...the Kanto plain, in the Toyoda and Sashima districts of Shimosa. He grew up in horse ranching territory, which horses were seen as a high valued item then. After taking over the land that his family had by blood it would come to think that at some point he would get attacked. While heading back home Masakado was ambushed by Minamoto no Tasuku near the borders of Hitachi, Shimozuke, Musashi, and Shimōsa, a place called Nomoto. The ambush and the events that happen during it spark off a series of events that will soon determine Taira no Masakado’s fate. With this being said I’d like to point out that if he hadn’t gotten ambushed it would have never caused such an issue. First off the Emperor in Kyoto did not do much, leaving power in the hands of landowners and provincial governors, most of whom had private armies. Only so they could more efficiently rip off and beat up the people they were supposed to be protecting. But instead people stole, food was scarce, and people had no sense of control besides of what they owned. The reasoning for the ambush some say came from Masakado’s own Uncle. Why his own uncle? Well story tells it that after Masakado’s failure at becoming a police chief of Kyoto, he looked to marry hopefully. At the time, he had himself set on marrying one of his second cousins but her dad (Uncle...
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...In military tactics, a flanking maneuver, or flanking manoeuvre (also called a flank attack), is an attack on the sides of an opposing force. If a flanking maneuver succeeds, the opposing force would be surrounded from two or more directions, which significantly reduces the maneuverability of the outflanked force and its ability to defend itself. A psychological advantage may also be present, as the confusion and threat from multiple directions is often problematic for morale. An ambush is a long-established military tactic, in which combatants take advantage of concealment and the element of surprise to attack unsuspecting enemy combatants from concealed positions, such as among dense underbrush or behind hilltops Penetration of the Center This maneuver involves concentrating superior force at the center of the opposing line in order to punch a hole and then to exploit the gap with a reserve force. This maneuver is usually attempted if flanks are protected by obstacles such as rivers Envelopment of a Single Flank This maneuver involves pinning attacks on the opposing center, sometimes a flank as well, while using mobile forces to try and turn the other flank and roll up the line towards the center. This maneuver is one of the most frequently used. Advantages include the possibility of enveloping a portion of the opposing army and usually offer less risk of disaster than other maneuvers. However, disadvantages still include the risk of a counterstroke against one’s weakened...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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...organizing committee is keeping things hush about who will light the torch. And then, imagine this: Nike CEO Phil Knight parachutes into the Opening Ceremonies, torch in hand, and lights the Olympic flame. The next day, everyone's talking about Nike, and nobody's talking about Reebok. In the same year i.e. in 1996, soft drinks giant Coke paid a fortune for the right to call itself the official sponsor of the World Cup. Rival Pepsi promptly launched a massive advertising blitz, based on the catch-line: Nothing Official About It. The Pepsi campaign captured the public imagination - and Coke, the official sponsor, lost out. In the latest concluded IPL series DLF was the official sponsor but who got business is Kingfisher who was certainly an ambush marketer. The above cases are a simple replica of Dilwale Dulhaniya Le Jayenge. Here the official sponsor represents our Kuljeet...
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...Social Ambush and Criminalization of Youth Media today is like a distorted mirror, where usually only one views is portrayed. The images provided is a large part of how the social world is interpreted, which brings concern about the possible distortion of media representations. This can reinforce prejudice among the public. The social ambush in this situation would portray how African Americans and Latinos are filling the jails as fast as they can be built, creating this notion that young African Americans and Latinos are prone to end up in the criminal justice system. This stereotypical images of racialized youth is perpetuated and promoted through various forms of media, which can create this idea that people of this ethnic race are going to end up in the justice system. African Americans and Latinos face a lot of criminalization because of the social inequalities in America. This can stem from unequal opportunity to seek out jobs, government resources and equal justice because of their skin color and this notion that they are violate individuals. So when poor black and brown youth make bad choices in life, they are more likely to face criticism more harshly than other ethnicity like White or Asians. With this perceived perception of poor black and brown youth, they become targets of teachers, law enforcement and the justice system. With the help of media, it help shapes a certain image of who African American and brown youth are. This stigma affect the youth today who fill...
