...Lopes, 2011, p. 307). This paper discusses the impact of events on destination image enhancement. Destination image is formed from several sources of information. Event information sources are the forces which influence the forming of perceptions and evaluations of a region’s characteristics. It will be argued, using the specific example of the ‘Exit’ event staged in 2000, that public exposure through extensive media coverage and word of mouth communications are the main elements that contribute to a positive destination image. Furthermore, it will be demonstrated how hosting events present an opportunity for marketers, as part of their strategy, to help position their destination and enhance their global image. As illustrated by the ‘Mardi Gras’ event staged in Sydney, Australia. By their size and scale, events can attract significant media coverage. Thus, extensive attention has been given to the image-enhancement potential of events and their media coverage (Getz, 2008, p. 417). Past research across fields has established that events yield an extraordinarily high level of media coverage, which influences the forming of a positive destination...
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...Kurt Smith AL -301 Section 1 February 11, 2013 Campus Event Paper For my campus event of my choice I wanted to choose something that was appealing to me. I wanted to find something fun that I would enjoy instead of something that I didn’t care about and would have been bored with. When I heard of the Mardi Gras event that was going to be held on campus I knew I had to take advantage of that and check it out. The event was held this past Thursday in front of the university student union building and was quite a popular event to say the least. I attended it as soon as I had finished practice, and before I even got there I heard the music from a long ways away. I would say the main reason why I chose this event is because it sounded like something fun. Being an outgoing person looking to always have a fun time, this seemed right up my alley. Another reason also is because I’ve never attended a Marti gras event before. I had an idea what to expect but I didn’t know exactly what was going to be happening. It was definitely a very social event, when I first got there I had to wait in a line that probably had fifty people in front of me. This was definitely a lot bigger than I thought it was going to be. One thing that I liked right off the bat was the music they were playing. I was surprised that the school allowed them to play rap music that is recent that I have heard on the radio. So to me it wasn’t as much as a school event feel, as it felt more...
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...during Mardi Gras season is like hot dogs at a baseball stadium, they always go together. Every true New Orleans native knows from the beginning of January to Ash Wednesday is the time to eat as many king cakes as possible before they disappear until the next year. Everyone has their favorite bakery to get one from weather it be Randazzos, Haydels , or Gambino’s just to name a few of the top places to get that delicious treat. They come in all sizes and some with fillings like cream cheese or different types of berries Strawberry cream cheese being my favorite of course. King Cake dates back to 1870, and thought to be from France. It is a mix between a coffee cake and French pastry. The cake is topped with colored sugar, each of which having a different meaning, Purple is for Justice, green for faith, and gold for power (Eplett 1). The Colors were chosen to represent a jeweled crown for the three wise men, “The three Kings,” where the name King’s Cake came from. Inside each cake there is a plastic baby hidden inside for the person to find. The person is then named “King” for the day, and has to buy the next king cake ("Randazzo's Camellia City Bakery | Lagniappe"). I’ve tried King Cakes from all many different bakeries, from Louisiana to Alabama. Each with different textures and taste, while some had filling and some did not. I love when Mardi Gras season comes around every year just so I can get my hands on a great king cake. One of my most Memorable Mardi Gras years would...
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...References: http://www.bestofneworleans.com/gambit/what-are-the-mardi-gras-indians-how-many-are-there-and-what-is-their-history/Content?oid=2316601 http://www.mardigrasneworleans.com/mardigrasindians.html http://www.nola.com/mardigras/index.ssf/2016/02/so_pretty_mardi_gras_indians_s.html http://houseofdanceandfeathers.org/mardigrasindians/ http://www.allaboutmardigras.com/Features/History%20Features/mardi_gras_indians.html http://www.mardigrasneworleans.com/parades.html http://www.nola.com/mardigras/index.ssf/2014/03/mardi_gras_indian_queens_stake.html http://www.aaregistry.org/historic_events/view/mardi-gras-indians Images & References: Videos & References: Information: * Mardi Gras Indians are an important subculture of New Orleans. They are territorial tribes found in African-American communities with names such as Creole Wild West, Fi Yi Yi, Black Feather, Flaming Arrows and so on. * Each tribe has a big chief and one or two (2nd and 3rd) chiefs, a queen, trail chiefs, spy boys, flag boys, and a wild man. Description of roles from being seen first to last: * Spy Boy * Likely the first Indian you will see. * He is ahead of the Big Chief’s procession. * He has a method of signal potential trouble or approaching rival Indian tribes to the Big Chief * Flag Boy * Next rank after Spy Boy * Carries “gang flag” – a huge staff decorated with feathers and the gang symbol ...
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...This most interesting ritual has been celebrated in a very concentrated region of Nacirema for hundreds of years located in a few costal cities north of the body of water “Gulf of the Land of Maize”. Although this ritual is celebrated to some degree in selected Nacirema cities of this region, the epicenter of this ritual and it’s many strange customs is the city that straddles the end of the big river Ojibwe. This city is “Crescent City”, aptly named for the villages of the city that followed the curvature of the big river Ojibwe. Once per year in the third month when the Spring season begins to spread across Nacimera, tens of thousands descend upon the Crescent City and join with the local inhabitants to celebrate the ritual known as Mardi Gras. This paper will serve as an introduction to this ritual including an explanation of the some of the elements of the ritual, some of the history and origins of these elements, discussion...
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...A New Orleans Mardi Gras Mardi Gras is an old tradition in New Orleans, that is still upheld by its successors. Mardi Gras isn’t just about the king cake, although it’s wonderful, or the throws and floats, Mardi Gras has a further meaning. Mardi Gras contains krewes; these krewes are different everywhere, and they help keep the Mardi Gras tradition alive. Some of the Krewes located or based in New Orleans are the Krewe of Rex, the Krewe of Zulu, the Krewe of Bacchus, and the Krewe of Endymion. Three main things people should know about the Krewes of New Orleans are two of the oldest krewes that still carry out most of their traditions, some of featured krewes of Mardi Gras, and some of the background as to why the Mardi Gras Indians don’t...
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