...Lopes, 2011, p. 307). This paper discusses the impact of events on destination image enhancement. Destination image is formed from several sources of information. Event information sources are the forces which influence the forming of perceptions and evaluations of a region’s characteristics. It will be argued, using the specific example of the ‘Exit’ event staged in 2000, that public exposure through extensive media coverage and word of mouth communications are the main elements that contribute to a positive destination image. Furthermore, it will be demonstrated how hosting events present an opportunity for marketers, as part of their strategy, to help position their destination and enhance their global image. As illustrated by the ‘Mardi Gras’ event staged in Sydney, Australia. By their size and scale, events can attract significant media coverage. Thus, extensive attention has been given to the image-enhancement potential of events and their media coverage (Getz, 2008, p. 417). Past research across fields has established that events yield an extraordinarily high level of media coverage, which influences the forming of a positive destination...
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...Kurt Smith AL -301 Section 1 February 11, 2013 Campus Event Paper For my campus event of my choice I wanted to choose something that was appealing to me. I wanted to find something fun that I would enjoy instead of something that I didn’t care about and would have been bored with. When I heard of the Mardi Gras event that was going to be held on campus I knew I had to take advantage of that and check it out. The event was held this past Thursday in front of the university student union building and was quite a popular event to say the least. I attended it as soon as I had finished practice, and before I even got there I heard the music from a long ways away. I would say the main reason why I chose this event is because it sounded like something fun. Being an outgoing person looking to always have a fun time, this seemed right up my alley. Another reason also is because I’ve never attended a Marti gras event before. I had an idea what to expect but I didn’t know exactly what was going to be happening. It was definitely a very social event, when I first got there I had to wait in a line that probably had fifty people in front of me. This was definitely a lot bigger than I thought it was going to be. One thing that I liked right off the bat was the music they were playing. I was surprised that the school allowed them to play rap music that is recent that I have heard on the radio. So to me it wasn’t as much as a school event feel, as it felt more...
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...during Mardi Gras season is like hot dogs at a baseball stadium, they always go together. Every true New Orleans native knows from the beginning of January to Ash Wednesday is the time to eat as many king cakes as possible before they disappear until the next year. Everyone has their favorite bakery to get one from weather it be Randazzos, Haydels , or Gambino’s just to name a few of the top places to get that delicious treat. They come in all sizes and some with fillings like cream cheese or different types of berries Strawberry cream cheese being my favorite of course. King Cake dates back to 1870, and thought to be from France. It is a mix between a coffee cake and French pastry. The cake is topped with colored sugar, each of which having a different meaning, Purple is for Justice, green for faith, and gold for power (Eplett 1). The Colors were chosen to represent a jeweled crown for the three wise men, “The three Kings,” where the name King’s Cake came from. Inside each cake there is a plastic baby hidden inside for the person to find. The person is then named “King” for the day, and has to buy the next king cake ("Randazzo's Camellia City Bakery | Lagniappe"). I’ve tried King Cakes from all many different bakeries, from Louisiana to Alabama. Each with different textures and taste, while some had filling and some did not. I love when Mardi Gras season comes around every year just so I can get my hands on a great king cake. One of my most Memorable Mardi Gras years would...
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...This most interesting ritual has been celebrated in a very concentrated region of Nacirema for hundreds of years located in a few costal cities north of the body of water “Gulf of the Land of Maize”. Although this ritual is celebrated to some degree in selected Nacirema cities of this region, the epicenter of this ritual and it’s many strange customs is the city that straddles the end of the big river Ojibwe. This city is “Crescent City”, aptly named for the villages of the city that followed the curvature of the big river Ojibwe. Once per year in the third month when the Spring season begins to spread across Nacimera, tens of thousands descend upon the Crescent City and join with the local inhabitants to celebrate the ritual known as Mardi Gras. This paper will serve as an introduction to this ritual including an explanation of the some of the elements of the ritual, some of the history and origins of these elements, discussion...
