makes the difference in the color of the finished beer; this is true whether the beer is made in a large scale brewery or in a mom and pop outfit. Of course, most beer is made from the same grain (barley), though others are brewed with wheat, oats, rye, rice, quinoa and virtually any other grain available, all of which impart their own character to the brew. However, how darkly the malt has been roasted is what gives color and body to the beer. The darker the roast, the darker the beer that results from this ingredient. The roast affects the color of the finished beer as well as the body and many of the flavors in the brew as well. For example, a dark beer tends to have a deeper, more complex set of...
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...College Athletics: Career vs. Experience The Debate Some college athletes and their supporters have debated over the years that students should be paid a salary. Those who are in disagreement argue that intercollegiate athletics should be viewed as one part of the college experience and not a career. They express that athletes are already receiving payment in the form of scholarships. But is it enough? Most scholarships cover approximately $20,000 to $35,000 worth of college expenses, including books, fees, tuition, and room and board (Brian, 2014). The Numbers Looking at the research provided by the National Athletic Trainer’s association, approximately 200,000 injuries are reported by college athletes caused by the strenuous nature of their sport (Thomas, 2014). Nearly 30% of these injuries have been chalked up to “over-use” injuries (injuries caused by long training sessions and repetitive motions), with women making up 62% of those injuries, and are more commonly found in low-contact sports. “Overuse injuries may present not only physical challenges but also psychological ones that could significantly affect an athlete’s recovery and performance” said Tracey Covassin, a co-author of a study for the Journal of Athletic Training publication that researches injuries and their impact on college athletes (Cody, 2012). Another aspect of this problem that needs attention is what happens to these student athletes that have career-ending or long-term disabilities due to injuries...
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...There is a huge amount of money being made off college sports and has led to some questions to whether or not student-athletes should be paid for their efforts. As Forbes' Chris Smith wrote, CBS and Turner Broadcasting make more than $1 billion off the games, "thanks in part to a $700,000 ad rate for a 30-second spot during the Final Four." Athletic conferences receive millions of dollars in payouts from the NCAA when their teams advance deep into the tournament. Ditto for the coaches of the final squads standing. (US News and World Report, 2014) Unfortunately, the players don’t ever get to see any of that money, even though they risk career-ending injuries each time they step out onto the court, field or rink. In March of last year, Louisville Cardinals Kevin Ware suffered a gruesome broken leg, he successfully had surgery but it is still uncertain whether or not he will return. A group of former players filed an antitrust lawsuit alleging that student athletes should be entitled to some of the money the NCAA makes off of using their names and likenesses on merchandise such as jerseys, video games, Ads. Etc. If college athletes were allowed to accept money it would encourage good grades, make a good incentive program, and help with recruitment of players. Up until now the debate over whether a college athlete should be compensated during their sports career was just a debate; this has recently turned into more than that. In my opinion compensating the players would encourage...
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...Business Proposal ECO/561 J. Carl Bowman 1/20/14 Victoria Holmes Google Chromecast is just the latest invention to enter into the competitive market of online streaming. It plans on competing with the likes of Apple TV, Hulu Plus, and Netflix. The new product features as an HDMI plug in that is used to plug into any device to access movies and TV shows. Its main competitor was the Belkin Miracast, which happens to offer the same service for a more expensive price. Goggle itself has operates under the oligopoly market structure. The way they are acquiring and also buying out other companies and search engines, it would seem as if they are planning to end up as a monopoly. The Chromecast product also falls under the oligopoly market structure. As Belkin is the only other service provider to offer these functions via HDMI USB ports. Depending on the amount of units sold would we be able to determine the elasticity of the Chromecast. Since its release, the amount skid has been undisclosed. Let’s take it that Google wants to sell one million units of its Chromecast, according to the elasticity definition: “A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which individuals (consumers/producers) change their demand/amount supplied in response to price or income changes.” (Investopedia) You want the elasticity to be one or greater. The more people that buy...
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...Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda By: Name : Anumita Adhikari Roll No. : 11DM066 Name : Spandan Mitra Roll No. : 11DM076 Name : Kaibalya Prasad Mallick Roll No. : 11DM086 Name : Wasim Akhtar Roll...
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...Analysis of Business Issues, Writing In the Disciplines (WID) BADM 2003W (95440): BADM_2003W.SEC.12 Tuesday Combined Class: SEMESTER: Spring 2014 LOCATION & TIME: Duques 353, Tuesday 11:10 AM-12:25 PM PROFESSOR: Dr. Bret Crane Department of Management Office: Funger Suite 315N Email: bretdcrane@gwu.edu Office Hours: Tuesdays 1:00-2 PM or by appointment TEACHING ASSISTANTS: |Erin Vander Wall | | |Leigha McReynolds | | |Mark De Cicco | | |Tess Strumwasser | | |Daniel Berkhout | | |Sam Yates | | |Vicki Brown | | | ...