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...Ambush Three messages from Tim O’Brien’s Ambush In the military, men and women constantly go through traumatic experiences that change their lives forever. PTSD is something many of our service men and women go through. Post traumatic stress disorder is when you go through a very hard situation, then many years after are still feeling the emotions and like your living it over again. Ambush is an anecdote from a much larger novel called The Things They Carried. O’Brien’s unique story is told from two different times and in different points of view. One for his daughter when she is young and the true version for when she is older. There are three importants messages in Tim O’Brien’s Ambush. Little girls tend to be very close with their fathers and look up to them a great deal. After his daughter Kathleen asked him a very disturbing question, Tim had to decide what the right choice of answer would be. “When she was nine my daughter asked if i have ever killed anyone. She knew about the war; she knew i had been a soldier.” (O’Brien) It's very uncommon for a nine year old to ask their parents if they had killed someone. Shocked he told her he had not, hiding the true answer. The innocence of this little girl and then her actions gives us perspective on the way times are changing and you never know who look sup to you....
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...PTSD in Ambush by Tim O'Brien “Ambush” by Tim O'Brien explains how the main character suffers from PTSD. This text talks his flashbacks from the war he was in that is causing PTSD. It also talks about his feelings about killing someone in the war and how he feels about telling his daughter he did so. When he is remembering events from the war he remembers two things. He remembers exactly how the young man looked and the way his gun was pointing. He remembers thinking to himself “why should I kill this man if he's no threat to me” (O’Brien”) The main character wishes that he didn't have to kill this man. He want to warn him instead of kill him because he sees him as not a threat. Looking back on it the author states that he regrets it because...
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...Ambushed In “Ambush,” Tim O’Brien portrays his regret and uncertainty to a war memory in which he instinctively kills an enemy soldier (MS 7). O’Brien recounts a night when his platoon moves into an ambush site shortly after midnight. Around dawn O’Brien recalls the moment a young enemy soldier emerges out of the morning fog. Without thinking O’Brien pulls the pin on a grenade and throws without aim. Seeing the grenade, the enemy soldier drops his weapon and begins to run, with a puff of smoke the grenade explodes and the soldier falls to the ground. O’Brien continues, explaining the regret and uncertainty the act of killing the enemy soldier elicits and the way the soldier ambushes his mind for the rest of his life. O’Brien includes imagery,...
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...Man versus Self PTSD: Post traumatic stress disorder Know the signs and symptoms · Efforts to avoid thoughts, activities, or other things · Anhedonia · Sense of a foreshortened future · Flash-backs · Difficulty with sleep · Irritability · Outburst of anger · Hypervigilance · Difficulty concentrating · Exaggerated startle response · Intrusive thoughts · Feeling “flat” · Feeling detached · Poor memory If you, a loved one, or someone you know is suffering from PTSD please seek help by reaching out to someone. Go online, call, or ask for help to treat your symptoms. In the story “Ambush” Tim O’Brien writes about the character Tim who has a bit of PTSD. Tim constantly sees the guy he threw a grenade at in his...
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...situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. What Is Ambush Marketing? Ambush marketing is when a company that hasn’t paid to be a sponsor of an event, gets free publicity by unofficially communicating their brand in places where spectators, cameras or reporters will see them. By purchasing sponsorship, a sponsor seeks to attract the attention that an event generates to its own product. In a typical sponsorship arrangement, a sponsor purchases the sponsorship property rights and does further promotion to draw attention to itself. In “ambush marketing,” another company, often a competitor, intrudes, thereby deflecting attention to itself and away from the sponsor. The term was initially coined to describe the activities of a company that associated itself with an event without paying the requisite fee to the event owner. McKelvey describes it as “a company’s intentional effort to weaken or ambush its competitor’s official sponsorship. It does this by engaging in promotions or advertising that trade off the event or property’s goodwill and reputation, and that seek to confuse the buying public as to which company really holds official sponsorship rights.” An ambush marketer can associate with a major event without large-scale investment in securing rights and thereby fulfil brand awareness and image objectives at low cost benefits usually available...