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...A New Orleans Mardi Gras Mardi Gras is an old tradition in New Orleans, that is still upheld by its successors. Mardi Gras isn’t just about the king cake, although it’s wonderful, or the throws and floats, Mardi Gras has a further meaning. Mardi Gras contains krewes; these krewes are different everywhere, and they help keep the Mardi Gras tradition alive. Some of the Krewes located or based in New Orleans are the Krewe of Rex, the Krewe of Zulu, the Krewe of Bacchus, and the Krewe of Endymion. Three main things people should know about the Krewes of New Orleans are two of the oldest krewes that still carry out most of their traditions, some of featured krewes of Mardi Gras, and some of the background as to why the Mardi Gras Indians don’t...
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...Candice Payne English 102 Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken, bead-wearing revelers dancing through the streets of New Orleans. But how, and when, did this huge mid-winter party get started? Here's a look at the history of Mardi gras throughout the ages and across the nations. Herman states, Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as Lupercalia honored the god Lupercus, alternately known as the god of fertility and the god of agriculture and pastoral shepherds. In either case, his party definitely had Mardi Gras-like qualities, including days of feasting and drinking. And a little enjoying the "pleasures of the flesh", probably, too -- in fact, the term Carnival, often synonymous with Mardi gras, is derived from the Latin expression meaning "farewell to the flesh." Like most of the ancient Roman and Greek festivals, Lupercalia was adopted and adapted by the Church as a way of subtly converting the local pagans to Christianity. The carnival-like celebration of Lupercalia thus morphed into a last "fling" before the beginning of the Lenten period. Lent refers to the 40 days of pertinence and purification celebrated between Ash Wednesday and Easter Sunday. During Lent, the religiously faithful refrain from a number of indulgences of the "flesh", including eating meat. (pg. 220) What began as a Roman-based...
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...Family and Social Norms Role in Moral Development In today’s generation, cultural legacies and family traditions are the footprints to a person's identity and history. These footprints give us insight into not only our past but a glimpse of our futures. Traditions are a great contribution to an individual’s identity and help to define what generation they come from and who they are. One importance of a tradition is that an individual can take their experiences and memoirs with them throughout their lifetime and pass them along for future generations to share. In my generation, there are two traditions that are the most memorable times. Diwali and Christmas. In Trinidad Tobago, the Christmas traditions in particular go outside the traditional Christmas celebration. Every Trinidadian and Tobagonian passes these traditions down to every generation of all cultures. Family tradition and be interpreted as an idea or custom that a person inherits from their ancestors. Family traditions are normally an occasion or an event that is passed down through the generations. Traditions can help to shape and mold an individual's identity by teaching them about their ancestral roots. Family traditions are considered to be one of the best ways to bring various generations closer together in times of celebration. In most families, traditions are normally targeted with today's youths. Youth’s are the key to family traditions. It gives youths a sense of security in an uncertain world. Family traditions...
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...Analysis of standard chartered bank internet base and upcoming 3-year movements 1. Introduction Standard Chartered Bank Limited (SCBL) online banking can manages your account anytime wherever you are. It provides different banking services in terms of financial transactions, cost-effective, user friendly and green transactions. This report presents the detailed analysis of online banking as well as future strategic actions. It describes how online banking provides business and personal banking services worldwide. Now let‘s me to introduce the history first. 2. Background In line with standard chartered website, was established in 1969(SCBL2012A). SCBL comes from two original banks.it is The Chartered Bank of India ,Australia and china & The Standard Bank of British south Africa. The history of standard chartered in Hong Kong dates back to 1859. It is one of the SAR’s three note-issuing banks. In 2000; SCB purchased Grindlays Bank from ANZ bank & start to focus Asia market. SCB thought to purchase another small bank to be a large bank in the world. SCB offers a wide range of banking and financial products and services including personal banking, private banking, small and medium enterprises banking and wholesale banking activities to satisfy different target customer. SCBL operates as a licensed bank in Hong Kong on1 July 2004. It is over 150years in Hong Kong. SCBL want to be the best international bank in...