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...Analysis of Business Issues, Writing In the Disciplines (WID) BADM 2003W (93752): BADM_2003W.SEC.11 Monday Combined Class: SEMESTER: Spring 2014 LOCATION & TIME: Funger 209, Monday 2:20 PM-3:35 PM PROFESSOR: Dr. Bret Crane Department of Management Office: Funger Suite 315N Email: bretdcrane@gwu.edu Office Hours: Tuesdays 1:00-2 PM or by appointment TEACHING ASSISTANTS & WRITING LABS: | | | |Section # |Begin |End |Day |TA |Email | |30 |08:00 AM |09:15 AM |Wed |Mark De Cicco |mdecicco@gwmail.gwu.edu | |31 |09:25 AM |10:40 AM |Wed |Mark De Cicco |mdecicco@gwmail.gwu.edu | |32 |10:50 AM |12:05 PM |Wed |Tess Strumwasser |tstrumwa@gwu.edu | |33 |12:15 PM |01:30 PM |Wed |Tess Strumwasser |tstrumwa@gwu.edu | |34 |01:40 PM |02:55 PM |Wed |Daniel Berkhout |berkhout@gwmail.gwu.edu | |35 |03:05 PM |04:20 PM |Wed |Daniel Berkhout |berkhout@gwmail.gwu.edu | |36 |04:30...
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...Introduction to Psychology: January 12, 2015 3 Main Problems of Psychology 1) Determinism vs. Freewill * The idea that everything that happens has a cause (determinism) versus the belief that behavior is cause by a person’s independent decisions (freewill) 2) The Mind-Brain Problem * The philosophical question of how experience relates to the brain. 3) The Nature-Nurture Issue * “How do differences in behavior relate to differences in heredity and environment?” Intro to Psych: Wednesday, January 14 2015 Three major philosophical issues with psychology: Free Will vs. Determinism - Determinism: Everything that happens has a cause. - Free Will: the belief that behavior is cause by a person’s independent decisions The Mind-Brain Problem - The philosophical question of how experience relates to the brain. - How is brain activity linked with our experienced? - There is a close relationship with brain activity and psychological events - “Do we feel first, or do we think first?” Nature-Nurture Issue - “How do differences in behavior relate to differences in heredity and environment?” Milgram and the shock experiment test Psychiatry - different from psychology in the way that a psychiatrist can prescribe medication and psychologists can not. - branch of the medical field that focuses on the brain and mental disorders **Get to know both of the “What Psychologists Do” handouts from class Quick History of Psychology Early...
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...174) Saumyadeep Mazoomdar (Roll No. 175) Soumya Mukherjee(Roll No. 193) Table of Contents Executive Summary 3 5C Analysis 4 Company: 4 Collaborators: 5 Customers: 7 Competitors: 9 Climate: 11 Segmentation, Target, Positioning 13 Product Mix 21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola downgrade due to low cost rivals 29 Price gap blowout 29 Lower prices the answer 30 Profitability 30 Customer Acquisition, Retention and Development 31 Strategies used by companies in the carbonated drinks sector 32 Conclusion 33 References 35 Executive Summary Beverages are divided into 7 different categories - Energy drinks, Juices, Soft drinks, Tea and Coffee, Sports drinks and Water. This report we are concentrating on carbonated beverages. The major players in the carbonated beverage industry are The Coca Cola Company and Pepsi Co. For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous market shares in all of these markets. The following report explores the marketing framework of the carbonated drinks sector. The report performs an analysis of the marketing strategies used by companies to assess market opportunities, choose, design, deliver and communicate customer value and sustain growth and value. Accordingly...
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...RUSANGU UNIVERSITY SCHOOL OF HUMANITIES AND SOCIAL SCIENCES DEPARTMENT OF LANGUAGES AND LITERATURE ENGL 210 Shakespeare Notes LECTURER SAMBOKO, B. M. There are many outstanding people in history: - our heroes… our role models…. Politicians: Napoleon, Adolf Hitler, Winston Churchill, Abraham Lincoln, John F Kennedy, Margaret Thatcher, Mahatma Gandhi, Kenneth Kaunda Community Service: Mother Teresa, George Muller, David Livingstone Religious: Apostle Paul, the other apostles, Ellen G White, Anderson, The pope, Martin Luther, Sports: Neymar, Messi, Ronaldo, Benzema - Michael Jordan, Pele, Maradona Music: Lady Gaga, jZ, Tupak, Michael Jackson, Jim Reeves, Jimmy Hendricks, Literary Circles: Before Shakespeare the great names in literature were: o Homer – Ancient times - well known for his great epics o Dante – Middle Ages – wrote brilliantly on circumstances of human existence o Aristotle – the great philosopher ENTER SHAKESPEARE – THE LITERARY GIANT Spelling of Shakespeare: Spelling not yet standardized, thus name spelled in different ways • Shakespeare, Shakspere, Shackspere, Shaxper, Shagspere, Shaxberd, etc. Shakespeare: The most well known playwright of Elizabethan times is Shakespeare. But there were also other writers who in their time were just as, or even more famous than him. WHAT MAKES SHAKESPEARE STAND OUT? – The volume of his works Plays firmly attributed to Shakespeare ■ 14 COMEDIES – funny play...