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...| Domein Bewegen en Educatie Samenhang tussen ambush marketing en ethiek. Thomas Bonhof, S1025579 VOE-code: HSS3AFS2-SV4-2 Scriptie opleiding Sportmanagement (S&B) Bobby Perrels Heerde, 6 juni 2014 Studiejaar 2013-2014 voorwoord U hebt op dit moment mijn afstudeerscriptie ter afronding van de studie Sport and Management in handen. In deze scriptie wordt mijn literatuuronderzoek naar de samenhang tussen ambush marketing en ethiek beschreven. Ik wil dit voorwoord gebruiken om een aantal mensen te bedanken. Allereerst wil ik mijn begeleider bedanken. Mijn begeleider van de Christelijke Hogeschool Windesheim te Zwolle, docent Bobby Perrels voor zijn sturing tijdens het schrijven van deze scriptie. Door hem zijn zaken uitgediept die anders misschien niet eens ter sprake waren gekomen. Daarnaast wil ik ook mijn medestudenten bedanken die mij goed hebben geholpen tijdens obstakels die ik tegenkwam. Tenslotte wil ik mijn familie en vrienden bedanken voor hun steun en toeverlaat (in soms roerige tijden). Thomas Bonhof, Zwolle, juni 2014 Samenvatting Er zijn veel grote sponsor-investeringen te zien op het gebied van sport. Sport is immens populair en (bijna) iedereen komt ermee in aanraking. Door de populariteit van sponsoring zijn sponsorcontracten exclusiever geworden en gaan deze gepaard met hoge geldbedragen. Hierdoor zijn er bedrijven die geen sponsorrechten kunnen afdwingen. Dit betekent dat bedrijven manieren gaan bedenken...
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...Sport MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10," 2004). In addition to its leading global market-share, Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share ("Top 10," 2004). Additionally, in 2003 it placed four beverages in the top 10 for individual product sales: Coke Classic (#1), Diet Coke (3), Sprite (5), and Caffeine Free Diet Coke (8) ("Top 10," 2004). Through Research & Development (R&D) and acquisitions, Coca-Cola has also expanded its product line to include non-carbonated beverage products, including: Dasani, Fanta, Fruitopia, Hi-C, Minute Maid, and Mr. Pibb. In 2003, Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004, Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million a year ... forever" (Marketplace Roundup, 2004). Pepsi-Cola: The Challenger With the exception of brief bankruptcy...
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...Detergent wars: Nirma, Wheel & Ghari HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle class customers and had such great sales that it evicted HUL's Surf from the No. 1 position in 1985. HLL then had a look at the situation and found that there was a large market segmentation in detergent space and then came up with lower priced Wheel (green) and Rin (blue) detergent powders targeted at different market segments. This segmentation helped HLL regain part of its lost market. This post deals with price wars which are becoming an essential part of business. But a cut in price is the last resort in a price war. We will discuss more on various tactics to fight a price war. I will primarily focus on price wars in the detergent space, will also chip in with more examples as and when suitable. Before i delve into more theories and strategies, lets have a look at some stats and series of events: The detergent market in India can be divided into premium (Surf, Ariel), mid-price (Rin, Henko, Tide) and popular segments (Ghari, Wheel, Nirma, Mr. White). They account for 15%...
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...LSD 209 final exam Click Link Below To Buy: http://hwaid.com/shop/2352/ Question 1 of 30 2.5/ 2.5 Points The case of Cohen v. Brown University stands for which of the following? A.Cutting two men's and two women's teams complies with Title IX. B.Cutting two men's and two women's teams violates Title IX because of the underrepresentation of female athletes. C.Cutting two men's and two women's teams is justified because Brown University loses money on its athletic program. D.a and b Question 2 of 30 2.5/ 2.5 Points Can a school be liable for quid pro quo sexual harassment if the following occurs?: The athletic director tells a student that in return for staying on the team, that student must submit to sexual advances. A.Yes B.No Question 3 of 30 2.5/ 2.5 Points Which of the following trademarks would receive the strongest protection? A.a professional team's logo B.a college logo C.the Olympic symbol D.a commercial product such as a soft drink Question 4 of 30 2.5/ 2.5 Points "Trademark law" is the legal term for a word, name, symbol, or device that an organization uses to identify and distinguish its services from the services of another organization and to indicate the source of the service. A. True B. False Question 5 of 30 2.5/ 2.5 Points What type of things do sports organizations seek patent protection for? A.equipment B.apparel designs C.styles of play D.All of the above Question 6 of 30 2.5/ 2.5 Points What federal law prohibits...
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...guilty at the same time tried to forgive himself for his actions, he mentions, “Sometimes I forgive myself, other times I don’t.” That disturbance from the war “hunt” him, he mentions that the same 20-year-old boy comes down the fog and appears in front of him with a smile. This shows that the narrator has to yet come to terms with his actions that this incident was meant to happen for his safety and others. He keeps this tough close to his heart filling with guilt and regards in his life. The narrator tells the story without spare the readers any of the graphic details of the ambush because he wants us as a reader to understand the situation men like him in the 1940’s had been called to serve their Nations. These graphic illustrates to remain how much has changed and how this war has contributed to change two Nation’s history If the narrator chooses to deliver the event without picturizing the ambush readers will consider him as a murder but the real perspective of the narrator on that day was demonstrated by graphic details about what...
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