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...WORLD RELIGIONS – REL 212 World Religions | WEEK 1INDIGENOUS | The term indigenous is a generalized reference to the thousands of small scale societies who have distinct languages, kinship systems, mythologies, ancestral memories and homelands. These societies comprise more than 200 million people throughout the planet today. | Origin of All Things | Most indigenous peoples have creation stories where they believe the Creator or Great Father in the Sky made the earth, the animals and all humans. | Nature of God/Creator | Many believe that they have lost touch or even forgotten about a Creator that their ancestors knew, but disobeyed. They believe the dark gods of the spirit world are the ones to be afraid of or to placate. Thus they believe that the Creator God, if there is one, is distant, removed and angry with them. | View of Human Nature | Humans are often seen as lost or wandering from a true path that was lost to the ancestors long ago. Humans are seen as capable of good or bad and under the influence of curses, vows, incantations, or evil spirits. In this sense, they may be animistic. Many have a special shaman or witch doctor who is supposed to help them connect to the spirit world. | View of Good & Evil | Good and evil are seen as forces that compete for dominance in a person and in the world. Sometimes there is an ethnocentric idea that ‘our’ group is the good one and all outsiders are ‘bad’. This idea can lead to wars and conflicts. | View of...
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...CONTEMPORARY BUSINESS LAW Session 1 – Introduction to Law/Australian Legal System _______________________________________________________________________________ 1. WHAT IS LAW? 1.1 Legal Terms A Law - A particular legal rule. The Law - A declaration of behaviour in our society. - A comprehensive and changing set of rules. Jurisprudence - The general principles underlying the law: the foundation for the making of the law. Natural Law - The principles of reason and justice which flow from the law of nature (or the law of God) and which form the foundation of our legal system. Religious Law - What is right and wrong? Rationalist Law - What is reason? 1.2 Foundation for Democratic Law Natural law is based on the notions of the laws of God and reason/common sense – ie, a combination of Religious and Rationalist law. We see direct examples of Christian teachings in our law. A notable example is the case of Donoghue v Stevenson which is a major case in the law of tort. John Locke explained that natural law involved a fundamental belief that all men are equal and will, therefore, equally respect and not harm each other. His view inspired the core principle of the American Declaration of Independence and, as a result, two of the most impacting speeches: American Declaration of Independence: “We hold these truths to be...
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...Scott / CULTURAL-PRODUCTS INDUSTRIES REVIEW / March 2004 10.1177/1078087403261256 URBAN AFFAIRS ARTICLE CULTURAL-PRODUCTS INDUSTRIES AND URBAN ECONOMIC DEVELOPMENT Prospects for Growth and Market Contestation in Global Context University of California, Los Angeles ALLEN J. SCOTT The article begins with a brief definition of the cultural economy. A first generation of local economic development policy approaches based on place marketing and associated initiatives is described. The possibilities of a more powerful second-generation approach are then sketched out with special emphasis on localized complexes of cultural-products industries. An extensive review and classification of these complexes is laid out, and their inward and outward relations to global markets are considered. On this basis, a critical discussion of local economic policy options focused on cultural-products industries is offered. Contrasting examples of development initiatives in major global cities, in selected old manufacturing towns, and in the Multimedia Super Corridor of Malaysia are briefly presented. It is suggested that the growth and spread of localized production agglomerations based on cultural-products industries are leading not to cultural uniformity but to greatly increased diversity at the global level. Keywords: agglomeration; cultural economy; globalization; industrial districts; local economic development; place marketing Over the past decade or so, the industrial profile...
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...PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | ...