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...THE INTERNET’S FIRST SUBARU ENTHUSIAST AND LIFESTYLE E-ZINE WWW.THEMONKEYSTRUNK.COM THEMONKEY’STRUNK From the demented minds that brought you TMT IS STILL 100% FREE CONTENTS WWW.THEMONKEYSTRUNK.COM THEMONKEY’STRUNK 11th Heaven -STAFFManaging Editor Richard Pena Senior Editor Stephen Meade Assistant Editor Ted Cooper Visual Editor/Layout Jeff Boggess Tale of Two Scoobies Advanced Turbo Choices Public Relations Donald Shrum Contributors Michael Motoda Charlie Clay Louis Zhao Ron Schunck John Jordan Special Thanks to Rodney Wills (HPI) Andrew Hillman (HPI) Warren Caswell(Sparco) NASIOC.COM Cover Model Amy Tran The Monkey’s Trunk Creators Nick Catalfamo Richard Pena Jeff Boggess Forza Motorsports 2 Reviewed TMT/NASIOC.COM Project car The Blue Bomber Super Taikyu Twins Miss TMT July ‘07 Amy Tran Scotland Subaru Owners The Monkey’s Meets Primate Picks The Gallery All content on this site is property of “The Monkey’s Trunk” and is not to be re-distributed or re-created without legal consent. The Monkey’s Trunk is in no manner affiliated with Subaru of America or Fuji Heavy Industries. Subaru, Impreza, WRX, Legacy and STI are trademarks of Fuji Heavy Industries and are used for identification purposes only. The Monkey’s Rant NEW 08 WRX! Love it or hate it, you’ll learn to live with it With the April announcement of the new world bound 4-door hatch WRX and the stateside-only sedan iteration there were many “ewws” and “AAAAAAAHHHs”...
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...Children as Consumers: Advertising and Marketing Children as Consumers: Advertising and Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements...
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...07-046 Rev: December 8, 2011 Sony's Battle for Video Game Supremacy John Sterman, Khan Jekarl, Cate Reavis As Sir Howard Stringer, CEO of Sony Corporation, settled in for his flight back to Japan from New York, a number of pressing issues occupied his mind about Sony’s future. At the forefront, Sony’s next generation video game console, the PlayStation 3 (PS3), was set to launch worldwide on November 17, 2006, a mere week away. Despite PlayStation 2’s (PS2) dominance in the last generation of gaming consoles, Stringer understood that past successes were no guarantee of future success in the intensely competitive game industry. Microsoft had launched the first volley in the last console war by releasing the Xbox 360 in the fall of 2005. Within one year, almost 4 million Xbox 360s had been sold worldwide, giving Microsoft a significant head-start in the race for market dominance. Meanwhile, Nintendo, a competitor thought to be dead due to the lackluster sales of its previous console, the Nintendo Gamecube, had generated significant “buzz” around its new entry, the Nintendo Wii (pronounced “we”). Targeting more of a mainstream audience than Sony and Microsoft, the Wii, scheduled to launch just two days after the PS3, posed a serious threat to Sony’s market share, particularly due to its $249.99 retail price, half the price of the PS3. Stringer also knew that there was much more at stake than winning the console war. The next generation of the DVD market was at stake as well...
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...choice, but this doesn’t deter them. They know that the risk in purchasing and ingesting this “study buddy” is far outweighed by the extreme focus and potentially high exam scores it may bring. It’s not that these students are ignorant of the law; it is quite the contrary. These situations are now so commonplace that today’s youth perceives the law to be a technicality in their search to find a means to an end. This pervading attitude should come as no surprise to most adults. For as long as human history has been recorded, drugs have defined and reflected the attitudes of their era. In the 1920’s, alcohol was placed under prohibition and Americans were looking to every which way to circumvent this federal regulation. In the 1930’s, reefer madness swept the country and marijuana was criminalized. The 1960’s marked the era of a rising counter-culture fueled by the psychedelic drug LSD. Even the cocaine boom of the 1970’s and 1980’s define a period of American history marked by high crime rates and an evolving nightlife. Today’s society is no different. In many ways, people, particularly teenagers and young adults, are quite literally fueled by drugs. They will take methamphetamines to study, depressants to fall asleep, and psychoactive stimulants to take a break from the norm and disconnect from reality. The purpose of this paper is to explore three modern drugs in particular and what their psychoactive effects say about the culture and attitudes of today’s...
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