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...An Enron Jury Free of Grudges? Easy, Judge Says! HOUSTON, Jan. 29, 2006 Chances are that in this city's pool of 2.3 million registered voters, there are at least 16 people who are not angry about the implosion of Enron, the largest business collapse in history. But finding them in a single day could be a challenge.! That has not deterred Judge Simeon T. Lake III of Federal District Court, who will begin the much-anticipated criminal trial of the former Enron chief executives Kenneth L. Lay and Jeffrey K. Skilling on Monday.! Judge Lake said in court on Thursday that he expected to choose a panel of 12 jurors and 4 alternates from 100 prospective members in one day. After examining responses to the jury questionnaires, Judge Lake indicated that he felt they did not show evidence of prejudice against the defendants. "I've been impressed by the apparent lack of bias or influence from media exposure," he said.! The lawyers defending Mr. Lay and Mr. Skilling have contended for months that finding impartial jurors in Houston would be difficult, if not impossible. But the judge has rejected two requests to move the trial outside of Houston, where Enron was based, and has repeatedly denied pleas by the defense lawyers to allow them to question individual jurors during the final selection process, called voir dire.! The defense lawyers say they are deeply troubled by responses to jury questionnaires, which came back with mostly negative comments about Enron and the defendants. Many Houstonians...
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...The 2012 The Cathedral & John Connon Alumni Magazine Founders’ Day Brunch 2011 EVENTS Rumble in the Jungle OFF THE SHELF Amish Tripathi and Akash Shah OUT OF THE BOX Dhanya Pilo Contents 9 President’s Message Events Founders’ Day 2011 Rumble in the Jungle Memories and Mayhem School Update Summer School Spotlight Keshav Desiraju Sudha Shah Off the Shelf Amish Tripathi and Akash Shah Out of the Box Vijaya Pastala Dhanya Pilo Nostalgia Reunions First Citizen In Memoriam Mrs. Irene Saldanha Mr. Anthony Dias Class Notes The Quiz 2 5 7 9 10 13 15 17 18 21 22 25 27 29 31 33 36 68 15 13 18 Editorial Team Udita Jhunjhunwala (ICSE 1984) Miel Sahgal (ISC 1989) Shyla Boga Patel (ISC 1969) Mukeeta Jhaveri (ISC 1983) Mitali Anand Kalra (ISC 1989) Business Rohita Chaganlal Doshi (ISC 1975) Editorial support, Design and Printing 22 Kirtana Shetty Minaal Pednekar and Nikunj Parikh Spenta Multimedia This magazine is not for sale and is intended for internal circulation only. Any material from this magazine may not be reproduced in part or whole without written consent. Views and opinions expressed in this magazine are those of the individual authors and not necessarily those of the Publishers. Published by The Cathedral and John Connon Alumni Association, 6, P.T. Marg, Mumbai 400 001 and printed at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, Lower Parel, Mumbai 400 013. www.spentamultimedia.com 21 36 Special...
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...Chapter 1 | Foundations of Information Systems in Business The Fundamental Roles of IS in Business Support of Business Processes and Operations . As a consumer, you regularly encounter information systems that support the business processes and operations at the many retail stores where you shop. For example, most retail stores now use computer-based information systems to help their employees record customer purchases, keep track of inventory, pay employees, buy new merchandise, and evaluate sales trends. Store operations would grind to a halt without the support of such information systems. Support of Business Decision Making . Information systems also help store managers and other business professionals make better decisions. For example, decisions about what lines of merchandise need to be added or discontinued and what kind of investments they require are typically made after an analysis provided by computer-based information systems. This function not only supports the decision making of store managers, buyers, and others, but also helps them look for ways to gain an advantage over other retailers in the competition for customers. Support of Strategies for Competitive Advantage . Gaining a strategic advantage over competitors requires the innovative application of information technologies. For example, store management might make a decision to install touch-screen kiosks in all stores, with links to the e-commerce Web site for online shopping. This offering might attract...
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